4
listing for sale How doing it differently can dramatically improve your results You have a goal – to sell your house. And, you probably want to sell that home as quickly and for the most money possible. You may have many motivations – but the desire is to close a transaction. In today’s challenging real estate market utilizing a professional Realtor® only makes sense. Our job is to ensure that the sales process is accomplished correctly: contractual obligations upheld, fiduciary duties carried out, and litigation avoided. Details become particularly central to distressed property sales and purchases. So what makes HighEndOregon different than other professional Realtors®? The modern approach of going beyond the basics. Home sales follow the same marketing principles of any product – simply on a larger scale. You want to sell your home? Let’s start making that plan right now. highendoregon A MODERN ADVANCE ON REAL ESTATE .com

Selling Your House

Embed Size (px)

DESCRIPTION

A guide to listing your house created by High End Oregon.

Citation preview

Page 1: Selling Your House

listing for saleHow doing it differently can dramatically improve your results

You have a goal – to sell your house. And, you probably want to sell that home as quickly and for the most money possible. You may have many motivations – but the desire is to close a transaction.

In today’s challenging real estate market utilizing a professional Realtor® only makes sense. Our job is to ensure that the sales process is accomplished correctly: contractual obligations upheld, fiduciary duties carried out, and litigation avoided. Details become particularly central to distressed property sales and purchases.

So what makes HighEndOregon different than other professional Realtors®?The modern approach of going beyond the basics. Home sales follow the same marketing principles of any product – simply on a larger scale.

You want to sell your home? Let’s start making that plan right now.

highendoregonA MODERN ADVANCE ON REAL ESTATE .com

Page 2: Selling Your House

++the 4 p’s

Your product is your house: its visual condition, physical condition, location, amenities, yard, and includes other intangibles such as view, orienta-tion, ceiling height and natural light sources.

( product )+ ( price )Price is purely a reflection of the current market in your local area. We will approach pricing your home through a Cumulative Market Analysis that takes into account the most recent sales of like-kind properties.

( place )Place is all about putting our marketing materials in front of the people that are opinion leaders and potential buyers. It means involving your inner circle to create a sales force of many, verses one.

( promotion )The marketing materials and media mix. Who is your buyer? Why is your home perfect for them?

+

+ +

Page 3: Selling Your House

the planRaised in the building industry I have a unique

perspective on real estate. I know quality construction,

I understand risk versus reward, and I advocate for

win-win sales transactions

Your home needs differentiation in a

cluttered marketplace.

Every HighEndOregon listing has an accompanying

marketing and sales plan. Your buyer is currently

in one of four places: online, driving around their

dream neighborhood, already working with

a real estate broker, or talking with a circle of

opinion leaders. Today’s plan to sell a property must

go beyond a yard sign. Expect a daily, weekly and

monthly action calendar to accompany the listing.

Working together we will accomplish the goal of a

satisfactory transaction.

Page 4: Selling Your House

Alisha Alway Braatz, broker

Accredited Luxury Home SpecialistCertified Distressed Property Expertwww.highendoregon.comc 503.704.3166o 541.345.8100f [email protected]: highendoregonOnline portfolio: www.highendoregon.com

Testimonials:

“We enjoyed working with Alisha on the purchase of our new home. During the search process, she did a great job of keeping us informed about what was happening in the market-place. She has an excellent understanding of new construction. I can definitely recommend Alisha for all your housing needs.” –Gary Hackney

“Alisha was very hands-on in the marketing of our multi-million dollar estate. We felt comfortable that there was a plan in place. The home is sold and we couldn’t be happier!” –Craig Glazier

“ ”...I can definitely recommend Alisha for all your housing needs.

4710 Village Plaza Loop, Suite 200Eugene, OR 97401

541.345.8100