Seo basics part 1-slideshare

SEO Basics – Part 1

Brian Childersfoxxr.com

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Foxxr Deep Dive

Source - http://blumenthals.com

Sources

1. Overview of SEO

2. Understanding Keywords

3. Content Optimization

SEO Basics – Part 1


How Search Engines Work

Relavance


Authority and Links

Google Authorship

+40%

Source - http://getlisted.org

Anatomy of a Search Result

Organic = Long Term Residual Benefit


The Sobering Facts

Source - http://raventools.com/blog/how-to-forecast-traffic-by-keyword-rank/


Community Workshops | Brian Childers | foxxr.com | 831-531-7771Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com


• Keywords

• Frequency

• Relevance

• Competitive

Keyword Research



car


electric nissan leaf car


Ocean blue nissan leaf with disco ball


Longtail Keywords

car

blue electric car with cash rebate


Top RankingKeywords


Brainstorm





Keyword Tools

Source - https://adwords.google.com

Exact match


Keyword Tools

Source - https://adwords.google.com


You can sort on This column


Google Trends = electric car

Source - http://www.google.com/trends


Google Trends


Google Trends


Keyword Organization





Yoast SEO = 3,332,848 downloads


Yoast Content Analysis



Page Title

Image Title

Header Tag

Internal Link


Uh oh….Needs Fixin

1.

4.3.

2.


Effective SEO Tools


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Documents

Seo basics part 1-slideshare