SEGMENT REPORTING, DECENTRALIZATION, AND THE BALANCED SCORECARD Chapter 11 PowerPoint Authors: Susan Coomer Galbreath, Ph.D., CPA Charles W. Caldwell,

SEGMENT REPORTING, DECENTRALIZATION, AND THE BALANCED SCORECARD

Chapter 11

PowerPoint Authors:Susan Coomer Galbreath, Ph.D.,

CPACharles W. Caldwell, D.B.A., CMAJon A. Booker, Ph.D., CPA, CIA

Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin

11-22

Decentralization in OrganizationsDecentralization in Organizations

Benefits ofDecentralization

Top managementfreed to concentrate

on strategy.Lower-level managers

gain experience indecision-making. Decision-making

authority leads tojob satisfaction.Lower-level decisions

often based onbetter information.

Lower level managers can respond quickly

to customers.

11-33

Decentralization in OrganizationsDecentralization in Organizations

Disadvantages ofDecentralization

Lower-level managersmay make decisionswithout seeing the

“big picture.”

May be a lack ofcoordination among

autonomousmanagers.

Lower-level manager’sobjectives may not

be those of theorganization.

May be difficult tospread innovative ideas

in the organization.

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Cost, Profit, and Investments CentersCost, Profit, and Investments Centers

ResponsibilityCenter

CostCenter

ProfitCenter

InvestmentCenter

Cost, profit,and investmentcenters are allknown asresponsibilitycenters.

11-5

Cost CenterCost Center

A segment whose manager has control over costs, but not over revenues or investment funds.

11-6

Profit CenterProfit Center

A segment whose manager has control over both costs and

revenues, but no control over

investment funds.

RevenuesSalesInterestOther

CostsMfg. costsCommissionsSalariesOther

11-7

Investment CenterInvestment Center

A segment whose manager has control

over costs, revenues, and investments in

operating assets.

Corporate Headquarters

11-88

Responsibility CentersResponsibility Centers

Salty SnacksProduct M anger

Bottling PlantM anager

W arehouseM anager

DistributionM anager

BeveragesProduct M anager

ConfectionsProduct M anager

OperationsVice President

FinanceChief FInancial Officer

LegalGeneral Counsel

PersonnelVice President

Superior Foods CorporationCorporate Headquarters

President and CEO

Cost Cost CentersCenters

Investment Investment CentersCenters

Superior Foods Corporation provides an example of the Superior Foods Corporation provides an example of the various kinds of responsibility centers that exist in an various kinds of responsibility centers that exist in an

organization.organization.

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W arehouseM anager









President and CEO



Profit Profit CentersCenters

11-1010




W arehouseM anager









President and CEO

Cost Cost CentersCenters



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Learning Objective 1Learning Objective 1

Prepare a segmented income statement using the contribution

format, and explain the difference between traceable fixed costs and

common fixed costs.

11-12

Decentralization and Segment Decentralization and Segment ReportingReporting

A segmentsegment is any part or activity of an

organization about which a manager

seeks cost, revenue, or profit data.

Quick Mart

An Individual Store

A Sales Territory

A Service Center

11-1313

Superior Foods: Geographic Superior Foods: Geographic RegionsRegions

East$75,000,000

O regon$45,000,000

W ashington$50,000,000

California$120,000,000

M ountain S tates$85,000,000

W est$300,000,000

M idwest$55,000,000

South$70,000,000

Superior Foods Corporation$500,000,000

Superior Foods Corporation could segment its business Superior Foods Corporation could segment its business by geographic region.by geographic region.

11-1414

Superior Foods: Customer ChannelSuperior Foods: Customer Channel

Convenience Stores$80,000,000

Supermarket Chain A$85,000,000

Supermarket Chain B$65,000,000

Supermarket Chain C$90,000,000

Supermarket Chain D$40,000,000

Supermarket Chains$280,000,000

W holesale Distributors$100,000,000

Drugstores$40,000,000

Superior Foods Corporation$500,000,000

Superior Foods Corporation could segment its business by customer channel.

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Keys to Segmented Income Keys to Segmented Income StatementsStatements

There are two keys to building segmented income statements:

A contribution format should be used because it separates fixed from variable costs

and it enables the calculation of a contribution margin.

Traceable fixed costs should be separated from common fixed costs to enable the

calculation of a segment margin.

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Identifying Traceable Fixed CostsIdentifying Traceable Fixed Costs

Traceable costs arise because of the existence of a particular segment and would disappear over time if the

segment itself disappeared.

No computer division means . . .

No computerdivision manager.

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Identifying Common Fixed CostsIdentifying Common Fixed Costs

Common costs arise because of the overall operation of the company and would not disappear if any particular segment were

eliminated.

No computer division but . . .

We still have acompany president.

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Traceable Costs Can Become Traceable Costs Can Become Common CostsCommon Costs

It is important to realize that the traceable fixed costs of one segment may be a

common fixed cost of another segment.

For example, the landing fee paid to land an airplane at an

airport is traceable to the particular flight, but it is not

traceable to first-class, business-class, and

economy-class passengers.

11-19

Segment MarginSegment Margin

The segment margin, which is computed by subtracting the traceable fixed costs of a segment from its contribution margin, is the best gauge of

the long-run profitability of a segment.

TimeTime

Prof

itsPr

ofits

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Traceable and Common CostsTraceable and Common Costs

FixedCosts

Traceable Common

Don’t allocateDon’t allocatecommon costs to common costs to

segments.segments.

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Activity-Based CostingActivity-Based Costing

9-inch 12-inch 18-inch TotalWarehouse sq. ft. 1,000 4,000 5,000 10,000 Lease price per sq. ft. 4$ 4$ 4$ 4$ Total lease cost 4,000$ 16,000$ 20,000$ 40,000$

Pipe Products

Activity-based costing can help identify how costs shared by more than one segment are traceable to

individual segments. Assume that three products, 9-inch, 12-inch, and 18-inch pipe, share 10,000

square feet of warehousing space, which is leased at a price of $4 per square foot.

If the 9-inch, 12-inch, and 18-inch pipes occupy 1,000, 4,000, and 5,000 square feet, respectively, then ABC can be used to trace the warehousing costs to the

three products as shown.

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Levels of Segmented StatementsLevels of Segmented Statements

Webber, Inc. has two divisions.

Com puter Division T elevision Division

W ebber, Inc.

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Income StatementContribution Margin Format

Television DivisionSales 300,000$ Variable COGS 120,000 Other variable costs 30,000 Total variable costs 150,000 Contribution margin 150,000 Traceable fixed costs 90,000 Division margin 60,000$

Cost of goodssold consists of

variable manufacturing

costs.

Fixed andvariable costsare listed in

separatesections.

Our approach to segment reportinguses the contribution format.

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Segment marginis Television’s

contributionto profits.

Contribution marginis computed by

taking sales minus variable costs.

Our approach to segment reportinguses the contribution format.

Income StatementContribution Margin Format

Television DivisionSales 300,000$ Variable COGS 120,000 Other variable costs 30,000 Total variable costs 150,000 Contribution margin 150,000 Traceable fixed costs 90,000 Division margin 60,000$

11-2525


Income StatementCompany Television Computer

Sales 500,000$ 300,000$ 200,000$ Variable costs 230,000 150,000 80,000 CM 270,000 150,000 120,000 Traceable FC 170,000 90,000 80,000 Division margin 100,000 60,000$ 40,000$ Common costsNet operating income

11-2626


Income StatementCompany Television Computer

Sales 500,000$ 300,000$ 200,000$ Variable costs 230,000 150,000 80,000 CM 270,000 150,000 120,000 Traceable FC 170,000 90,000 80,000 Division margin 100,000 60,000$ 40,000$ Common costs 25,000 Net operating income 75,000$

Common costs should not be allocated to the

divisions. These costs would remain even if one

of the divisions were eliminated.

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As previously mentioned, fixed costs that are traceable to one segment can become

common if the company is divided into smaller smaller segments.

Let’s see how this works using the Webber, Inc.

example!

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ProductProductLinesLines

Regular Big Screen

TelevisionDivision

Webber’s Television Division

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We obtained the following information fromthe Regular and Big Screen segments.

Income StatementTelevision

Division Regular Big ScreenSales 200,000$ 100,000$ Variable costs 95,000 55,000 CM 105,000 45,000 Traceable FC 45,000 35,000 Product line margin 60,000$ 10,000$ Common costsDivisional margin

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Income StatementTelevision

Division Regular Big ScreenSales 300,000$ 200,000$ 100,000$ Variable costs 150,000 95,000 55,000 CM 150,000 105,000 45,000 Traceable FC 80,000 45,000 35,000 Product line margin 70,000 60,000$ 10,000$ Common costs 10,000 Divisional margin 60,000$


Fixed costs directly tracedto the Television Division

$80,000 + $10,000 = $90,000

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External ReportsExternal ReportsThe Financial Accounting Standards Board now requires that companies in the United States include segmented

financial data in their annual reports.

1. Companies must report segmented results to shareholders using the same methods that are used for internal segmented reports.

2. Since the contribution approach to segment reporting does not comply with GAAP, it is likely that some managers will choose to construct their segmented financial statements using the absorption approach to comply with GAAP.

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Omission of CostsOmission of Costs

Costs assigned to a segment should include all costs attributable to that segment from the company’s entire

value chainvalue chain.

Product Customer R&D Design Manufacturing Marketing Distribution Service

Business FunctionsMaking Up The

Value Chain

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Inappropriate Methods of Allocating Inappropriate Methods of Allocating Costs Among SegmentsCosts Among Segments

Segment1

Segment3

Segment4

Inappropriateallocation base

Segment2

Failure to tracecosts directly

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Common Costs and Segments Common Costs and Segments

Segment1

Segment3

Segment4

Segment2

Common costs should not be arbitrarily allocated to segments based on the rationale that “someone has to cover the

common costs” for two reasons:

1. This practice may make a profitable business segment appear to be unprofitable.

2. Allocating common fixed costs forces managers to be held accountable for costs they cannot control.

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Income Statement

Hoagland's Lakeshore Bar Restaurant

Sales 800,000$ 100,000$ 700,000$ Variable costs 310,000 60,000 250,000 CM 490,000 40,000 450,000 Traceable FC 246,000 26,000 220,000 Segment margin 244,000 14,000$ 230,000$ Common costs 200,000 Profit 44,000$

Quick Check Quick Check

Assume that Hoagland's Lakeshore prepared its segmented income statement as shown.

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How much of the common fixed cost of $200,000 can be avoided by eliminating the bar?a. None of it.b. Some of it.c. All of it.

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How much of the common fixed cost of $200,000 can be avoided by eliminating the bar?a. None of it.b. Some of it.c. All of it.


A common fixed cost cannot be eliminated by

dropping one of the segments.

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Suppose square feet is used as the basis for allocating the common fixed cost of $200,000. How much would be allocated to the bar if the bar occupies 1,000 square feet and the restaurant 9,000 square feet?a. $20,000b. $30,000c. $40,000d. $50,000

11-39

Suppose square feet is used as the basis for allocating the common fixed cost of $200,000. How much would be allocated to the bar if the bar occupies 1,000 square feet and the restaurant 9,000 square feet?a. $20,000b. $30,000c. $40,000d. $50,000


The bar would be allocated 1/10 of the cost

or $20,000.

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If Hoagland's allocates its common costs to the bar and the restaurant, what would be the reported profit of

each segment?

11-4141

Income Statement


Sales 800,000$ 100,000$ 700,000$ Variable costs 310,000 60,000 250,000 CM 490,000 40,000 450,000 Traceable FC 246,000 26,000 220,000 Segment margin 244,000 14,000 230,000 Common costs 200,000 20,000 180,000 Profit 44,000$ (6,000)$ 50,000$

Allocations of Common CostsAllocations of Common Costs

Hurray, now everything adds up!!!

11-42

Quick Check Quick Check Should the bar be eliminated?

a. Yesb. No

11-43

Should the bar be eliminated?a. Yesb. No


Income Statement


Sales 700,000$ 700,000$ Variable costs 250,000 250,000 CM 450,000 450,000 Traceable FC 220,000 220,000 Segment margin 230,000 230,000 Common costs 200,000 200,000 Profit 30,000$ 30,000$

The profit was $44,000 before eliminating the bar. If we eliminate

the bar, profit drops to $30,000!

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Compute return on investment (ROI) and show how changes in sales, expenses, and assets affect ROI.

11-4545

Return on Investment (ROI) Return on Investment (ROI) FormulaFormula

ROI = ROI = Net operating incomeNet operating incomeAverage operating assets Average operating assets

Cash, accounts receivable, inventory,plant and equipment, and other

productive assets.

Income before interestand taxes (EBIT)

11-4646

Net Book Value vs. Gross CostNet Book Value vs. Gross Cost

Most companies use the net book value of depreciable assets to calculate average

operating assets.

Acquisition costLess: Accumulated depreciationNet book value

11-4747

Understanding ROIUnderstanding ROI

ROI = Net operating incomeAverage operating assets

Margin = Net operating incomeSales

Turnover = SalesAverage operating

assets

11-48

Increasing ROIIncreasing ROI

There are three ways to increase ROI . . .

IncreaseSales

ReduceExpenses

ReduceAssets

11-49

Increasing ROI – An ExampleIncreasing ROI – An Example

Regal Company reports the following: Net operating income $ 30,000 Average operating assets $ 200,000 Sales $ 500,000 Operating expenses $ 470,000

ROI = Margin Turnover Net operating income Sales

Sales Average operating assets×ROI =

What is Regal Company’s ROI?

11-5050

Increasing ROI – An ExampleIncreasing ROI – An Example

$30,000 $500,000 × $500,000

$200,000ROI =

6% 2.5 = 15%ROI =

ROI = ROI = Margin Margin Turnover Turnover Net operating income Sales


11-5151

Investing in Operating Assets to Investing in Operating Assets to Increase SalesIncrease Sales

Assume that Regal's manager invests in a $30,000 piece of equipment that increases sales by

$35,000, while increasing operating expenses by $15,000.

Let’s calculate the new ROI.

Regal Company reports the following:

Net operating income $ 50,000Average operating assets $ 230,000Sales $ 535,000Operating expenses $ 485,000

11-5252

Investing in Operating Assets to Investing in Operating Assets to Increase SalesIncrease Sales

$50,000 $535,000 × $535,000

$230,000ROI =

9.35% 2.33 = 21.8%ROI =

ROI increased from 15% to 21.8%.

ROI = ROI = Margin Margin Turnover Turnover Net operating income Sales


11-5353

Criticisms of ROICriticisms of ROI

In the absence of the balancedscorecard, management may

not know how to increase ROI.

Managers often inherit manycommitted costs over which

they have no control.

Managers evaluated on ROImay reject profitable

investment opportunities.

11-5454


Compute residual income and understand its strengths and

weaknesses.

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Residual Income - Another Measure Residual Income - Another Measure of Performanceof Performance

Net operating incomeabove some minimum

return on operatingassets

11-5656

Calculating Residual IncomeCalculating Residual Income

Residual income =

Net operating income

-Average

operating assets

Minimum

required rate of return( )

This computation differs from ROI.

ROI measures net operating income earned relative to the investment in average operating assets.

Residual income measures net operating income earned less the minimum required return on average

operating assets.

11-57

Residual Income – An ExampleResidual Income – An Example

• The Retail Division of Zephyr, Inc. has average operating assets of $100,000 and is required to earn a return of 20% on these assets.

• In the current period, the division earns $30,000.

Let’s calculate residual income.

11-5858

Residual Income – An ExampleResidual Income – An Example

Operating assets 100,000$ Required rate of return × 20%Minimum required return 20,000$

Actual income 30,000$ Minimum required return (20,000) Residual income 10,000$

11-5959

Motivation and Residual IncomeMotivation and Residual Income

Residual income encourages managers to make profitable investments that would

be rejected by managers using ROI.

11-60


Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the division’s ROI?a. 25%b. 5%c. 15%d. 20%

11-61


Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the division’s ROI?a. 25%b. 5%c. 15%d. 20%

ROI = NOI/Average operating assets

= $60,000/$300,000 = 20%

11-62


Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. If the manager of the division is evaluated based on ROI, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. No

11-63


Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. If the manager of the division is evaluated based on ROI, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. No

ROI = $78,000/$400,000 = 19.5%

This lowers the division’s ROI from 20.0% down to 19.5%.

11-64


The company’s required rate of return is 15%. Would the company want the manager of the Redmond Awnings division to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. No

11-65


The company’s required rate of return is 15%. Would the company want the manager of the Redmond Awnings division to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. No

ROI = $18,000/$100,000 = 18%

The return on the investment exceeds the minimum required rate

of return.

11-66


Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the division’s residual income?a. $240,000b. $ 45,000c. $ 15,000d. $ 51,000

11-67


Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the division’s residual income?a. $240,000b. $ 45,000c. $ 15,000d. $ 51,000

Net operating income $60,000Required return (15% of $300,000) (45,000)Residual income $15,000

11-68


If the manager of the Redmond Awnings division is evaluated based on residual income, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. No

11-69


If the manager of the Redmond Awnings division is evaluated based on residual income, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?a. Yesb. No

Net operating income $78,000Required return (15% of $400,000) (60,000)Residual income $18,000

Yields an increase of $3,000 in the residual income.

11-70

Divisional Comparisons and Residual Divisional Comparisons and Residual IncomeIncome

The residual income approach

has one major disadvantage.

It cannot be used to compare the performance of

divisions of different sizes.

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Zephyr, Inc. - ContinuedZephyr, Inc. - Continued

Retail WholesaleOperating assets 100,000$ 1,000,000$ Required rate of return × 20% 20%Minimum required return 20,000$ 200,000$

Retail WholesaleActual income 30,000$ 220,000$ Minimum required return (20,000) (200,000) Residual income 10,000$ 20,000$

Recall the following information for the Retail Division of Zephyr, Inc.

Assume the following information for the Wholesale

Division of Zephyr, Inc.

11-7272

Zephyr, Inc. - ContinuedZephyr, Inc. - Continued

Retail WholesaleOperating assets 100,000$ 1,000,000$ Required rate of return × 20% 20%Minimum required return 20,000$ 200,000$

Retail WholesaleActual income 30,000$ 220,000$ Minimum required return (20,000) (200,000) Residual income 10,000$ 20,000$

The residual income numbers suggest that the Wholesale Division outperformed the Retail Division because its residual income is $10,000 higher. However, the Retail Division earned an ROI of 30% compared to an ROI of 22% for the Wholesale Division. The Wholesale Division’s residual income is larger than the Retail Division simply because it is a bigger division.

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Understand how to construct and use a balanced scorecard.

11-7474

Internalbusiness

processes

Customers

Learningand growth

The Balanced ScorecardThe Balanced Scorecard

Management translates its strategy into performance measures that employees

understand and influence.

Performancemeasures

Financial

11-7575

The Balanced Scorecard: FromThe Balanced Scorecard: FromStrategy to Performance MeasuresStrategy to Performance MeasuresFinancial

Has our financialperformance improved?

CustomerDo customers recognize that

we are delivering more value?

Internal Business ProcessesHave we improved key business processes so that we can deliver

more value to customers?

Learning and GrowthAre we maintaining our ability

to change and improve?

Performance MeasuresWhat are our

financial goals?

What customers dowe want to serve andhow are we going towin and retain them?

What internal busi-ness processes arecritical to providing

value to customers?

Vision and

Strategy

11-7676

The Balanced Scorecard: The Balanced Scorecard: Non-financial MeasuresNon-financial Measures

The balanced scorecard relies on non-financial measures in addition to financial measures for two reasons:

Financial measures are lag indicators that summarize the results of past actions. Non-financial measures are leading indicators of future financial performance.

Top managers are ordinarily responsible for financial performance measures – not lower level managers. Non-financial measures are more likely to be understood and controlled by lower level managers.

11-7777

The Balanced Scorecard for The Balanced Scorecard for IndividualsIndividuals

A personal scorecard should contain measures that can beinfluenced by the individual being evaluated and that

support the measures in the overall balanced scorecard.

The entire organization should have an overall

balanced scorecard.

Each individual should have a personal

balanced scorecard.

11-7878

The balanced scorecard lays out concrete actions to attain desired outcomes.

A balanced scorecard should have measuresthat are linked together on a cause-and-effect basis.

If we improveone performance

measure . . .

Another desiredperformance measure

will improve.

The Balanced ScorecardThe Balanced Scorecard

Then

11-79

The Balanced Scorecard and The Balanced Scorecard and CompensationCompensation

Incentive compensation should be linked to

balanced scorecard performance measures.

11-8080

Employee skills in installing options

Number ofoptions available

Time toinstall option

Customer satisfactionwith options

Number of cars sold

Contribution per car

Profit

Learningand Growth

Internal Business

Processes

Customer

Financial

The Balanced Scorecard ─ Jaguar The Balanced Scorecard ─ Jaguar Example Example

11-8181





Number of cars sold


Profit

Increase Options Time

Decreases

Strategies

Satisfaction Increases

Increase Skills

Results


11-8282





Number of cars sold


Profit


ResultsCars sold Increase


11-8383





Number of cars sold


ProfitResults

TimeDecreases

ContributionIncreases



11-8484






Number of cars sold


ProfitResults

ContributionIncreases

ProfitsIncrease

If numberof cars sold

and contributionper car increase,

profits increase.

Cars Sold Increases

TRANSFER PRICINGAppendix 11A

11-8686

Key Concepts/DefinitionsKey Concepts/DefinitionsA transfer price is the price

charged when one segment of a company provides goods or

services to another segment of the company.

The fundamental objective in setting transfer prices is to

motivate managers to act in the best interests of the overall

company.

11-8787

Three Primary ApproachesThree Primary Approaches

There are three primary approaches to setting

transfer prices:

1. Negotiated transfer prices;

2. Transfers at the cost to the selling division; and

3. Transfers at market price.

11-8888


Determine the range, if any, within which a negotiated transfer price

should fall.

11-8989

Negotiated Transfer PricesNegotiated Transfer Prices

A negotiated transfer price results from discussions between the selling and buying divisions.

Advantages of negotiated transfer prices:

1. They preserve the autonomy of the divisions, which is consistent with the spirit of decentralization.

2. The managers negotiating the transfer price are likely to have much better information about the potential costs and benefits of the transfer than others in the company.

Upper limit is determined by the buying division.

Lower limit is determined by the selling division.

Range of Acceptable Transfer Prices

11-9090

Grocery Storehouse – An ExampleGrocery Storehouse – An Example

West Coast Plantations:Naval orange harvest capactiy per month 10,000 cratesVariable cost per crate of naval oranges 10$ per crateFixed costs per month 100,000$ Selling price of navel oranges on the outside market 25$ per crate

Grocery Mart:Purchase price of current naval oranges 20$ per crateMonthly sales of naval oranges 1,000 crates

Assume the information as shown with respect to West Coast Plantations and Grocery Mart

(both companies are owned by Grocery Storehouse).

11-9191

Grocery Storehouse – An ExampleGrocery Storehouse – An ExampleThe selling division’s (West Coast Plantations) lowest acceptable transfer

price is calculated as:Variable cost Total contribution margin on lost sales

per unit Number of units transferredTransfer Price +

Transfer Price Cost of buying from outside supplier

The buying division’s (Grocery Mart) highest acceptable transfer price is calculated as:

Let’s calculate the lowest and highest acceptable transfer prices under three scenarios.

Transfer Price Profit to be earned per unit sold (not including the transfer price)

If an outside supplier does not exist, the highest acceptable transfer price is calculated as:

11-9292


If West Coast Plantations has sufficient idle capacity (3,000 crates) to satisfy Grocery Mart’s demands (1,000 crates), without sacrificing

sales to other customers, then the lowest and highest possible transfer prices are computed as follows:

-$ 1,000 = 10$ Transfer Price +10$

Selling division’s lowest possible transfer price:

Transfer Price Cost of buying from outside supplier = 20$ Buying division’s highest possible transfer price:

Therefore, the range of acceptable transfer prices is $10 – $20.

11-9393


If West Coast Plantations has no idle capacity (0 crates) and must sacrifice other customer orders (1,000 crates) to meet Grocery Mart’s demands (1,000 crates), then the lowest and highest possible transfer

prices are computed as follows:

( $25 - $10) × 1,0001,000 = 25$ Transfer Price +10$

Selling division’s lowest possible transfer price:


Therefore, there is no range of acceptable transfer prices.

11-9494


If West Coast Plantations has some idle capacity (500 crates) and must sacrifice other customer orders (500 crates) to meet Grocery

Mart’s demands (1,000 crates), then the lowest and highest possible transfer prices are computed as follows:


Therefore, the range of acceptable transfer prices is $17.50 – $20.00.

Selling division’s lowest possible transfer price:( $25 - $10) × 500

1,000 = 17.50$ Transfer Price +10$

11-9595

Evaluation of Negotiated Transfer PricesEvaluation of Negotiated Transfer PricesIf a transfer within a company would result in

higher overall profits for the company, there is always a range of transfer prices within which

both the selling and buying divisions would have higher profits if they agree to the transfer.

If managers are pitted against each other rather than against their past performance or

reasonable benchmarks, a noncooperative atmosphere is almost guaranteed.

Given the disputes that often accompany the negotiation process, most companies rely on some other means of setting transfer prices.

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Transfers at the Cost to the Selling Transfers at the Cost to the Selling DivisionDivision

Many companies set transfer prices at either the variable cost or full (absorption) cost

incurred by the selling division.Drawbacks of this approach include:

1. Using full cost as a transfer price can lead to suboptimization.

2. The selling division will never show a profit on any internal transfer.

3. Cost-based transfer prices do not provide incentives to control costs.

11-9797

Transfers at Market PriceTransfers at Market Price

A market price (i.e., the price charged for an item on the open market) is often regarded as

the best approach to the transfer pricing problem.

1. A market price approach works best when the product or service is sold in its present form to outside customers and the selling division has no idle capacity.

2. A market price approach does not work well when the selling division has idle capacity.

11-9898

Divisional Autonomy and Divisional Autonomy and SuboptimizationSuboptimization

The principles of decentralization suggest that companies should

grant managers autonomy to set transfer prices and to decide whether to sell internally or externally,

even if this may occasionally result in

suboptimal decisions.

This way top management allows subordinates to

control their own destiny.

SERVICE DEPARTMENT CHARGES

Appendix 11B

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Charge operating departments for services provided by service

departments.

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Service Department ChargesService Department Charges

Operating Departments

Carry out central purposes of organization.

Service Departments

Do not directly engage in operating activities.

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Reasons for Charging Service Reasons for Charging Service Department CostsDepartment Costs

To encourage operating departments to wisely use service

department resources.

To provide operating departments with

more complete cost data for making

decisions.

To help measure the profitability of

operating departments.

To create an incentive for service

departments to operate efficiently.

Service department costs are charged to operating departments for a variety of reasons including:

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$

Transfer PricesTransfer Prices

OperatingDepartments

ServiceDepartments

The service department charges considered in this appendix can be viewed as a transfer price that is charged for services provided by service departments to operating

departments.

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Charging Costs by BehaviorCharging Costs by Behavior

Whenever possible,variable and fixed

service department costsshould be charged

separately.

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Variable servicedepartment costs should be

charged to consuming departmentsaccording to whatever activity

causes the incurrence of the cost.


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Charge fixed service department costs to consuming departments in predetermined lump-sum amounts that are based on the consuming department’s peak-period or

long-run average servicing needs.

Are based on amounts ofcapacity each consuming

department requires.

Should not vary fromperiod to period.


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Should Actual or Budgeted Costs Be Should Actual or Budgeted Costs Be Charged?Charged?

Budgeted variableand fixed service departmentcosts should be charged to

operating departments.

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Sipco has a maintenance department and two operatingdepartments: Cutting and Assembly. Variable

maintenance costs are budgeted at $0.60 per machine hour. Fixed maintenance costs are budgeted at $200,000

per year. Data relating to the current year are:

Allocate maintenance costs to the two operating departments.

Sipco: An ExampleSipco: An Example

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Actual hours

Sipco: End of the YearSipco: End of the Year

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Percent of peak-period capacity.

Sipco: End of the YearSipco: End of the Year

Actual hours

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Quick Check Quick Check Foster City has an ambulance service that is used

by the two public hospitals in the city. Variable ambulance costs are budgeted at $4.20 per mile. Fixed ambulance costs are budgeted at $120,000

per year. Data relating to the current year are:

Percent ofPeak-Period Capacity Miles Miles

Hospitals Required Planned UsedMercy 45% 15,000 16,000 Northside 55% 17,000 17,500 Total 100% 32,000 33,500

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How much ambulance service cost will be allocated to Mercy Hospital at the end of the year?a. $121,200b. $254,400c. $139,500d. $117,000

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How much ambulance service cost will be allocated to Mercy Hospital at the end of the year?a. $121,200b. $254,400c. $139,500d. $117,000


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Allocating fixed costs using a variable

allocation base.

Pitfalls in Allocating Fixed CostsPitfalls in Allocating Fixed Costs

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Using salesdollars as an

allocation base.

Pitfalls in Allocating Fixed CostsPitfalls in Allocating Fixed Costs

ResultSales of one department

influence the servicedepartment costsallocated to other

departments.

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Autos R Us – An ExampleAutos R Us – An ExampleAutos R Us has one service department and three sales departments, New Cars, Used Cars, and Car Parts. The service department costs total $80,000

for both years in the example. Contrary to good practice, Autos R Us allocates the

service department costs based on sales.

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Autos R Us – First-year AllocationAutos R Us – First-year Allocation

New Used Parts TotalSales by department 1,500,000$ 900,000$ 600,000$ 3,000,000$ Percentage of total sales 50% 30% 20% 100%Allocation of service department costs 40,000$ 24,000$ 16,000$ 80,000$

Departments

$1,500,000 ÷ $3,000,000 50% of $80,000

In the next year, the manager of the New Cars departmentincreases sales by $500,000. Sales in the other departments

are unchanged. Let’s allocate the $80,000 service departmentcost for the second year given the sales increase.

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Autos R Us – Second-year Autos R Us – Second-year AllocationAllocation

New Used Parts TotalSales by department 2,000,000$ 900,000$ 600,000$ 3,500,000$ Percentage of total sales 57% 26% 17% 100%Allocation of service department costs 45,714$ 20,571$ 13,714$ 80,000$

Departments

$2,000,000 ÷ $3,500,000 57% of $80,000

If you were the manager of the New Cars department, wouldyou be happy with the increased service department

costs allocated to your department?

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End of Chapter 11

Documents

SEGMENT REPORTING, DECENTRALIZATION, AND THE BALANCED SCORECARD Chapter 11 PowerPoint Authors: Susan Coomer Galbreath, Ph.D., CPA Charles W. Caldwell,