Section 5: Aisles

Bus Stop Arms

These bus stop arms are very effective for clearly identifying to customers where the “special offers” can be found when they are looking down an aisle. Bus stop arms will be visible as people walk past the aisle ends.

Dump bin Wraps

Wrapping for dump bins or displays at the aisle end or in the centre of an aisle. These dump bin wraps are a durable corrugated wrap. (Dimensions : 56cm X 40cm X 76cm

To Order: fill in order form

To Order: fill in order form

Within the aisles, a number of different POS elements have been introduced to further communicate a value message to customers and clearly identifies where the special offers can be found.

Section 6 : PA Point of Sale

TV Medium Barker 95mmx204mmSupplier : Dexter itemCode : 414731Cost : £12.31 per packPack Size : 300 barkers

TV Medium Barker HolderSupplier : Dexter ItemCode :105215Cost : £7.82Pack Size : 20

TV Large Barker 95mmx297mmSupplier : Dexter itemCode : 414732Cost : £11.31 per packPack Size : 200 barkers

TV Large Barker HolderSupplier : Dexter ItemCode : 105225Cost : £10.72Pack Size : 20

Section 6 : PA Point of Sale

A4 Landscape BlankSupplier : Dexter itemCode : 414727Cost : £3.02Pack Size : 50

A4 Landscape FillerPlease contact marketing department.

A4 Portrait BlankSupplier : Dexter itemCode : 414728Cost : £3.02Pack Size : 50

Section 7 : Frozen

The freezer areas can be one of the most difficult areas within any SuperValu store to professionally display POS. However, as shown below, the following POS element have proven to be very successful during trials to address this problem.

This photo illustrates how this fixture can be applied to open-chest freezers. It is recommended that the A4 holders are rotated to an angle as this allows the offer to be communicated as a customer is looking down the aisle.The blank A4 fillers should be inserted in the back of these A4 holders.

This element is also ideal for freezer gondola ends.

Open-chest Freezers

Open-chest Freezers with overhead shelf

For those stores which have shelves above the freezer, the white adhesive profile can also be used. The strip should be placed onto the underside of the shelf, this would then enable the suspension of the A4 poster holders.

Open-chest Freezers with no divider

The white adhesive profile would not be recommended for use for those stores which have freezers with no divider. There are two solutions available :

Solution 1 : A4 landscape Perspex Holder

This holder simply clips onto the basket of the freezer as shown. Ensure that you put a A4 landscape barker on both sides of the holder.Supplier : Unipos

Michael McMasterTel : 028 9266 8888

Solution 2 : Telescopic StandMost SuperValu stores would be familiar with this fixture. The Telescopic stand simply sits within the freezer and the A4 holder is fixed onto the stand. It is recommended that the A4 holder is rotated at an angle so that the offers are clearly visible when looking down the aisle.

Section 7 : Frozen

A4 Holder Supplier: Dexter ItemCode:341801Pack: 10Cost: £14.67

Telescopic Stand Supplier: Dexter ItemCode: 349913 (pole) / 349912 (base)Pack: 10Cost: £32.11

Section 8: Serve Over/Deli

A4 landscape poster holders are used to aid in the communication of deli special offers. They are manufactured from perspex and hence are durable and easily cleaned. Simply place the holder onto the counter top (as shown below) and the A4 landscape poster is then placed within the holder.

A4 Perspex holder without a poster

A4 Perspex holder with a poster

Supplier: Shop EquipmentTracy HoodTel : 02830 848672

Section 9 : Produce/Bread

The Fruit & Veg/Bread areas can be utilised to effectively communicate both value and quality messages in a professional, consistent manner.

Illustrations below for the two current fruit & veg units and bread unit.

“Skytrack” Metal StripThis metal strip is supplied in metre lengths and must be professionally fitted to the timber ceiling of the Units.Supplier : Shop Equipment

Tracy HoodTel :02830 848672

ClipsThese clips are simply placed into the groove of the metal track and are used for holding the poster holders which communicate product/price details.Supplier : Shop Equipment

Tracy HoodTel :02830 848672

A4/A3 Poster Holders

This A4 poster holder can be fixed to the clip in either a portrait or landscape style. The poster simply slips into the holder.Supplier : Shop Equipment

Tracy HoodTel :02830 848672

Section 9 : Produce/Bread

Magnet Clip that attached to the metal ceiling of the unit

The Magnet clips are simply placed to the metal ceiling of the Fruit and Veg unit (as shown above). These are used for holding the poster holders which communicate product/price details.Supplier : Shop Equipment

Tracy HoodTel : 02830 848672

A4/A3 Poster Holders

This A4 poster holder can be fixed to the clip in either a portrait or landscape style. The poster simply slips into the holder.Supplier : Shop Equipment

Tracy HoodTel : 02830 848672

Section 9 : Produce/Bread

Section 10: Quality MessagesFresh Food Quality MessagesThese posters should be placed intermittently between the That’s Value A4 landscape posters. These messages provide consumers with a quality message and health benefit properties of fruit & veg.

Customers can read our quality messages as they walk through the fruit and Veg. section of the store.

To order – As part of the POS Kit

In addition these messages are available in landscape 30 X 40 mobiles for creating theatre in the produce area. These messages should encourage customers to purchase more fresh produce and create theatre within this section of your store..

Section 11: Own Label

SOL Medium Barker 95mmx204mmSupplier : Dexter itemCode : 391620Cost : £12.31 per packPack Size : 300 barkers

SOL A4 Landscape PosterSupplier : Dexter itemCode : 391613Cost : £3.02Pack Size : 50

Own LabelOwn Label is a category requiring pos support to drive consumer awareness and ultimately lead to increased sales. The own label POS range includes:•Generic Window bill•Generic Shelf Talker•Blank Shelf Talker•Blank A4 Landscape poster

To order A1 generic poster and genericbarker - part of kit

Own label PA point of sale –

To order - on Dexter

Section 12: Off Licence

We have a new design for Off Licence barkers to highlight offers within this category.

OFL Medium Barker95mmx204mmSupplier : Dexter itemCode : 391631Cost : £12.31 per packPack Size : 300 barkers

OFL A4 Portrait PosterSupplier : Dexter itemCode : 391630Cost : £3.02 per packPack Size : 50

Section 13: Order Form

Please complete the order form for overleaf.

All those elements which are identified as being “within kit”. Please note that for those elements which are supplied by Unipos or Shop Equipment, you should contact these companies directly. All Dexter items can be ordered in the normal way.

Please bear in mind your budget when ordering your kit.

The completed order form must be signed by Owner or Store Manager – no signature / no order will be accepted.

Stores will be charged for all POS elements ordered.

Store Owner / Manager’s Signature: ________________________________________

Store Name SuperValuRegional Manager

Unit Cost

Quantity Required

Total Cost

End Aisle Fixtures Provider is Shop Equipment please contact this supplier directly.

Window bills

1 friendly smile £20.00 £20.002 community £20.00 £20.003 home delivery £20.00 £20.004 quality fruit & veg £20.00 £20.005 local is best £20.00 £20.006 more choice £20.00 £20.007 freshness guaranteed £20.00 £20.008 deli £20.00 £20.009 that's value £20.00 £20.00

10 freshest cuts £20.00 £20.00

Off Licence £20.00 £20.00Homeware £20.00 £20.00Health and Beauty £20.00 £20.00

Generic Theatre Mobiles Double Sided (30x40) friendly smile £27.00 £27.00community £27.00 £27.00home delivery £27.00 £27.00quality fruit & veg £27.00 £27.00local is best £27.00 £27.00more choice £27.00 £27.00freshness guaranteed £27.00 £27.00deli £27.00 £27.00that's value £27.00 £27.00freshest cuts £27.00 £27.00Off Licence £27.00 £27.00Homeware £27.00 £27.00Health & Beauty £27.00 £27.00That's Value Mobile with A4 Pockets for Inserts £27.00 £27.00

Bus Stop Arms £1.25 £1.25Dump Bin Wraps £30.00 £30.00SEL Strips £0.80 £0.80Own Label….

Generic Shelf Talker £0.50 £0.50Generic Windowbill £25.00 £25.00

SuperValu - That's Value - Order Form for POS Kit Elements

Additional posters (smaller quantities estimated) double sided

Standard Set (10 standard) double sided heavy weight

Fresh POSMobiles (double sided)

1 Potatoes £27.00 £27.002 Apples £27.00 £27.003 Grapes £27.00 £27.004 Bananas £27.00 £27.005 Oranges £27.00 £27.006 Brocolli £27.00 £27.007 local is best £27.00 £27.008 five a day £27.00 £27.00

1 Potatoes2 Apples £6.00 £6.003 Grapes £6.00 £6.004 Bananas £6.00 £6.005 Oranges £6.00 £6.006 Brocolli £6.00 £6.007 local is best £6.00 £6.008 five a day £6.00 £6.00

£30.00

TOTAL COST £

Kitting/hooks/attachments/delivery

A4 Landscape Posters (double sided)