LEVERAGE THE POWER OF BRANDING TO REACH MORE PEOPLE IN YOUR COMMUNITY

SENIOR CENTER

MR. JOHN DOE123 WEST AVENUEMASON, MI 48854

231 Maple Road, Longmeadow, MA 01106

JANUARY 2018 LONGMEADOW ADULT CENTER

JANUARY

2018ISSUE

231 Maple Road, Longmeadow, MA 01106 | 413.565.4150 | Mon - Fri: 8 AM - 3 PM

Adult Center Staff & News . . . . . . . . . . 3

What’s New . . . . . . . 4

Activities . . . . . . . . . 5

January Calendar . . 6

Donation Information . . . . . . . 8

Outreach & Support Groups . . . . 9

Wellness Services . 10

Weather Closings . . 11

AMY DANE TRAVEL PRESENTATION

ESSENTIAL OILS 101

DONNA LEE - LEGENDARY LADIES OF SONG

HISTORY OF HOLLYWOOD PART 2

Learn More Page 2

IN THIS ISSUE:

FEATURED EVENTS:

COMPLETE REBRANDING PACKAGE - $2,4951. LOGOThree to Four Custom Logo Concepts: Choice of two designs with two rounds of revisions on your chosen concept

Final Logo Files for Web and Print in Full Color and Black and White:

• Twoscalablevectorfiles,.ai(AdobeIllustrator) andPDFfile,foryourfinalizedlogoconcept

• Onehigh-resolution.jpglogofile—CMYK (forprinting)andRGB(forInternetuse)

• Onehigh-resolution.pnglogofilewith nobackground

4. BRANDING STYLE GUIDEA Quick Reference PDF Branding Guide That Includes:

• Examplesofallbrandedpieces

• CMYK,RGB,Pantone,andHEXCodes

• Usageinstructionsforcolorsandfonts

5. BRANDED MATERIALS• Socialmedia(Facebook,Twitter,YouTube)

• Websitebanner

• Newslettercoverredesign—withoptionfora completenewsletterredesign($50perspread)

• Adouble-sidedbusinesscardfortwostaffmembers

• Customletterhead

• Envelopedesign

3. TYPOGRAPHYA three-font typography palette that reflects your brand’s visual identity

2. COLOR PALETTEA six-tone color palette reflecting your brand’s visual identity that includes three primary and three secondary colors

COMPLETE SENIOR CENTER REBRANDING2

Dear John,

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Sincerely,

Fr. Kusi Cobona, Pastor

May 30, 2017

Mr. John Doe123 West AvenueMason, MI 48854

413.565.4150 | 231 Maple Road, Longmeadow, MA 01106 | www.longmeadow.org

JAMES LEYDEN

413.565.4150www.longmeadow.org

Greenwood Park231 Maple Road

Longmeadow, MA 01106

ADULT CENTER DIRECTOR

NEW LOGO PACKAGE - $995Two to Three Custom Logo Concepts: Choice of two designs with two rounds of revisions on your chosen concept

Final Logo Files for Web and Print Use:

• Twoscalablevectorfiles,.ai(AdobeIllustrator)andPDFfile,foryourfinalizedlogoconcept • Onehigh-resolution.jpglogofile—CMYK(forprinting)andRGB(forInternetuse) • Onehigh-resolution.pnglogofilewithnobackground • Finallogofilesintwodifferentversions:full-colorandgrayscale

The complete process takes 3–6 weeks, depending on how long it takes for you to provide feedback on the revision rounds and approvals:

HOW DOES THE BRANDING PROCESS WORK?

• Afteryouselectapackage,wewillsendyouasetof questionsthatwillhelpuslearnmoreaboutyour communityandyourbrandvisioninordertobeableto designanidealsetofbrandingmaterialsforyou.

• Oncewegettheseanswersfromyou,wewillschedulea thirty-minutephonecalltoreviewthequestionnaire. Followingthat,creationoftwologoconceptswillbegin.

• Wewillgetbacktoyouviaemailforconceptapproval. Wewillproceedtofocusonthelogoconceptofyourchoice.

• Yousendbackafirstroundofrevisions.Weworkonthe logotoreflectallneededcorrections.Wesenditbackto youforasecondandfinalroundofrevisions.

• Wewillthenbegintoapplyyournewlogotoall packagematerials.Wewillsubmitthemforyourrevisions andapproval.Youwillbeabletocompleteoneround ofrevisions.

• Onceallbrandpieceshavebeenapproved,wewillsend youafinaldesignpackagewithallthefilesoutlinedabove.

Two Custom Logo Concepts: Choice of two designs with two rounds of revisions on your chosen concept

Final Logo Files for Web and Print Use:

• Twoscalablevectorfiles,.ai(AdobeIllustrator)andPDFfile,foryourfinalizedlogoconcept • Onehigh-resolution.jpglogofile—CMYK(forprinting)andRGB(forInternetuse) • Onehigh-resolution.pnglogofilewithnobackground • Finallogofilesintwodifferentversions:full-colorandgrayscale

REFRESHED LOGO PACKAGE - $495

COLOR PALLETE:

FONTS:

Used for headers and emphasizing type

Used for headers and emphasizing type

Used for body copy and large areas of text

C—80 M—30 Y—99 K—17

C—36 M—4 Y—80 K—0

C—16 M—7 Y—30 K—0

C—7 M—15 Y—40 K—0

C—10 M—9 Y—33 K—0

C—0 M—0 Y—0 K—25

50% TINTS

Mrs EavesColaborate-Bold

Open Sans-Regular

PANTONE 3415 C

#38793C #ECD3A2

#ADCASF #E5DCB3

#D7DBBA #C6C8CA

PANTONE 155 C

PANTONE 366 C

PANTONE 614 C

PANTONE 5807 C

PANTONE COOL GRAY 3 C

LONGMEADOW ADULT CENTER

Color Palette & Style Guide

COMPLETE SENIOR CENTER REBRANDING 3

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