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Sell More Wine: Five Marketing Tips to Grow your Brand

Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending

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Page 1: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending

Sell More Wine:

Five Marketing Tips

to Grow your Brand

Page 2: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
Page 3: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending

Marketing Tip #1:

Who is drinking wine in 2020?

Page 4: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
Page 5: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
Page 6: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
Page 7: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
Page 8: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
Page 9: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
Page 10: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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Marketing Tip #2:

Winery near me

Page 12: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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Page 19: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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Marketing Tip #3:

A Website that attracts & converts

Page 21: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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Page 23: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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Only (your winery) delivers (unique

differentiating benefit) to (target

audience).

Page 25: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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Page 30: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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#1 secret to content = Add value

Page 34: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending

Marketing Tip #4:

Packaging for younger audiences

Page 35: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending

“Our senses take in about 11 million bits of

information every second, but we are only

consciously aware of about 40 bits of that

information.”

Page 36: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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Marketing Tip #5:

Increase Loyalty

Page 48: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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New Customer: $$$$$$$$$$$$$$$$

Existing: $

Page 50: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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Page 54: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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Page 56: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending

To target Gen X and Millennials,

target them digitally.

Page 57: Sell More Wine · 1 day ago · Wine & Spirits people/7% $ Beer & Spirits 8% people/9% $ Exclusive Spirits 6% People/2% $ vol Source: Nielsen Homescan Panel, Total US: 52 weeks ending
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Becca Ritz: [email protected]

www.bauerhaus.com

Take the FREE Sell More Wine 7 week series:

www.bauerhaus.com/sell-more-wine/