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January 31, 2010
About MasterCard
210210 countriescountries
23,00023,000 customerscustomers
55 regionsregions
over 22 billionover 22 billion transactions transactions each yeareach year
1966
Companyformed
Mergedwith EuropayInternational
20022006
Became a publicly traded company (NYSE: MA)
MA
JOR
BR
AN
DS
5,1005,100 employeesemployees
Our customers
Our customers’ customers
CardholderMerchant
Issuing Bank
Acquiring Bank
Franchisor
Processor Advisor
Partnering with our stakeholders
44
Prevention
DetectionRecovery
SecureCode roll out
EMV roll out
2
1Selective Authorisation by issuers
Geo ControlSMS alerts
Empower cardholderSafeTravelSafeGuard
65
Real time fraud risk scoring (EMS)3
• Addressing Cross-Border counterfeit fraud:
• Addressing Card Not Present fraud:
1
2 3
3
5
5 6
MasterCard Rules & Processes
Protecting consumersand merchants
4
4
4
A holistic approach to managing fraud
Source: Best estimates collected from MasterCard customers and regional offices, and QMR. Source: Best estimates collected from MasterCard customers and regional offices, and QMR.
50-7510-25 25-50 75+
EU ATM Penetration: 78% EU POS Penetration: 76%
R
P
D
EMV-Chip roll outEuropean EMV Deployment is Progressing
A number of key markets are reaching 80% ATM & POS deployment
SEPA wide coverage is anticipated to be 90-95% by January 2011
Initiatives underway to reinforce the EMV mandates for EU stragglers
April 20, 2023 6
R
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D
SecureCode = industry standard for e-commerce authentication (« virtual chip&pin ») Number of global merchants offering SecureCode has doubled over the past two years - now stands at ca. 470,000
Ca. 80 percent of SecureCode merchants based in Europe
Over 30 million European MasterCard and Maestro cardholders are currently actively using SecureCode
Romanian banks are increasingly encouraging their cardholders to use SecureCode when shopping online
SecureCode roll outEuropean SecureCode Deployment is Progressing
R
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D
Research unveils top 3 needs articulated by consumers: - control - security - flexibility (Source: TNS, 2009)
Today: Barclaycard first bank worldwide to enable their UK customers to set personalised controls and spend limits
Tomorrow: Location-based controls interfacing with smart phones
Empowering CardholdersAddressing needs for security and control