Selecta floralnews winter2016 · the only key factor, the introduction and implementation of new practices, protocols, crop orientation techniques, management alignments and post

FloralNEWS No. 10 2017

Around Asia a flower world to discover

By Felipe Gomez

New Cut flowers Catalogue 2017/2018 is here!

A Selecta one Publication

Click here to

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Fair Trade

is here to stay!

Innovation! Key factor for the

Brazilian marketBy Olimar Nunes

2 FloralNews www.selecta-one.com

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Selecta News

• 2016 Siflor• 2016 Agriflor• 2016 WFF&SA• 2017 IPM

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Innovation! Key for brazilian marketBy Olimar Nunes

Until 2007, the gypsophila market in Brazil was decreas-ing. A no change, stuck-in-time period, with was the main reason.

Fair Trade!

Adding value to your employees & products! Fairtrade is the most well-known certification system for sustainable production in the world.

On The Cover:Selecta one employee and Competence in Red Ponsettia. For more info visit www.selecta-one.com

Vietnam, Malasya an Selecta one. By Felipe GomezSelecta chrysanthemum program is reaching more and more markets. During October of last year, we had the opportunity to visit Malaysia and Vietnam, here what we encounter!

Hot & Trendy Cut flowers New catalogue 2017/2018

Selecta one cut flowers publish its 2017/2018 catalogue, take a look at our novelties for Carnations, Gerberas, Soli-dago and Gypsophila.

CONTENTS

Selecta Cut Flowers S. A.U. Phone: +34 93 750 66 [email protected]

FloralNEWSNo. 10 8

www.selecta-one.com FloralNews 3

Cindy Cruz, is an Agronomist graduated from UDCA (University of Applied Sciences and environmental). She completed her professional internship at the Tropical Agronomic Research and Teaching Center (CATIE), Costa Rica. Her experience focuses on the commercial management of organic products in the floriculture sector. You can contact Cindy at [email protected] or at the mobile number +57 317 367 68 09

Jordi Farrerons, studied business administration and innovation management at Pompeu Fabra University. He started working in Selecta Cut Flowers on December 14th and I will support the administration department. Before joining Selecta Jordi worked for two years in the accounting department of Magneti Marelli Spain, an Italian multinational of the automotive sector. “I’m so glad to join the Selecta group and I’ll do my best to collaborate in its improvement.”You can contact him at [email protected]

When a new year is starts it is often a time to reflect. In these days, when it seems that more and more commonalities get lost in our world, it is indeed important to remind ourselves of the great privilege we enjoy working with products that often are used as a symbol for friendship, love and caring for each other. At the same time, we have the pleasure to work with a diversity of people, stemming from many countries around the globe in order to be able to breed, produce and finally bring flowers to the homes around the world. We consider this a valuable good from which we mutually benefit. In this issue we are introducing our co-operation with Fair Trade, which is one vehicle allowing a new way of mutually benefiting from our endeavors. We love to grow, and we love to share. Together. Expressing our passion for what we do, and – just as important – for whom we work: for the success of growers, retailers and plant lovers / end-users around the world to help create a greener world.

Best regards,

Nils Klemm [email protected]

We love to grow, and we love to share.EDITORIAL

New Faces in Cut FlowersWe are proud to introduce Cindy Cruz and Jordi Farrerons as new members to our Selecta one team! Thank you for choosing us; as the place where you can make a difference, learn, and grow. We’re glad that you’re here to contribute and share our success!


Fairtrade is the most well-known certification sys-tem sustained production in the world. 80% of the German consumers are familiar with the fairtrade seal of approval. The market share of fairtrade roses in Germany is already 25%. The consumers’ demand for sustainably produced products is growing steadily - also when buy-ing Poinsettia. It is definitely a growing practice, in today´s world.

In addition to social standards, the fair trade system also qualifies farms with a controlled water management, re-duced pesticide use and use of at least 20% peat substi-tutes.

What is Fair Trade?It is a social movement whose stated goal is to help pro-ducers in developing countries achieve better trading conditions and to promote sustainability. Members of the movement advocate the payment of higher prices to exporters, as well as improved social and environmental standards.

International Fairtrade Standards

The Fairtrade Standards are designed to tackle poverty and empower producers in the poorest countries in the world. The standards apply to both producers and trad-ers.

• No exploitative child labour• Paying a Fairtrade premium of 10% of the price paid by the importer to be used in a joint project• Regulated working hours and fixed social benefits for workers• Measures of health protection and work safety: limited use of agrochemicals and complete ban of highly toxic pesticides.• Support of environmental protection with sustain-able economic frameworks

Fair Trade! Adding value to your employees & products!


Selecta sets an example...

Fairtrade and Fair First!

For us at Selecta the people count. With the foundation of our Southern production sites in Kenya and Uganda we also took over a high social responsibility for the working staff in these countries. This also comprises the continu-ous improvement of the working and living conditions not only on the farms but also in their daily life. Of course Selecta is treating all people working on their farms ac-cording to applicable employment law and secures fair wages or salaries that are adapted to the inflation rate.

The large number of programmes and activities offered to the staff shows the company’s responsibility:

• free meals • farm clinics with qualified staff• baby care for women nursing their babies• free counseling about different topics like AIDS

and health hygiene• personal loans to purchase for example a bicycle• donations in kind

“However, our ambition to produce responsiblyis higher than delivering an economic and high-quality cutting to our customers. We also want to contribute to make development possible for our local employees as well as for our direct surroundings.” Per Klemm, CEO of Selecta one

Per Klemm, CEO of Selecta one, talks about our passion and how we love to grow®!

Take a look at our video! HERE

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SUSTAINABILITY

Fairtrade Poinsettia... just a start

Since 2016 we have also offered Fairtrade Poinsettia cut-tings for our customers. Our poinsettia farm in Uganda received the internationally accepted certifications MPS-A, MPS-GAP and MPS-SQ for horticultural products pro-duced in a sustainable and socially responsible manner hence meets the requirements of Fairtrade and has been officially audited for this in spring 2016.All Poinsettia in the Selecta assortment are available as Fairtrade young plants. The farm employees benefit im-mediately and directly from the higher price. A joint proj-ect, on which the employees decide by their own, is go-ing to be benefitted with 1 €cent from each cutting sold.

For more info visit www.selecta-one.comor contact [email protected]

Wagagai Ltd... a sucessful example! Selecta one is producing Poinsettia and a proportion of the bedding and balcony plant assortment in Uganda at Wagagai Ltd at the shores of Lake Victoria. The joint ven-ture between Selecta one and Wagagai started in 2006 with a trial at 500m² greenhouse space. Today, we have almost 20 hectares of greenhouses at Wagagai produc-ing 180 million cuttings annually.Wagagai has lots of social programs running, like the Wagagai Health Center for local people which is well-known in the area for its quality of service.

Since it started it has now developed the Health Centre to the highest level:

• Anually treats approximately 40.000 people.

• Has nearly 50 full time staff working at the health centre

• Opens 24 hours on 7 days a week.

Now all our workers, their family and the local community around have access to very good healthcare at highly subsidised and affordable rates. As we have been partnering up also with the DEG on this we have been able to expand it also to the local community. At the clinic we also have a theatre for minor surgery where we mainly do caesareans. We also employ four midwifes and approximately 400 babies are born at our health centre every year.

When you love to grow.... you give back

...it is good that the money generated by the FairTrade sales

will go to the workers and they can fully decide where else they

would like this money to be spent for other social projects... Of

course we want to make profit, but we can only justify this by

also making sure that Uganda and our employees also benefit

from the success of Wagagai as well.

Olav Boenders, CEO of Wagagai Ltd.


Wagagai Ltd. in figures and pictures

„My name is Nanyange Prosy and I work as a harvester in the Selecta project. Before joining Selecta I was struggling with my life in my villages. My uncle told me about the farm and I came to the gate to apply for a job. Though trainings I have learned a lot about hygiene. We were also trained about work safety and first aid. My baby stays in the baby day care for free. And I get breakfast and lunch for free. One day when I was very sick the ambulance of the company picked me up from home and brought me to the farm clinic.”

Nanyange Prosy

Every year over 40,000 patients are treated in the health centre

275 HIV patients are cared for on-site

400 babies are born in the health centreevery year

Every week 40 babies get vaccinated

The health centre offers free-of-charge HIV counselling

Malaria prophylaxis programmes are offered to everybody

Wagagai has an in-house health centre with professional staff

Running the health centre costs 150,000 € per year without subsidies

Almost 50 medical employees work in the health centre

The baby care centre looks after 60 babies of the employees.

The baby care costs 15,000-25,000 € per year

Every employee gets free meals

20,000 € are invested for training and education of the farm workers

35,000 € annually are spend for the farm committee and social events


The importance of constant innovation and standard protocols…

Until 2007, the gypsophila market in Brazil had been de-creasing. A no change, stuck-in-time period, was the main reason. With only one variety and no awareness in grow-ers about the importance on producing high quality prod-ucts under standard procedures and strict protocols; and a common thought, of post harvest as an activity of little importance, made the perfect storm for an industry sell-ing just over 300,000 plants per year.

Around this same period of time Bio Plugs introduce to the market, Allegro, a new variety that in a short time was selling 800,000 plants a year. This new variety wasn’t the only key factor, the introduction and implementation of new practices, protocols, crop orientation techniques, management alignments and post harvest handling pro-cedures, lead to the innovation of the market and the way crops were done, exposing the market to have today a po-tential of more than 1 million plants, for domestic use.

Making, innovating techniques and standardized post harvest protocols, a key concept for the floral arrangement consumer with an annual growth of 15%

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You can reach Olimar Nunes at [email protected] or visit www.bioplugs.com.br

REPORT

Innovation! Key factor for the Brazilian market

By: Olimar Nunes do Amaral

‘Mudas técnicamente producidas’ - Technically produced seedlings

Bio Plugs is a company specialized in vegetative propaga-tion; with high technology nurseries facilities, constantly monitor with strict standards to guarantee the quality of our products fulfill our customer satisfaction. With tech-nology and quality as key elements of our service we sup-port our customers though out the whole chain, technical-ly and commercially. We have representatives throughout the country, attentive always to uprising market trends working constantly hand I hand with the association of professional florist

This 2017, we are celebrating 10 years of solid work, but besides our anniversary we have one more reason to be celebrating, since October 2016 we have sign a new part-nership with Selecta one for the distribution and commer-cialization of the of Selecta bred long lasting Gypsophila Pearls® series (Pearls® Blossom, Pearls® Petite and Pearls® Ginga-

way) for the Brazilian market.

For a start we will introduce Pearls® Blossom, a large brilliant white flower variety with a terrific vase life and display value, making it an excellent choice for floral ar-rangements; to our customers. Bringing confidence, sup-port and with solid new products to the market.


AboutBio Plugs! Our new agent in Brazil! Interested in expanding the sales and marketing efforts of our added value Gypsophila Pearls® series, we have reached an agreement with Bio Plugs, in Brazil to distrib-ute our cut flower varieties.

Bio Plugs is a company dedicated to the production and marketing of flower seedlings. It began its activities, of-ficially in 2007, specializing in the propagation and com-mercialization of its main product Gypsophila. Despite be-ing a young company, it has had great results, bringing and offering innovate products to the country and market, looking for the best genetics and capability to adapt well to changing climatic conditions. It has a big portfolio, for cut flowers, pots and gardens material, always aiming to fulfill the wide range of needs our customers have.

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¨We are delighted with this new variety and confident that Selecta products will provide us great innovation in the Brazilian market¨ Olimar Nunes do Amaral

Pearls® Blossom

Olimar from Bio Plugs and Jordi Caballeria from Selecta one

Olimar, Jordi Caballeria and Oscar Cuartas from Selecta one at Bogota during an official visit.

Pearls® Blossom Production at Bio Plugs

Pearls® is Gypsophila redefined!

Pearls® series features the newest generation of Gypsophila on the market. We are presenting varieties with more advantages and dif-ferent habits to choose from. With outstanding performance from the field to the store, these long-lasting varieties are the perfect choice for bouquet or for any floral arrangement. All Pearls® varieties are specially selected for their superior quality and longevity.

10 FloralNews www.selecta-one.com FlFlororalalNeNewsws www.selecta-one.com

PRODUCTS

By: Felipe Gomez

Selecta chrysanthemum program is reaching more and more markets. During October of last year, we had the opportunity to visit Malaysia and Vietnam.

At our first visited country ¨Malasya¨ we arrived to Kualaumpur airport and drove during one hour and a half through the extraordinary landscape of Palm oil crop. After a hour and a half through a very small road, slowly, we were climbing the mountains of Malaysia. Surrounded by tropical vegetation full of big trees and plants it took us and other hour and a half to reach our destination, Cameron Highland.Cameron Highland, Malaysia is the place where Chrysanthemums are being grown among other horticulture products. Due to the altitude from the sea level (1200-1500) and optimal climate conditions for horticulture.We visited Notre Dame, Sunligh Flowers, Daido Hana – Taithong Flower Nursery – Universal Farm, Mou Guan Farm among others chrysanthemum growers, all producing high quality flowers to export to Japan, Thailand, China, Australia and New Zeland.

The reception of our chrysanthemum program due to the speed cycle, low needs in artificial light, flower size and color of our varieties were very well received. Costumer’s order trials to be tested at the begging of this year. Looking to reach their customers’ requirements, our client’s were looking for small to medium size flower shape varieties. Selecta varieties, can help growers in Malaysia improve their productivity due to a short cycle, heavy stems quality and long vase life adding value to their operations. The most relevant varieties chosen by our costumers are: Asuka, Yamato, pink cushion (13-0054), red cushion (13-0340), bronze cushion (12-0620), white cushion (13-0311), and pink daisy (13-0224), purple and white daisy (13-0205).

REPORT

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flower size and color of our varieties were very wellreceived. Costumer’s order trials to be tested at the begging of this year. Looking to reach their customers’requirements, our client’s were looking for small to medium size flower shape varieties.Selecta varieties, can help growers in Malaysia improve their productivity due to a short cycle, heavy stems quality and long vase life adding value to their operations. The most relevant varieties chosen by our costumers are: Asuka, Yamato, pink cushion (13-0054), red cushion (13-0340), bronze cushion (12-0620), white cushion (13-0311), and pink daisy (13-0224), purple and white daisy (13-0205).

13-0205

www.selecta-one.com FloralNews 11www.selecta-one.com FlFlororalalNeNewsws

Felipe Gomez is Product Manager at Selecta one Cut Flowers business. You can reach him at [email protected]

The Journey continues…As if Malaysia wasn’t enough of a delight, we continued with the second part of our trip, Vietnam and from Kualumpur, flying to Ho Chi Minh (Saigon) in Vietnam. From Ho Chi Minh we took an internal flight to Dalat beautiful area with horticulture production from 1500 – 1000 meters from sea level of altitude. Dalta Has Farm, one of the biggest player in the floral business in Asia walked us through their impressive operation of chrysanthemums giving us the opportunity to present the Selecta chrysanthemum program, ideal for their program due to the characteristics of its genetics. We also visited, The PAN-Saladbowl and Greencom Japan who in Join venture, are ready to start a chrysanthemum program seeing opportunities in the Japanese market with Selecta varieties among other types of flowers like carnation (already growing). With eyes on opportunities the Chinese market has to offer, Langbiang Farm Co, is also going to try Selecta varieties.Solving needs with value added varieties and building in trust with our knowledge and genetics, Selecta cut flowers is reaching new markets and having positive results of our chrysanthemum program around the world step by step.

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13-0054

13-0205


It’s always a challenging project to work on a new assortment and catalogue! Selecta cut flowers releases its catalogue every 2 years. This new issue provides an updated overview of the nearly 260 product assortment for 2017/2018 for our different cut flowers product lines, Carnation, Gerbera, Gypsophila and Solidago.

It’s been already 2 years since our last catalogue was published!

The new 2017/2018 Selecta oneCut flowers catalogues are available!

By: Daniela Navarro

Understanding the importance, responsibility and meeting the needs of today´s consumer, we bring to you upgraded varieties selected from the best through several years of comprehensive tests improving our genetics and always moving forward to more efficient and productive varieties.

With a wide range of colors and production options Selecta one brings you promising new varieties and innovations that will upgrade your program.

If you have not yet received a paper copy, but would like one or more copies,

send an e-mail to [email protected] or contact your sales representative.

You can find a PDF version hereCarnations

GerberaSolidago & Gypsophila

“Bringing a new variety or a new product to market

takes time and effort. And it is a great responsibility for

breeder and producer alike.”

Nils Klemm, CEO of Selecta one

NEW PRODUCTS

Aston Villa

LLLLeeeds

NNeeww CCaassstttle

White Bunny Bubble GumMini BacaratPine Apple

Take a look! We are continuously working on new varieties that will increase your company’s bottom line, here some of our new highlights.

... We love to grow with you!

LADY IN GREEN Barbatus: Fully ROUND, Fully GREEN! Easy. Fast. Modern. A growing success

PREMIERBALL™ COLLECTION Barbatus Includes, to its assortment nine varieties of Dianthus, fast to produce and early to flower, in different colors with a perfect round shape. These voluminous flowers are excellent for mixed bouquets, modern flower arrangements or even as a standalone.

GLADIATOR RELIABLE, STRONG & AMAZING FLOWER SIZE

MARSHMELLOWIDEAL PINK TONE! Soft · Delicate · Light

GLADYS CONSISTENT QUALITY AND HIGH PRODUCTIVITY

MINI CARNATIONS

STANDARD CARNATIONS


LOOKING FOR SOMETHING DIFFERENT AND UNIQUE?

LOLLIPOP COLLECTION!long-lasting spray carnation which

will add more excitement to your program.

Violet, Red & PinkLOLLIPOPS


We Love a...BRIGHT & COLORFULL Gerbera world!MINI, STANDARD & SPIDER

Liliana Gwenda

Hillary

Pily

Fuwa Fuwa

Cotti Cream

Petiful Blanc

Conan

Corona


Siflor 2016 Medellín Colombia

Selecta one introduces Union and Yamato at Siflor 2016

At Siflor 2016, symposium and commercial trade show organized by

Asocolflores, it was the ideal place to introduce Union and Yamato, our

new spray chrysanthemums, already commercially available. We enjoyed

each visit and of course all the great comments on our new rising stars!

Union and Yamato!

Selecta one has been working on a chrysanthemum breeding program

for several years now. After many evaluations of cycles, productivity, vase

life and lighting they have come to the conclusion that taking the time

to introduce the programme at a commercial level was accurate. At the

moment they are trialling the second generation with positive results in

Colombia, Japan, Kenya and South Africa.

Union, red and yellow bicolor chrysanthemum is suitable for the fall

season, with good quality and a large number of blooms.

Yamato is a spray medium sized flower bicolor chrysanthemum. Its yellow

and red petals create contrast with its green center. It has a fast cycle and

lots of blooms.

Agriflor Quito, Ecuador

During this three-day event, that lasted until October 7 and took place at a new location, “Centro de Exposiciones Quito”, located right in the center of the capital, in Quito.

With lots of visits we were able to make new relationships and respond to the interest that was placed in our genetics improved Pearls® Long lasting gypsophila and our white filler Estelle™ solidago, a novelty on it's own, ideal for this land and altitude!

See you next time!

Selecta Around the World

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www.selecta-one.com FloralNews 17www selecta-one com Flor lalNNews

With more than 780 visitors, the Floral

Distribution Conference, organized

by the Wholesale Florist & Florist

Supplier Association took place in

Miami, October 21-23. The three-day

event offered different conferences and

the opportunity to display ornamental

products of nearly 100 exhibitors,

mainly from Colombia, Ecuador and

California.

This year, the event was held at a new

location; the Miami Airport Convention

Center (MACC), but the location wasn’t

the only novelty, as a new catch they

had the Breeders Showcase, a especial

area for breeders to show their

products and offered the attendees the

opportunity to view the latest varieties.

We had the opportunity to show our well-known carnations, bright and colorful gerberas, long lasting gypsophila Pearls® series

and our innovative Estelle® white Solidago! But definitely the stars of the event were our Barbatus, Lady Ingreen, and our new

commercial bicolor chrysanthemum Union, which stole all of the looks from our visitors. Definitely some uprising stars the market

better keep and eye on!

It was a great opportunity, to network and get to see costumers, wholesalers and new trends!

IPM 2017 Essen, Germany

Take a look at our IPM 2017 exhibition! For the fisrt time we had the oportunity

to show our cut flower assortment! Stars of the event; our long lasting

gypsophila Pearls® series, Ginga-Way and Petite whole stole all of the looks

from visitors, costumers and buyers!

WWF&SA Miami USA Visit our Facebook gallery HERE,

for more pictures!


Documents

Selecta floralnews winter2016 · the only key factor, the introduction and implementation of new practices, protocols, crop orientation techniques, management alignments and post