SEO Deconstruction

Presented by:

Alicia MagdaManager, Internet Marketing

and

Mandy BoyleSEO Manager

You and Your SEO: Who’s In Control?

Unclouding the Mystery of SEO

No Cheating! Pop Quiz, SEO Style

How much did your company spend on SEO in 2010?

a) Zilch.

b) $1 - $15k

c) $16k - $25k

d) $26k - $50k

e) $51k+

No Cheating! Pop Quiz, SEO Style

What are the top challenges you faced in your SEO?

a) Measuring ROI

b) Optimizing key pages

c) Staying on top of SEO trends

d) Researching and choosing keywords

e) Integrating SEO into other marketing channels

f) Making the business case to invest funds into SEO

No Cheating! Pop Quiz, SEO Style

What are your top SEO objectives?

a) Generate leads

b) Drive traffic to your site

c) Sell products

d) Increase brand awareness

e) Improve customer service

Now, how about top social media objectives?

No Cheating! What matters most to you in SEO?

a) On-page SEO copy

b) Keywords in H1 tags

c) Keywords in Meta tags

d) Number of backlinks

e) Quality of backlinks

f) Anchor text of backlinks

g) Links from Twitter/Facebook

h) Online sentiment

i) Blogging

j) Other

SEMPO’s State of Search Engine Marketing Report 2010

SEMPO’s State of Search Engine Marketing Report 2010

SEMPO’s State of Search Engine Marketing Report 2010

SEMPO’s State of Search Engine Marketing Report 2010

SEOMoz.org’s Biennial Search Engine Ranking Factors 2009

On-Page SEO Checklist SEO-friendly URL’s Sitemap Only one version of website's url exists Appropriate use of Meta tags Utilizes targeted keywords Good use of category names and H1 tags Homepage SEO copy Section page SEO copy Unique product descriptions Social media buttons Blog button

Off-Page SEO Checklist

Link building strategy in place? Check quality/relevance of incoming links Set up Facebook and Twitter Actively manage Facebook and Twitter Monitor your online reputation Install blog; actively blog Syndicate SEO-friendly press releases Brick and mortar? Ensure you’re on Google Places

Take Control Of Your SEO Destiny!

Let Us Help!• SEO Package or A la carte Services

• SEO Consulting

• Keyword Research

• SEO Copy/Meta tags

• Link Building

• Facebook Management

• Twitter Management

• Blogging

• SEO-friendly Press Releases