INDIAN INSTITUTE OFMANAGEMENT, LUCKNOW

SENIOR LEADERSHIP PROGRAMME11 MONTHS, LIVE ONLINE & IN-CAMPUS IMMERSION

IIM Lucknow Executive Alumni Status*

Be an Effective Leader. Drive Business Success.

Leadership can be Game-changing.Are you future-ready?

Are you a Manager or a Leader?

LeaderManagerCreates a vision

Is a change agent

Takes risks

Long-term focused

Mentors their teams

Innovates for impact

Proactive outlook

Inspires trust

Creates goals

Maintains the status quo

Controls risks

Think short-term

Directs their teams

Administers work

Reactive approach

Relies on control

V

S

Why is Strategic Leadership Important?

STARTS ON

December 30, 2021

DURATION

11 Months

PROGRAMME FEE

INR 3,65,000 + GST

90%

55%

72%In India, 55% of business

leaders plan to prioritise their digital transformation efforts

over the next two years.(IBM Institute for Business

Value, 2020)

72% of leaders agree that the capacity of their workforce to adapt, reskill, and assume new roles is central to their company’s ability to navigate future disruptions.(Deloitte, 2021)

90% of CEOs in India would like to invest in leadership and talent development over the next three years. (24th Global CEO Survey – The India Outlook, PwC, 2021)

Success in today's evolving business landscape marked by disruptions from new technologies and shifting consumer preferences demands leaders to manage the financial bottom line and sustain their team's drive, innovation, and shared vision. Whether your team is new, transitioning through change, or is under pressure to perform, as a leader in charge of creating value for your organisation, refine and build your identity as an effective leader in line with your company's strategic interests and goals. So, will you be the leader who drives your organisation towards change and sustainable business growth?

Challenge your established understanding of business management and advance your ability to think strategically of your role as a business leader with IIM Lucknow's Senior Leadership Programme. Lead your organisation confidently with insights from an immersive, high-impact learning journey, delivered via engaging live online sessions and an in-campus immersion at the IIM Lucknow campus.

Build your proficiency in leveraging complexity and making your organisation future-fit while shaping a resilient corporate culture and driving organisational change and growth.

What are the Programme Benefits?

The Senior Leadership Programme is tailor-made for:

Senior professionals who want to develop a strategic mindset and nurture their leadership skills and mid-level professionals interested in transitioning to senior business roles.

Business Leaders and executives looking to leverage the best practices in management and leadership to advance their businesses.

LEARN from IIM Lucknow faculty & industry experts

ASSIMILATEinsights from peer-to-peer learning

LEAD with a world-class curriculum, real-world case studies & a group project

EXPERIENCEa five-day in-campus immersion

BENEFIT with eligibility to IIM Lucknow's Executive Alumni Status (Optional)

SUCCEED with a certificate from one of India's top B-Schools (NIRF, 2021)

Who is this Programme for?

Programme Directors

Prof. Ajay Singh has a PhD from JNU and specialises in teaching on HRM (core), Performance Management and International HRM. His research interests consist of Comparative and Cross-cultural Management, Management of Knowledge Employees, and Performance Management Systems (PMS). He has worked as a consultant in Performance and Reward Management, Manpower Planning, Culture Building, and Organisational Restructuring.

Prof. Ajay SinghProfessor, Human Resource Management,Indian Institute of Management Lucknow

Prof. Archana ShuklaProfessor, Human Resource Management,Director, Indian Institute of Management Lucknow

Prof. Shukla is the Director of IIM Lucknow and has over 28 years of teaching, training, and research experience. She holds a doctorate in Organisational Behaviour from IIT Kanpur and specialises in teaching Organisational Structure & Design and Team Building. Her research interests include Knowledge Management and New forms of Organisations. Prof. Shukla has authored books and research papers and offered consultancy in Group Dynamics, Team Building, and Organisational Design.

To gain a competitive advantage in today's global marketplace, decision-makers need to foster and drive strategic leadership and innovation at their workplace. This programme has been designed for senior managers and aspiring leaders to sharpen their foresight and agility to think strategically and act more decisively.

- Prof. Archana Shukla & Prof. Ajay Singh

Note: Programme Directors might change due to unavoidable circumstances, and revised details will beprovided closer to the programme start date.

MODULE

1

What are the Programme Modules?

BECOME AN EFFECTIVELEADER

MODULE

2 BUSINESS ECONOMICS

MODULE

3 STRATEGIC LEADERSHIP

Human Resource Management

Trends and Challenges in HR in the New EraUnderstanding HR Processes and their Implementation IssuesDeveloping HR Competencies for Effective LeadershipFuture Challenges of HR and Global Leadership

Organisational Behaviour

Team ManagementPower and PoliticsLeadership and Emotional IntelligenceMotivating People in Global Environment

Strategic Innovation and Change

Design Thinking Capability in a VUCA World Managing Corporate Entrepreneurship ProgramsLeading Strategic Renewal of Corporations

Corporate Strategy

Understanding Determinants of Firm PerformanceStrategic Analysis Managing Performance Through Diversification

MODULE

4 BUSINESS FINANCE

Finance and Cost Management

Understanding Financial Statements Financial Statement Analysis Understanding Cost for Decision MakingPricing Decisions and Cost management

Strategic Finance

Financial Analysis & Financial ModellingCorporate ValuationM & ACorporate Restructuring

Sustaining Business in Competitive Markets

Understanding Changing Economic and Business LandscapeDynamics of Demand and Supply and Market ElasticitiesScale Economies, Cost Structure and New World of Business (e-Commerce)Sustaining Business and Profits in Competitive Markets

Macroeconomic Environment, Business andGovernment

Understanding Macroeconomic and Business EnvironmentMacroeconomic Indicators to Monitor Short Run Growth ProspectsMonetary and Fiscal Policy, and Exchange Rate

MODULE

5

What are the Programme Modules?

STRATEGIC MARKETING

MODULE

6DATA ANALYTICS ANDDIGITAL TRANSFORMATION

MODULE

7SUPPLY CHAIN ANDOPERATIONALEXCELLENCE*

Customer Management

Customer Management: Persona and Value Proposition Communicating for Customer Management Customer Management Strategies

Product Management

Nature of ProductProduct-mix StrategiesNew Product Development Process

Brand Management

Brand ImageBrand EquityBrand Development Strategies

Inventory ManagementDemand Planning & Forecasting - Tools & TechniquesProject Planning & SchedulingLogistics & Distribution Management

MODULE

8CORPORATECOMMUNICATION ANDCRISIS MANAGEMENT

Corporate Communication & Image BuildingFunctions of Corporate CommunicationsCrisis Communications & Patterns of Corporate ResponsesInfluence of Social Media on Crisis Communication

Business Data Analytics

Descriptive Analytics: Data Visualisation, Measures of Central Tendency, Variation and ShapePredictive Analytics: Correlation, RegressionPrescriptive Analytics: Optimisation

Digital Transformation of Business

Customer Journey MapsSMAC/ AMPS: Four Pillars of Digital TransformationHow to Navigate through DigitalAnalytics Overview

Note:- Modules/ topics are indicative only, and then suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.- The programme curriculum includes group projects and presentations to apply and demonstrate classroom learnings.

Real-world Case Studies

Reliance Jio: Revolutionising Indian Telecom by Tripti Ghosh Sharma, Arcot Ravi Praveen, Libin Joshua, and Ashish Tiwari

Reliance Jio Infocomm was launched with a business strategy to provide integrated access to information, entertainment, and commerce at high speed and low prices. Despite the competitive landscape and various other challenges, the company was optimistic about acquiring 100 million customers in 100 days. Using this case, participants will analyse the marketing strategy and evaluate whether the business model is sufficiently innovative to lead an industry-wide disruption.

Ahold versus Tesco: Analysing Performance by Suraj Srinivasan and Penelope Rossano

The case relates to understanding and comparing the performance of two leading retail companies, Ahold and Tesco, and introduces the Dupont and Modified Dupont Decomposition tools. Through this case, participants will analyse the performance using the Modified Dupont Decomposition techniques to assess if the firm's performance results from operating profitability or financial leverage and then suggest strategies to improve performance.

Mahindra and Mahindra Finance Services Limited: Empowering Rural

Customers in India by Rajeev Kumra

Catering to the rural poor across India, Mahindra and Mahindra Financial Services Limited, a non-banking finance company, bridges the gap between moneylenders, who charge exorbitant interest, and public sector banks that require collat eral. In 2013, the manager of th e Bijnor branch was approached by the owner of a transport firm who requested a loan to buy two more trucks for business expansion. This case will enable participants to understand financial credit risk modelling and consumer behaviour to succeed in the rural Indian market.

Note: Listed above are a few indicative case studies, and the programme will include additional case studies specially curated by the faculty.

Key Programme Takeaways

Build and manage high-performance teams

Drive innovation and multi-functional operational excellence

Advance your leadership skills for result-oriented impact

Develop competitive strategies in a global context

Understand business finance & manage profitableP&L accounts

Identify and leverage digital transformation for business growth

Programme Impact on Your Business

Cost OptimisationDigital TransformationOperational Excellence

Improved bottom line financial performance

Advanced ability to attract, nurture,

and retain talent

Increased agility to adapt to

industry-wide disruptions

Enhanced customer-centric

processes and offerings

A built-in synergy of corporate strategy with business goals

Motivated teams driven by creative and entrepreneurial thinking

Work Experience

Functions

11 - 15 Years

30%

<=10 Years

12%

16 - 20 Years

35%

21+ Years

23%

Industries

IT Services

Banking andFinance

Healthcare Manufacturing

Others*

20%

16%

12% 9%

43%

*Others includes Consultancy, FMCG, Infrastructure, Retail, and Telecommunications, amongst others.

*Others includes Engineering, Finance, Legal, and Manufacturing, amongst others.

Past Participant Profiles

General Management Operations Others*

Marketing & Sales

Technology Management

20% 25% 11% 15% 29%

Programme Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow.

Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow’s Executive Alumni Status (optional). Participants are expected to have 75% & above attendance. The cumulative overall percentage of marks should be 50% and above. Those participants who do not meet these criteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if the attendance is less than 40%.

Management Development Programme

__________________

Senior Leadership Programme

December 2021 - November 2022

*Programme Delivery is in Blended Learning Mode.

IIM Lucknow Executive Alumni Benefits

Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:

MDP Alumni status of the Indian Institute of Management Lucknow

Receipt of all IIM Lucknow programme brochures and newsletters along with details ofsouvenirs available with MDP Office

Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

Access to the IIM Lucknow Campus Library (onsite access)

10% discount in fee for any additional programme (Open programme, Online) at IIM Lucknow (Lucknow and Noida campus)

10% group discount on the fee for reference of participants (minimum group of five)

Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.

INR 55,000 + GST

STANDARD FEE

INR 91,000 + GST

INR 73,000 + GST

INR 55,000 + GST

INR 91,000 + GST

Oct 5, 2022Instalment 4

What are the Programme Details?

Payment Schedule

Instalment Schedule

Jan 5, 2022

Apr 5, 2022

Jul 5, 2022

Within 7 days post selection

REMARKS

- In case a programme session corresponds with a public holiday, the session would be held on the following day.- GST (currently @ 18%) will be charged extra on these components

Any Graduate with a minimum work experience of 7 years as on Dec 30, 2021Candidates should have scored minimum 50% of marks in Graduation Screening and selection will be done by IIM Lucknow

EVALUATIONExamination / Evaluation shall be conducted by the InstituteAn examination will be held for every module. Participants will be given any one of the following grades: “Excellent”, “Good”, “Fair” and “Poor”

Round-wise Application Dates

DATE FEE

Dec 2, 2021

Nov 12, 2021

INR 3,000 + GST

INR 2,500 + GST

Round 2

Round 1

Programme Fee INR 3,31,000 + GST (Early Bird Fee, till Nov 12, 2021)INR 3,65,000 + GST (Standard Fee, from Nov 13, 2021)

Instalment 1

Instalment 3

Booking Amount

Instalment 2

Academic OrientationBatch 1: Jan 15, 2022Batch 2: Jan 19, 2022

Live Online Sessions*Batch 1: Saturday, 3:30 PM - 6:30 PM Batch 2: Wednesday, 7:00 PM - 10:00 PM

INR 21,000 + GST

EARLY BIRD FEE*

INR 91,000 + GST

INR 73,000 + GST

INR 55,000 + GST

INR 91,000 + GST

* The schedule will be shared closer to the programme start date.

ELIGIBILITY

*Applicable till Nov 12, 2021 Note:

Note: Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial rounds.

PROFESSIONAL EXPERIENCE DOCUMENTSFor Previous Organisation/s: Relieving letters

For Current Organisation: Current Salary Slip or Bonafied Certificate from the HR Department on company letterhead

GRADUATION AND POST-GRADUATION EDUCATION

Marksheet – Individual or consolidated (all semesters)

Passing Certificate – If Any

Diploma/Degree/Doctorate Certificate

ID PROOFAny Government issued photo ID like PAN Card/ AADHAAR Card, Driving License/ Passport, etc.

What are the System Requirements?

Payment Schedule

We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/ Laptops/ Mac systems and also on phones and tablets.

You can join your live online class from a phone or tablet if it supports the Zoom client.

We recommend that you attend classes from a PCs/ Laptops/ Mac.

This programme includes live online classes conducted on Zoom. To attend a live online class you will need to have a PC/ Laptop/ Mac with:

Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth

Webcam: built-in or USB plug-in

Processor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or AMD equivalent)

RAM: 4 GB or higher

OS: Either MacOS 10.7 or higher OR Windows 8 or higher

An internet connection: Minimum bandwidth of 3.0 Mbps (up/ down)

Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+

Zoom software client installed on your PC/ Laptop/ Mac

What are the Application Requirements?

The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of management in India, involved in generating and imparting knowledge in the field of management. IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable faculty, innovative and unique pedagogical tools and an eclectic and diverse student community that has a burning desire to make new paths of its own.

The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and PGPWE programmes. IIM Lucknow is amongst the five B-Schools in India to achieve the coveted dual accreditations by the Association to Advance Collegiate School of Business (AACSB) as well as the Association of MBAs (AMBA). World over, only about 5% of the institutes have acquired AACSB’s accreditation.

Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD, Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and Emeritus. Our world-class executive education programmes, supported by eminent programme experts, provide an immersive learning experience integrated with actionable insights and practical business applications. The meticulously curated programmes are delivered in a different range of formats; in-class, online, as well as blended programmes. Our extensive portfolio also includes short 2-4 day in-class workshops, online courses of 2-3 months duration as well as comprehensive learning journeys that run over 6-9 months, customised to an organisation’s requirement.

4THRANK

Best Business Schools in India (NIRF, 2020)

Why learn from IIM Lucknow?

Why learn with Eruditus?

WhatsApp an Advisor On +91 7208889990**This number does not accept any calls. Please message your queries.

For registration and any other information,please get in touch with us at iiml@eruditus.com

Apply for the programme here In collaboration with

APPLY NOW

Finance Options Available

KNOW MORE