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Security is No Longer Optional.
Cheaper
HigherQuality
MoreSecure
Cheaper
HigherQuality
MoreSecure
Pick Only 2
Tech-Savvy Generation
Organized Crime Groups
‘H-Activism’
State Sponsored
Cyber-Crime
Th
reat
s
Tech-Savvy Generation
Organized Crime Groups
‘H-Activism’
State Sponsored
Cyber-Crime
Payment Card Information
Reliance on Service
Availability
Consumer Data
Intellectual Property
Th
reat
sTa
rgets
Tech-Savvy Generation
Organized Crime Groups
‘H-Activism’
State Sponsored
Cyber-Crime
Payment Card Information
Reliance on Service
Availability
Consumer Data
Intellectual Property
Threat Intelligence
Cloud Computing
Outsourcing Decentralized Technology
Th
reat
sEnable
rsTa
rgets
Recent Cyber Attacks
EstimatedImpact
(hard + soft)
Skill Set / Sophistication / ClevernessLow
Low
High
High
Sony PSN
EA Neverwinter Nights
EA Forums
HBGary Federal
EA Battlefield Hero (beta)
“Stuxnet- Iran Centrifuge”
RSA
Lockheed-Martin(Intrusion via
RSA trust)
Arizona DPS
US Chamber of Commerce
Epic Games
FBI – Infragard
Motorola
PBS.org
Sony Greece
Sony PicturesCodemasters
Bethesda SoftwareSquare Enix
Riot GamesNintendoSega
CitiGroup
Sony BMG
UnveillanceUS Senate
Northrop Grumman
Malaysia Govm’t
CIA
IMFPayPal
Spanish Govm’t
DigiNotar CA
GlobalSign CAComodo CA
StartCom CA
“I divide the entire set of Fortune 2,000 firms into two categories…
…those that know they’ve been compromised
and those that don’t know it yet.” Dmitri Alperovitch
Vice President, Threat ResearchMcAfee
Proactive Protection:Content, Transactions, Uptime
Keep bad things from happening.
Proactive Protection:Content, Transactions, Uptime
Keep bad things from happening.
Reactive Protection:Logging, Forensics, Tracking
Know if happening, what exactly happened, and how.
Security is a Business Issue.
Put Security into a Business Context through
Risk Management
Risk Management
Business RiskBusiness ValueImpact
Probability
Cost
Impact
Probability
Cost
Informed Business Decision=
Modeling an alternative DVD distribution model
Differential = R5 Impact
Lower-Quality Cam, Better cam, US Retail Compromise wk 10 of Theatrical
R5
CamsRussian
DVD US Retail DVD
Cams
RussianDVD
US Retail DVD
R5 = 3.0 Million Downloads (49%)US Retail DVD = 0.7M Downloads (12%)
Estimated Loss to Piracy(unrealized revenue to Top 10 Mature Markets)
Estimated Russia 52 Wk HE Revenue: $1.05M
Estimated Net Result: Loss of $5.85M
Total ALL Piracy: $38.9M(incl R5)
Piracy without R5: $32.0M
R5 Only: $6.9M
Piracy impacts calculated to TOP 10 Mature Markets using the “Disney-developed Piracy Impact Model”, which has been freely shared with other studios.
Have the right people
at the table.
Cheaper
HigherQuality
MoreSecure
+
Revolutionary Business Models
+ Revolutionary
Security Models
