Version: 1.0

Semantic Technology

based Business

Matching for the

Agriculture Sector

Raja Mariam Ruzila Asmadi Ahmad Fadzly Zahari Nurul Adilla Mohamed Taib Ros’aleza Zarina Ishak Saniah Mohamed Supiah Mustaffa Dickson Lukose MIMOS Berhad

Content • Overview

• Modeling

• Implementation

• Results

• Future Works

Content • Overview

• Modeling

• Implementation

• Results

• Future Works

What is Business Matching

4

What is Agribazaar (AB)

5

Keyword

Search

6 6

Red Chili

Chili seed

Manual

Competitions

Only 9 results came up, all related to the words ‘chili’ only mentioned in name or description

Target

7 7

Red Chili

Transportation

Packaging Tractor for rental

Chili seed

Restaurants

Kerepek Pedas

Market

fertilizer

Manual

Integrates knowledge from several domains and make use of business profiles and product offerings to find the match

Content • Overview

• Modeling

• Implementation

• Results

• Future Works

Relationships

9

agrovoc:Services

agrovoc:Equip

ment

agrovoc:Pestici

de

agrovoc:FertilizersRecipes gr:BusinessEntity

Crop KBidealFor

require

makeUseOf

makeUseOf

relateTo

contain

require

consume

providemakeUseOf

hasFertilizer

agrovoc:Products

produce

idealFor

makeUseOf

hasRecipe

Primary Knowledge

Secondary Knowledge

Legend

Model Profile using FOAF

10

address, nature of business, contact

information FOAF

Converted into RDF Triple

AGRIBAZAAR

Model Products/Services Using

GoodRelations

11

Products/Services Converted into RDF Triple

AGRIBAZAAR

Model the Crops using AGROVOC

12

Planting Manual

Model the Recipe

13

Content • Overview

• Modeling

• Implementation

• Results

• Future Works

Implementation

15

Agribazaar repository Search for business matching

Ontologies

Results of Customer and Supplier

Business Matching Engine

Steps to find the supplier

16

Chicken Manure

Chili Farmer

Red Chili Chili Crop

Supplier of Chicken Manure

needs reference

produce produce

Steps to find the customer

17

Chicken Rice

Chili Farmer

Red Chili Recipe

Chicken Rice Restaurant

produce produce

has recipe contain

Content • Overview

• Modeling

• Implementation

• Results

• Future Works

Sample of the result

19

The business match locations can be shown on a google map

Fresh Chili

Manual Improved

Engine

20

Transportation

Packaging

fertilizer

Tractor for rental

Chili seed

Restaurants

Kerepek Pedas

Market

and over 40 other items from various

matched businesses even

without the word ‘chili’ mentioned

Content • Overview

• Modeling

• Implementation

• Results

• Future Works

Future works

• Rules to identify business matching

• Evaluation on results accuracy

• Enrich supporting ontologies

– More crop knowledge bases

• Impact study

– Changes on community demographics,

results of retails and services

– Demand for public services

22

23

QUESTION AND

ANSWER

Version: 1.0

Raja Mariam Ruzila Asmadi Ahmad Fadzly Zahari Nurul Adilla Mohamed Taib Ros’aleza Zarina Ishak Saniah Mohamed Supiah Mustaffa Dickson Lukose

TERIMA KASIH T H A N K YO U