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ChapterChapterChapterChapter

Choose the Channel8.1 Global Channels of Distribution8.1 Global Channels of Distribution

8

Sports and Entertainment Marketing Thomson/South-Western

8.2 Sports Distribution8.2 Sports Distribution

8.3 Entertainment Distribution8.3 Entertainment Distribution

8.4 Technology and Distribution8.4 Technology and DistributionMediaMedia

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Winning Strategies

The term TiVo refers to both the serviceand the companys digital video recorder.

trying to distinguish itself from competitors

TiVo, Inc.


Chapter 8Slide 2

internet video can view assorted clips free of charge

stream digital music

load photos

cable and satellite TV are main competitors

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Lesson 8.1

Global Channels of Distribution

Goals Explain the importance of sports and


Chapter 8Slide 3

. List and describe distribution channels

for sports and entertainment.

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Terms

free enterprise amphitheaters

venue


Chapter 8Slide 4

mass media

platforms

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Economics of Distribution

free enterprise an economic system that allows the

unre ulated su l and demand of


Chapter 8Slide 6

products to drive the economy

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Global Challenges

Many countries discourage filmsproduced in other countries fromenterin easil into their own countries.


Chapter 8Slide 7

restrictions

tariffs

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demand for foreign-producedentertainment is low

The U.S. has no formal barriers to theimport of audiovisual entertainment.


Chapter 8Slide 8

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Disney in Europe

In 1949, Walt Disney hired a Europeancitizen to run the Disney distributiono erations in Euro e.


Chapter 8Slide 9

Today, Disney character merchandisecan be purchased anywhere in the

world.

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How does distribution affect the successof an event or roduct?


Chapter 8Slide 10

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THE CHANNELS

two major channels of distribution live


Chapter 8Slide 11

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Live Events

amphitheaters oval-shaped outdoor theaters with tiered

seatin around a central sta in area

Sports and Entertainment Marketing Thomson/South-WesternChapter 8Slide 12

venue

the facility where an event is held

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Via Media

mass media the means of distributing the event to a

lar e volume of eo le the masses


provides massive marketing opportunities

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is unique requires inexpensive equipment

readily available where other media is unavailable

Television

Radio


. . .least one television

male viewers between the ages of 18 and 49are the target audience of most televised

sporting events sponsors advertising is geared to the target

audience

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has sent shock waves through the major

traditional media As Internet technology improves, creative

ideas emerge for its use to enhance and

The Internet


comp emen e o er c anne s odistribution.

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Delivery Options

platforms types of delivery systems


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Name two major channels of distributionfor s orts and entertainment.


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Lesson 8.2

Sports Distribution

Goals Discuss distribution and sponsorship of


.

Discuss the distribution of collegesports.

Discuss the distribution of professionalsports.

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Terms

Title IX

cartel

lea ue a reement


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AMATUER SPORTS ANDRECREATION

amateur athlete unpaid


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Fitness and Fun

The recreation industry is driven by: health

leisure time


money

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Facilities versus Wilderness

A balance must be struck between theneed for outdoor recreation and theneed to reserve the environment.


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Getting Access

Participation in recreational sports isdirectly related to income.


a 1972 amendment to federal educationlaw

prohibits discrimination against females inhigh school sports

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What factors affect the development of


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COLLEGIATE SPORTS

A winning college team has economic

implications for its: school

community


region

state

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Football Rules

The Bowl Championship Series (BCS)

in 2006, participating teams received between$14.8 and $18.3 million

sponsors pay for teams travel and participation


sponsors want a sell-out crowd and a large TVaudience to maximize revenue

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College Team Rankings

High BCS ratings equate to big money


championships

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What influences which games are


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Worldwide Coverage

The 2006 FIFA World Cup matches: had a combined audience of 32 billion

people

Sports and Entertainment Marketing Thomson/South-WesternChapter 8

Slide 30

were broadcast in HDTV took three years to plan

had more than 300 broadcast partners

provided a disposable arena for 10,000fans of the final games

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Some countries with restrictive governments

prohibit and/or censor the broadcast ofgames.

Political Football


Slide 31

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Distributing the Game

In the U.S., demand for professionalsports teams exceeds supply.


Slide 32

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a combination of independent businesses

formed to regulate production, pricing, andmarketing of a product

league agreement

cartel


Slide 33

controls the marketing mix and governs thedistribution of the games

Special legislation exists to exempt

professional sports teams from federalantitrust laws.

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Regions with a large potential customer base

are considered favorable for the location of ateam.

subsidize

How Distribution is Decided


Slide 34

to financially back a team often with public funds

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expansion fee

the price that existing leagues owners set for thenew owner of a franchise

Cor orations will a hi h fees to et their

It Takes Money


Slide 35

name on a stadium.

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Nonstop Distribution

Through assorted media outlets, theNFL offers related coverage 24/7.


Slide 36

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Why would a city want a professional


Chapter 8

Slide 37

spor s eam n s area

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Lesson 8.3

Entertainment Distribution

Goals Explain the distribution of movies.


Chapter 8

Slide 38

u r udistribution.

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Terms

art-house movies

wide release

movie review


Chapter 8

Slide 39

docking station

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AT THE MOVIES

Barcelona, Spain shows more than 80movies daily.


Chapter 8

Slide 40

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The Big Screen

Movies are made with the demographics of aparticular audience in mind.

movie preview


Chapter 8

Slide 41

the release of a movie to a limited number oftheaters prior to its official release

art-house movies

outside the mainstream of popular subjects often made by independent filmmakers

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Managing the Costs of Movies

low-budget movies cost less than $250,000 to produce

wide release


Chapter 8

Slide 42

national distribution of a movie to athousand or more theaters concurrently

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Watch It at Home

Netflix opened a new channel ofdistribution for entertainment.

online DVD rental


Chapter 8

Slide 43

mails movies to subscribers

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List at least three ways that movies are


Chapter 8

Slide 44

.

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MAKING MUSIC

Marketing the King The appeal of an icon offers a variety of


Chapter 8

Slide 45

related products globally.

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From Vinyl to iPod

digital files Music stored on a digital file can be played

on ersonal com uters or ortable media


Chapter 8

Slide 46

players.

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Jumping on the Bandwagon

Producers of high-end electronic stereosystems jumped on the digitalbandwa on.


Chapter 8

Slide 47

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What changes in music distribution did


Chapter 8

Slide 49

L 8 4

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Lesson 8.4

Technology and DistributionMedia

Goals Describe the convergence of sports and


Chapter 8

Slide 50

entertainment media. Explain the changes brought about by

digitalizing music.

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Terms

podcast

vertical integration

MP3


Chapter 8

Slide 51

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MEDIA MERGE

The lines between the variousinformation, communication, andentertainment media are becomin


Chapter 8

Slide 52

more and more blurred.

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Cable Mania

Initially, there were three TV networks. ABC


Chapter 8

Slide 53

CBS

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a way of distributing multimedia files over the

Internet for playback on computers, iPods,cell phones, and other mobile devices

podcast


Chapter 8

Slide 54

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Digital Delirium

All television transmissions must convert fromanalog to digital format by February 2009.

After analog transmissions stop, a set-top


Chapter 8

Slide 55

converter box will be required to use ananalog TV.

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Space-Based Radio Satellite radio systems have three

components. satellites that orbit the earth

ground stations that transmit signals to the


Chapter 8

Slide 56

radio receivers that unscramble the signals forlisteners

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provides services on demand

uninterrupted service from coast to coast

satellite radio


Chapter 8

Slide 57

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Mega Distribution

broadcast webs groups of related entertainment

businesses that roduce shows or rovide


Chapter 8

Slide 58

services for other group members

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when one company controls several different

areas of the same industry

vertical integration


Chapter 8

Slide 59

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seeks to create cross-promotional

opportunities can market both advertising and

entertainment to the world

Disney is vertically integrated.


Chapter 8

Slide 60

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Name two advantages of satellite radio


Chapter 8

Slide 61

.

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DIGITAL PLATFORMS

From a business planning perspective, itis difficult for sports and entertainmentdistributors to kee u with


Chapter 8

Slide 62

technological changes.

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The Internet Music Revolution

file-sharing making files available for others to

download


Chapter 8

Slide 63

piracy unauthorized copying

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Lawsuits can be filed against computerowners who have a large collection of

illegally obtained, copyright-protectedmaterials.

Sports and Entertainment Marketing

Thomson/South-Western

Chapter 8

Slide 64

a digital audio encoding and compressionformat designed to greatly reduce the amountof data required to represent audio

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a method to compress music and then

decompress it in a way that does notnoticeably affect the quality

lossy



Chapter 8

Slide 65

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Why is there only a limited amount of



Chapter 8

Slide 66

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PERFORMANCE INDICATORS

EVALUATED Understand the impact of hurricanes and



Chapter 8

Slide 67

e nee or a gues sa e y p an.

Realize the importance of explaining apreparedness plan to prospective hotel

guests.

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Design an effective multimedia presentation

that outlines the dangers of hurricanes andexplains the safety plan.



Chapter 8

Slide 68

-

presentation. If applicable, demonstrate teamwork that

involves all members in the presentation.

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THINK CRITICALLY

1. Why does a multimedia presentation work

well for this type of project?

2. Why is a multimedia presentation more



Chapter 8

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e ect ve t an a pr nte ocument

3. Why should the hotel invest money in thisproject?

4. How would this multimedia presentation bedistributed to the intended customers?

Documents

SEM Chap 08