Seminário Gvcev

“Varejo Multicanal: e-Commerce, Mobile e Mídias Sociais”

Mensuração de resultados (Analytics)

Roberto Eckersdorff

We offer innovative solutions for

Agencies, Advertisers and Publishers,

to help them maximize the

benefits of their digital media

investments.

Our core

DIGITAL MEDIA (DISPLAY/PERFORMANCE/SEARCH/AUDIENCE)

CAMPAIGN MANAGEMENT

INVESTMENT MANAGEMENT

TESTING AND OPTIMIZATION

TARGETING AND SEGMENTATION

ANALYTICS

DATA STRATEGY

ENGAGEMENT SCORE

INFORMATION DISTRIBUTION

SOCIAL NETWORKS TRACKING

PUBLISHER

INVENTORY MANAGEMENT

TARGETING AND SEGMENTATION

OPERATIONS

MOBILE

INTEGRATION WITH DIGITAL CHANNELS

WEB-MOBILE PLATFORM LICENSING

MEASUREMENT (APP/MOBWEB/ETC)

Our solutions are based on:

RESULTS MONETIZATION RELIABILITY OPERATIONS

Metrics

Decisions

Optimization

Revenue

Real Profits

ROAS

Quality (QA)

Auditing

Coherence

Controlling

Management

Distribution

Key costumers – Latin America

50+ Agencies

100+ Advertisers

10+ Publishers

Acreditamos que todas as mídias

serão digitais e tagueadas!

Transformação I

Toda mídia será verdadeiramente

mensurável!

Outdoor Ad Industry Finally Gets Its Improved Metrics

Published March 30, 2010

Transformação II

Todo consumidor é diferente e pode

ser encontrado e tratado com tal.

No mundo real...

Audience

FAMILY, HOUSE-HOLDS,

CHILDREN;

INTERESTS LIKE:MUSIC, FASHION, HEALTH,

BEAUTY, SHOWS, FOOD;

GENDER, AGE,BEHAVIOR,

CONTEXTUAL CONSUMING;

EDUCATION,GRADUATION,

BOOKS AND STUDIES;

FINANCE INTERESTS,INCOME AND HOUSE-HOLD;

AVAREGE SPENT;

SHOPPING;AVERAGE SPENT IN INTERNET;

WEB-SHOPPERS;

SEGMENTED DATA- BEHAVIORAL

- CONTEXTUAL - INTERESTS

- USERS BRAND-ENGAGED

11 DIFFERENTDATA PROVIDERS

UNIQUE BRAZIL SEGMENTS

107 SEGMENTS IN TOTAL

SOME EXAMPLES

WE CAN COLLECT, ANALYZE AND COMBINE HUNDREDS OF DIFERRENT AUDIENCE SEGMENTS CREATING THE MOST VALUABLE LIKE-MINDED CLUSTERS TO OPTIMIZE MEDIA.

Transformação III

Todo ponto de contato deve ser levado

em conta.

Metodologia Engagement Mapping

Frequência

Atributos EMAP ROIRecência

Tamanho

Rich Media

Horário

Pedidos

Targeting

Interações

Semana 1 Semana 2 Semana 3 Semana 4

=

C

Aunica – Engagement Score Methodology

It is a mathematical model that valuates consumer engagement with a brand.

The engagement score is computed using Aunica-developed code and our recommended

technology platform.

+Digital Engagement + User Behavior Participation in marketing campaigns

Engagement Score

Transformação IV

Like Social. Love Mobile.

A grama do vizinho...

Transformação V

Tudo irá mudar muito mais rápido.

Crescente

ADSERVERS OPERAÇÕES

All Digital (D5) - 2007

Host:

What will be in your pocket in 5 years?

Steve Jobs:

I don’t know! And the reason I don’t know it is

because 5 years ago I never imagined that I would

have Maps in my pockets!

tag the world

www.aunica.com.br

SP +55 11 3123 5333RS +55 11 3312 2125

Thank You!