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K-ZOOM 2014.05.29 Regular POS overview

SECZ Kzoom_BTL promotion_2014

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Page 1: SECZ Kzoom_BTL promotion_2014

K-ZOOM2014.05.29

Regular POS overview

Page 2: SECZ Kzoom_BTL promotion_2014

Ⓒ 2014 Cheil Worldwide

K-ZOOMwobbler

Dimensions:180 x 138 mm

Page 3: SECZ Kzoom_BTL promotion_2014

Ⓒ 2014 Cheil Worldwide

K-ZOOM X-banner - proposal

Dimensions:600 x 1600 mm

Page 4: SECZ Kzoom_BTL promotion_2014

Type A Type B

K-ZOOMDisplay POSM

Pedestal DesignW 360 X D280 X H100

Page 5: SECZ Kzoom_BTL promotion_2014

K-ZOOMDisplay POSM

Branding – Logo type

Slogan

Emphasize Main Key USP : 10X Zoom

Other Key UPS 4 ICONS

Comparison With another smartphone

camera’s 10X Zoom

Graphic Details

Page 6: SECZ Kzoom_BTL promotion_2014

K-ZOOMDisplay POSM

Photo montage in shops

EW Play Table Datart Play Table

Page 7: SECZ Kzoom_BTL promotion_2014

Ⓒ 2014 Cheil Worldwide

K-ZOOM leaflet – CZ localization

Dimensions: 120 x 180 mm

Page 8: SECZ Kzoom_BTL promotion_2014

Ⓒ 2014 Cheil Worldwide

K-ZOOM leaflet – SK localization

Dimensions: 120 x 180 mm

Page 9: SECZ Kzoom_BTL promotion_2014

K-ZOOM2014.05.29

Promotional POS overview

Page 10: SECZ Kzoom_BTL promotion_2014

K-ZOOMwobbler – promotional

Page 11: SECZ Kzoom_BTL promotion_2014

K-ZOOMx-banner - promotional

Page 12: SECZ Kzoom_BTL promotion_2014

K-ZOOMDL leaflet - promotional

Page 13: SECZ Kzoom_BTL promotion_2014

K-ZOOM2014.05.29

Summary per customer

Page 14: SECZ Kzoom_BTL promotion_2014

Summary overview

Material Approved Est. QtyWobbler

X-banner

Display POS

Leaflet

Material Approved Est. QtyWobller

X-banner

DL-leaflet

Customer Name Approved DateAccount

Product related

Promotionalmaterials

In-store promotion Initial interest Yes/no

Page 15: SECZ Kzoom_BTL promotion_2014

CopyrightThe work product shown in this document including, without limitation, all strategies, recommendations, ideas, designs, taglines, slogans, concepts, artwork, drawings, sketches, writings, photographs, footage, electronic files, programming code, consumer data, display property to be used at shows or events, deliverables, branding and all other work, materials and property created, developed or produced for the purpose of this presentation and its documentation stays unlimited property of Cheil Worldwide Czech Branch and shall only become property of client or other 3rd party upon full and complete confirmed payments and rights of use between Cheil Worldwide Czech Branch and client or other 3rd party.

Any duplication, distribution, publication or replication or any other application of this document and its contents without written confirmation of Cheil Worldwide Czech Branch in advance is not allowed.

If there will be no application of the contents of this document for the purpose of this presentation, Cheil Worldwide Czech Branch owns the unlimited right to use all contents of this document for their own purpose. Furthermore Cheil Worldwide Czech Branch owns the right for reimbursement of all related documentation of this presentation on demand.