Section 5: Technological Developments.

Key words:

• New technologies• Digital broadcasting• media convergence• Impact• Digital switchover• Social media

1. Choosing one media industry you have studied, identify two technological developmentswhich have had an impact on that industry. (2 marks)

2.For each of the developments identified in Q1, explain why they have had such an impact. (4 marks)

3. From one of the media industries you have studied give one example of how that industry is being changed by new technologies. (2 marks)

4.Media producers take advantage of young people’s interest in social media to encourage them to engage with their products. Give two examples of this practice one from each of the media industries you have studied (4 marks)

5.How have your chosen industries taken advantage of media convergence (different media in one place e.g. smart phones)

6.How has the internet impacted your chosen industries?

Example questions

New technology means

The internet On Demand Services Digital/Sky TV Social networking sites 3D TV Smart Phones

Write down some ways in that television has been changed by new technology.

• Give examples if you can

The internet –On Demand Services –Digital/Sky TV – Social networking sites 3D TV – Smart Phones –

Task:With your chart explain how you think each development has changed the TV industry-extension give examples of specific programmes.

Television: Technological Developments:

New Technology: Television: Impact of new technology:

Newspapers: Impact of new technology:

The internet

On Demand ServicesDigital TV

Social Networking sites

HD/3D TV

Smart Phones

The internet – People can stream TV. More opportunities for discussion. Less irrelevant material (get what you want straight away. Faster for readers. Cheaper for company.On Demand Services. Less people watching TV. People unconcerned about scheduling. Whole series can be watched at once. Digital TV – (sky, virgin) More programmes being made for digital channels, programmes being moved to digital channels. Audience fragmentation.Social networking sites-Twitter, Facebook-people are constantly discussing what they see on TV. More voices are heard. HD / 3D TV – Audience become more engrossed in TV programme. Expensive, more money goes to company.Smart phones – More portable access to Tv and internet. APPS.

Television: Impact of new technology:

The internet – People can stream TV. More opportunities for discussion. Less irrelevant material (get what you want straight away. Faster for readers. Cheaper for company.On Demand Services-can watch news at any time online Digital TV – (sky, virgin) More news channels available 24/7 so people can access news at all times. Social networking sites-Twitter, Facebook-people are constantly discussing news stories. More voices are heard.

Smart phones – More portable access to internet constant source of news.

Newspapers: Impact of new technology:

Falling sales of Newspapers-all available online.

Falling sales of TV viewers-all available online.

Regulation of the internet is very difficult-people can blog and post about things and are unregulated.

Increased competition due to so many options for audiences

PROBLEMS THAT NEW TECHNOLOGIES MAY CAUSE?

Media convergence

Media used to be all separate industries but now can all join together to become one thing-this has happened because of the internet and Things like smartphones

Radio TVInternetMusicNews

All in one place eg smartphone!

Clear examples of how TV iseffected by new technology: X FACTOR

WEBSITE: http://xfactor.itv.com/

DIGITAL: Extra programmes (ITV2- and can watch at any time.Vote using red button

APP: Extra news/videosClap feature!

SOCIAL NETWORKING: ‘most tweeted about programme’ -522, 000 per episode

http://xfactor.itv.com/2012/mobile/

Clear examples of how NEWSPAPERS areeffected by new technology:

The Times NEWSPAPER.SOCIAL NETWORKING: ‘

WEBSITE IS BASED ON SUBSCRIPTION:

http://store.thetimes.co.uk/

APP:

1. Choosing one media industry you have studied, identify two technological developmentswhich have had an impact on that industry. (2 marks)

2.For each of the developments identified in Q1, explain why they have had such an impact. (4 marks)

3. From one of the media industries you have studied give one example of how that industry is being changed by new technologies. (2 marks)

4.Media producers take advantage of young people’s interest in social media to encourage them to engage with their products. Give two examples of this practice one from each of the media industries you have studied (4 marks)

5.How have your chosen industries taken advantage of media convergence (different media in one place e.g. smart phones)

6.How has the internet impacted your chosen industries?

Try these questions: