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SELLER GUIDEBOOK
We’re thrilled to get to know you and start helping you achieve your real estate goals. Our team efforts allow us to provide you a first-class experience we think you’ll love.
With 15+ years of industry experience, Phillip knows the market and understands the region. His real estate expertise allows him to zero in on the most effective listing price and strategy, and his methods are sure to land you the highest net proceeds.
After managing rental and vacation properties for several years, Alex’s interest in selling homes was inevitable. Prior to real estate, Alex spent six years as an educator, advocate and fundraiser for youth and families across Seattle. Her ability to marry customer service with an eye for style and function is invaluable in helping clients reach their goals.
They say the whole is greater than the sum of its parts. It’s certainly true with us. We’ve helped hundreds of clients meet, or exceed, their real estate goals, because we complement one another’s strengths in ways that reap even greater rewards. Together, there’s almost nothing we can’t do.
At PBNW Homes, we believe in philanthropy and giving back. We invite you to ask us about our community partnership program.
If you’re planning to sell a home, put Phillip’s knowledge, commitment and tenacity together with Alex’s passion, charisma and customer-centric approach to work for you. Let us help you make your real estate dream come true!
Welcome to PBNW Homes
Phillip Belenky
Managing Broker, REALTOR®[email protected] | 206-200-7842
Phillip is the real estate broker you’ve been waiting to meet! His full market knowledge and deep understanding of the region is unparalleled. He’s a true expert in preparing and positioning a home for sale. After 16 years in the industry, there isn’t a challenge Phillip hasn’t been able to negotiate his way through. A master of contracts, he knows when and how to ask those hard questions that deliver results. Phillip never stops working for you. He believes in only the best for our clients.
Jenny Dyk
[email protected] | 509-859-4170
Jenny is a taskmaster and works tirelessly to make sure we’re all on track to reach our goals. She knows where every document for every transaction is logged and filed — she’s our information guru. She also spends hours in the field tending to your home while it’s on the market. Jenny has a can-do attitude and prides herself on providing great service.
Alex Fotouhi
Broker, REALTOR®[email protected] | 206-617-9214
Alex possesses strong negotiation skills, an affinity for details and a knack for always keeping
the big picture in mind. She believes every day is an opportunity to remove stress from your life,
making the entire home selling process seamless from start to finish. She’s a whiz at getting
homes ready for sale and knows how to market your home to attract the most potential buyers.
Her commitment and dedication to the success of our clients is remarkable.
Meet the PBNW team
Phillip and Alex are super organized. They helped us put a plan together that included some much-needed remodeling, and they made sure everything happened according to plan. They even helped with a lot of the remodel decision making. We really felt like things were on autopilot – and that’s saying a lot given the amount of prep work we had in our particular case. They’re very reachable and �lexible in their communication style. Phillip and Alex took time to explain things and helped us make sure we were making decisions we would be happy with. They understand the local market incredibly well. We really feel they helped us get the maximum sale value possible. We’ve used Phillip and Alex twice now and we hope they can be our agents for future transactions.
–Joe C. and Daisy H.
Read more real customer reviews: Search for Phillip Belenky on Zillow, Yelp, Facebook and realtor.com
Our mission To support buyers and sellers of residential real estate by providing high-caliber representation and personalized care.
We promise toEmpower our clients to make the best decisions possible every step of the way.
Make our market knowledge and transactional expertise work for you.
Use tools that allow us to be efficient and provide exceptional service.
Stay in regular communication, remain current on market trends and continue to learn and grow — all to help serve our clients.
Remain a resource for our clients, with individualized care, so our relationships last far beyond closing.
Our philosophyWe measure our success based on your satisfaction. We want you to look back at your home buying or selling experience and feel like you had strong advocacy and solid guidance, and that you were empowered to make the best decisions possible. When our clients and business partners are satisfied, we earn their trust through referrals and repeat business. From start to finish, and beyond, we’re here for you.
We valueIntegrity — doing the right thing, always.
Honesty — instilling trust through our actions, expertise and empathy.
Flexibility — because no two situations are the same, we’re here for you no matter what.
Commitment — to achieving great results for our clients.
We believe inProfessionalism — in our conduct, in our communication and in our actions.
Teamwork — we do better together — you’re always covered.
Communication — listening, sharing and empowering.
Education — constantly learning, growing and staying current on the market.
Well-being — in our commitment to keep balance in our lives and the lives of our clients, we’re here to help minimize stress on you and your family; we’re mindful of priorities and believe you should enjoy the process.
Connection — we connect people to people, people to homes, people to places.
Relationships — our business is built on long-lasting relationships with our clients, and we remain connected well beyond closing by sending home maintenance tips, local happenings and market updates, and by hosting special events and sharing several other surprises.
We have over 18 years of combined experience
with over 500 homes listed and sold.
Brand recognition
Social media Open houses
Professional video and photography
Digital and email marketing
Comparative market analysis
Home preparation and staging options
When you list your home with usSuccessfully selling your home depends on pricing, understanding the market and, most of all, exposure — you can’t sell your home if you don’t attract buyers. When you list your home with PBNW Homes and Coldwell Banker Bain you get a comprehensive marketing plan designed to give your home maximum exposure where buyers will find it, including:
To get an accurate picture of market activity in your area, we conduct research and prepare a detailed report that analyzes homes similar to yours in size, location and features, whether they’re for sale, have sold, are pending or failed to sell.
Understanding the realities of the current market allows us to assess your home and arrive at a list price recommendation that properly positions your home for a successful sale.
Comparative market analysis
2016
106.6%2017
105.2%2018
104.3%
PBNW SALE-TO-LIST PRICE RATIO AVERAGE
2016
82017
82018
11
PBNW DAYS ON MARKET AVERAGE
Pricing your home right will reduce its days on the market 100% of the time
95% of staged homes sell, on average, in 11 days or less compared to unstaged properties
Preparing a home is crucial for a successful sale and a process we’re happy to guide you through.
Today’s sophisticated buyers expect the properties they view to be picture-perfect and move-in ready. Properly staged homes trigger an emotional response that helps buyers see themselves living there.
We work with design professionals to make your home stand out as a must-have for buyers.
Home preparation and staging options
1%14%
14%
7%7%
17%
40%
Professionally staged price difference compared to unstaged neighbor’s home (4,270+ professionally staged homes surveyed)
Sold at comparable unstaged sales price
Sold for 2–5% over
Sold for 6–8% over
Sold for 9–12% over
Sold for 13–16% over
Sold for 17–22% over
Sold for 23%+ over
Source: homestagingresources.com/2018-home-staging-statistics
Listings with a video get 403% more inquiries than those without
Buyers buy homes they fall in love with. Beautiful staging, stunning photography and engaging videos combine to make emotional connections that sell homes.
We work with professional photographers skilled at making interiors and exteriors shine in any light.
We know buyers love real estate videos and want to see more of them. That’s why we create a video tour of your home to give buyers the “inside look” they crave. It’s just one more way we excel in our commitment to marketing for you.
Professional video and photography
100% of marketing expenses are paid by us! (excluding staging costs)
By creating a unique website dedicated to selling your home, we’re able to attract online buyers and provide local buyers with fast, comprehensive information about your property.
It’s easy for properties to get lost among the thousands of real estate listings added to the market each and every day. Your distinct property website will ensure your listing stands out from the crowd.
Enhanced exposure on realtor.com search results makes certain your home gets seen by more buyers.
Our Advantage Pro account means your home stands out when potential buyers are looking at properties.
Personalized website (e.g., yourhome.com)
Premium placement on realtor.com
Since more than 92% of home searches begin online, a polished and professional web presence for your home is essential. With your listing featured on the Multiple Listing Service (MLS), ColdwellBankerBain.com and ColdwellBanker.com, your home will get maximum exposure.
Through Coldwell Banker Bain’s Distributed Listings program, your home will appear on more than 40 real estate and media sites and over 500 syndicate sites, including those dedicated
to luxury properties. Paired with our database of prospective buyers and our email campaigns, we market across a wider platform than any other real estate company can offer.
When you list your home with us, we’ll feature it on the sites home buyers search most often, as well as on more than 19 real estate and media sites, so your listing gets the web exposure it deserves. Many of these sites have extended networks, resulting in exposure on up to 900 unique websites.
Digital marketing
Coldwell Banker Bain maintains the highest conversion rate in the industry
54% higher than Trulia | 51% higher than Zillow
Phillip and Alex are true real estate professionals, we are so glad we chose them as our realtors. We had a tight timeline and with Phillip and Alex’s help we were able to get our home prepped and on the market with minimal stress, and we received a full price offer within six days of being on the market! They were friendly, organized, and knew how to negotiate the best terms in today’s changing real estate market.
I highly recommend working with Alex and Phillip when the time comes to sell your home!
–Laura B.
Read more real customer reviews: Search for Phillip Belenky on Zillow, Yelp, Facebook and realtor.com
We tap our database of prospective clients to directly target appropriate buyers and brokers for your home. Because we know your neighborhood, we can identify and email local brokers whose clients’ home-buying goals (location, home size, price, etc.) most closely match your property.
Email marketing
98.4% of consumers check email up to 3 times per day
Professionally designed emails
sent to our targeted audience are optimized
for mobile viewing.
#1 most influential real estate brand in social media
Thanks to popular networks such as Facebook, Twitter, LinkedIn and Instagram, it’s easier than ever to reach scores of home buyers and share your listing with friends and family. The icons for these social media sites will be prominently featured and easily recognizable on your home’s property detail page, giving your listing even greater potential to reach the right buyers with the right message via the right medium.
That’s the PBNW advantage.
Social media
Since today’s buyers turn to the web to get information about a home, from property details to a photo gallery and video tour, does holding an open house still make sense? At PBNW we say yes. Open houses are an efficient marketing tool, exposing homes to more buyers in less time.
Buyers love open houses. Sellers need buyers. Research indicates that 45% of buyers use open houses in their home search. Plus, when we host your open house, we highlight your home’s best features — something only knowledgeable brokers can do. An open house is a win-win for everyone.
Open houses
45% of buyers use open houses in their home search
Over 110 years of integrity, trust and results in residential and commercial real estate is what you get with the Coldwell Banker brand. Our reputation brings more visitors to our websites than other national real estate brand sites. Listing with Coldwell Banker Bain puts the strongest real estate network in the world to work for you.
Brand recognition
Today, your home’s next owner could be across the street or across the international dateline. Thanks to Coldwell Banker Bain’s global reach and worldwide connections — 3,000 sister offices in 48 countries on six continents — we have access to a network of more than 90,000 brokers who can market your home and, literally, reach a world of buyers.
No other local real estate company can do that.
Additionally, we’re Western Washington’s international broker for Cartus – the world’s largest relocation company, managing the transfers of nearly 168,000 employees, in 185 countries, each year. With an economic outlook for our area that points to significant in-migration now and into the future, we’ve strategically positioned ourselves as the local relocation experts, ready to showcase your home to buyers throughout the country and the world.
We can showcase your home around the world
We have access to a network of more than 90,000 brokers who can market your home and reach buyers worldwide
$6 billion
$5 billion
$4 billion
$3 billion
$2 billion
$1 billion
Source: Data reflects total volume sales by individual NWMLS member companies from 1/1/17 through 12/31/17, as reported by Trendgraphix.
Coldwell Banker Bain
John L. Scott
Windermere Real Estate/
East
Skyline Keller Williams S. King/N. Pierce
County Offices
Redfin Corp.
Realogics Sotheby’s
Avenue Properties
#1
Coldwell Banker Bain is #1 in: • Total sales volume• Listings volume
• Buyer sales in units• Buyer sales in volume
• Listings volume market share• Buyer units market share
2017 total sales volume by company
Working with Coldwell Banker Bain, a premium, full-service agency, comes with the benefits of:
• Listings that consistently sell at a higher price, on average, than those of our competitors
• Brokers (like Phillip and Alex) with superior knowledge of contracts, negotiating and the real estate sales process
• Support from an experienced managing broker (like Phillip) who can consult on difficult transactions
• Maximum internet and mobile exposure for your listing
• Access to the professional services of an in-house marketing department
• Locally available global network of resources and buyers
• A guarantee of our services and your satisfaction, which is unique in the industry
Even though others may claim their low commission rates will leave more money on the table for you, working with a real estate company more concerned about discount commission rates could cost you in the long run. Brokers in limited-service companies may have:
• Poor selling or negotiating skills
• Fewer marketing resources to find qualified buyers
• Limited agency support to manage tricky transactions
• Reduced incentive to get the best possible price for your home.
Choose full service for maximum return
Coldwell Banker Bain, founded in Seattle as William A. Bain Associates, has operated in Western Washington for over 40 years.
In 1993, Bain Associates purchased six Coldwell Banker–owned real estate offices in King and Snohomish counties and joined the Coldwell Banker system as an independently owned and operated franchise.
The worldwide prominence of Coldwell Banker, combined with William A. Bain’s local reputation
for excellence, helped Coldwell Banker Bain emerge as the Northwest’s largest nationally affiliated real estate firm. We have 32 offices in Oregon and Western Washington, including Seattle, Bellevue/Eastside, Bellingham, Anacortes, Everett, Tacoma, the Kitsap Peninsula, Longview, Portland and Vancouver.
Combined with our Oregon-based sister company, Coldwell Banker Seal, Coldwell Banker Bain is one of the largest Coldwell Banker companies in the world.
Over 40 years of local history
32 offices in Western Washington and Oregon
Coldwell Banker Bain’s keen market insight and network of knowledgeable professionals lets us provide you with first-class service through every step of the very personal experience of selling your home. Backed by the strength of our expertise in home preparation, price setting, inspections and contract negotiation, we deliver the quality results you demand, to your complete satisfaction.
Our high standards have created a legacy of success for our company. Of the nearly 3,000
Coldwell Banker offices worldwide, Coldwell Banker Bain has been ranked the #1 Coldwell Banker affiliate in North America. Additionally, REAL Trends and RISMedia’s Real Estate both rank us among the nation’s top 20 most productive residential real estate firms.
Uncompromising standards and a proven track record of success make us your best partner when it comes to selling your home.
Partner with the best in the world
Coldwell Banker Bain is the #1 ranked Coldwell Banker affiliate in North America
We’re here for you
Phillip BelenkyManaging Broker
[email protected] 206-200-7842
Alex FotouhiBroker
Jenny DykAssistant
[email protected] 509-859-4170
