UX Competitive AnalysisGRAINGER, MCMASTER, AND AMAZONSUPPLY

By: Sehar Sheikh

Information Architecture ModelsMain

Category

Product List

Sub-Categories

Types of Sub-Categories

Product

Main Category

Product List

Product

Product

Key Points

• FIND Scenic Route Direct Search Bookmark Email Sent for unplaced order

• BUY Requires Registration Order Saved Under Cart for Purchase Need Confirmation before Purchase

• MANAGE Payment Options Shipping & Billing Address Shipping Options Confirmation of Purchase

FOUR PRODUCTS FOR TASK ANALYSIS

Air Compressor MotorCordless DrillS- HooksGarden Hose

Provide Search Assistant with pictures so users don’t have to type in entire product name.

Organizational structure must be consistent for all the products so users don’t get confused.

Are you ready to purchase a “Garden Hose” from three major e-commerce websites?

I AM SO READY!

Products

Outdoor Equipment

Hoses and Sprinkler Systems

Find A Garden Hose

Garden Hoses

List of Products Target

Product

TOTAL STEPS:

6

Buy A Garden Hose

Continue to order form

Checkout

TOTAL STEPS:

2

New Customer: Sign Up

Manage A Garden Hose

Continue to Step 2

Click on Register

Continue Order

Checkout: Delivery &

Billing

Checkout: Order

Review

Thank You Page

TOTAL STEPS:

9

Garden Hose

Find A Garden Hose

Product

TOTAL STEPS:

1

Buy A Garden Hose

Add to Order

TOTAL STEPS:

1

Manage A Garden Hose

Place Order

TOTAL STEPS:

1

Find A Garden Hose

Power and Hand Tools

Power Tool Accessories

Air Tool Accessories

Hose Reels

List of Products

Product

TOTAL STEPS:

6

Buy A Garden HoseTOTAL STEPS:

1Checkout

Create a new Account

Create Account

Manage A Garden HoseTOTAL STEPS:

1

Assessing VALUE through comparison

Product Grainger McMaster AmazonSupply

Air

Compressor

Motor

20% less efficient than M

30% less efficient than A

20% more efficient than G

25% less efficient than A

30% more efficient than G

25% more efficient than M

Cordless Drill 40% less efficient than M & A 40% more efficient than G

100% equally efficient to A

40% more efficient than G

100% equally efficient to M

S-Hooks 67% less efficient than M

17% less efficient than A

67% more efficient than G

60% more efficient than A

17% more efficient than G

60% less efficient than M

Garden Hose 100% equally efficient to A

83% less efficient than M

83% more efficient to G & A 100% equally efficient to G

83% less efficient than M

BUY AND MANAGEPROCESSES

Needs a better application for speedy process

Recommendation

Combine the content into one

page

Recommendation

Amazonsupplyhas 1-Click

checkout for Registered Users

Minimize Registration Process to increase customers

Analysis + Most Efficient - Least Efficient

• Speedy Process McMaster

• No confirmation required after registration McMaster

• Find/Buy/Manage in couple steps McMaster

• Auto – Reorder Grainger

• Chat Option Grainger

• Minimal requests for information Amazon, McMaster

THANK YOU!