SEDUCTIVE BONUS! The High-End Clients Matchmakers Guide · this book is about how Las Vegas casinos attract and service their highest rollers. But if you read between the lines you

ProfitSeduction.com presents

By Rob Schultz creator of Profit Seduction

© 2015 Rob Schultz all rights reserved

21 Keys to Find Your Ideal High-End Clients. The ones who are looking for you (and

looking to pay you) right now!

SEDUCTIVE BONUS!

The High-End Clients

Matchmakers Guide

http://ProfitSeduction.com


What if the key to creating your own game-changing rush of revenue wasn't about tricks, tactics, or tools. But about activating powerful hidden emotional profit triggers already inside your ideal clients? So they want you like crazy? And buy like crazy?

THAT'S your million dollar turnaround!

And that's exactly what ROB SCHULTZ does for entrepreneurs and business owners worldwide. Rob's powerful Profit Seduction Process guides clients to skyrocket their profits through magnetic messaging and insanely ingenious promotion and launch strategies. That deliver unprecedented bottom line results.

Rob has crafted powerful marketing messages and campaigns for some of the biggest names in online marketing: Including Suzanne Evans, Adam Urbanski, Milana Leshinsky, Melanie Benson Strick, and Michael Port.

He's spoken all over the country at conferences like the Colorado Independent Publisher's Association. The Career Management Alliance. At events like Speaker's Summit, and the 10K Club Income Acceleration Intensive. He's even taken the main stage (twice!) at Suzanne Evans' industry-leading Be the Change Event.

When you get out in front of what your prospects are already rushing towards … they rush towards you. And that is exactly what Rob Schultz is here to help us do.

Discover Rob’s spellbinding story, along with powerful tips to skyrocket your business at ProfitSeduction.com..

The Scoop on Rob Schultz

What if you could get your hands on 21 powerful keys to eliminate most client objections before you begin. By helping you discover where to find the prospects who not only want to work with you. But are ready and willing to pay what YOU want to be paid! It’s not a dream ... in fact you can get started now at:

ProfitSeduction.com/start-here/

http://ProfitSeduction.com/

http://profitseduction.com/start-here/

http://profitseduction.com/start-here/

ProfitSeduction.com

It started out as an innocent question.

A colleague was struggling with a painful marketing problem. And since I solve those for a living … it sucked me in. Her challenge was:

"When I talk to people about how I help them, they absolutely loooove what I do. The problem is … they don’t absolutely loooove the price".

Sound familiar? The old "I love this, it sounds terrific but …" response?

Now … the standard way you’ve been told to handle this, is provide some cool "answer the objection / position the value" script or angle. Which you have probably heard a million times. And tried just as often.

So, I was a bit surprised when what popped out of my mouth was:

"Why not target people of means from the start?Who KNOW value when they see it? And are willing to

PAY FOR IT!”

Which, of course brought the response, "Sooooo Rob, exactly how do you find people of means?"

© 2017 Robert Schultz. All rights reserved !3

Your VIP Prospect Treasure Map: How a simple inquiry opened the floodgates To 21 keys to find the clients who WANT to pay you


ProfitSeduction.com

It’s a great question. One you may have struggled with yourself. And given up on. How can you increase your success rate (and boost your bottom line) by getting your high-end offers in front of more folks who can afford it in the first place?

What tumbled out of my mouth were 21 avenues to do just that.

21 ways to target your ideal VIP Prospects from the start. 21 ways to get in front of people for whom price won’t be an objection.

Now, I want to be honest with you here: Not all 21 of them are going to hit the bulls-eye. But even if you discovered just ONE or TWO that WERE a perfect fit, wouldn't that make a massive profit difference for your business?

A quick warning: There aren't any quick "3-step, just click your heels together and say there's no place like home so I can have it by this weekend" answers.

But … if you're willing to apply just a little of your own creativity … you just might find yourself getting a lot less, “I can’t afford it”s, and a lot more of “Great! When can we start?”



ProfitSeduction.com

This really is the key. The foundation. The fundamental principle off which everything else feeds. Its what most of us miss:

Put your initial focus on the people who are going to be investing big-time with you. What they want. What they are looking for. And build your offer and your marketing around THEM.

This doesn’t mean you sell out. Or sell your passion down the river. It does mean you make darn sure your passion has a place to land when you let it fly.

Most of us do the exact opposite of this. We fall in love with an idea for a product or service first. And then try to figure a way to twist the arms of our VIP Prospects to make them buy. In almost all cases, its a losing proposition.

But when you start with the market first. Folks who have the means to pay for what you offer. And tailor your outcome to what they are ALREADY looking for. So you employ your unique genius to satisfy a desire they ALREADY have. And supply an outcome they ALREADY want ...

... you will be amazed how how fast your response rate skyrockets.

In other words: Create a dream / result / outcome your more affluent prospects covet. That they easily buy into. Instead of coming up with something on your own and sweating bullets trying to figure out a way to make them want it.


Start with the market ... FIRST!Secret

1


ProfitSeduction.com

Don't leave this to chance. The more you know about the people who have the means to purchase your most elite products and services:

• Who they are• What they want• What they buy• Why they buy• Where they work• Where they congregate• What they respond to• What they value

… the more you will know how to craft your products, your offers and frame your marketing to maximize your conversions.

The bad news is there’s no skipping over this. The good news is: Its worth it.

Trying to sell to a more affluent market without doing this is like trying to find snow in the Sahara Desert. Or throwing darts with a blindfold.

You may get lucky and hit the bulls eye. But more often you'll miss. And miss badly. A little extra research adds up to alot of extra money.


Become a student of the affluentSecret

2


ProfitSeduction.com

Here are a few suggestions on where to get the secrets to reaching and woo-ing your VIP Prospects:

Books:

• No B.S. Marketing to the Affluent by Dan Kennedy

• Whale Hunt in the Desert by Deke Castleman -- On the surface this book is about how Las Vegas casinos attract and service their highest rollers. But if you read between the lines you can come up with some great ideas to grasp what your own elite prospects want most.

• The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life by Matt Oechsli

• Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale by Robin Lent

• Networking with the Affluent by Thomas Stanley

• Marketing to the Affluent by Thomas Stanley

(Note: I have read the Dan Kennedy book. The others I uncovered through research. Please read the descriptions / reviews on Amazon to determine which one(s) are the best for you to begin with.

When you combine your own experience with the expertise of others, you can accelerate the speed with which you attract more of your high end clients.


The “Knowledge Nugget” Map thatleads to your affluent prospects

Secret

3


ProfitSeduction.com

Google Searches:

Google is a gold mine when you know how to use it. Here are some search phrases you can use to locate quite a few powerful (and free!) resources. With a little imagination, you can come up with your own.

• Most affluent cities• Most affluent college towns• Where the wealthy live• What the wealthy want• Marketing to the affluent• Marketing to the wealthy• Networking with the affluent• How to network with the wealthy• Networking groups for the affluent• [ your wealthy target market ] + networking groups• Wealthy + [ your target market ] + networking groups

Pop on over to Nextdoor.com

Nextdoor is a free private social network for your neighborhood. While its not an overt marketing platform, it can be a great way to uncover opportunities hiding out in your own backyard. Because we spend so much time behind our computers, we can spend hours, days or even weeks trying to uncover possibilities on the other side of the country.

When there may be gold nuggets hiding right on the others side of town. Nextdoor is one way to connect you with those possibilities waiting right around the corner.


https://nextdoor.com/


ProfitSeduction.com

Set aside a block of time where you can really get down and immerse yourself in a few of these resources.

And that means: No Facebook. No YouTube. No texting or scores of other distractions that keep up from really being successful.

Here's a direct challenge: Lock yourself in a room (or go to Starbucks) for a minimum of 2-3 hours. You need that much uninterrupted time (especially if you are using the Google searches on the previous page) because each bit of investigation can lead to an unexpected treasure trove of other links.

Remove all detours and distractions. And just focus on the resources we've mentioned. Or new ones you come up with.

Allow what you discover to percolate. And generate creative, effective strategies for connecting with and enrolling these ideal prospects. (Instead of just throwing stuff at them you hope they will respond to).


Schedule “get to know them”timeSecret

4


ProfitSeduction.com

I know: When you started out it was hard. It was painful.

And then this one mentor came along. And rescued you. And you want to do the same for others. Well I have news for you:

First, your mentor didn't rescue you. They provided an avenue where you could rescue yourself.

Second, they didn't help you by taking pity on you. They helped you by crafting a way forward worthy of your dreams. And requiring you to step up into it.

Remember … the first rule of being a Lifeguard is: At all costs, avoid jumping into the water with a drowning person. But that is exactly what so many of you are doing with your message and your offers when you try to rescue your prospects.

You’re attracting desperate people who don’t have the money to pay you what you’re worth. And its dragging you and your business down.

Now this doesn't mean you charge a billion dollars for everything you offer. And that you turn your back on people who are just starting out, who really do need you.

It does mean you craft everything you offer to reflect the elevated vision your high-end clients have for their lives. And then, create an affordable version where folks who don't yet have the means can get a taste of it.


If you want VIP customers, target your message & your offers to VIP customers

Secret

5


ProfitSeduction.com

The key is: All your offers MUST require people to step up and commit to a higher vision for themselves.

This is going to sound harsh. But its true: When you take pity on folks who are struggling by creating offers that try to fix the struggle, you only mire them more deeply in it. And attract people who can't afford to pay what you're worth.

On the other hand, crafting offers that ask them to step up out of the struggle and towards the place they really want to go (and where you really want to take them) gives them a platform to work their way to success.

And attracts people who can either afford you. Or who will find the money so they can. Because what you're providing them isn't just a remedy for their struggle. But the gateway to a dream.

And a dream is something people will find the money to pay for. In fact … its the only thing they will find the money to pay for.



ProfitSeduction.com

Get in front of groups in cities where there are large concentrations of wealth, and provide something they are looking for.

If you live in a larger city, you're already there. If not, target a larger city that is nearby. And do whatever you can to regularly get in front of or around groups where:

• The members have money to spend• They are urgently seeking the solutions you offer.

Yes, this takes work. But if you're game, it can be alot simpler than you think.

Example: If you averaged just 2 calls or contacts a day asking to speak in front of or connect with groups where your VIP Prospects hang out. And even if only 2% of those calls bore fruit … in one year that would land you 20 appearances in front of groups filled with your VIP Prospects. Who already have the means to invest in your highest level products.

Who are already searching for the exact solutions you offer.

If you received just one high level client from each of those gigs … wouldn't that make a massive difference in your bottom line? (Sorry, dumb question … )


Your affluent prospects hang outin affluent places

Secret

6


ProfitSeduction.com

So ... you say you hate making phone calls? What If I told you I was going to pay you $50 a call … whether they were successful or not?

Well, if you followed Secret #7, that is the least that each of these phone calls is worth to you.

Think I'm crazy? Consider this … if making even 2 calls a day brought you 15-20 high-end clients a year. And assuming a $3,000 price point (6 months of coaching at $500/month) … and I know that's low for some of you:

That's $45,000 to $60,000 extra added to your bottom line.That you would NOT have made without those calls.

Yep, suddenly placing phone calls to strangerssounds alot more fun.

Because in reality … $50 a call is just the start. its really the low end of what those calls are really worth, once you get your business ramped up.

As you get better at targeting the right groups. Delivering great presentations. Enrolling people who fall in love with your offers into your highest end programs. PLUS having them refer their friends and colleagues. AND having each presentation you make lead to others ("This was great! Can you please give this talk to OUR group?") … you will discover the value of each phone call you make is staggering.


The $50 phone callSecret

7


ProfitSeduction.com

College towns aren’t just for kids. They often have high concentrations of well-off folks who are progressive. Who want to live life to the fullest. And are open to new ideas to help them live more satisfying and extraordinary lives.

Think of it: When you combine:

• A high concentration of people of means• Who are open to new approaches• Who are always seeking out the best ways to get more out of life

And when you introduce them to your high value products and services, you're likely to see much higher conversions. And the exceptional opportunities and profits that go along with them.

So ask yourself … are there any college towns within driving distance of where you live? And are there any groups in those towns where you can start to make inroads, contacts, connections? And eventually, sales?

Its one place where getting schooled can actually put money in your pocket.

Many universities have an “Extension” division. Where you can apply to teach courses to the community. They draw a high percentage of

adults. Folks with existing jobs and vocations looking to make their lives better.

Its a great way to connect with prospects who after your course is over will jump at the chance to become your clients.


Its time to get “schooled”!Secret

8


ProfitSeduction.com

We all know about "target market" or "target client". But imagine what would happen if you targeted an entire industry?

Ask yourself: What professions and industries feature large concentrations of affluent folks with lots of spendable income, that are starving for the kinds of outcomes and results you deliver?

In short:

• Focus on an industry that features people of wealth & disposable income.

• Or on professions where people have money.• That are filled with folks who are looking for what you offer.

To make this more effective, narrow that target to members of that industry with a specific problem that you solve:

• Young attorneys who want to stay fit and trim, but are so focused on making partner in the next five years they can't find the time. And its driving them crazy.

• Top sales professionals who want to find love, but are on the road so much they can't. And the loneliness is killing them.

• Doctors who are desperate to find an added stream of income without sacrificing their current medical practice.

The formula looks like this:


Don’t just target a client, target an Industry

Secret

9


ProfitSeduction.com

• Select an industry with lots of affluent members.

• Target a specific segment of that industry (attorneys just out of elite law schools, female doctors, newly married high-tech executives).

• Focus on a painful problem that specific segment is desperate to solve. That your unique expertise helps them achieve. (Finding love quickly, losing weight and looking great on a half hour of exercise a day, discovering investment vehicles so their wealth creates wealth and they can become financially independent quickly).

With a little thought, you can come up with a list of industries / professions that fulfill all of these:

• Advertising• High Tech• Investment Advisors• Design• Medical Professionals (Doctors)• Human Resources Professionals

(There are probably a lot more, depending on what you do).

Here are a few 'real life' examples:

The website Its Just Lunch (ItsJustLunch.com) started as a more personalized dating service for busy professionals who had a lot of money but no time to go through the usual "trial and error" dating mill. The key: Targeting a specific affluent market segment with a specialized level of service.

And … instead of becoming just another marketing coach, Philippa Kennealy (a physician herself) started The Entrepreneurial MD (EntrepreneurialMD.com): Mentoring physicians tired of the limitations of managed care to either create their own concierge medical practice people would pay for out of their own pocket. Or move away from medicine altogether to start their own business.


http://www.itsjustlunch.com/

http://www.entrepreneurialmd.com/


ProfitSeduction.com

How could you match the genius you bring and results that you specialize in delivering, to an affluent market segment more than willing to pay for those results?

• What professions or industries feature large concentrations of affluent perfect prospects?

• What groups exist in these industries that you can get in front of?• What clusters of these folks can you begin to network with?

Infiltrate?

Think of it as being on a kind of cool, fun spy mission: Find out who these prospects are, and how you can creatively insert yourself smack dab the middle of their gatherings. Do some undercover intelligence. Find out exactly what they desperately want. That you are uniquely qualified to provide.

And then … offer it to them!



ProfitSeduction.com

Are you a healer / intuitive or some other kind of practitioner / mentor whose services might be considered alternative or cutting edge? Then consider targeting creative industries and professions where there is wealth. Plus the kind of progressive open mind which makes them an ideal prospect.

Industries like:

• Entertainment• Fashion• Advertising• Design• Some sectors of the tech industry

I once knew someone who worked as an interior designer in New York City, before she became involved in metaphysics and healing work. And there were scores of her very affluent (and influential) design and professional colleagues who became interested in her work.

Because they were looking for solutions that were highly evolved and outside the mainstream they began connecting her, not only to prospects, but to some very powerful centers of influence she could use to get the word out about her business.


Yes, this even works if you’re a woo-woo ...

Secret

10


ProfitSeduction.com

Meetup.com is an online service that lists scores of networking and special interest groups in your area. So you can connect with them. Network with their members. And find clients right in your own backyard.

So … why not discover MeetUp Groups in your area that are filled with folks from your ideal affluent market segment or industry?

Google makes this easy. Simply search for [ your ideal market segment or industry ] + "Meetup groups". A few example results:

Entertainment Industry Meetup groups:http://entertain.meetup.com/

Advertising Meetup Groupshttp://advertising.meetup.com/

Online Advertising Meetup Groupshttp://online-advertising.meetup.com/

Doctors Meetup Groupshttp://doctors.meetup.com/

Interior Design Meetup Groupshttp://intdesign.meetup.com/

Technology Startup Meetup Groupshttp://technology-startups.meetup.com/


Identify Meetup.com groups whereyour Ideal Prospects hang out

Secret

11

http://www.Meetup.com

http://entertain.meetup.com

http://advertising.meetup.com

http://online-advertising.meetup.com

http://doctors.meetup.com

http://intdesign.meetup.com

http://technology-startups.meetup.com


ProfitSeduction.com

Most people look for MeetUp groups with alot of folks just like them. (Example: Doctors who join Doctors MeetUp Groups). While this may allow you

to talk shop, it also puts you in environments with your competitors and colleagues. Not your prospects.

Instead ... why not target groups with your prospects. (Example: Doctors who join MeetUp Groups where their patients hang out). So you can be the ONLY doctor / business coach / relationship expert / body sculpting specialist in the group.



ProfitSeduction.com

The flip-side of finding MeetUp Groups with scores of your VIP Prospects or members of your targeted industry, is to create your own group focused on those ideal clients.

Now the key here is focus. Because you want to attract the kinds of VIP Prospects who recognize your value. And who aren’t afraid to whip out their wallets to get the results they are searching for.

So, instead of starting a "find your soul-mate" group for everyone, start a "Busy Professionals Find True Love" group, targeted to the busy professionals who have the money to pay you to help them find their match.

Instead of starting a fitness group (for everyone), start a "Fitness for Tech Workers" group. Instead of just an ideal career group, why not a "Dream Career MeetUp Group for Entertainment Industry Refugees"?

What's the payoff? I know quite a few entrepreneurs who have enrolled participants from their MeetUp Groups into their high-end programs.

And you don't have to limit it to Meetup. You could also create a Facebook Group. A Blog. Or any other kind of online community targeted towards the professions, industries and market segments you've identified as being a treasure trove of your VIP Prospects.

Success Tip: Keep your group focused on a specific vision / dream / outcome that is highly valuable to your prospects. That they are motivated to achieve. That they have an emotional, almost involuntarily positive response to. That they have the willingness to pay for.


Start your own targeted groupSecret

12


ProfitSeduction.com

The more focused and specific you are, both on the results you create and the clients you want to serve, the more successful you will be.

A group with high perceived value … Focused on an urgently desired outcome +

An intense desire for that outcome from the participants + Ability to pay for support in achieving that outcome = Profits!



ProfitSeduction.com

So ... tell me:

• Have you published a book?• Can you get a killer testimonial from someone who is well known to

your prospects?• Have you achieved something of note your prospects will instantly

connect with?• Have you created results for yourself in your life or your business

that give you instant respect and credibility?

In the world of positioning, modestly is not allowed. On close examination, even those thought leaders with a reputation for being humble find a way to trumpet their biggest successes "under the radar".

"Aw shucks, I'm really alot like you. I'm really pretty low key. I was shocked that I made 80 gadzillion dollars during my last product launch. And how was I to know, a producer from Oprah would call to ask how I did it?"

You can be as talented as hell. But there is a language of achievement that those who have also achieved understand and find extremely attractive. Find a way to get your achievements up front and articulate them in a way that relates them directly to the results your VIP Prospects are looking for."


Excellence Attracts Itself: Use pastachievements to position yourself

Secret

13


ProfitSeduction.com

Ask everyone and everybody to help you brainstorm ideal industries and venues chock full of your ideal VIP Prospects.

Here's a fun thought (I ask your forgiveness in advance):

Remember the last time you had to pee really bad in a public place? Remember how absolutely shameless you were in asking total strangers, "Do you know where the nearest bathroom is?"

Its kinda like that. And that cool thing is, when you're as urgent as that, its just as easy

to find EXACTLY what you are looking for!

This is your life … remember? This kind of success isn't the kind of thing that gets delivered to you on a silver platter. But if you maintain an attitude of insatiable urgency, you will be surprised at the openings, insights and resources that come your way … when you ask.

The internet is also a great place to ask. (See the suggested Google searches in Secret 2 above.)


Ask ... Secret

14


ProfitSeduction.com

Here's a crazy truth: The more clear and focused you are on exactly who your VIP Prospects are (and why they would be crazy to pass you up), the more of them show up.

No its not magic. Hocus pocus. Or woo-woo.

Its because when you are laser clear on who is a perfect fit for your business, you instantly recognize them when you see them. And you also instantly recognize freebie seekers, time suckers and freeloaders when they show up.

You are able to see who will take your advice and actually act on it. And who is just looking for more information they can cram on their book shelves or hard drive.

What sub-niche groups within industries can you target that have lots of disposable income?

• Executive Singles• High End Creatives• Recent Law School Graduates

Where / how can you get in front of them? What groups do they attend? What can you tweak your offer / genius so that it gets in front of what they are ALREADY looking for?


Clarity = Cash:The more focused you areThe more money you will make

Secret

15


ProfitSeduction.com

Here are a few questions designed to make you more money from the ideal VIP Prospects you are already working with:

• Where did the prospects who have ALREADY paid you lots of money come from?

• What do they do for a living? • How and where can you find more just like them? • How can you get in front of large groups of them?

You can also ask your satisfied highest level clients if they know of anyone just like them that is looking for what you offer. Can they introduce you to them? Do they know of any groups filled with folks just like them? Can they put you in touch with the leader, so you can propose a presentation?

If you are just starting out … do you have any friends or colleagues doing something similar to what you do? If so, ask them: Where do their VIP clients come from?

Are you a member of a group with members that do a lot of lucrative high-end business? Where do they find their clients?

Because the internet is so seductive, we often throw ourselves into complex, low-yield web-based strategies for reaching more affluent clients. When the fastest way is often right in front of us … a simple request or phone call away!

True confession: I’ve wasted tons of time believing I had to come up with great clients from scratch. Avoid that mistake by simply asking, “Where can I find more clients exactly like that one I LOVED working with?”


Tap more deeply into your current gold mine

Secret

16


ProfitSeduction.com

Sometimes clients and prospects bring out the "know-it-all" parent in all of us. When we make our offers, it sounds like: "If you know what's good for you, you'll do this!"

Guess what? They don't care about what's good for them. They care about what they want. And if you're offering

"what's good for them", they will find someone else who will give them what they want.

Think of it this way:

If you're taking someone special out for a birthday dinner, do you take them where you want to go? Of course not. You take them where THEY want to go!

Its the exact same thing with your high end prospects. Stop creating your offers like an all-knowing parent: Trying to convince them its something they need for their own good. And dashing yourself against the rocky cliffs of despair trying to get them to buy it.

Instead, custom craft your wealth-targeted offers towards satisfying what they are already seeking:

• What they want desperately• What delivers an outcome they dream about• What they are ALREADY looking for• What they are willing to pay for• What you are uniquely qualified to deliver• What is at the top of their priority list


What THEY want ... ( You’re not their mother)

Secret

17


ProfitSeduction.com

And build your high-end offers around THAT.

If people bought “what’s good for them” Whole Foods would be 100 times larger than MacDonalds. (Flash: Its not.)

That doesn’t mean you offer them crap. It means if you offer “what’s good for them” you have to position it so that it satisfies what they ALREADY want.

Remember: You aren't selling your expertise. You are selling the urgently desired outcomes

your expertise makes possible.



ProfitSeduction.com

Your potential high-end prospects are all around you. At dinner parties. Social events. Any place where your potential high end prospects hang out. And you get the opportunity to talk about what you do.

You don’t have to wait for that event. That networking shindig. Or that speaking gig.

Remember:

A great, jaw-dropping message + People who can afford you +

People who want what you offer + Dinner Parties =

Clients, Contacts and Open Doors

It may sound crazy: But there is an entire universe of people who don't have the slightest idea who Ali Brown is. Or Jeff Walker. Or Frank Kern. Or any of the other wizards of internet marketing that are such household names in our neat little online world.

But who still would pay handsomely for the opportunity to have you solve their most painful problems.


Not all networking happensat networking events ...

Secret

18


ProfitSeduction.com

Consider the possibility your best market may not be in our familiar, cozy little internet marketing / entrepreneur clique. Using our cozy, familiar little internet marketing tactics.

There are many worlds outside of internet marketing where there's lots of money, where people need what you have. Where what you do feels exciting. Novel. Incredible. Even though its old hat in our marketing cliques.

Think of it: The same ideas and tactics that might be “old hat” when you are talking to your colleagues. Are considered groundbreaking by folks outside of your industry.

Ask yourself: What markets can I expand to that will look at what I do as exciting? And a huge opportunity?

Find them. Infiltrate them. Persuade. Enroll.


There’s a whole wide world outside the internet (really!)

Secret

19


ProfitSeduction.com

Chances are you know people who are doing a brisk business with these kinds of plum clients. Chances are you already are social with a few of them. And they won't bite (honest!) if you ask them a few questions about their high end clients:

How do they find them? How do they tailor their message, their strategies and their pitches to attract people with money?

How do they craft their message so that people want them desperately? How do they target their offerings so people whip out their credit cards lightning fast? Even for their stuff that costs a bundle?

And don't shy away from folks who cater to a corporate market. Even if you can't relate to a corporate market, or serve a corporate market, you can often borrow ideas from folks who make a mint off the corporate world, so you can make a mint off of yours.

If you know someone who routinely attracts high-end clients, take them to lunch. Take them to dinner. Offer to pick them up in a limo. (Who could turn that

down?) Find out how they do it. And apply their best nuggets to your own efforts.

If you are certain spending a half hour with someone would increase your bottom line by a couple grand (or more), why would you not want to spend a little money to make sure it happens?


Get help from people who are already doing it

Secret

20


ProfitSeduction.com

I spent 7 years working in the entertainment industry. Which is a notoriously difficult industry to break into.

Just about everyone in the entertainment industry has a crazy, creative story about how they got their "big break". Yep, even I have a wild story of how I got my first movie visual effects job.

It takes just as much (or more!) creativity to get your foot in the door of the entertainment industry as it does to work in the entertainment industry.

Its the same in business. Stop feeling you’re entitled to success. Get creative. Get clandestine. Leverage your unique talents

to figure out ways to create your own "big break".

True Story: The folks who created the "South Park" TV series and movies got their big break by creating an off-color Christmas story using their now trademark cutout-style of animation.

This was way before doing animation was as easy as it is today. There was no YouTube. There were no super fast cheap computers. But they had an idea … that was so crazy, it might just work.

So they sent out a VHS tape of this short animation (yes a VHS tape ... it was that long ago) to agents, studio executives and other industry decision makers. Not everyone watched it. But the key is: Not everyone has to. It only took one to pass it along to all their entertainment industry buddies saying, "You gotta see this!"


Get Creative: This won’t be served to you on a silver platter

Secret

21


ProfitSeduction.com

Until their tape created so much buzz in Hollywood big-wig circles that they had their pick of opportunities.

Now, I'm not saying you should make an off-color video. In fact, entertainment is one of the only industries where something like that gets you noticed. Instead of run out of town.

I am saying … if you do your homework … you can uncover a similar creative avenue that gets the attention of the folks who can make your bottom line a lot more lucrative. And your life a whole more successful.

Stop trying to re-cycle what’s already been done. And instead, use proven success principles in a new way to capture the attention that can make all the difference.



ProfitSeduction.com

OK … by now you understand there isn't a simple 3-step process for this. You can’t click your heels three times and whisper “There’s no place like home” and make it work.

Yes … there's a lot of improvisation involved. And yes … to really learn how to do it you have to jump right into the middle of it.

The good news is: What you end up with is better than what any simple 3-step process could deliver. Because if you stick with it, you end up with something that works. That you can adapt and make work. In just about every single situation. Every single time.

And you discover what works by trying the best of these 21 Secrets out. The ones that fit for you. That leverage S Seeing what works. And doing more of that. And … seeing what doesn't work. And doing less of that. Sometimes its that simple.

These 21 secrets don't guarantee an instant fortune. (Sorry). What they will do is save you a ton of time (maybe even years) by helping you target the most powerful avenues perfect for your personality and unique genius. So you can get to success faster.

To sum it all up:

First, make sure you have your act together before you leap. The only place people with good intentions but unrefined talent get famous botching their auditions is American Idol.


1

The simple key that makes it all possible: JUST START!

Secret

!!!


ProfitSeduction.com

Wealthy people can be very quick to sense when you don't know what you are talking about. Sometimes its best to hone your craft "off-Broadway" and stoke your confidence with small successes, before you start auditioning for the big parts.

However … you are NOT to use this as an excuse.

It doesn't mean you need 10 years to "get ready". Or use "being ready" as an excuse to delay.

There is a big difference between not being ready and just being scared.

Learning to tell the difference can be worth millions in lost opportunities.

Second … a big factor to success with high-end selling is mindset and confidence. And acting "as if" even if you feel you aren't. There isn't a quick script or magic technique for this either. (Sorry again).

One of the best ways to accelerate your confidence timetable, is putting yourself in situations you have been avoiding. Where you must come through. And then coming through. And saying, "Wow, that was a blast! Why have I been scared of this all these years?"

So when the head of your big networking groups says to you, "I know we're starting in five minutes, but our scheduled speaker is having car trouble. Can you fill in for her?". You have one answer: YES.

Third, begin with the radical notion of starting with your market FIRST. Instead of deciding on what you offer and forcing it on someone who may not want it. Find a pre-existing desire and simply get in front of it with what you do best.


2

3


ProfitSeduction.com

Fortunes have been built upon the foundation of satisfying an urgent desire of your target market. And doing it in a way that makes their lives immeasurably better. With a style or delivery that no one else can imitate.

Fourth, target a market with a preponderance of people who can afford what you WANT to charge.

In other words, stop planning ski vacations in the Sahara Desert, and being disappointed when there's no snow.

Yes ... if you work hard enough and long enough and get good enough, you can develop a pipeline high end clients. But most entrepreneurs quit in discouragement before their ship comes in.

Fifth, there REALLY ARE affluent folks looking for the exact answers and solutions you provide. Start crafting an offer and a message tailored to a success-minded high end market. And invite those with less money to challenge themselves and step up.

Or provide lower cost solutions that are easy to deliver. That allow them to get momentum so they can afford your best offers.

In short … if you want money, START THERE. With people who already have it. Who value the outcomes you create.

And then work BACKWARDS to craft offers that deliver those outcomes.

Stop deciding what you want to offer first. And then trying to get rich people to buy it. Instead, find out what

people of means already want. And get in front of it.

Finally, the great thing is you don't have to do all 21 of these ideas. You only need one hook that works. So choose the one suggestion that's a perfect fit for where you live. Your talents. Your strengths. Focus on that first. Perfect it. Do it over and over. And then, only when you have that working, add more.


5

4


ProfitSeduction.com

There is no way I can make you understand this until you do it. The good news is its kinda like love. All you need is that one kiss, and then you say, "Ahhhhhhh … so THIS is what everyone is talking about!"

Just like love … this takes work. And focus. And persistence. But just like love … its worth it. Way worth it.



ProfitSeduction.com

Michael Port says: "Rob is someone to watch . . ."

Rob is someone to watch because he literally . . . like almost nobody I have ever worked with . . . delivered on every single thing he promised, with such professionalism that sometimes I was surprised. Honestly.

The viral video Rob created for us -- called Entrepreneur Idol – helped Book Yourself Solid remain one of the bestselling marketing books in the country. So, you can understand why I'm a big fan of Rob.

Creativity is clever. When you can combine it with marketing savvy it's productive. When you can deliver on your promises you change the world. Rob can do all three ...

Michael Port Author of Book Yourself Solid & The Think Big ManifestoMichaelPort.com

“Within the first 30 days ... I closed $35,000 in sales!"

“Within the first 30 days of working with Rob, I closed $35,000 in sales as a result of the branding message he developed for me.”

“Rob gave me the 3 lines that communicated exactly what I do and the results my clients would gain. The brand theme that Rob created for my sponsorship has resulted in 120 warm leads, 3 new clients and far more to come. Thank you Rob!”

Jane M. Powers JaneMPowers.com


What the big players (and your colleagues) are saying about Rob Schultz:


ProfitSeduction.com

“Rob ... helped me pull in over $10,000 in just a few hours!”

“Rob is one of the secrets to my recent success. In my very first high-end coaching launch, Rob's strategies helped me pull in over $10,000 in just a few hours. Later, his seductive ideas helped me enroll as many as 11 new clients in just a few days' time.”

Rob's genius for marketing psychology is positively uncanny. You can't put a value on the level of confidence his one-of-kind strategies provide.”

“Rob, I can't thank you enough. You are magic!"

Ann Convery AnnConvery.com

“Doubled my conversion rate on sales ... ”

“Rob not only helped me double my conversion rate on sales. But I now have a very clear and doable annual marketing plan I can repeat, year after year. That will grow, year after year.”

“My goal is to take my business to a million dollars a year and beyond. And because of Rob's help, I know I will get there!”

Susan Gregory Daniel-Fast.com

Turned my hobby into a Six-Figure Business!"

With Rob’s amazing messaging and strategic support, I’ve turned my hobby into a six-figure business in 18 months! My revenue from first quarter this year is NINE TIMES HIGHER than it was 2 years ago!

Sometimes it hard to believe it’s all really happening to me! The possibilities are endless, and my future is in my own!

Veronique Prins Jezaakvoorelkaar.nl



ProfitSeduction.com

“It’s been years since I have been this profitable”

Before working with Rob, I never considered doing more than consulting and working from my office. I didn't really know how to think bigger.

But now, as the Midlife Miracle Mentor, my possibilities for growth and income are endless! And as Rob continues to feed me amazing idea after amazing idea, I see ways I can make this bigger profit picture a reality right now.

My finances have completely changed in the last 2 months because of working with you! It’s been years since I have been this profitable. Thank you!

Brenda Sahlin The Midlife Miracle Mentor MidlifeMiracleMentor.com



ProfitSeduction.com

Disclaimer and Terms of Use Agreement The Legalese

The author and publisher of this Workbook and the accompanying materials have used their best efforts in preparing this Workbook. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this Workbook. The information contained in this Workbook is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this Workbook, you are taking full responsibility for your actions.

Every effort has been made to accurately represent this product and it's potential. Even though this industry is one of the few where one can write their own check in terms of earnings, there is no guarantee that you will earn any money using the techniques and ideas in these materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our product, ideas and techniques. We do not purport this as a “get rich scheme.” As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

Any claims made of actual earnings or examples of actual results can be verified upon request. Your level of success in attaining the results claimed in our materials depends on the time you devote to the program, ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ according to individuals, we cannot guarantee your success or income level. Nor are we responsible for any of your actions.

Materials in our product and our web site may contain information that includes or is based upon forward-looking statements within the meaning of the securities litigation reform act of 1995. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other words and terms of similar meaning in connection with a description of potential earnings or financial performance.

Any and all forward looking statements here or on any of our sales material are intended to express our opinion of earnings potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else's, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material.



ProfitSeduction.com

The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is”, and without warranties. As always, the advice of a competent legal, tax, accounting or other professional should be sought.

The author and publisher do not warrant the performance, effectiveness or applicability of any web sites listed or linked to in this Workbook. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.

All terms mentioned in this Workbook that are known to be trademarks or service marks have been appropriately capitalized. Audacious Audio cannot guarantee the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark. All trademarks are the property of their respective owners.

This Workbook is © (copyrighted) by Robert Schultz. All rights reserved. No part of this Workbook shall be sold, reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording or otherwise without written permission from the author.



Documents

SEDUCTIVE BONUS! The High-End Clients Matchmakers Guide · this book is about how Las Vegas casinos attract and service their highest rollers. But if you read between the lines you