Sell-In 205 Denim Tom Tailor Male

Sell-In 205 Denim Tom Tailor Male

We are a fashion lifestyle brand. Born, raised and based in Hamburg. Essentially, we are casual. To us casual is

not just a dress code – it’s a deeply rooted mindset. A way of approaching and doing things.

The marketing kits present a 360° brand communication.

May | Spring/Summer 2022

Content

01 Product 04

02 Shooting 06

03 POS 08

04 360° 19

ONLY FOR

ConceptualVisualisationNUR ZUR KONZEPTIONELLEN VISUALISIERUNG. VERBREITUNG UNTERSAGT.• Das 360° Marketing Kit wird IM MÄRZ BEREITGESTELLT• Digitale, kommerzielle Kommunikation ab: MAI• Alle finalen Bilddaten sowie Vorlagen für jegliche on- und offline Kommunikation werden wie gewohnt auf folgenden Plattformen zur

Verfügung gestellt: Fashion Cloud & unsere B2B Plattform sowie für die internationalen Märkte über den International Marketing-Sharepoint• Unser Team wird alle Kunden in Form einer Newsletter-Meldung informieren, sobald das Material für den Download bereit ist

FOR CONCEPTIONAL VISUALIZATION ONLY. DO NOT DISTRIBUTE.• The 360° Marketing Kit will be AVAILABLE IN MARCH• Go Live for digital content: MAY• Digital and POS Material will be dropped in Fashion Cloud & B2B Platform & our International Marketing Sharepoint• Our Team will inform all costumers with a Newsletter when content can be downloaded

03Denim Tom Tailor Male Sell-In 205 For conceptional visualisation only. Do not distribute.

01 ProductStrategy

04

Marketing Focus Item 3

Shirt / Art. No. 1031069 / Col. 29673 / 39,99


T-Shirt / Art. No. 1031161 / Col. 29878 / 25,99


Short in a Bag / Art. No. 1031430 / Col. 10521 / 39,99

Marketing Focus Items


02 ShootingConcept

06

Cast Away.

We‘ve always been drawn to nature. The shore. The coast. The sea. It stirs something inside of us. A calm. A belonging. A peace. A hundred tensions can just drop from our shoulders, when we escape our built environment and connect open-heartedly with what was meant to be. Nature is life,

expressing its own freedom. Reminds us that everything is in its own nature. And so are we.


03 POSWindow, POS Material &VM Guideline

08

Short in a Bag / Art. No. 1031430

Window Focus Item

Window furniture M800×2200 mm410,00€one-time investment

Window furniture L/XL1000×2200mm420,00€one-time investment

Existing windows: Lightframe and wooden boards were delievered in previous month. New windows: Lightframe, wooden boards and Window Furniture can be ordered separately. For Order go in contact with: [email protected]

Window Package Size XL3000x2400mm

Window Package Size L2400×2000 mm

Window Package Size M2000×2400 mm

Window Package Size S1000×2400 mm

*Without window furniture *Without window furniture *Without window furniture *Without window furniture

Poster 50,00€(incl. packaging and shipping)




Cast away

Cast away

Cast away

Cast away

New Window FurnitureThe Window prices are for the complete half-year.Window Furniture can be ordered separately.

Window Furniture2021/22

Cast away

MandatoryWindow

Denim Tom Tailor Male Sell-In 205

POS Assets

for Aluminium Instore Frame (Hotspot)Format: 400x1562 mm (set à 2 pcs.) Art. No.: 7000499Color: GER 0004 / ENG 0006

Unpack. Throw on.

Go out.


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+

for BackwallFormat: A5Art. No.: 7000498Color: GER 0004 / ENG 0006

These assets can be used for T-Stand, Table, Backwall and Smartframe.

This asset can be combined with the Inlay A3 for table or Backwall


Unpack. Throw on.

Go out.

NE

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AC

KA

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RT

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Inlay A3

Inlay A3 Back Side

Inlay A5

Smartframe

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SH

OR

TS


Possible usages

Hotspot (Table & Instore Smartframe)

Backwall

PA

CK

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Unpack. Throw on.

Go out.


POS Assets



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These assets can be used for T-Stand, Table, Backwall and Smartframe.

T-Shirt / Art. No. 1031161

Shirt / Art. No. 1031069

Denim

TH

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-D

YE

T-

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Inlay A3 Front Side


Possible usages

Backwall

T-Stand

Inlay A3 Back Side

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Inlay A3 Front Side

Inlay A3 Back Side

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for T-StandFormat: A3Art. No.: 7000497Color: GER 0004 / ENG 0006


400x1562 mm(set a 2 pcs.)

7000495

7000496

7000497

0.00€

0.00€

0.00€

Format: Art. No.: Color: Price:

7000498

A3 Portrait and landscape



A5 Portrait

7000499 14.00€

Usage:

0.00€

Color: GER 0004 / ENG 0006





for Aluminium Instore Frame (Hotspot)

for Backwall

for Backwall

for Backwall

for T-Stand

+

Smartframe




Inlay A3

Inlay A3

Inlay A3

Inlay A5

PA

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Go out.

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Go out.

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Order Form POS Material


Backwall

VM GuidelineBackwall Simulation

Unpack. Throw on.

Go out.

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See POS material page 10 and 11

PA

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Unpack. Throw on.

Go out.


Collection Table

VM GuidelineTable (Hotspot)


T-Stand Collection 1

VM GuidelineT-Stand & 4-Arm Stand

T-Stand Collection 2

UL

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See POS material page 10 and 11

UL

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One step.100% RECYCLED.

In February we move forward on our road to sustainability with the introduction of our new polybags. Made of plastic you once threw away.

For our polybags, we use GRS/RCS certified recycled plastic.

BE PART of our journey as well.Continue to recycle & reuse.

On the new polybags there will be the info: 100% recycable and 100% recycled16Denim Tom Tailor Male Sell-In 205 For conceptional visualisation only. Do not distribute.

Digital04

17

Experience / Newsletter Instagram Story

Website Banner

Packable Shorts

Instagram Post

IG Carousel Caption:Our new throw-on-and-go shorts are here. Saving you time to enjoy summer.#DenimTomTailor



05 360°Overview

19

360° OverviewPOS

Window XL

Backwall

Table Hotspot T-Stand & 4-Arm Stand

PA

CK

AB

LE

SH

OR

TS

Unpack. Throw on.

Go out.

Cast away


Contact

TOM TAILOR GmbHGarstedter Weg 1422453 Hamburg / Germanytom-tailor.com

https://tom-tailor.com

Documents

Sell-In 205 Denim Tom Tailor Male