Selling Through The Recession And Beyond.

Get Out From Behind Your Desk

Prepare plan for market Review /Revise the Plan.

Stay close to the action.

Analyse your offer.

Analyse the Competition.

AnalyseThe Market

Analyse your team.

A One Day Course for Sales & Marketing Managers

Analyse the market.

Get out and

talk to your customers.

Talk to

your Sales Team.

Talk to the “

other no- competit

ion” players in the

market.

Information Required from Customers.

Speak to the Key Performers in the market

Discuss the current trends and what sectors are still performing reasonably well.

Try to identify any new areas that may be showing signs of growth opportunity.

Discuss what promotional activity may help sell through in your product areas.

What trade shows are worth a visit from the trade viewpoint.

Information from Sales Team.

• Meet your key salesmen on a one to one basis.

• Accompany them for at least one day and stay out overnight to socialise.

• Listen and note their views as to where you can compete.– By Customer, By Product Sector,– Check their views on the strength

of the competitors and their offer.

Information from Other Sources.

Other Suppliers to the market who are

not direct

competitors.

Government

Bodies: CSO,

Enterprise

Ireland. ESRI.

Trade Associations.

Financial Reports

from Banks,

Auditors, Credit

Insurance

Companies.

http://www.esri.com/

Overseas Developments

Discuss development

s with overseas contacts. Watch for any new

opportunities.

Opportunities to win

new ranges for your

business.

Opportunities to

develop new

products to suit market requirement

s.

Trade Shows by IndustryFashion Accessories

Food & Beverage Furniture & Furnishings

Gifts & Crafts Hardware

Health & Beauty Home & Garden

Home Appliances Lights & Lighting

Shoes & Accessories Sports & Entertainment

Telecommunications Textiles & Leather Products

Timepieces, Jewelry, Eyewear Tools Toys

Transportation

For further information contact us at spiritbiz.ie