SENIOR CONTENT MARKETING SPECIALIST THE URBAN LIST | SYDNEY

The Urban List is a ‘go to guide’ for everything worth eating, drinking, buying and booking in Brisbane, Sydney, Melbourne, Perth, and Auckland. The site is a showcase of the best local businesses the city has to offer – restaurants, cafes, bars, clubs, shopping, health and beauty – sharing our top spots with authenticity and credibility, courtesy of our talented team of marketing, editorial, sales and design professionals. The Senior Content Marketing Specialist is a vibrant and diverse role, working with both the Content Manager and the Marketing Manager to build The Urban List audience, to deliver exceptional results for our clients, and to create high-calibre online content. As a specialist in the content marketing field, you’ll work collaboratively and nimbly with the teams across all cities, fostering excellent audience engagement, assisting with the development of key strategic relationships with local and national stakeholders, and supporting the team in exploring commercial partnerships with SMEs, brands and media agencies. Day-to-day, you will be:

-! Working closely with our clients to create strategic, creative online content -! Contributing editorial content and managing our hand-selected database of business listings -! As well as assisting the marketing manager to implement creative, effective marketing

campaigns. The successful candidate will be ambitious and collaborative, with the initiative to take ownership of projects, and will work with the team to achieve goals and contribute to business growth. As a start up organisation, culture is critical. We are looking for a Senior Content Marketing Specialist who shares our passion for The Urban List, is eager to work in environment where growth and change happens daily, and where collaboration and communication is key. REPORTS TO

Content Manager KEY RESPONSIBILITIES

"! Work closely with the Partnerships team to create effective sponsored content, to ensure seamless integration of paid content on site and optimum client satisfaction and results.

"! Generate strategic and innovative editorial ideas and content, as well as writing, uploading, and moderating stories

"! Assist in the management of The Urban List database of business listings, ensuring accuracy and consistency.

"! Support the Marketing Manager to implement effective B-to-B and B-to-C marketing campaigns, including social media marketing, SEO, eDMs, retargeting and writing case studies.

"! Develop proficiency across all Urban List systems, including CMS, CRM, eMarketing, Google Analytics and project management platforms.

"! Be actively aware of potential business development opportunities. "! Conduct insightful market research and competitor analysis. "! Be actively involved in social activities, attending functions and events as a brand ambassador

for The Urban List. "! Administrative duties to support the function of the office, as required.

KEY REQUIREMENTS "! Min. 4 years experience in a marketing or public relations role (agency experience a plus). "! Attention to detail and a desire to deliver work of the highest calibre. "! Excellent interpersonal, written, and verbal communication skills. "! Enthusiastic demeanor—actively engaged in generating and executing ideas. "! Strong organisational skills and time management. "! Actively engaged with local happenings and activities, with the ability to translate these into

editorial or business opportunities. "! Proactive, enthusiastic learner, dedicated to building skills and expertise in digital media and

marketing. "! Experience with Adobe Creative Suite, Google Analytics, Drupal and other CMS/eCommerce

platforms a plus. QUALIFICATIONS

"! Tertiary qualifications in Marketing, Public Relations or Journalism. TERMS OF EMPLOYMENT

"! Full-time, permanent position with a 6-month probation period. APPLICATION PROCESS Please submit your cover letter, CV, a relevant writing sample, and list of 5 places The Urban List can’t do without to: sjovel@theurbanlist.com