SELLING POINTS• 33,000+ units sold on prior releases in the U.S.• 5th Release for Metal Blade Records• The band’s most recent release “Versus The World” is their best selling title to date • AMON AMARTH will co-host MTV’s Headbangers Ball shortly after the release of “Fate Of Norns”• Top selling catalog artist for Metal Blade• One of the most anticipated metal releases of the year• Listening party in NYC prior to release

RETAIL* Co-op, One Stop, Listening Post and End caps ad dollars* Full color poster (album blow-up)* Co-ops in tour markets* In store play copies

RADIO* Adding at COMMERCIAL SPECIALTY/COLLEGE Metal Radio (750+ stations):

• 3 song sampler ADD DATE: 8/24/04• Full album ADD DATE: 9/7/04

* Indie Radio Promotion* Projected #1 Most Added everywhere!* Top 5 within one week of add date!* Promotional and ticket giveaways

PRESSPress campaign started: July 1st, 2004Service to all Rock pressMagazine giveaways, tour sponsorships and more

ADVERTS• National and regional print ads started running in August

2004, and will continue to run into 2005• National/Regional ads to coincide with street date: Revolver,

Brave Words & Bloody Knuckles, Metal Maniacs, Metal Edge,Alternative Press, CMJ, Chord, Hit Parader and numerous national and regional fanzines

TELEVISION/INTERNET/MISC* Multiple spins on MTV’s Headbangers Ball* E-card on front page of www.metalblade.com * Advance music available at www.amonamarth.com &

www.metalblade.com * Nine-month banner packages on all Metal & Hardcore related

websites started two months prior to street date* television commercials running on MTV, MTV2 and Fuse

starting September 4th* 50,000 stickers distributed announcing street date* 80,000 postcards distributed announcing street date

METAL BLADE RECORDS INC. 2828 COCHRAN ST., PMB 302, SIMI VALLEY, CA 93065 • (805) 522-9111 FAX (805) 522-9380

For additional information visit:

www.metalblade.comOr contact Metal Blade Records at805-522-9111 ext 28/16 or your RED sales representative

SELECTION #: 14498-2STREETDATE: 9/07/04

SERIES: $12.98CONFIG: CD

TARGET MARKETS: NATIONALHOME BASE: SWEDEN

GENRE: METAL

SERIES: $12.98

SELLING POINTS• 33,000+ units sold on prior releases in the U.S.• 5th Release for Metal Blade Records• The band’s most recent release “Versus The World” is their best selling title to date • AMON AMARTH will co-host MTV’s Headbangers Ball shortly after the release of “Fate Of Norns”• Top selling catalog artist for Metal Blade• One of the most anticipated metal releases of the year• Listening party in NYC prior to release

RETAIL* Co-op, One Stop, Listening Post and End caps ad dollars* Full color poster (album blow-up)* Co-ops in tour markets* In store play copies

RADIO* Adding at COMMERCIAL SPECIALTY/COLLEGE Metal Radio (750+ stations):

• 3 song sampler ADD DATE: 8/24/04• Full album ADD DATE: 9/7/04

* Indie Radio Promotion* Projected #1 Most Added everywhere!* Top 5 within one week of add date!* Promotional and ticket giveaways

PRESSPress campaign started: July 1st, 2004Service to all Rock pressMagazine giveaways, tour sponsorships and more

ADVERTS• National and regional print ads started running in August

2004, and will continue to run into 2005• National/Regional ads to coincide with street date: Revolver,

Brave Words & Bloody Knuckles, Metal Maniacs, Metal Edge,Alternative Press, CMJ, Chord, Hit Parader and numerous national and regional fanzines

TELEVISION/INTERNET/MISC* Multiple spins on MTV’s Headbangers Ball* E-card on front page of www.metalblade.com * Advance music available at www.amonamarth.com &

www.metalblade.com * Nine-month banner packages on all Metal & Hardcore related

websites started two months prior to street date* television commercials running on MTV, MTV2 and Fuse

starting September 4th* 50,000 stickers distributed announcing street date* 80,000 postcards distributed announcing street date