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SELLING ONLINE IN INDIA
BUSINESS SWEDEN
India
October 2015
Background of this study
Introduction to India
E-retail market in India
India entry cases
Selling online for Swedish companies
Business Sweden in India
BUSINESS SWEDEN 10 DECEMBER, 2015 4
AGENDA
10 DECEMBER, 2015 BUSINESS SWEDEN 5
INDIA IS THE WORLD’S THIRD LARGEST ECONOMY
BASED ON PURCHASING POWER
38%
53%
26%
30%
36%
17%
1980-81 2014-15
Agriculture
Industry
Services
India’s GDP composition
Share of total
World’s largest economies
Nominal GDP at PPP, 2015
18,9
18,1
7,9
4,8
3,8
4,3
3,2
2,8
0,4
1. China
2. USA
3. India
4. Japan
5. Germany
6. Russia
7. Brazil
8. Indonesia
40. Sweden
India has surpassed Japan to become the world’s 3rd largest economy in PPP terms
This has been enabled by a massive economical shift from agriculture to services over the course
of thirty years
Focus now on growing the manufacturing share of the economy – “Make in India”
SOURCE: RESERVE BANK OF INDIA, IMF, ECONOMIC TIMES OF INDIA
BUSINESS SWEDEN 10 DECEMBER, 2015 6
THE COUNTRY IS SET TO BECOME ONE OF THREE
DOMINANT ECONOMIES GLOBALLY
SOURCE: OECD ECONOMIC POLICY PAPERS, 2012
GDP at Purchasing Power Parity
Share of world total
17%
7%
23%
17%
4% 4%
28%
18% 16%
9%
3% 2%
China India US Euro Area Brazil Russia
2011 2030 2060
2030: Parity with
Euro area
2060: Second
only to China
BUSINESS SWEDEN 10 DECEMBER, 2015 7
INCREASED DISPOSABLE INCOME AMONG YOUNGER
PEOPLE LEADS TO MORE DISCRETIONARY SPENDING
SOURCE: EUROMONITOR, INCOME AND EXPENDITURE: INDIA, DATAMONITOR
Gross disposable income per household
USD
% o
f to
tal e
arn
ers
in
ag
e
inco
me
ba
nd
0
1 000
2 000
3 000
4 000
5 000
6 000
2010 2011 2012 2013 2014
Sweet spot
Increasing disposable income leading to more demand for discretionary items like fashion apparels,
home décor etc.
The population aged 25-39 have the highest ‘collective’ gross income
In the coming five years, this age group will continue to have the highest gross income in India
+40% in 4 years
BUSINESS SWEDEN 10 DECEMBER, 2015 9
INDIAN CONSUMERS ARE MOVING FROM PRICE
CONSCIOUS TO BRAND CONSCIOUS
SOURCE: ECONOMIC TIMES, GUCCI, BUSINESS SWEDEN ANALYSIS
Shopping becoming an experience, not a
necessity
Higher income levels are increasing the
interest in brands
Shopping for basic goods and food is
often done by servants and maids.
Shopping for discretionary items is
therefore more of an entertainment
Brand consciousness and demonstration
effect supports retail sales to a large extent
Increased availability of credit and use of
‘plastic money’ have contributed to a strong
and growing consumer culture in India
India’s first
H&M store
opened on
02 Oct 2015
GUCCI store
in New
Delhi, India
19 cities with more than 2 million people and
additional 34 cities above 1 million people
Various strategies applied to reach right consumers
“Skimming” in tier-I cities becoming less relevant
(but can still work – e.g. Jimmy Choo in
Chandigarh)
Brand-building in metro’s and subsequent
cascading to tier-II cities
Some retailers have seen positive effects from
focusing on a few tier-II cities instead of going
for all-India
Lately, foreign retailers are using e-tailing to reach
affluent customers spread across metros, tier I-IV
cities and small towns
BUSINESS SWEDEN 10 DECEMBER, 2015 10
CUSTOMERS ARE NOW SPREAD ACROSS THE COUNTRY
AND NOT JUST RESTRICTED TO METROS
SOURCE: CENSUS OF INDIA
Urban agglomeration / cities in India
Above 10 Mn inhabitants
Above 4 Mn inhabitants
Above 2 Mn inhabitants
Background of this study
Introduction to India
E-retail market in India
India entry cases
Selling online for Swedish companies
Business Sweden in India
BUSINESS SWEDEN 10 DECEMBER, 2015 11
AGENDA
BUSINESS SWEDEN 10 DECEMBER, 2015 12
IN 3 YEARS, APAC RETAIL SALES IS EXPECTED TO
OVERTAKE EUROPE AND N. AMERICA COMBINED
SOURCE: PWC
3,8 4,3 5,0
2012 2015F 2018F
1,4 1,5 1,7
2012 2015F 2018F
0,5 0,6 0,8
2012 2015F 2018F
4,1 4,3
4,9
2012 2015F 2018F6,3
7,6
10,3
2012 2015F 2018F
Retail sales (USD trillion) 16.2 2012 18.4 2015F 22.8 2018F
CAGR %
11
4
5
4
10
BUSINESS SWEDEN 10 DECEMBER, 2015 13
INDIAN RETAIL MARKET SIZE IS SIMILAR TO THAT OF
GERMANY
SOURCE: STATISTA, GFK, GTAI, IBEF, BUSINESS SWEDEN ANALYSIS
3 190 3 080
1 600
534 518 495 234
USA China Japan India Germany UK Nordic
Retail sector market size
2013-2014, USD billion, selected major markets
Market size
Population (million)
Per capita spend on retail
(USD’ thousand)
318 1,393 126 1,267 82 64 25
10.0 2.2 12.7 0.4 6.3 7.7 9.3
Highest Lowest NORDIC: SWEDEN (81), NORWAY (62), DENMARK (49), FINLAND (42)
BUSINESS SWEDEN 10 DECEMBER, 2015 16
E-RETAIL MARKET IS WITNESSING ROBUST GROWTH
AND WILL QUADRUPLE IN THE NEXT 6 YEARS
SOURCE: PWC, BCG, TECHNOPAK, STATISTA, BUSINESS SWEDEN ANALYSIS
1,0 1,5 2,3 3,5
5,3 7,6
10,6
14,1
17,5 19,9
22,2
2010 2011 2012 2013 2014 2015 E 2016 E 2017 E 2018 E 2019 E 2020 E
E-tailing industry in India
(USD billion)
CAGR
52%
CAGR
27%
Infancy Rapid growth
E-tailing industry in India is estimated to reach USD 22-30 billion by 2020
During the past decade, e-retail sector was held back due to factors such as lower internet penetration,
poor mobile internet connection, Indian retail consumers’ can’t touch, won’t buy mentality, trust on genuinity
of products sold online, and limited availability of product categories online
BUSINESS SWEDEN 10 DECEMBER, 2015 17
E-TAILING WILL BE DRIVEN BY INCREASING ACCESS,
LOWER ONLINE PRICE & HIGHER DISPOSABLE INCOME
Increase in the number of internet users and internet penetration
Leapfrog from no internet to mobile
Demographic shift towards higher disposable income
Online lower prices, deals and discounts
Positive PE / VC sentiment and inflow of investments
Innovative tweaks to retail business model
1
2
3
4
5
6
E-retailers are able to sell
more number of units of
current products
Adding new product lines
to satisfy wider consumers
needs
Finding niche segments to
garner first-mover-
advantage
Entry of new e-retailers
with innovate business
concepts
BUSINESS SWEDEN 10 DECEMBER, 2015 18
INCREASING NUMBER OF INTERNET USERS WILL OPEN
UP NON-TRADITIONAL CATEGORIES
SOURCE: KPMG, INTERNET LIVE STATS, BUSINESS SWEDEN ANALYSIS
E-retail drivers How is it shaping e-retail
industry Description
5 16 21
32
51
90
155
243
0,5 1,5 1,9 2,8 4,3 7,5 12,5 19,9
2000 2002 2004 2006 2008 2010 2012 2014
Increase in the
number of
internet users
and internet
penetration
Internet users (million)
Internet penetration (%)
Internet users has grown 11 times in the past decade
By 2018, internet users will double and cross 500 million users
1
E-retailers are
experimenting with and
enhancing their App-
platforms
Myntra, India's largest
online fashion retailer has
shut down its website and
switched to an app-only
channel since May 2015
News reports suggest
Flipkart, India’s largest
ecommerce player is
planning to go app-only
from September 2015
BUSINESS SWEDEN 10 DECEMBER, 2015 19
‘SHOPPING ON THE GO’ USING MOBILE HAS SHAPED
APP-ONLY MODEL
SOURCE: KPMG, IAMAI, STATISTA, BUSINESS SWEDEN ANALYSIS
E-retail drivers How is it shaping e-retail
industry Description
110
159
213 236
314
2013 2014 2015 E 2016 E 2017 E
Leapfrog from
no internet to
mobile
Mobile internet users (million)
Indian consumers in rural areas and tier-III cities are
leapfrogging from no internet to mobile towards smartphone
revolution, skipping the desktop PC and laptop steps
2
In order to attract new
customers and capture a
larger market share, e-
retailers have come up with
lower pricing on products
vis-a-vis brick-and-mortar
stores, flash sales,
seasonal sales and more
Bonus discounts for
purchases made through
App-only
BUSINESS SWEDEN 10 DECEMBER, 2015 21
LOWER ONLINE PRICES AND DISCOUNTS TO PULL MORE
CONSUMERS TOWARDS E-TAIL
SOURCE: AMAZON, FLIPKART, SNAPDEAL, BUSINESS SWEDEN ANALYSIS
E-retail drivers How is it shaping e-retail
industry Description
Online lower
prices, deals
and discounts
4
Major e-retailers are expanding their delivery
reach to interior parts of India
For instance, Amazon India has chosen India
Post as its primary delivery partner servicing
over 19,000 pin-codes through 140,000 post-
offices across the country
BUSINESS SWEDEN 10 DECEMBER, 2015 23
INNOVATIVE TWEAKS TO FILL-IN THE BUSINESS MODEL
GAPS SUCH AS…
SOURCE: BUSINESS SWEDEN ANALYSIS
E-retail drivers How is it shaping e-retail industry Description
Innovative
tweaks to retail
business
model
Free and
quick
home
delivery
Indian customers have started
to expect door delivery of
goods, from small pocket book
to a large furniture, free of
charge or at a minimal cost
E-retailers have come-up with a friendly return
policy, wherein consumers can return
damaged/defective goods with 7-30 days
timeframe depending on the product category
Friendly
return
policy
Certain consumers might want
to return damaged/ defective
goods, whereas others might
have a second thought about
purchasing a particular product
E-retailers gambled and introduced ‘Cash on
Delivery’ system, a unique collection process
that allowed the customer to make cash
payments upon receiving the goods
Today, all major e-retailers have cash on delivery
as a payment option
Cash on
delivery
India has lower credit and debit
card penetration
350 million debit cards and 19
million credit cards in 2014, as
per Reserve Bank of India
6
BUSINESS SWEDEN 10 DECEMBER, 2015 24
…CASH ON DELIVERY, MAKING IT THE MOST WIDELY
USED PAYMENT MODE
SOURCE: TRAK.IN, IAMAI, BUSINESS SWEDEN ANALYSIS
45%
21%
16%
10% 8%
Cash ondelivery
Debit card Credit card Internetbanking
Mobile wallet
Mode of payment in Indian e-tailing industry
2014
Cash on delivery is a popular mode of
payment and has been one of the
defining pillars of India's ecommerce
boom. Every 1 out of 2 payments are
made through cash on delivery
37% of online Indian shoppers pay
through debit and credit card mode of
payment
Mobile wallets, which have seen a
surge of activity in the last few
months, contribute 8% of all
payments
In India, many customers tend to
prefer cash on delivery as the online
payment modes are yet to catch up in
many parts of the country
Product categories Global avg. India US UK Germany Japan China
Electronics 77% 79% 83% 84% 90% 53% 96%
Home appliances 59% 67% 46% 65% 58% 41% 83%
Home furnishings 53% 59% 56% 65% 66% 53% 65%
Apparel & fashion 76% 84% 87% 85% 88% 66% 97%
Sports & outdoor 52% 52% 56% 53% 66% 36% 78%
Beauty products 57% 68% 50% 56% 62% 48% 85%
Household items 45% 60% 36% 48% 40% 41% 84%
Groceries 45% 52% 26% 60% 36% 68% 90%
Toys, kids, babies 49% 61% 48% 53% 49% 32% 75%
Music & games 62% 65% 74% 75% 66% 46% 69%
Books 73% 70% 82% 82% 80% 65% 89%
BUSINESS SWEDEN 10 DECEMBER, 2015 25
OVERALL, INDIAN CONSUMERS SEEM WILLING TO BUY
MOST THINGS ONLINE
SOURCE: A. T. KEARNEY
>75% have bought the category online 50%-75% have bought the category online <50% have bought the category online
% respondents who said they have bought category online during 3 month period (May-July 2014)
BUSINESS SWEDEN 10 DECEMBER, 2015 27
INDIA’S E-TAILING ECOSYSTEM HAS PLATFORMS FOR
EVERY CATEGORY
SOURCE: BUSINESS SWEDEN ANALYSIS
Big 3
Horizontal online
market place
Vertical product
category champions
Apparel and fashion
Furnishing
Grocery
Beauty and wellness
.
.
and more
BUSINESS SWEDEN 10 DECEMBER, 2015 28
HEATING COMPETITION BETWEEN BIG THREE
HORIZONTAL ONLINE MARKETPLACES
SOURCE: MORGAN STANLEY IN BUSINESS STANDARD , ECONOMIC TIMES, CRUSHBASE.COM, FINANCIAL
EXPRESS, BUSINESS TODAY
Year started Oct 2007 Jun 2013 Feb 2010
Marketplace since Apr 2013 Jun 2013 Sep 2011
Revenue (2013-14) USD 451 million USD 27 million USD 26 million
Annual GMV * USD 4.5 billion USD 2.0 billion USD 3.5 billion
Unique visitors
(UV)** 23.5 million 23.6 million 17.9 million
% change in UV*** 80% 142% 90%
Registered
customers 45 million 25 million 40 million
# of sellers 30,000 18,000 100,000
Product range 10+ million 17 million 10+ million
Funding so far USD 3.2 billion USD 2.0 billion USD 1.1 billion
* GMV: Gross Merchandise Value - total sales value of the merchandise sold in 2014-15
** For the month of May 2015
*** % change in in the number of unique visitors since May 2014 to May 2015
44%
32%
15%
9%
Flipkart
Snapdeal
Amazon
Rest
E-retailing market share by players
2014, by GMV*
BUSINESS SWEDEN 10 DECEMBER, 2015 29
FOUR TYPES OF ONLINE RETAILERS AND
MARKETPLACES
SOURCE: INFOSYS, PWC
Pure inventory led model Hybrid model Managed marketplace Pure marketplace
Sells only owned inventory
Does not sell 3rd party
products
No used goods
Prices are fixed
Control on fulfillment and
return
Sells owned inventory
Sells 3rd party products
also
No used goods
Prices are fixed
Control on fulfillment and
return
No owned inventory
Sells only 3rd party
products
No used goods
Prices are fixed
Control on fulfillment and
return
No owned inventory
Sells only 3rd party
products
Used goods are allowed
Prices are discovered
No control over fulfillment
and returns
BUSINESS SWEDEN 10 DECEMBER, 2015 31
MYNTRA: AMBITIOUS PLANS TO TIE-UP WITH 40-50
FOREIGN BRANDS OVER THE COMING 6-12 MONTHS
SOURCE: INTERVIEW WITH MYNTRA
For in-house designed
brands
Private label Multiple brands International
business
Myntra
Caters to brands
currently sold in India
through brick-and-
mortar
Caters to foreign
brands with no
presence in India
Started international
business division with
a focus on brining
foreign retailers into
India
2014
2015
2016
Currently 20 global
brands sell through
this platform
Major brands are from
the US, UK and
Europe
Target of adding 40-50
international brands by
first half of 2016
Foreign brand tie up
Background of this study
Introduction to India
E-retail market in India
India entry cases
Selling online for Swedish companies
Business Sweden in India
BUSINESS SWEDEN 10 DECEMBER, 2015 33
AGENDA
Motorola Mobility re-entered the Indian
market in February 2014 (after shutting
down its Indian website in Nov 2012)
Selected e-retail only channel for re-entry
Tied-up an exclusive agreement with
Flipkart
Sold 2.5 million handsets over 9 month
period or 9,200 units per day (Feb-Oct
2014)
Witnessed a sharp turnaround within 9
months, based solely on ecommerce
platform
So far launched multiple products through
this route: Moto G, Moto E, Moto X, Moto
G (2nd gen), Moto X (2nd gen) and Moto
G (3rd gen)
Will continue to be an online-only player
and partner exclusively with Flipkart
BUSINESS SWEDEN 10 DECEMBER, 2015 34
MOTOROLA: THE TREND SETTER IN E-TAILING ONLY
ROUTE
SOURCE: THE HINDU, BUSINESS INSIDER, TECH CIRCLE, TRAK.IN, BGR MEDIA
FLIPKART WEB-PAGE DURING THE LAUNCH OF MOTOROLA PHONE
Dorothy Perkins, a UK-based fast
fashion and apparel brand, entered the
Indian market through Jabong in March
2014
Signed a three year exclusive contract
In less than a year (February 2015),
Dorothy Perkins emerged as one of the
top three women apparel brands selling on
Jabong
70% of its sales in India comes from
dresses and the rest from bags, shoes
and accessories
Products are priced at par with global
pricing at INR 1,500-5,000 (SEK 185-650)
"Print ads and bloggers' opinion writing
would be our next step to promote the
brand. A brand ambassador programme is
also in our priority list“
- Alex Maw
Marketing Director, Dorothy Perkins
BUSINESS SWEDEN 10 DECEMBER, 2015 35
ENTERING INDIA THROUGH ONLINE-ONLY CHANNEL:
BRITISH BRAND DOROTHY PERKINS
SOURCE: INFOSYS, PWC
SCA is present in India since 2011
Selling major brands such as Libero (diapers),
Tempo (tissues), Tork (paper hand towels) and
Tena (adult diapers)
In 2014, SCA decided to ramp-up its India
operations and to become a significant player
Focus on e-commerce channel to distribute
products
Tied up with leading e-tailing portals such as
Snapdeal, Firstcry, Amazon, and PayTM to
reach out to the Indian consumers in the tier 2
and 3 cities
“Currently, online sales account for more than 20%
of India sales and is exploding”
- Cecilia Edebo
Managing Director at SCA India
BUSINESS SWEDEN 10 DECEMBER, 2015 36
SWEDEN’S SCA: SALES RAMP-UP THROUGH E-TAILING
CHANNEL
SOURCE: FORBES INDIA, SCA, BUSINESS LINE, INDIA RETAILING
BUSINESS SWEDEN 10 DECEMBER, 2015 37
TESTING THRU E-TAIL AND EXPANSION TO BRICK-AND-
MORTAR STORES: SPANISH BRAND DESIGUAL
SOURCE: INDIAN RETAILER, FASHION UNITED, FIRST REPORT, FRONTIER MAGAZINE
India entry thru e-tail route
Change of e-tailing partner
Launch of brick-and-mortar
format
Scaling-up of brick-and-mortar
Desigual entered the Indian market through an exculsive deal with etailer Jabong
in December 2012
Inked an exclusive tie-up with Myntra in April 2014, following contract expiry with
Jabong
Entered brick-and-mortar space by partnering with Shoppers Stop in April 2015
Launched a first-of-its-kind Desigual shop-in-shop located at the Shoppers Stop
store in Mumbai
Scale-up of brick-and-mortar presence through ‘travel retail stores’ in partnership
with The Nuance Group
Opened duty free outlets at Mumbai and Bangalore international airports
Background of this study
Introduction to India
E-retail market in India
India entry cases
Selling online for Swedish companies
Business Sweden in India
BUSINESS SWEDEN 10 DECEMBER, 2015 38
AGENDA
BUSINESS SWEDEN 10 DECEMBER, 2015 39
ADVANTAGES FROM GOING THE E-RETAIL ROUTE
SOURCE: BUSINESS SWEDEN ANALYSIS
Reach
Marketing and analytics
support
Working capital
Get instant access to (almost) the entire Indian sub-continent
Reach affluent customers with high spending power in tier I-IV
cities and small towns accounting for 40-70% of e-tail sales
Take advantage of marketing support for promoting brand visibility,
sales promotion, and product launch assistance
Make use of analytics for optimizing and focusing sales effort
Lower investment and low working capital requirement vis-à-vis
traditional brick-and-mortar route
Try new markets while focusing on your core markets and activities
BUSINESS SWEDEN 10 DECEMBER, 2015 40
THREE WAYS TO GET ONLINE FOR SWEDISH BRANDS
Go through local distributor with significant online
presence 1
Direct tie-up with e-retailer 2
Go through an international market place via boutique /
authorized reseller in Europe 3
(Flipkart) (Amazon India)
BUSINESS SWEDEN 10 DECEMBER, 2015 41
1. GO THROUGH LOCAL DISTRIBUTOR WITH
SIGNIFICANT ONLINE PRESENCE
Swedish brand Local distributor
(WS Retail)
E-retail platform
(Flipkart)
Sweden India
Swedish brand ships
goods to WS Retail
Inventory maintained
by WS Retail
Products picked from
WS Retail, packed
and delivered
Shipping time of 10-
15 days
2-5 days 1-4 days
Receives money
less all costs from
distributor
Deducts warehousing
charges, commission
and in-bound logistics
from payment
received by Flipkart
Deducts commission,
out-bound logistics
and payment charges
from the total
payment made by
customer
Customer makes
total bill payment
to Flipkart
Places order for
products
BUSINESS SWEDEN 10 DECEMBER, 2015 42
2. DIRECT TIE-UP WITH E-RETAILER
Swedish brand E-retail platform
(Myntra)
Sweden India
Swedish brand ships
goods to Myntra
warehouse
Inventory maintained by
Myntra
Products shipped to
customers
Shipping time of 10-
15 days
1-5 days
Receives money
less all costs from
Myntra
Deducts commission,
logistics, warehousing
and payment charges
from the total payment
made by customer
Customer makes
total bill payment
to Myntra
Places order for
products
Background of this study
Introduction to India
E-retail market in India
India entry cases
Selling online for Swedish companies
Business Sweden in India
BUSINESS SWEDEN 10 DECEMBER, 2015 45
AGENDA
10 DECEMBER, 2015 BUSINESS SWEDEN 46
BUSINESS SWEDEN INCREASES BUSINESS ABROAD
WHILE ATTRACTING INVESTMENTS TO SWEDEN
OUR VISION
GROWING SWEDEN BY BEING A WORLD CLASS
PROMOTER OF TRADE AND INVESTMENTS
OUR MISSION
WE ACCELERATE AND FACILITATE BUSINESS
WITH SWEDEN
OUR OWNERSHIP
JOINTLY OWNED BY THE SWEDISH
GOVERNMENT AND BUSINESS SECTOR, WE
OFFER THE BEST OF BOTH WORLDS
BUSINESS SWEDEN 10 DECEMBER, 2015 47
WITH OFFICES IN 57 COUNTRIES, BUSINESS SWEDEN IS
WELL POSITIONED TO GROW SWEDEN
BUSINESS SWEDEN 10 DECEMBER, 2015 48
BUSINESS SWEDEN HELPS SWEDISH COMPANIES FULFIL
THEIR INTERNATIONAL POTENTIAL
Examine opportunities
and choose market
Export Information
Steps to Export
Trade Facilitation
Market Selection Analysis
EVALUATE
OPPORTUNITIES
CHOOSE
STRATEGY
ESTABLISH
PRESENCE
GROW
BUSINESS
Understand market and
define entry strategy
Market Analysis
Visiting Program
Market Entry Strategy
Partner Search
Bus. Opportunity Project
Establish presence in
foreign markets
Incorporation
Business Support Office
Acquisition Support
Recruitment Services
Sourcing Services
Develop and grow your
international business
Sales and Marketing
Support
Operational Support
Business Development
BSO Connect
BUSINESS SWEDEN INTERNATIONALISATION SERVICES
PROMOTIONAL ACTIVITIES
Swedish companies can use the official brand of Sweden to open doors and acquire new contacts. Business Sweden
arranges seminars, site visits, trade fairs, delegations, conferences and many other activities to strengthen brands and to
increase the visibility for Swedish companies
BUSINESS SWEDEN 10 DECEMBER, 2015 49
25 COLLEAGUES ACROSS TWO OFFICES IN INDIA
Experience Presence Knowledge Network
Established in 1996
Export support
activities in India since
the 1950s in Kolkata
and Mumbai
Yearly Track Record:
250 projects
20 incorporations
600 queries
Four experienced
investment advisers
Two offices
New Delhi and Bangalore
Additional support
through Swedish
Consulates in Mumbai,
Chennai and Kolkata
Support across South
Asia through Swedish
Consulates in
Bangladesh and Sri
Lanka
25 experienced
consultants
Focus on international
business development
Mainly locally employed
Speak 10 languages
combined
Combination of industrial
and consulting
experience
Represent Official
Sweden in India
Dual ownership
between Swedish Gov
and Industry
Brand Sweden
Swedish Embassy
Swedish companies
Indian business and,
government bodies
BUSINESS SWEDEN 10 DECEMBER, 2015 50
WE CAN HELP YOU FROM PLANNING TO EXECUTION
Conduct a brief market check on the Indian market Market check
A deep-dive study aimed at understanding the Indian market Market analysis
Local partner / distributor identification that fits your requirement Partner search
Support you in meeting distributors / e-retailers through visiting program Visiting program
Presentation by Business Sweden representative to selected prominent three to five
e-retailers Local representation
Express your brand interest in India
Collection of product catalogues from e-retailers Marketing support
NEW DELHI
Business Sweden
Embassy of Sweden, Nyaya Marg,
Chanakya Puri, New Delhi-110021, INDIA
T +91 11 46067100
www.business-sweden.se/indien
CONTACT US
BUSINESS SWEDEN IN INDIA
BANGALORE
Business Sweden
Kheny Chambers, 4/2 Cunningham
Road, Bangalore 560052
T: +91 80 415 29100
www.business-sweden.se/indien
We are located in India since
1995 and have offices in
Bangalore and New Delhi.
From our offices in India, we also
cover Afghanistan, Bangladesh,
Bhutan, Maldives, Nepal,
Pakistan and Sri Lanka