Upload
greg-shuey
View
5
Download
1
Embed Size (px)
DESCRIPTION
Citation preview
SEO Best Practices
Tweets Are Welcome
#cybersymposium
#cybersymposium
What Is SEO?
What Is SEO?
SEO (Search Engine Optimization) is the process of improving the visibility of a business in the search engine’s “un-paid” section of the search results.
#cybersymposium
Un-paid Search Results
#cybersymposium
What Is SEO?
Visibility (SEO & Social)
Engagement & UX (Content)
Sales Funnel
Sale
Loyalty
#cybersymposium
What Is SEO?
Visibility (SEO & Social)
Engagement & UX (Content)
Sales Funnel
Sale
Loyalty
#cybersymposium
What Type of Visibility Is Needed
Traditional Visibility
#cybersymposium
Localized Visibility
#cybersymposium
Four Components of Traditional SEO
Four Components
#cybersymposium
Content
Site Architecture
SocialLink Acquisition
Site Architecture
Site Architecture
#cybersymposium
Crawlability
#cybersymposium
Keyword Association
#cybersymposium
Limiting Your Crawlability
Robots.txt Exclusion
#cybersymposium
Robots.txt Exclusion
#cybersymposium
http://www.example.com/robots.txt
Robots.txt Exclusion
#cybersymposium
User agent: *Disallow: /
Meta Robots Tag
#cybersymposium
Improving Crawlability
Hierarchy
#cybersymposium
Navigation
#cybersymposium
Main Navigation
Sub-Navigation
Sitemaps
#cybersymposium
• HTML Sitemaps• XML Sitemaps
Internal Linking
#cybersymposium
Internal Links
Crawlability
#cybersymposium
Goal: Easy Discovery
Content
Lots of Rich Content
• Written content• Images• Videos• Downloadable PDFs• White Papers• Case Studies
#cybersymposium
Content Best Practices
#cybersymposium
Content Best Practices
• Themed content– Topics geared toward your business
• Optimized for the long tail– Know your keywords
• Include rich media– Plain text is BORING
• Purposeful – Potential buyer, promoter, both?• Call To Action
#cybersymposium
Keyword Research
#cybersymposium
Google Adwords Keyword Tool
Content Optimization
#cybersymposium
Title
Headings
Content
Content Best Practices
#cybersymposium
Lack of Content
#cybersymposium
Duplicate Content
#cybersymposium
No one likes a copy cat
Duplicate Content
#cybersymposium
SEO.com is an internet marketing firm located in Draper, UT and services all sizes of clients.
We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.
Fill out the form to the right and learn how we can help you with your online marketing efforts!
SEO.com is an internet marketing firm located in Draper, UT and services all sizes of clients.
We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.
Fill out the form to the right and learn how we can help you with your online marketing efforts!
It could be an exact copy…
Duplicate Content
#cybersymposium
SEO.com is an internet marketing firm located in Draper, UT and services all sizes of clients.
We specialize in Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more.
Fill out the form to the right and learn how we can help you with your online marketing efforts!
SEO.com is an online marketing firm located in Salt Lake City, UT and services all sizes of clients.
We specialize in SEO, PPC Management, Social Media Marketing, and more.
Fill out the form to the right and find out how we can help you with your online marketing efforts!
…or a “close enough” copy
Link Acquisition
What Are Links & Social Shares
#cybersymposium
Link Building Strategies
#cybersymposium
Backlinks
Link Attraction
Link Creation
Link Requests
Link Requests
• Competitive Links• Top 10…• Content Roundups
#cybersymposium
Link Creation
• Articles• Directories• Guest Blogging• Social Bookmarks• Social Profiles• Press Releases
#cybersymposium
Link Creation
#cybersymposium
Link Attraction
• White Papers• How-To Guides• Videos• Infographics• Contests/Promotions• Humorous Blog Posts
#cybersymposium
Link Attraction
#cybersymposium
Links
Social Shares
Social
Social Sharing
#cybersymposium
Social Sharing
#cybersymposium
MAKE IT EASY!!!
Building Relationships
#cybersymposium
Building Relationships
• Follow/friend others• Share their stuff• Talk to them about non-business stuff• Build real friendships
#cybersymposium
Social
People will share and link to your content!!!
#cybersymposium
Four Components of Localized SEO
Four Components
#cybersymposium
NAP
Maps
CitationsSupporting Content
Maps
Maps – Google+ Local
#cybersymposium
Maps - Bing
#cybersymposium
Maps Optimization
• Business Name Only• Accurate Address• Proper Categorization• Local Phone Number• Product, Service, and Location In Descriptions• % Completeness
#cybersymposium
NAP
NAP
#cybersymposium
Goal: Consistency
Name
#cybersymposium
Steve’s Business Consulting
vs
Steves Consulting
Address
#cybersymposium
123 N. State StreetProvo, UT 84043
vs
123 North State St.Provo, Utah 84043
Phone Number
#cybersymposium
1.801.223.4532
vs
1-801-223-4532
NAP
#cybersymposium
Goal: Consistency
Website Content
Supporting Website Content
#cybersymposium
Page Optimizations
• Product, Service, City, State In Title• Product, Service, City, State In Content• NAP Matching Maps Pages• Link To Google+ Local Page
#cybersymposium
Citations
Citations Are Votes
#cybersymposium
Citations Always Include
• Name• Address• Phone Number
#cybersymposium
Where To Start?
#cybersymposium
• Yelp• Foursquare• Superpages• YellowPages.com• HotFrog• Best of The Web
Questions?
Thanks!!!
#cybersymposium
Greg ShueyVP Client Services
Twitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03
Download my slides: