Brand, Communications and Digital Media

2D CAPABILITIES Brand Identity Development

Brand Strategy & Research

Graphic Standards Programs

Website and App Design

Interactive Communications

Print Communications

Product & Package Design

3D CAPABILITIES Branded Environments

Environmental Graphics Master Planning

Urban Branding

Signage and Wayfinding Systems

City/Streetscape Amenities

Interactive Media

Public Art and Sculpture

FIRM PROFILESelbert Perkins Design (SPD) is a multidisciplinary, inter-national design firm that has created some of the world’s most notable, iconic brands and branded environments. Our award-winning work, for a diverse array of high profile clients, can be seen on five continents. We com-bine branding, interactive media – including mobile apps and revenue generating programs, signage and wayfind-ing, public art and sculpture, to create meaningful com-munications and environments that translate into positive results for our clients.

For over 35 years, SPD has collaborated with municipali-ties, public agencies, institutions, owners and developers, architects, landscape architects, and the public to create innovative, branded communications and environments that inspire. We have successfully completed numerous large-scale projects around the world, including: residen-tial and mixed-use developments, transportation facilities, retail/entertainment centers, sports arenas, healthcare, campuses and more.

BOSTON ARCHITECTURAL COLLEGEBoston, MA

SPD’s work for the College spans 15-plus years, encom-passing an institutional name change, college seal design, a robust website with integrated print and digital materials and advertising campaigns. The communication of the stories of this nontraditional, professional design college led to top rankings, increased enrollment and fundraising. Essential to this effort was the design and production of an acclaimed magazine for design professionals, branded exterior environmental and exhibition graphics. SEE MORE

BOSTON ARCHITECTURAL COLLEGEBoston, MA

SPD designed a new college seal that was immediately embraced by the BAC community. Illustrative of the College’s history, it incorporates the beloved Selfless Labor Bee Hive. Beribboned medallions were crafted for the 125th College Anniversary. The seal was applied to institu-tional materials for the Office of the President and Institutional Advancement. E-newsletters were designed to reach the alumni with supporting imagery, achieving an elegant, unified suite of materials.. SEE MORE

Fall 2013

Dear <First Name>,

We embark on our 125th year of educating design professionals during a great time of opportunity for the

Boston Architectural College. The College is graduating the largest-ever classes, with over 85% employed in the

design professions upon graduation. These graduates, who assume leadership roles in design firms and public

agencies around the world, are consistently cited as being among the most prepared for the design challenges

of the 21st century.

Our programs have earned high national rankings and our commitment to providing pro bono service to

underserved communities is unwavering. Our globally diverse student body and faculty of practicing designers

are linking sustainability to historic preservation, landscape and environmental design to human centered

design, and new technologies to proven forms of project management. The pace of change at the BAC will

never be this slow again, and we have remained a learning environment that is agile, flexible, and committed to

excellence in design education.

Your philanthropic partnership is critical. Our low student tuition only provides a portion of the funds needed

to operate the BAC in the 21st century and by partnering with me through making a gift to the College, you

will help ensure a strong path for our innovative future. I ask you to make a gift to the Boston Architectural

College today. The BAC Fund, our annual fund, provides immediate support to the College’s most pressing

needs for our students, faculty, academic programs, and technological advancements throughout our campus.

This is a time not only to reflect on our rich history and celebrated accomplishments, but an opportunity to

insure the ongoing success and strategic direction of the Boston Architectural College, as the leading practice-

based professional design college in the country. Your partnership in our future collective success is essential.

Your gift signifies your commitment to our mission and partnership of our ongoing efforts as we venture

toward the next 125 years of educating design professionals. Thank you for your consideration.

With appreciation,

Theodore C. Landsmark, M.Env.D., J.D., D.F.A. (Hon.), Ph.D.

President

the-bac.edu /giving

BOSTON ARCHITECTURAL COLLEGEBoston, MA

SPD’s long-term client, The Boston Architectural College, established in 1889, is a cen-

ter of activity for Boston’s design community. SPD created a suite of branded elements

to apply to existing marketing and communications materials for the anniversary year.

The sub-brand was versatile, worked easily across print, digital and environmental

applications that were implemented by the SPD designers or college staff. The digital

holiday card delighted, representing the built environment and establishing the College

in the heart of Boston. SEE MORE

BOSTON ARCHITECTURAL COLLEGEBoston, MA

SPD’s educational institutional clients are host to many pub-lic events and conferences. SPD branded created interac-tive environmental graphics for the opening of the BAC’s federally-funded Green Alley project. Print and digital materials were part of the suite of materials for the public opening that included the ribbon cutting, reception and symposium. Exterior graphics remained, after the event, to educate the public about the project. SEE MORE

MITCambridge, MA

MIT’s 150th anniversary was celebrated with a series of symposia, performances, exhibitions, and landmark events exploring topics of interest to MIT’s community of schol-ars, students, and staff. To acknowledge this milestone, Under the Dome was a campus-wide, day-long open house. Working to an aggressive implementation schedule across multiple departments, SPD developed a cohesive event system and provided graphic solutions that support the university’s history of innovation. SEE MORE

MIT: CIVIL AND ENVIRONMENTAL ENGINEERING (CEE)Cambridge, MA

CEE at MIT uses science, engineering and diverse exper-tise to solve problems of great societal relevance. SPD worked collaboratively with the department’s leadership to bring the community’s vision to life. Multiple research areas cohesively grounded in rigorous scientific and engineering principles are represented in the new logo. The energetic, multi-color palette represents diversity of research and education. The shape of an “O” is referen-tial to MIT’s Course One, open and collaborative. The new website design was created to support CEE’s singu-lar strengths and synergies.

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TUFTS UNIVERSITY GRADUATE SCHOOL OF ARTS AND SCIENCES Medford, MA

SPD’s print design for Tufts University is representative of a progressive graduate school firmly rooted in the tradi-tional hallmarks of academic distinction and research. The sophisticated print materials system included an admissions viewbook, brochure and inserts, posters and postcards. SPD designed a suite of integrated digital media and the library website. SEE MORE

information 617.627.3533discussant Jonathan Wilson, Professor of english

farce is the one type of drama whose exclusive purpose is to make us laugh. audiences revel in it, yet it gets little respect or attention from the critics, who often classify it as “low comedy.” a few, more astute, see it as the most intense, the quintessential theatre, vying with tragedy in expressing the extremeties of the human condition. this lecture will explore how farce makes us laugh and why it works so successfully.

thursday

october 22, 20095:30Pm coolidge room2nd floor Ballou Hall, medford campus

d e a n ’ s f a c u l t y f o r u m

in Praise of farcelaurence senelick fletcHer Professor of drama and oratory

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SALEM STATE UNIVERSITY Salem, MA

SPD designed a bold new identity for Salem State University, one of the largest state universities in Massachusetts, and an important contributor to the eco-nomic and cultural vitality of the north-of-Boston region. SPD created a communications Master Plan and exterior and interior signage and wayfinding that unified four campuses, university buildings and parking facilities. Institutional marketing materials provide staff with flexible departmental print and digital communications templates.SEE MORE

FRICK CHEMISTRY LABORATORY, PRINCETON UNIVERSITYPrinceton, NJ

SPD’s branded environments, signage and wayfinding, created for the state-of-the-art Frick Chemistry Laboratory, recognize scientific collaboration. The laboratory provides space for faculty research and teaching, a large auditori-um, and faculty and administrative offices. A skylit atrium connects the laboratory wing with the administrative space and offers a light-filled space with pedestrian bridg-es.

ANNENBERG SCHOOL OF COMMUNICATIONS, USCLos Angeles, CA

SPD developed a comprehensive system of print and envi-ronmental communications for the University of Southern California, Annenberg School of Communications and Journalism. The extensive environmental communications Master Plan and campus-wide system of interior and exte-rior wayfinding includes auxiliary service marks for univer-sity bookstores, hospitality, transportation services, hous-ing and residential halls. The effect is a cohesive branded identity and powerful sense of place for campus visitors. SEE MORE

NORTHEASTERN UNIVERSITY GORDON TRIBUTE PORTALBoston, MA

SPD worked with landscape architects and media designers to design the award-winning Bernard M. Gordon Tribute Portal at Northeastern University. The Portal is an interactive archway in the center of the cam-pus that utilizes innovative media to honor ten ground-breaking engineers. Bernard Gordon created the first ana-log/digital interface; the portal’s dynamic elements express the transformation of analog to digital technology. SEE MORE

BERKLEE CAFE 939Boston, MA

Berklee College of Music’s Cafe 939 is a dynamic social hub, centrally located in Boston’s Back Bay, that serves the diverse college community and the public. The Cafe seats 200 and features a coffee bar and state-of-the-art performance hall with sound, lighting, video mixing and recording capabilities. SPD designed the identity, naming and branded environment, signage and wayfinding sys-tems, and also created product and package design.

FRIEDMAN KAPLAN SEILER & ADELMAN LLP New York, NY

New York law firm Friedman Kaplan Seiler & Adelman’s reputation for cutting-edge, complex, high-stakes matters required the development of a distinctive, branded system of cohesive communication elements. SPD created the brand identity, print and digital communications. The redesigned, intuitive website ensures that the firm’s identi-ty is communicated with distinction through dynamic visual language and custom photography. SEE MORE

BINGHAMBoston, MA

After conducting in-depth market analysis and research, SPD developed a distinctive new identity to reposition Bingham, an innovative international law firm, resulting in substantive growth in brand recognition. The identity was strategically applied to a comprehensive communications system, an extensive advertising campaign, a fusion of print and digital materials, environmental signage and wayfinding, and merchandise. SEE MORE

PROJECT ON THE BOARDS

CEDACBoston, MA

Created by the Commonwealth of Massachusetts, CEDAC is a vital resource to nonprofit organizations engaged in effective community development. SPD rebranded CEDAC, designed and produced annual reports, and created an integrated marketing kit of print and digital materials. A redesign of the website will present resources, events, jobs by region, annual conferences, and financing in a compelling, logical and intuitive new format.

ROASTING PLANTNew York, NY

SPD developed the brand identity and communications Master Plan for Roasting Plant; a New York based coffee company and coffehouse chain. An iconic logo design applied to business cards, letterhead, menus, product packaging, apparel, merchandise, storytelling graphics, and signage and wayfinding. SEE MORE

FENWAY COMMUNITY HEALTHBoston, MA

SPD established a new brand and environmental commu-nications Master Plan that unified communications and environments to powerfully identify Fenway Community Health facilities. The sophisticated brand identity reinforc-es the organizational mission and the innovative elements work in harmony with the site and architecture, while effi-cient to install and maintain. Patients and visitors now navigate easily within and around the building. SEE MORE

UNIVERSITY PARK, MITCambridge, MA

Working with a large project team, SPD created an envi-ronmental communications master plan for University Park at MIT. This 40-acre “neighborhood” located in the heart of Cambridge includes, retail, corporate - including sev-eral biotechnology companies, institutional, residential, recreational, public greenspace and parking facilities. The communication master plan elements include identifica-tion, information, direction, interpretive, regulatory, and creative story-telling elements designed to tell the history of the community through the lens of science and technol-ogy in equally serious and whimsical ways.

KENDALL CENTERCambridge, MA

SPD created the district branding and wayfinding pro-gram for 3 downtown parcels in the heart of Kendall Square. This eclectic collection of corporate buildings, multi-level parking garages and public roof garden has been transformed, responding to the vital character of Kendall Square. The comprehensive design strategy included entrance identities for 17 buildings, signage, environmental graphics and public art for 3 public park-ing garages, murals for a pedestrian alley, and a new logo for the active public roof garden above Google’s new space. SEE MORE

CROCKER ART MUSEUMSacramento, CA

The Crocker Art Museum was the first public art museum founded in the Western United States, and is now one of the leading art museums in California. The Crocker serves as the primary regional resource for the study and appreciation of fine art. SPD created a comprehensive signage and wayfinding program. The system blends seamlessly with the architecture, facilitates circulation, and enhances the visitor experience for the landmark cul-tural destination.

JEWISH CHILDREN’S MUSEUM

JEWISH CHILDREN’S MUSEUMBrooklyn, NY

The multi-media Jewish Children’s Museum, the first of its kind in the world, is located on Brooklyn’s Museum Row and is a museum and a repository of cultural narratives and artifacts. SPD’s identity, entry mural, sculptural ele-ments and print materials communicate the museum’s mis-sion to nourish an understanding of the Jewish culture and history throughout this “wired structure” that includes a community center and hands-on instruction and interac-tive spaces. The Jewish Children’s Museum is an interna-tional not-for-profit children’s organization. SEE MORE

SOMERVILE PUBLIC LIBRARYSomerville, MA

SPD created a new visual identity and brand standards to position the Somerville Public Library as the heartbeat of the City, to increase awareness for the library resources and to support fundraising for major initiatives including the con-struction of a new central branch building. The new brand is educational and imaginative, including flexible, multiple logo variations and tagline to distinguish branch locations.

FENWAY CULTURAL DISTRICTBoston, MA

Selbert Perkins Design led an engaged visioning process for the members of the Fenway Cultural District that resulted in the creation of a new identity and brand-strategy. The brand is characterized by a versatile visual language and a new tagline: Pathways to Culture.

The new logo celebrates the inclusive, aspirational and experiential character of the Fenway district. The brand-ing system will span signage and wayfinding, print and digital media, and includes elements that can be incorpo-rated within public art.

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Old Trail Villageoldtrailvillage.com — Crozet, VA Developer

Advert ising

Annual Reports

Brand Strategy & Research

Brand Environments

Ci ty/Streetscapes

Corporate Branding

Ident i ty Development

Interact ive Media

Naming System

Product & Package Design

Print Media

Public Art and Sculpture

Signage & Wayfinding

SOMERVILE PUBLIC LIBRARYSomerville, MA

SPD created a new visual identity and brand standards to position the Somerville Public Library as the heartbeat of the City, to increase awareness for the library resources and to support fundraising for major initiatives including the con-struction of a new central branch building. The new brand is educational and imaginative, including flexible, multiple logo variations and tagline to distinguish branch locations.

MOTOR CITIES AUTOMOBILE NATIONAL HERITAGE AREA Detroit, MI

SPD developed the regional identity and brand communi-cations master plan for Motor Cities, a 10,000-square mile area in Michigan identified as a national heritage area that preserves the cultural and historic landscape associated with the automobile. The website, print and branded environmental elements allow visitors to explore the site and access educational programs and have also resulted in increased tourism throughout the state.

SEMINOLE SPIRITBroward County, Florida

SPD provided masterplanning graphic design services for the Seminole Tribe/Hard Rock International Resort. A vibrant project package was created that embodies the calm 500-acre resort experience envisioned. 2 summary books include: financial analysis and economic impact, illustrative site plans and land use summary. Included in the project are: casinos, entertainment venues, retail, resi-dential, community parks, clubhouse, botanical gardens, open space, neighborhood retail, community offices, and transit.

Original Logo Original Colors

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FLOR IDA SP I R I TSeminole Springs

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CITY OF WORCESTERWorcester, MA

SPD collaborated with the City of Worcester to create a brand identity and to implement the city’s wayfinding and environmental communications master plan. SPD conduct-ed a comprehensive analysis of the existing brand identity and wayfinding signs, a destination analysis and district strategies that includes the creation of three to five stories and interpretive signage for each district. Designed gate-ways and monuments and informational directories allow residents and visitors to access resources throughout the city. SPD designed concepts for installations of public art, mapping strategies and the incorporated relevant technol-ogy. SEE MORE

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LAXLos Angeles, CA

The landmark LAX Gateway, designed by SPD, has become an icon of the LA experience, developed to wel-come the world to Los Angeles and represents the energy, diversity, excitement, and unity of LA. SPD also developed the name, logo, and communications Master Plan for LAX. Additional SPD projects include the design of signage and wayfinding for the Tom Bradley International Terminal, Bradley West Terminal improvements; new parking stan-dards; Alaska Airlines Terminal 6 renovation, and the Central Terminal area curbside development. SEE MORE

Thank YouJanet Oberto, Director of Client Relations jober to@selber tperk ins.com Selbert Perkins Design/Boston 5 Water StreetArlington, MA 02476 T 781.574.6605 x138M 617.777.0016

se lber tperk ins.com

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