Seeking to become a company societies want to …...Rhino Rescue project Factory tour Afforestation activities XL125s support medical activities Blood donor drive Rider training is

NYPUM: teaching mini-bike riding skills

46Community Initiatives45 Community Initiatives

Honda has always worked proactively to provide indepen-

dence to its local operations throughout the world. All

Honda affiliates strive to contribute appropriately to the so-

cieties with which they coexist. Around the world, Honda is

working to find new and better ways to share joy with mem-

bers of their local communities, implementing philanthropic

initiatives that suit local conditions. The following is a brief

overview of our global activities.

Seeking to become a company societies want to exist worldwide

Honda Group Activities WorldwideNorth/Central

America

Contributing their own personal time, associates form teams and work to help

preserve the environments of local parks and seashores, provide food and cook

for those needing assistance, support participants in Special Olympics, lead learn-

ing programs, and lend a hand in their local communities in many other w ays.

●Community Action Teams

Founded in 1969, the National Youth Project Using Mini-Bikes (NYPUM) is an in-

tervention program for at-risk youth between the ages of 10 and 16. It rewards

children for their educational and behavioral achievements with the opportunity

to ride Honda mini-bikes.

●National Youth Project Using Mini-Bikes (NYPUM)

American Honda Motor Co., Inc.

The Company adds financial contributions to the donations made by individual

associates to the United Way in support of the United Way’s efforts to assist

agencies that provide health and human services to those in need.

●United Way Campaign

Honda Manufacturing of Alabama, LLC

In support of Honda’s initiatives among its companies in North America, the Honda North

America Philanthropy Committee provides guidelines and facilitates information exchange.

In support of the Toronto Marathon, Honda sponsors the Honda Relay, an initia-

tive designed to raise pledges in support of cancer research at the Princess Mar-

garet Hospital Foundation.

●The Toronto Marathon and Honda Relay

Honda Canada Inc.

Joining hands with the ABC CANADA Literacy Foundation, Honda Canada is the

founding sponsor of Family Literacy Day. Every year, on January 27, families and

communities across Canada celebrate this special day, a key part of an initiative

that promotes the importance of reading and learning together as a family.

●Family Literacy Day

In a system that matches funds to volunteer work, for each 50 hours of work that

current and retired associates and their spouses contribute to the projects of an

NPO, the company donates 200 dollars to that organization.

●Honda Hero Volunteer Program

Honda of America Mfg., Inc.

Associates participate in Honda Relay

North/Central America

China

Europe/Middle East/Africa

South America

Asia/Oceania

In the following pages, some of our overseas philanthropic initiatives are presented.

For more information on the programs listed below, please refer to the pages indicated.

●Honda ASIMO Super Idea Contest (Asian Honda Motor Co., Ltd.) (page 10)

●Eagle Rock School (American Honda Motor Co., Inc.) (page 13)

●Honda TreeFund (Honda New Zealand Ltd.) (page 21)

●HART (Honda Australia Pty., Ltd.) (page 27)

A more comprehensive overview of our global activities is presented on pages 56–57.

Family Literacy Day

● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives

Christmas dinner for seniors

NYPUM: teaching mini-bike riding skills


Honda has always worked proactively to provide indepen-

dence to its local operations throughout the world. All

Honda affiliates strive to contribute appropriately to the so-

cieties with which they coexist. Around the world, Honda is

working to find new and better ways to share joy with mem-

bers of their local communities, implementing philanthropic

initiatives that suit local conditions. The following is a brief

overview of our global activities.

Seeking to become a company societies want to exist worldwide

Honda Group Activities WorldwideNorth/Central

America

Contributing their own personal time, associates form teams and work to help

preserve the environments of local parks and seashores, provide food and cook

for those needing assistance, support participants in Special Olympics, lead learn-

ing programs, and lend a hand in their local communities in many other w ays.

●Community Action Teams

Founded in 1969, the National Youth Project Using Mini-Bikes (NYPUM) is an in-

tervention program for at-risk youth between the ages of 10 and 16. It rewards

children for their educational and behavioral achievements with the opportunity

to ride Honda mini-bikes.

●National Youth Project Using Mini-Bikes (NYPUM)

American Honda Motor Co., Inc.

The Company adds financial contributions to the donations made by individual

associates to the United Way in support of the United Way’s efforts to assist

agencies that provide health and human services to those in need.

●United Way Campaign

Honda Manufacturing of Alabama, LLC

In support of Honda’s initiatives among its companies in North America, the Honda North

America Philanthropy Committee provides guidelines and facilitates information exchange.

In support of the Toronto Marathon, Honda sponsors the Honda Relay, an initia-

tive designed to raise pledges in support of cancer research at the Princess Mar-

garet Hospital Foundation.

●The Toronto Marathon and Honda Relay

Honda Canada Inc.

Joining hands with the ABC CANADA Literacy Foundation, Honda Canada is the

founding sponsor of Family Literacy Day. Every year, on January 27, families and

communities across Canada celebrate this special day, a key part of an initiative

that promotes the importance of reading and learning together as a family.

●Family Literacy Day

In a system that matches funds to volunteer work, for each 50 hours of work that

current and retired associates and their spouses contribute to the projects of an

NPO, the company donates 200 dollars to that organization.

●Honda Hero Volunteer Program

Honda of America Mfg., Inc.

Associates participate in Honda Relay

North/Central America

China


South America

Asia/Oceania

In the following pages, some of our overseas philanthropic initiatives are presented.

For more information on the programs listed below, please refer to the pages indicated.

●Honda ASIMO Super Idea Contest (Asian Honda Motor Co., Ltd.) (page 10)

●Eagle Rock School (American Honda Motor Co., Inc.) (page 13)

●Honda TreeFund (Honda New Zealand Ltd.) (page 21)

●HART (Honda Australia Pty., Ltd.) (page 27)

A more comprehensive overview of our global activities is presented on pages 56–57.

Family Literacy Day


Christmas dinner for seniors


Asia/Oceania

China

South America

In a project coordinated by the local government, Moto Honda da Amazonia,

together with ten of its partner companies, supported a restaurant in Manaus

that provides highly nutritious, affordable meals to low-income citizens. For 1

Brazilian real, customers can purchase a 1,400-kcal lunch. The restaurant serves

500 meals per day, Monday through Friday.

●Food for Citizens Project

Honda teamed up with local broadcasters to carry out environmental education

targeting people who live near small rivers and streams. Built around a theme

of “One small seed for the future,” the project involved river clean-up along

with workshops on newspaper crafts, art, how to make mini-sofas from plastic

drink bottles, and other activities designed to promote a direct appreciation of

the value of recycling.

●Clean Consciousness Project

In cooperation with the Manaus city government, Honda participated in a

campaign under the banner, “Now is the time to make Manaus green! Let’s all

plant more trees in Manaus.” Two hundred rosaceae seedlings were donated

to the city of Manaus. Seedlings were distributed to area residents and people

on the street to promote greater awareness of afforestation activities.

●Manaus Tree Planting Project

Moto Honda da Amazonia LTDA.


One of the reasons for the large number of deaths due to accidents and disease

in Africa is that healthcare workers lack the means of transportation to get

where they need to go in a timely fashion. Riders for Health is an NPO that

provides medical support in the South African region by taking advantage of

the outstanding mobility and cost-performance of motorcycles. To show Honda’s

support for the idea, the Honda Racing Corporation European Office acts as

liaison for the donation of 25 bikes per year. Seventy-five have been donated

over the past three years.

●Motorcycles Donated to Riders for Health

Honda Racing Corporation European Office

Rhino Rescue project

Factory tour

Afforestation activities

Blood donor driveXL125s support medical activities

Rider training is provided

Picking trash from the river for recycling

Distributing seedlings

Malaysia’s Sumatran rhinoceros is on the brink of extinction, and Honda is

working with the World Wildlife Fund (WWF) Malaysia to help save it by imple-

menting a five-year project called Rhino Rescue. This project not only protects

the endangered Sumatran rhinoceros, but also works via a variety of activities

by Honda Malaysia and WWF Malaysia to raise awareness among children in

particular and Malaysians in general about environmental conservation issues.

●Rhino Rescue Project

Honda Malaysia SDN BHD.

As part of Honda’s children’s education support activities, Sundiro Honda

associates collected 5,047 books and 222 stationery sets, then donated them to

Sundiro Honda Aspire Elementary Schools in Gansu Province. These educational

facilities for impoverished children were built through donations from Sundiro

Honda.

●Donating Books to Elementary Schools

Sundiro Honda Motorcycle Co., Ltd.

Around 300,000 driving safety manuals were distributed to users of Honda

products to help promote awareness of safe driving practices.

●Distribution of Driving Safety Manuals

Guangzhou Honda Automobile Co., Ltd.

As part of Honda’s children’s education support activities, Wuyang Honda invited

150 children from a local elementary school to tour its plant. Associates showed

the children how motorcycles are made and answered their questions.

●Factory Tour for Elementary School Students

Wuyang-Honda Motors (Guangzhou) Co., Ltd.

Associates contribute to their community by volunteering for afforestation

work in the Wuhan Economic and Technological Development Zone, and by

participating in blood donor drives.

●Afforestation and Other Volunteer Activities

Dongfeng Honda Automobile Co., Ltd.

Providing tasty, affordable meals



Asia/Oceania

China

South America

In a project coordinated by the local government, Moto Honda da Amazonia,

together with ten of its partner companies, supported a restaurant in Manaus

that provides highly nutritious, affordable meals to low-income citizens. For 1

Brazilian real, customers can purchase a 1,400-kcal lunch. The restaurant serves

500 meals per day, Monday through Friday.

●Food for Citizens Project

Honda teamed up with local broadcasters to carry out environmental education

targeting people who live near small rivers and streams. Built around a theme

of “One small seed for the future,” the project involved river clean-up along

with workshops on newspaper crafts, art, how to make mini-sofas from plastic

drink bottles, and other activities designed to promote a direct appreciation of

the value of recycling.

●Clean Consciousness Project

In cooperation with the Manaus city government, Honda participated in a

campaign under the banner, “Now is the time to make Manaus green! Let’s all

plant more trees in Manaus.” Two hundred rosaceae seedlings were donated

to the city of Manaus. Seedlings were distributed to area residents and people

on the street to promote greater awareness of afforestation activities.

●Manaus Tree Planting Project

Moto Honda da Amazonia LTDA.


One of the reasons for the large number of deaths due to accidents and disease

in Africa is that healthcare workers lack the means of transportation to get

where they need to go in a timely fashion. Riders for Health is an NPO that

provides medical support in the South African region by taking advantage of

the outstanding mobility and cost-performance of motorcycles. To show Honda’s

support for the idea, the Honda Racing Corporation European Office acts as

liaison for the donation of 25 bikes per year. Seventy-five have been donated

over the past three years.

●Motorcycles Donated to Riders for Health

Honda Racing Corporation European Office

Rhino Rescue project

Factory tour

Afforestation activities

Blood donor driveXL125s support medical activities

Rider training is provided

Picking trash from the river for recycling

Distributing seedlings

Malaysia’s Sumatran rhinoceros is on the brink of extinction, and Honda is

working with the World Wildlife Fund (WWF) Malaysia to help save it by imple-

menting a five-year project called Rhino Rescue. This project not only protects

the endangered Sumatran rhinoceros, but also works via a variety of activities

by Honda Malaysia and WWF Malaysia to raise awareness among children in

particular and Malaysians in general about environmental conservation issues.

●Rhino Rescue Project

Honda Malaysia SDN BHD.

As part of Honda’s children’s education support activities, Sundiro Honda

associates collected 5,047 books and 222 stationery sets, then donated them to

Sundiro Honda Aspire Elementary Schools in Gansu Province. These educational

facilities for impoverished children were built through donations from Sundiro

Honda.

●Donating Books to Elementary Schools

Sundiro Honda Motorcycle Co., Ltd.

Around 300,000 driving safety manuals were distributed to users of Honda

products to help promote awareness of safe driving practices.

●Distribution of Driving Safety Manuals

Guangzhou Honda Automobile Co., Ltd.

As part of Honda’s children’s education support activities, Wuyang Honda invited

150 children from a local elementary school to tour its plant. Associates showed

the children how motorcycles are made and answered their questions.

●Factory Tour for Elementary School Students

Wuyang-Honda Motors (Guangzhou) Co., Ltd.

Associates contribute to their community by volunteering for afforestation

work in the Wuhan Economic and Technological Development Zone, and by

participating in blood donor drives.

●Afforestation and Other Volunteer Activities

Dongfeng Honda Automobile Co., Ltd.

Providing tasty, affordable meals


Documents

Seeking to become a company societies want to …...Rhino Rescue project Factory tour Afforestation activities XL125s support medical activities Blood donor drive Rider training is