Selling the MTASales AcademyBrent Johnson – Oct 17, 2012

Agenda1 Meet the MTA

2 Your opportunity

3 Selling a new customer

4 Succeed with Microsoft

30% of executives believe that skills gaps are more prevalent in IT than in marketing or finance.330%

8 out of 10 human resources professionals believe information technology (IT) certifications will become more useful and important over the next two years.18 of 10

IDC estimates that spending on IT cloud services will generate nearly 14 million jobs worldwide by 2015.2

Employment for computer professionals is projected to increase by 30% from 2008 to 2018 to 1.25 million jobs.4

Technology skills needed—now! 2 3 41

14 million

1.25 million

1 CompTIA, Employer Perceptions of IT Training and Certification, January 20112 IDC Economic Impact Study, Global, 20093 CompTIA, State of the Skills Gap, February 2012 4 U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, March 2011

Own the certification experience end to end

MCSM

MCSE

MCSA

MCSD

MTA

MTA is an optional starting point for candidates not ready to start with MCSA

Creates a beginner-to-expert Microsoft-branded certification and skills learning path

2 3 41

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Opens new pipeline for foundation-level training

Widens pipeline for high-level Microsoft training

Lowers operations costs Offers bundling options

IT infrastructure block

349: Windows Operating System Fundamentals

365: Windows Server Administration Fundamentals

366: Networking Fundamentals

367: Security Fundamentals Software development block

361: Software Development Fundamentals

362: Windows Development Fundamentals

363: Web Development Fundamentals

372: Microsoft .NET Fundamentals

375: HTML5 Application Development Fundamentals

MTA

Master

Expert

MCSA

Content on Courseware Marketplace at launch

MTA—It’s your opportunity

Addresses growing Workforce Development market

Exams delivered by Prometric

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Available by end of Calendar Year 2012

OptionalStarting Pointfor Microsoft certifications

Develop customer loyalty

MTA

MCSA

Rethink your customer for MTA opportunities

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New entrant Career changerDisplaced worker

Career enhancer

Post academic

Needs entry-level tech training

Becomes confident with each new success

Wants to build new skills

Recognizes Microsoft brand strength

Needs to quickly gain new skills

Concerned about job relevance

Eligible for funding

Employed non-IT workerKnows that better understanding technology makes him more valuable and effective

Complete exam portfolio ready to take to market

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Delivered by Prometric

75-minute seat time

$115 USD

MTA training available

98-361: Software Development98-362: Windows Development98-363: Web Development98-372: Microsoft .NET98-373: Mobile Development98-374: Gaming Development98-375: HTML5 App DevelopmentD

evelo

per

98-364: Database Administration

Database

98-349: Windows Operating System98-365: Windows Server Administration98-366: Networking98-367: SecurityIT in

frastr

uctu

re

English, Japanese, Korean, Spanish, Simplified Chinese, Traditional Chinese, German, Russian, Brazilian Portuguese

Exam languages

MTA: the route of many paths

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Certification destinationsMOS MasterMicrosoft Office 2010

Elective Exam884: Outlook885: Access886: SharePoint

853: OneNote851: Office 365

883Microsoft PowerPoint

MOS ExpertMicrosoft PowerPoint

887 or 888Microsoft Word (Expert)or Microsoft Excel (Expert)

MOS SpecialistSelected program

Core Exam881: Word882: Excel883: PowerPoint

884: Outlook885: Access886: SharePoint

853: OneNote891: Office 365

Business

MCSAWindows 8

688Managing and Maintaining Windows 8

687Configuring Windows 8

MTA345: Windows OS Fundamentals365: Windows Server Administration Fundamentals366: Networking Fundamentals367: Security Fundamentals

Client

MCSEDesktop Infrastructure

MCSEServer Infrastructure

MCSEPrivate Cloud

416Implementing Desktop Application Environments

414Implementing an Advanced Server Architecture

247Configuring and Deploying a Private Cloud with System Center 2012

415Implementing a Desktop Infrastructure

413Designing and Implementing a Server Infrastructure

246Monitoring and Operating a Private Cloud with System Center 2012

MCSAWindows Server 2012

412Configuring Advanced Windows Server 2012 Services

411Administering Windows Server 2012

410Installing and Configuring Windows Server 2012

MTA345: Windows OS Fundamentals365: Windows Server Administration Fundamentals366: Networking Fundamentals367: Security Fundamentals

Server

MCSEData Platform

MCSEBusiness Intelligence

467Designing Business Intelligence Solutions with Microsoft SQL Server 2012

466Implementing Data Models and Reports with SQL Server 2012

465Designing Database Solutions for Microsoft SQL Server 2012

464Developing Microsoft SQL Server 2012 Databases

MCSAMicrosoft SQL Server 2012

463Implementing a Data Warehouse with Microsoft SQL Server 2012

462Administering Microsoft SQL Server 2012 Database

MTA364: Database Fundamentals

Database

MCSDWindows Store Apps–C#

MCSDWindows Store Apps–HTML5

MCSDWeb Apps

485Advanced Windows Store App Development using C#

484Essentials of Developing Windows Store Apps using C#

483Programming in C#

480Programming in HTML5 with JavaScript and CS53

481Essentials of Developing Windows Store Apps using HTML5 and JavaScript

482Advanced Windows Store App Development using HTML5 and JavaScript

486Developing ASP.NET 4.5 MVC Web Applications

482Advanced Windows Store App Development using HTML5 and JavaScript

MTA361: Software Development Fundamentals362: Windows Development Fundamentals363: Web Development Fundamentals372: .Net Fundamentals375: HTML5 Application Development Fundamentals

Development

Certification Path for Server: MTA IT Infrastructure

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Understanding Operating System Configurations

Installing and Upgrading Client Systems

Managing Applications Managing Files &

Folders Managing Devices Understanding

Operating System Maintenance

Understanding Server Installation

Understanding Server Roles

Understanding Active Directory

Understanding Storage Understanding Server

Performance Management

Understanding Server Maintenance

Understanding Network Infrastructures

Understanding Network Hardware

Understanding Protocols & Services

Understanding Security Layers

Understanding Operating System Security

Understanding Network Security

Understanding Security Software

Windows Operating System Fundamentals

EX

AM

349Windows Server Administration Fundamentals

EX

AM

365Networking Fundamentals

EX

AM

366SecurityFundamentals

EX

AM

367

Passing any one exam achieves MTA certification Pass the set of four IT Infrastructure exams to validate the breadth of skills needed to prepare for MCSA

EXAMPLE

Certification Path for Server

411:Administering Windows Server 2012

412: Configuring Advanced Windows Server 2012 Services

410:Installing and Configuring Windows Server 2012

Install and Configure Servers

Configure Server Roles and Features

Configure Hyper-V Deploy and Configure Core

Network Services Install and Administer

Active Directory Create and Manage Group

Policy

Deploy, Manage, and Maintain Servers

Configure File and Print Services

Configure Network Services & Access

Configure a Network Policy Server Infrastructure

Configure and Manage Active Directory

Configure and Manage Group Policy

Configure and Manage High Availability

Configure File and Storage Solutions

Implement Business Continuity and Disaster Recovery

Configure Network Services Configure the Active

Directory Structure Configure Identity and

Access Solutions

Windows Server 2012

• Passing all three exams is required to achieve MCSA certification

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Training content with proven success

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Microsoft-branded MTA Training

Competitively priced – suggested $18 per day

Available on Courseware Marketplace(English)

Based on successful academic curriculum (80 countries, 1,000 inst.)

Three-day course

Key go-to-market strategies

Leverage Second Shot (June 30)

Integrated multi-topic training (Infrastructure and development packs)

Value proposition for business-to-business career enhancers

Learn practical skills vs. theory: best choice for planning career specializing in Microsoft technology

Standard KPIs for Training Content

Double KPIs for exams through June 30, 2013

Early adoption through pilots (Mar-Dec 2012)

Oct-Dec priority – learning partner and Prometric readiness

Jan-Mar 2013 priority – direct to customer

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Competing with MTA 2 3 41

Pathways to MCSA, MCSE, and MCSD certification

Full suite of exams in IT infrastructure, development, and database

Cutting-edge technologies

Part of the Microsoft Certification Program

Cost-effective with flexible delivery options

Microsoft-branded courseware

Next steps

Adopt earlyContact your MSL sales rep for pilot opportunities

Plan your MTA offersThink about your audiences and your revenue opportunities

Hone your sales skillsAttend future sales academy sessionsJoin the sales specialist programTake the sales assessment

Review early readiness presentation with reference guideCustomer segment drill down and messagingCertification paths Marketing bill of materials

Deliver MTA TrainingJan 2013

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.