Self-Guided Industry Solution Center Tour High Tech & Industrial

This guide highlights a few select demos that we believe will be of interest to professionals in the High Tech

and Industrial sectors. Though not all of the demos are specific to high tech and industrial, our industry

experts would be glad to accompany you if you would like for us to help you “connect the dots” from the

demos to your specific industry requirements. Please stop by the Concierge Desk at the entry of the Solution

Showcase to check on availability of our experts for a tour.

Tour Stops of Interest to All High Tech & Industrial Professionals

IBM Cloud for Smarter Commerce

Central Hub Smarter Commerce Demo Zone

IBM-37

The cloud has become a major vehicle for High Tech and Industrial companies to increase the “clock speed” of

innovation, collaboration with trading partners in very dynamic value chains, and entry into new markets. See

how the cloud is opening up new capabilities in marketing, sales, procurement and information technology.

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Transforming Modern Business Across Industries – Make Sense of Data and Infuse Analytical Decisions

Central Hub Smarter Commerce Demo Zone

IBM-32

High Tech and Industrial companies today have no lack data – in fact they are inundated with data. Visit us and

see how we are using Predictive Customer Intelligence, Social Media Analytics and Cognitive Computing to

dive deeper into data than ever before. Whether you are in Procurement, Marketing, Sales, Customer Service

or IT, you can benefit from a discussion with our SMEs about how Big Data & Analytics strategies and solutions

can help you generate insights from the wealth of data that you have.

Marketing & Customer Engagement Professionals Tour Stops:

IBM Marketing Solutions – Delight Your Customers In Context

Marketing Borough

IBM-12, IBM-13

What does it take these days to market effectively to B2C and B2B customers? Many things are similar, but

there are some key differences, too. Join us to hear the priorities CMOs from a wide range of industries have

as found in IBM’s recent study. See a summer-vacation planning demo that everyone can relate to, as it

shows the art of the possible in generating captivating customer experiences. Finish off your stop here with a

discussion of what this means for you and your other marketing colleagues in your day-to-day efforts to

deliver engaging experiences to a diverse customer base.

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Customer Analytics: IBM Tealeaf - See Your Digital Customers & Channels

Customer Service Borough

IBM-17, IBM-19

As more and more customers of high tech and industrial companies use digital channels to learn about your

products and services, to place orders and to place service requests, it has become critical for customer

service professionals to understand every stage of the customer experience. Here you will see demos of

solutions that have dramatically improved this experience for companies such as Cars.com that saw an

increase in web site traffic by 145 million visits.

Sales / eCommerce Professionals Tour Stops:

Business to Business Sales Execution with CPQ

Commerce & Supply Chain Borough

IBM-22

If your company sells complex, highly configured products and service offerings, involving multiple parts of

your organization, this is one stop you need to make. Many companies in this situation are taking too long to

deliver quotes, they are delivering inaccurate quotes, and worst of all, they are not earning the kinds of

margins that they should. Meet with our experts as they take you through a demo that highlights how

companies are gaining control of their quoting process, winning more deals, at higher margins.

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Omni-Channel Customer Engagement

Commerce and Supply Chain Borough

IBM-25

If you are a manufacturer that sells into a multitude of different industries, you know that buyers in those

industries have very different expectations. While some of those expectations are no doubt shaped by their

own personal experiences as consumers, these buyers also have some very matter-of-fact business and

technical needs that are unique to their industry.

This demo of WebSphere Commerce shows how the capabilities of Commerce Composer and Precision

Marketing have made it much easier for companies to deliver engaging, personalized digital experiences

across web, tablet and mobile.

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Decision Optimization - Inventory & Order Management

Commerce and Supply Chain Borough

IBM-27

The ability to optimize inventory levels across a multi-echelon supply chain is critical for many in the high tech

and industrial sectors. While ERP can plan based on pre-determined safety stock levels, it can’t make the

determination of what those levels should be, much less where inventory should be distributed across your

supply chain. Come see a demo of how ILOG and Order Management can help you minimize inventory

investment, while ensuring that you hit customer service agreements in environments of uncertain demand.

Procurement Professionals Tour Stops:

Mitigate Risk & Ensure Compliance

Procurement Borough

IBM-1, 2, 3, 4

Spend – too much. Supply Risk – too high. Buy-side and sell-side contracts – too ungoverned. Supply Base –

too many. Large high tech and industrial companies with tens of thousands of suppliers, multiple business

units and high rates of new acquisitions face all of these problems to a degree that is unparalleled in other

industries.

Stop by this borough to discuss with our procurement experts how we can help your organization streamline

the source to contract process, gain clearer insights on category spend and minimize supply and supplier risk.

Business Integration & Collaboration Professionals Tour Stops

Aspera – Moving Data at Maximum Speed

B2B and File Transfer Borough

IBM-5

This new addition to the IBM portfolio of Smarter Commerce solutions will be of interest to High Tech and

Industrial companies that routinely move immense files containing highly-confidential intellectual property

such as new product drawings, embedded software, production and lab data, etc. With the large degree of

outsourcing that is still the norm in many of these companies, it is imperative that such data move not only

quickly but also with absolute security. Our experts can discuss your specific scenarios for data movement.

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IBM B2B Cloud Services - Simplify Your Growth Strategy B2B and File Transfer Borough

IBM-9

The vast majority of manufacturers and high tech companies still move huge volumes of transactional data via

EDI or similar B2B format. What many of them are finding is that it is not only more cost efficient to outsource

B2B transaction services to the cloud, but also permits the even more critical ability to scale as they enter into

new markets. Come to this demo area to gain an understanding of what elements of your B2B operations

might make sense to move to the cloud versus those that you would wish to remain in house.

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B2B Integration for Multi-Enterprise Collaboration

B2B and File Transfer Borough

IBM-8

One of the fundamental concerns of many manufacturers and high tech companies is their lack of end-to-end

visibility across all aspects of their extended supply chains. This is especially true in outsourced arrangements

where you rely heavily on contract manufacturers and third party logistics providers to deliver products

downstream to your end customers. Come meet with our experts in this demo area to understand better the

ways in which a flexible integration platform is foundational to achieving greater visibility and coordination.