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� Introduction
� Secure Path Solution
� Key Benefits
� Product Overview
� Key Functionality
� Technology
� Pricing Model
� Company Information
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� Metadata Management Obstacles� Data is the enabling element for the monetization of digital
media, but is most often dealt with as an afterthought to the preparation of the media essence
� Typically lives in disparate, stand-alone systems
� Must be manually collected and formatted for each new distribution channel – via inefficient operational workflows
� Solutions are limited in tracking and reporting on an asset’s usage over multiple platforms
� No standardized methodology in associating advertising with digital assets
� Metadata Distribution Bottlenecks� Varied, non-standardized requirements for identifying and
managing digital media assets
� Distribution channels require manual collection and formatting of metadata – an issue which is compounded by rapid expansion of new distribution channels
� General lack of resources and standardized systems to automate steps, preventing content owners from leveraging key revenue opportunities in digital distribution
� Separate tracking and reporting processes for digital assets and advertising
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� Content Providers ▪ Media Companies, Motion Picture Producers (Consumer,
Government and Industrial), Advertisers/Ad Agencies, Music Producers, Game Developers, Individual Content Creators (UGC)
� Metadata Consumers: Distributors▪ Online Music & Media Sites, Mobile/Wireless Applications, Digital
Broadcasters, Game Distributors, Online Game Platforms, IPTV Platforms, Retailers and eTailers, etc.
� Metadata Consumers: Service Organizations▪ Television Listing Services/EPGs, Audience Measurement & Ratings
Groups, Post-Production Facilities, Non-Profit & Cataloguing Groups (e.g. Libraries), Anti-Piracy Groups, Online Search Engines
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� ISAN: International Standard Audiovisual Number� Designed for rights holders, broadcasters, media archivists,
collection societies, listing companies, producers, software developers, systems integrators and others in the audiovisual value chain
� Provides a globally unique, internationally recognized and permanent reference number for each work and related derivatives identifying works throughout their entire life cycle independent of any physical form in which the work exists or could be distributed
� Strength lies in its universal benefits and long-term stability as an industry standard
� Click here to view the ISAN promotional video.
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� Secure Path ISAN Registration Customers IncludeThe Walt Disney Company20th Century FoxParamount PicturesMGMNBC UniversalSony Pictures EntertainmentWarner BrothersLions Gate EntertainmentWeinstein Company Team One AdvertisingCBSDiscovery CommunicationsNational GeographicSamsung Electronics
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Distinct Metadata Format Requirements
iTunes
Joost
CableLabs
Amazon
ISAN Record
Private Data Extensions
<Title>
Post Facility Info, DRM Provider Info, Watermarking Info, Fingerprinting
<Year>
<Participants><Audience>
<Brand><Duration>
<Rating Reason>
<Rating>
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Common Metadata
iTunes
Joost
CableLabs
Amazon
ISAN Record
Private Data Extensions Post Facility Info, DRM Provider Info, Watermarking Info, Fingerprinting
<Title>
<Year>
<Participants><Audience>
<Brand><Duration>
<Rating Reason>
<Rating>
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Unique Metadata
iTunes
Joost
CableLabs
Amazon
ISAN Record
Private Data Extensions Post Facility Info, DRM Provider Info, Watermarking Info, Fingerprinting
<Title>
<Year>
<Participants><Audience>
<Brand><Duration>
<Rating Reason>
<Rating>
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Master Data Record (MDR)
iTunes
Joost
CableLabs
Amazon
ISAN Record
Private Data Extensions Post Facility Info, DRM Provider Info, Watermarking Info, Fingerprinting
<Title>
<Year>
<Participants><Audience>
<Brand><Duration>
<Rating Reason>
<Rating>
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� MediaDNS™ from Secure Path Offers:
� Enterprise Metadata Management
� Transformation, Replication, Syndication and Analysis
� A Two-Way Data Exchange
� Syndicate MDRs to Unlimited Recipients
� Highly Secure, Customizable System
� Standards-Based Development Platform and API’s
� ISAN Registration, Query and Licensing Services
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MediaDNS™
DRM Providers
I P Management
Systems
Parental Control
Technology Providers
Fingerprinting, Watermarking
Systems
Analytics Providers
Financial Systems
Advertising Platforms
Distribution Platforms (Internet,
Mobile, etc.)
Asset Management
Systems
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MediaDNS™ enables secure & centralized interoperability between all essential components to the digital media supply chain.
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� Business benefits of MediaDNS™� Delivers media data and ISAN registration from single
source to many distribution points
� Provides media data tracking, security, registration, search, reporting, billing and analytics
� Centralized control over media data and ISAN registration
� Globally-supported ISAN standard integrates with existing data and distribution services
� Flexible pricing model, tailored to hosting, database query access and cache licensing services
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� Operational benefits of MediaDNS™� One-to-many data transformation and syndication reduces
operational costs of distributing to the largest possible audience
� Provides flexibility to integrate with new platforms without changing systems architecture
� Reduces costs from developing internal stand-alone solutions for metadata implementation and distribution
� Scalable multi-user support, built on extensible Oracle platform
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� MediaDNS™ Features:� MDR creation and archive� Batch metadata ingest for mass title import� Custom client interface supporting expandable search
functionality, messaging notifications, asset reporting� Change management for new titles, revisions, approval
input chains � Automated access to ISAN registration� Multi-platform integration support� SDK allows easy integration to existing workflow tools� Built on Oracle platform
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� MediaDNS™ - Master Data Records
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� MediaDNS™ - Search Functionality
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� MediaDNS™ - Report Generation
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� MediaDNS™ - Invoice Generation
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� MediaDNS™ - Change Management
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� 2008 Release� Collection/analysis of sales and usage data
� Data licensing/syndication services
� Consumer demand forecasting services
� Technology integration services for new and existing customer base
� Further integration capabilities in data syndication and replication, for content owners and metadata consumers
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� MDRs – provide unlimited, custom metadata capabilities� Interoperable, secure platform, supports emerging formats� Distribute metadata via one-to-many syndication� Allows increased volume of distribution� Saves costs, improves operational efficiency� Standards-based web services API� High-availability, highly redundant infrastructure� Integrates with 3rd party rights management and content
protection systems� 24/7 operational support, security and access
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� MediaDNS™ pricing is based on the following criteria:� Record-Based Fees
▪ Number of MDRs under management
▪ Amount of syndication activity for each MDR
� Account-Based Fees▪ Change management workflow requirements
▪ Data manager access
� Set-Up and Integration Requirements▪ Based on time and materials
� ISAN Registration� Full service ISAN Registration Agency serving the North American Media,
Entertainment and Technology industries
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� MediaDNS™
� Data Licensing Options▪ Various licensing and implementation options available
� Configuration & On-boarding▪ Create translation map
▪ Establish communications protocol(s)
� Account Maintenance▪ Per-client updates (additional)
▪ Customizations (additional)
▪ Based on time & materials
� Access Usage License▪ Via SDK or web services
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� Secure Path Technology� Founded in 2005, Secure Path is the primary North
American ISAN registration agency providing digital media asset registration for the entire media and entertainment industry, inclusive of all MPAA film studios, television networks, and independent producers
� The 2007 release of MediaDNS™, powered by the Secure Path Services Platform, provides the standards-based, interoperable approach to the management, transformation, syndication and analysis of media data
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Secure Path Technology LLC844 Seward StreetLos Angeles, CA 90038
Josh C. Kline, [email protected]
David Benson, [email protected]
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