SEO On Page and Off Page

7/25/2019 SEO On Page and Off Page

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ACKNOWLEDGEMENT

Our Sincere thanks to Head of the Department Prof. Rakesh D. Vanzara for

mounding our thoughts and vision towards this subject. e appreciate his concern andinterest regarding the project. His words of advice prior to !eaving for the project

he!ped us a great dea! during the project.

e wou!d !ike to thank Prof. Ravindra "odi and a!! persons who have end

favored us from the !earning and processing the know!edge during project work.

ith immense p!easure # wou!d !ike to present this report on the project

assignment of $S%O&.

e are thankfu! to a!! that he!ped us !ot for to comp!ete project successfu!!'

and for providing va!uab!e guidance throughout our project work. So we take this

opportunit' to thanks a!! the peop!e who he!ped us for project and report.

Mr. RAHUL SONGIRE (13012022015)

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ABSTRACT

Search engine optimization affects the presence or appearance of a website in the first

page of a search engine. (he visibi!it' of a website can be paid or unpaid) butgenera!!' if a website wants to appear in the top position after an organic search then

search engine optimization is the most important strategic too! to use. (he who!e

internet marketing strateg' circ!es around the S%O. (he search optimization processes

tr' to fo!!ow the working pattern of a!! the search engines and more specifica!!' tr' to

consider the a!gorithm used in search engines.

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Contnt!

1. INTRODUCTION..........................................................................................................1

1.1 O"r"#$ o% &ro't......................................................................................................1

1.1.1 W* +o! "r* $,!#t n+ SEO-.........................................................................1

1.1.2 W,!#t.................................................................................................................2

1.1.3 Sr n/#n ot#, ML !#t !.........................................................2

1.1.4 &/ T#t r H1 t/ ,* +%t.........................................................................3

1.1.5 At t/ ot#on! %or #/!..............................................................................3

1.1.6 I/! r ot##7+ n+ " +#n!#on! rtr!..................................3

1.1.8 Lo$ o+ t#......................................................................................................3

1.1.9 A++#n/ Mt +!r#t#on t/! to #n+#"#+ /.....................................3

1.1.: N!t+ n"#/t#on................................................................................................3

1.1.10 A++#n/ *n! ,t$n ,n; $or+! #n / n!.....................................3

1.1.11 E! o% +t#n/..................................................................................................4

1.1.12 A ontnt #! HTML n+ #n+ ANAL>SIS................................................................................................5

2.1 Tn# =!#,##t*.....................................................................................................5

2.2 Ort#on =!#,##t*.................................................................................................5

2.3 Intt#on =!#,##t*...........................................................................................5

2.4 Eono# =!#,##t*.....................................................................................................5

3. HARDWARE ? SO=TWARE RE@UIREMENT........................................................6

3.1 Sr"r S#+.....................................................................................................................6

3.1.1 Hr+$r R#rnt Dr#n/ D"ont T#..........................................63.1.2 So%t$r R#rnt! +r#n/ D"ont T#............................................6

3.2 C#nt S#+.....................................................................................................................6

3.2.1 Hr+$r R#rnt +r#n/ D"ont T#...........................................6

5. &ROECT &LANNING..................................................................................................9

5.1 SCHEDULE O= &ROECT...................................................................................9

6. UML DIAGRAMS..........................................................................................................:

6.1 U! C! D#/r...................................................................................................:

6.2 C!! D#/r.......................................................................................................10

6.3 At#"#t* D#/r...................................................................................................11

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6.4 SEO =o$ Crt....................................................................................................12

6.5 Dt =o$ Cont


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In+< o% =#/r!

=#/r 1 U!C! D#/r.....................................................................................................:

=#/r 2 C!! D#/r........................................................................................................10

=#/r 3 At#"#t* D#/r....................................................................................................11

=#/r 4 SEO =o$ Crt D#/r.....................................................................................12

=#/r 5 Dt =o$ Cont


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In+< o% T,

T, 1 Hr+$r R#rnt Sr"r !#+........................................................................6

T, 2 So%t$r R#rnt Sr"r !#+..........................................................................6

T, 3 So%t$r R#rnt C#nt S#+........................................................................6

T, 4 Wtr% Mo+.........................................................................................................8

T, 5 S+ o% &ro't....................................................................................................9

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1. INTRODUCTION

1.1 O"r"#$ o% &ro't

hat is Search %ngine Optimization *S%O+,

S%O is a marketing discip!ine focused on growing visibi!it' in organic *non-paid+

search engine resu!ts. S%O encompasses both the technica! and creative e!ements

reuired to improve rankings) drive traffic) and increase awareness in search engines.

(here are man' aspects to S%O) from the words on 'our page to the wa' other sites

!ink to 'ou on the web. Sometimes S%O is simp!' a matter of making sure 'our site

is structured in a wa' that search engines understand. S%O isn/t just about bui!ding

search engine-friend!' websites. #t/s about making 'our site better for peop!e

Search %ngine Optimization *S%O+ offers an affordab!e entr' point

for marketing 'our website and an effective wa' to promote 'our business

on!ine. Search %ngine Optimization *S%O+ makes for a !ong term so!utions.is 'our

access to sustained free traffic and a source of bui!ding brand name and compan'

reputation.

1.1.1 W* +o! "r* $,!#t n+ SEO-

(he majorit' of web traffic is driven b' the major commercia! search engines)

0oog!e) 1ing) and 2ahoo3. 4!though socia! media and other t'pes of traffic can

generate visits to 'our website) search engines are the primar' method of navigation

for most #nternet users. (his is true whether 'our site provides content) services)

products) information) or just about an'thing e!se.

Search engines are uniue in that the' provide targeted traffic5peop!e !ooking for

what 'ou offer. Search engines are the roadwa's that make this happen. #f search

engines cannot find 'our site) or add 'our content to their databases) 'ou miss out on

incredib!e opportunities to drive traffic to 'our site

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Ho$ Sr En/#n! Wor;-

hen 'ou get to the rea!!' sharp end of S%O) with !ots of sites v'ing for the top

p!aces on high!' competitive terms) S%O professiona!s invest a great dea! of time

running tests and ana!'sing data to tr' and work out how the search engine

a!gorithms work *from week to week+. (hat specific time-based inte!!igence doesn6t

concern us here) but obvious!' it pa's to have some insight into how search engines

in genera! work) and it6s actua!!' fair!' straightforward3

(he important thing to do is simp!' to understand the /oof a search engine) which

is simp!' to provide the best possib!e match of resu!ts for a search term. 4ndimaginethatthere6s a team of peop!e somewhere tr'ing to tweak the s'stem to produce better

resu!ts than 'esterda'

1.1.2 W,!#t

4 website is a co!!ection of web pages) t'pica!!' common to a particu!ar domain

name orsub domain on the o r ! d ide e b on the #nternet. 4 web page is a

document) t'pica!!' written in H("7) that is a!most a!wa's accessib!e via

H((P) a protoco! that transfers information from the website/s server to disp!a' in the

user/s web browser.

4 Static ebsiteis one that has content that is not e8pected to change freuent!' and

is manua!!' maintained b' some person or persons using some t'pe of editor

software

4 D'namic ebsiteis one that has freuent!' changing information or interacts with

the user from various methods * H((P cookies or database variab!es +

9.9.: Sr n/#n ot#, ML !#t !.

;"7 sitemaps make it easier for search engine craw!ers to see the depth of 'our

website and keep track of changes) such as new pages being added or de!eted. 1'

pub!ishing 'our sitemap) b' defau!t we !et search engines know which pages have

changes) without making them to craw! each and ever' one.

2
http://en.wikipedia.org/wiki/Domain_namehttp://en.wikipedia.org/wiki/Domain_namehttp://en.wikipedia.org/wiki/Subdomainhttp://en.wikipedia.org/wiki/Subdomainhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/HTMLhttp://en.wikipedia.org/wiki/Serverhttp://en.wikipedia.org/wiki/Domain_namehttp://en.wikipedia.org/wiki/Domain_namehttp://en.wikipedia.org/wiki/Subdomainhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/HTMLhttp://en.wikipedia.org/wiki/Server


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9.9.< &/ T#t r H1 t/ ,* +%t.

4s search engines craw! websites) the' rate the importance of site content based on

which H("7 tags the' are under. (he H9 tag ranks as the the most important)

making 'our tit!e the top ranking piece of content on the page.

9.9.= At t/ ot#on! %or #/!.

hen search engines !ook at content) the' inde8 images based on their a!t tags.

ebsites with images that inc!ude a!t tags appear as being rich in content) and

therefore rank higher

9.9.> I/! r ot##7+ n+ " +#n!#on! rtr!.

(o improve 'our site6s !oad time of 'our website we optimize 'our images for the

eb b' defau!t. #f 'ou need 'our images to appear in their origina! format 'ou can

turn optimization off.

9.9.? Lo$ o+ t#.

One of the things that affect S%O is the !oad time of a website. 4 site with !ow !oad

times wi!! rank higher than one with high

9.9.@ A++#n/ Mt +!r#t#on t/! to #n+#"#+ /.

4dding meta descriptions that match the content of 'our website he!ps the S%O

ranking of 'our website

9.9.A N!t+ n"#/t#on.

Bested navigation a!!ows 'ou to si!o content based on subcategories that wi!!

improve the breadth of ke'words 'ou site. Bested navigation a!so reduces the

amount of !inks on a page) improving 'our S%O.

1.1.10 A++#n/ *n! ,t$n ,n; $or+! #n / n!.

Compared to underscores or percentage signs) h'phenated page names have a higher

S%O ranking.

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1.1.11 E! o% +t#n/.

Pages that are updated freuent!' rank higher in S%O than those that are not. e

pride ourse!ves on providing the abi!it' to make site changes uick!' and easi!'.

1.1.12 A ontnt #! HTML n+ #n+ J9-9-J9>

Create "eta tagJ:-9-J9> :-9-J9>

Create (it!e (ag9-J-J9> >-J-J9>

H9) HJ) H: (agA-J-J9> 9:-A-J9>

ork on 1roken 7ink) Ke'word)

Page Rank)

=-J-J9> 99-J-J9>

0oog!e 4dword (oo!9J-J-J9> 9=-J-J9>

0oog!e 4na!'tics (oo!9>-J-J9> JJ-J-J9>

Overview Of ordpress 4nd

#nsta!!ation

J:-J-J9> J=-J-J9>

ork with theme 4nd P!uginJ>-J-J9> JA-J-J9>

find website re!ated p!ugin on goog!e:-J-J9> 9-:-J9>

Started Seo Iriend!' ebsite@-:-J9> 9-:-J9>

Create web pages 9

Deve!opment Of websiteJ- 9=-

4dd #mage 4nd Seo Iriend!' #mage9>- >-=-J9>

6. UML DIAGRAMS

6.1 U! C! D#/r

O"r Strtr

8

Table S!"edule of #ro$e!t


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%i&ure 1 'seCase (ia&ram

6.2 C!! D#/r

9


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%i&ure 2 Class (ia&ram

6.3 At#"#t* D#/r

10


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%i&ure 3 )!tivit* (ia&ram

6.4 SEO =o$ Crt

11


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%i&ure 4 S+, %low C"art (ia&ram

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6.5 Dt =o$ Cont


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8. USER MANUAL

8.1 Srn!ot! $#t E


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%ach search engine and director' has its own ranking and !isting criteria. 0enera!!')

search engines use proprietar' ranking a!gorithms to determine the ua!it' and

re!evance of a web page to decide whether or not to add the page to its inde8. (he

e8act criteria used are a c!ose!'-guarded trade secret. (his is to ensure that no one

can MhackM the s'stem and engage in unfair S%O practice.

hen ca!cu!ating page rankings) search engines focus on cop') tit!e tags) ke'word

usage and the amount and re!evance of inbound h'per!inks to decide on 'our search

engine ranking

8.1.2 Sr n/#n ot#, ML !#t !

%i&ure . /M0 Site Ma

D!r#t#on

;"7 sitemaps make it easier for search engine craw!ers to see the depth of 'our

website and keep track of changes) such as new pages being added or de!eted. 1'

pub!ishing 'our sitemap) b' defau!t we !et search engines know which pages have

changes) without making them to craw! each and ever' one.

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8.1.3 &/ H1 H2 H3 t/ r Mo!t Iortnt

%i&ure H1H2H3

D!r#t#on

4s search engines craw! websites) the' rate the importance of site content based on

which H("7 tags the' are under. (he H9 tag ranks as the the most important)

making 'our tit!e the top ranking piece of content on the page.

# !ike finding 0oog!e6s !imits. # ran a uick test to see if 0oog!e wi!! use an' H (ag

as a page tit!e if for some reason it does not !ike the page tit!e e!ement 'ou give it *as

# thought it might+.

(he resu!t was if the tit!e e!ement is we!! formed) 0oog!e can use an' avai!ab!e

heading) be it an H9) HJ) H: H< H= or H> as the page tit!e

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8.1.4 Wt Ar Mt T/!-

(it!e tag) Ke'word tag) Description tag) #mg 4!t tag Robot.t8t that t'pe are a!! are

"eta tag

%i&ure S"ow Meta Ta& ,n 5oo&le

D!r#t#on

Mt t/!are snippets of te8t that describe a page6s content the meta tags don6t

appear on the page itse!f) but on!' in the page6s code. e a!! know tags from b!og

cu!ture) and meta tags are more or !ess the same thing) !itt!e content descriptors that

he!p te!! search engines what a web page is about

(he on!' difference between tags 'ou can see *on a b!ogpost) sa'+ and tags 'ou can6t

see is !ocationN meta tags on!' e8ist in H("7) usua!!' at the $head& of the page) and

so are on!' visib!e to search engines *and peop!e who know where to !ook+. (he

$meta& stands for $metadata)& which is the kind of data these tags provide data

about the data on 'our page

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8.1.5 T#t T/

%i&ure 6 S"ow (ifferent Title ea!" and ever* a&e

D!r#t#on

(it!e tags5technica!!' ca!!ed tit!e e!ements5define the tit!e of a document. (it!e

tags are often used on search engine resu!ts pages *S%RPs+ to disp!a' preview

snippets for a given page) and are important both for S%O and socia! sharing

Example Title

(he tit!e e!ement of a web page is meant to be an accurate and concise description of

a page/s content. (his e!ement is critica! to both user e8perience and search engineoptimization. #t creates va!ue in three specific areasN re!evanc') browsing) and in the

search engine resu!ts pages.

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8.1.6 Mt At t/

%i&ure 17 8ma&e ,timi9ation : )lt ta&;

D!r#t#on

(he a!t and tit!e attributes of an image are common!' referred to as a!t tag or a!t te8t

and tit!e tag even though the'6re not technica!!' tags. (he a!t te8t describes what6s on

the image and the function of the image on the page.

(he a!t tag is used b' screen readers) the browsers used b' b!ind and visua!!'

impaired peop!e) to te!! them what is on the image. (he tit!e attribute is shown as atit!e name

%ach image shou!d have an a!t te8t. Bot just for S%O purposes but a!so because b!ind

and visua!!' impaired peop!e otherwise won6t know what the image is for. 4 tit!e

attribute is not reuired. #t can be usefu! but in most cases) !eaving it out shou!dn6t be

much of an issue

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8.1.8 Ro,ot! Mt T/

%i&ure 11


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8.1.9 Mt K*$or+

%i&ure 12 S"ow >e*word wit" ?iew #a&e Sour!e

D!r#t#on

S%O Ke'word are the words and phrases in 'our web content make possib!e for

peop!e to find 'our site via search engine. 4 website that is we!! Optimize for search

engines. Lser search on 0oog!e uer' to find own re!ated words and to achieve the

goa!

#n other words) 'ou need to know how peop!e are !ooking for the products) services

or information that 'ou offer) in order to make it eas' for them to find 'ou otherwise)

the'/!! !and on one of the man' other pages in the 0oog!e resu!ts. #mp!ementing

ke'word S%O wi!! he!p 'our site rank above 'our competitors

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8.1.: On&/ Ot##7t#on

(he wa' 'our page is optimised has the most profound effect on its rankings. Here

are the page optimization factors that can affect its search visibi!it'

K*$or+ #n t#t t/.(he tit!e meta tag is one of the strongest re!evanc' signa!s for

a search engine. (he tag itse!f is meant to give the accurate description of the pages

content. Search engines use it to disp!a' the main tit!e of a search resu!t. #nc!uding a

ke'word in it wi!! indicate to search engine what to rank the page for.

#dea!!') the ke'word shou!d be p!aced at the start of the tit!e tag. Pages optimized this

wa' wi!! rank better than those with ke'word c!oser to the tit!e6s tag end

K*$or+ #n +!r#t#on t/.(he importance of the meta description tag toda' is

often discussed in S%O circ!es. #t is nonethe!ess sti!! a re!evanc' signa!. #t is a!so

crucia! for gaining user c!icks from search resu!ts pages. #nc!uding ke'word in it

makes it more re!evant to a search engine and a searcher

K*$or+ #n H1 t/.H9 tag is 'et another re!evance factor) serving as a description

of the pages content. #n spite of an ongoing discussion about its importance) it is sti!!

a good practice to inc!ude 'our ke'word in a uniue H9 tag on a page.

Ln/t o% t Contnt.(hese da's searchers want to be educated and won6t satisf'

with basic information. 0oog!e therefore !ooks for authoritative and informative

content to rank first. 4nd it6s a common sense that the !onger 'our content is) the

greater the chance that 'ou can cover more aspects of 'our topic. Don6t be sh' of

writing !ong but high!' usefu! cop' then

D#t ontnt. Bot a!! factors can inf!uence 'our rankings in a positive wa'.

Having simi!ar content across various pages of 'our site can actua!!' hurt 'our

rankings. 4void dup!icating content and write origina! cop' for each page

Cnon# t/. Sometimes however having two LR7s with simi!ar content is

unavoidab!e. One of the wa's from preventing this from becoming a dup!icate

content issue is b' using a canonica! tag on 'our site. (his tag does one simp!e thing)

it te!!s 0oog!e that one LR7 is euiva!ent of another) c!ear!' stating that in spite of

two pages having the same content) the' are in fact one.

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I/ Ot##7t#on.#t6s not on!' te8t that can be optimized on a page but other

media too. #mages for instance can send the search engine re!evanc' signa!s through

a!ter caption and description for instance

Contnt U+t!. 0oog!e a!gorithm prefers fresh!' updated content. #t does not

mean that 'ou have to edit 'our pages a!! the time. # be!ieve that for commercia!

pages) such as product descriptions 0oog!e recognizes the fact that the' are not as

time sensitive as b!og posts covering recent events. #t is wise however to inc!ude

some strateg' to update certain t'pes of content once ever' 9J months or so

Ot,on+ #n;!. 7inking to authoritative pages sends trust signa!s to the search

engine. (hink of it this wa') the on!' reason wh' 'ou wou!d send a user to another

site is if 'ou wanted them to !earn more of the subject. (his can be a huge trust factor

for 0oog!e. (oo man' outbound !inks however can great!' diminish the page6s Page

Rank) hurting its search visibi!it'. Outbound !inks can affect 'our rankings but use

them in moderation

8.1.10 S#t %tor!

S#t 4 sitemap he!ps search engine to inde8 a!! pages on 'our site. #t is the

simp!est and most effective wa' to te!! 0oog!e what pages 'our website inc!udes .

Do#n Tr!tmatters. #t6s hard not to think that sites 0oog!e trusts shou!d rank

higher. 1ut how do 'ou bui!d that trust, 1rian from 1ack!ink has a fu!! !ist of trust

factors here. Beed!ess to sa') bui!ding trust factors of 'our domain wi!! certain!' pa'

off

Sr"r Lot#on Some S%Os be!ieve that a server6s !ocation he!ps to boost rankings

for that specific countr' or region.

Mo,# ot##!+ !#t on!' a 'ear ago) of searchers used mobi!e e8c!usive!' to

research. # be!ieve this number increased e8ponentia!!' in the !ast 9J months. #t

wou!d be no surprise then that having a mobi!e optimised site wou!d affect rankings

in some wa'

Goo/ W,!tr! Too! #nt/rt#on. 7ast!') having 'our site verified at 0oog!e

ebmasters (oo!s is said to he!p with 'our sites inde8ing. %ven if that6s not the case)

the too! provides va!uab!e data 'ou can use to better optimise 'our site

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8.1.11 O%% &/ Ot##7t#on

(he number of !inking domainsthe number of domains !inking to 'ou is one of the

most important ranking factors

(he number of !inking pages there might be a number of !inks from a particu!ar

domain to 'our site) their number is a ranking factor too. However) it is sti!! better to

have more !inks from individua! domains rather than from a sing!e domain.

&/Rn; o% #n;#n/ /. Bot a!! pages are eua!. 7inks on pages with higher

PageRank wi!! be a bigger factor than those on !ow PR pages. (herefore) 'ou shou!d

strive to bui!d !inks from high PR pages

L#n; r"n*.Some S%Os be!ieve that !inks from pages re!ated to 'our pages

topic carr' more re!evancies for search engines

Ator#t* o% #n;#n/ +o#n.Simi!ar!' to a page PR) the authorit' of a domain ma'

be a ranking factor too. Ior that reason) a !ink from !ow PR page on a high PR site

wi!! be worth more that from a !ower PR one.

L#n;! %ro o/. Simi!ar!') some S%Os be!ieve that !inks from a home page

of a !inking domain carr' more strength than those on one of its pages

N,r o% +o%oo$ "!. no %oo$ #n;!. 0oog!e officia!!' stated that the' don6t

count no fo!!ow !inks *!ink with re!Qno fo!!ow attribute attached+. (herefore the

number of 'our do fo!!ow !inks shou!d affect 'our rankings too

D#"r!#t* o% #n; t*!.(he t'pes of !inks 'ou bui!d to 'our site matters too. (oo

man' !inks of one t'pe ma' be a spam indicator and impact 'our rankings negative!'

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8.1.12 Do#n %tor!

7ast!') 'our domain can affect 'our rankings as we!!. Some of the domain signa!s

aren6t as strong as the' used to be) there are few things worth pa'ing attention to

Do#n r/#!trt#on n/t. 0oog!e considers domains registered for !onger than a

'ear as more trustworth'. GLO(%

Do#n #!tor*.2ou ma' not be the first person who registered the domain. 4nd if

'our domain has been pena!ised in the past) its histor' might affect its current

rankings

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8.1.13 D#rtor* S,#!!#on

0et 7isted in the Right Directories to 1oost 2our %8posure On!ine

%i&ure 13 Submit @our Website ,n (ire!tor*

D!r#t#on

2our business ma' a!read' be !isted here and there on the #nternet. 1ut are 'ou

covering the directories that the major search engines !ook at, 4re 'ou in the critica!

directories where 'our competitors are a!read' !isted, 4re there emerging vertica!

directories 'ou shou!d be considering,

Director' !istings can p!a' a ro!e in a we!!-rounded S%O and on!ine marketingstrateg'. 4dvantages of a so!id director' !isting strateg' inc!ude

"an' director' pages wi!! rank we!! for important search terms. #f 'ou are !isted

there) 'ou gain the additiona! e8posure in the resu!ts pages

Potentia! c!ients wi!! notice if 'ou are not !isted where man' of 'our competitors are

- 'ou need to be the one to set the standard first3

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8.1.14 Goo/ An*t#! Too!

%i&ure 14 Website Tra!Ain& (as"board

D!r#t#on

St

(o set up 0oog!e 4na!'tics tracking) 'ou6!! usua!!' need either 'our 4na!'tics

tracking #D or the entire TavaScript tracking code snippet. (his corresponds to 'our

4na!'tics propert'. (o find the tracking #D and code snippetN

9. Sign in to 'our 4na!'tics account

J. Se!ect the 4dmin tab

:. Se!ect a account from the drop-down menu in the ACCOUNTco!umn


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8.1.15 Goo/ A+Wor+! K*$or+ Too

%i&ure 1 %indin& @our Best >e*word %or @our Business

D!r#t#on

Ke'word P!anner is !ike a workshop for bui!ding new Search Betwork campaigns or

e8panding e8isting ones. 2ou can search for ke'word and ad group ideas) get

historica! statistics) see how a !ist of ke'words might perform and even create a new

ke'word !ist b' mu!tip!'ing severa! !ists of ke'words together. 4 free 4dords too!)

Ke'word P!anner can a!so he!p 'ou choose competitive bids and budgets to use with

'our campaigns.

hether 'ou/re new to on!ine advertising or an e8perienced pro) 'ou can use

Ke'word P!anner to !a' the groundwork for a successfu! campaign.

St

(o create 'our 4dords account) 'ou just need to provide a va!id emai! address and

create 'our password.

2ou can then sign in to 'our 4dords account an' time to change 'our settings or

see how 'our ads are performing.

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9. 7ogin with adwords.goog!e.com

J. Io!!ow the instructions to enter 'our emai! address and choose a password

:. #f 'ou/re creating a new 0oog!e 4ccount) 'ou/!! be asked to verif' 'our emai!

address. 2ou/!! receive an emai! from our s'stem with a !ink to confirm 'our

address. Tust c!ick on that !ink and 'ou/!! be read' to go3


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in 'our sitemap. #n short) a sitemap is a comp!ete inde8 of 'our b!og that 'ou want

search engine bots to see.

Sitemaps can be generated in different wa's depending on the p!atform 'ou are using

for 'our website. Ior e8amp!e) ordPress sitemaps can be easi!' generated

using popu!ar S%O p!ugin ca!! 2oast S%O.

St to !,#t *or !#t

1. Se!ect 'our site on 'our 0oog!e Search Conso!e home page.

2. C!ick Craw!.3. C!ick Sitemaps.


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"ake sure that 'our site6s "eta description is accurate. (his is disp!a'ed to users

when 'our site shows up on searches. 4n accurate description wi!! !ead to more

c!icks top 'our site) and !ess bounces upon !anding on 'our site

0oog!e6s Hummingbird update for their search engine a!gorithms has made

ke'words much !ess important than conversationa! searches. (his ref!ects changes in

the wa' that peop!e search for things. Ior e8amp!e) instead of !ooking for the

ke'word $iPhone&) 0oog!e wi!! !ook for pages that answer uestions such as $hich

is the best iPhone for me

Ut##7 ,;#n;!.hen search engines see that visitors are coming to 'our site

from other sites) 'our page rank wi!! increase. (he more reputab!e the site the viewer

originated from) the more impact this wi!! have on 'our rank. 2ou can add back!inks

b' commenting on other b!ogs and adding a !ink to 'our site when 'ou sign off or

'ou can provide content for other websites and then !ink back to 'our site via 'our

credit

Crt n+ !,#t *or !#t.4 sitemap is a te8t fi!e that !a's out the pages of

'our site. #t makes it easier for the 0oog!e bots to find a!! of the !inks and content on

'our website) as we!! as determine their importance. (here are a variet' of websitesthat wi!! generate a sitemap for 'ou) or 'ou can create one 'ourse!f.

Trn!t *or $,!#t.#f 'ou can afford to hire trans!ators or have a communit'

wi!!ing to do the trans!ation work) 'ou can significant!' increase 'our audience b'

making 'our pages avai!ab!e in other !anguages. (his increase in traffic wi!! he!p to

increase 'our page rank

Trn!t *or $,!#t.#f 'ou can afford to hire trans!ators or have a communit'

wi!!ing to do the trans!ation work) 'ou can significant!' increase 'our audience b'

making 'our pages avai!ab!e in other !anguages. (his increase in traffic wi!! he!p to

increase 'our page rank

Crt n RSS %+.4n RSS feed wi!! he!p bring in new readers to 'our site) as we!!

as retain e8isting ones. (his wi!! show consistent traffic) which wi!! in turn positive!'

affect 'our rank. 2ou can use automated programs or create 'our own. (his guide

e8p!ains the process in detai!.

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C#t#7 on !o# nt$or;!.Socia! networks are a great wa' to spread back!inks

among a !arge number of viewers. Viewers wi!! !ink 'our site for 'ou if 'our content

proves va!uab!e. (his wi!! in turn increase 'our traffic) which wi!! !ead to an increase

in 'our rank.

Creating a compe!!ing !ink to 'our site is incredib!' important for socia! networks.

(he reader needs to be intrigued enough to fo!!ow the !ink) and it needs to stand out

from the de!uge of news on their feed.

Bo or !r, ,* ro"#+#n/ *or "#!#tor! o o% !* $*! to

!r *or ontnt $o+ , /oo+ !trt. Ior this) 'our set tweets shou!d be

be!ow 9J characters so that it is eas' for others to re-tweet. 4!so) tr' writing a great

hook over the Iacebook !ink) share a!ong with adding up 'our own commentar'. (he

content in which 'ou share over 'our different socia! media p!atforms shou!d be of

good ua!it' and worth reading.

8.2So%t$rIn!tt#on St! %or Wor+r!!

8.2.1 W!r"r

8.2.1.1 Do$no+#n/ W!r"r

Down!oad the insta!!er fi!e for the !atest version of ampserver) and save the fi!e to

'our computer

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%i&ure 1 C"oose @our Wamserver

8.2.1.2 In!t#n/ W!r"r

(o start the insta!!ation process) 'ou need to open the fo!der where 'ou saved the fi!e)

and +o,#; t #n!tr %#. 4 securit' warning window wi!! open) asking if

'ou are sure 'ou want to run this fi!e. C#; Rnto start the insta!!ation process.

Be8t 'ou wi!! see the e!come to the ampServer Setup izard screen. C#;

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%i&ure 1 8nstallin& Wamserver

(he ne8t screen 'ou are presented with is the 7icense 4greement. Read the

agreement) check the radio button ne8t to I t t /rnt) then #;

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%i&ure 16 )!!et )&reement

ne8t 'ou wi!! see the Se!ect Destination 7ocation screen. Ln!ess 'ou wou!d !ike to

insta!! ampServer on another drive) 'ou shou!d not need to change an'thing. C#;

N


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%i&ure 27 C"oose @our #at" (estination

(he ne8t screen 'ou are presented with is the Se!ect 4dditiona! (asks screen. 2ou

wi!! be ab!e to se!ect whether 'ou wou!d !ike a Guick 7aunch icon added to the

taskbar or a Desktop icon created once insta!!ation is comp!ete. "ake 'our

se!ections) then #; N


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%i&ure 21 Create (esAto 8!on

Be8t 'ou wi!! see the Read' (o #nsta!! screen. 2ou can review 'our setup choices)

and change an' of them b' #;#n/ ,;to the appropriate screen) if 'ou choose to.

Once 'ou have reviewed 'our choices) #; In!tto continue.

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%i&ure 22 Cli!A ,n 8nstall Button

ampServer wi!! begin e8tracting fi!es to the !ocation 'ou se!ected.

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%i&ure 23 +tra!t )ll file in *our (esAto #at"

Once the fi!es are e8tracted) 'ou wi!! be asked to se!ect 'our defau!t browser.

ampServer defau!ts to #nternet %8p!orer upon opening the !oca! fi!e browser

window. #f 'our defau!t browser isn6t #%) then !ook in the fo!!owing !ocations for the

corresponding .e8e fi!e

OperaN CNUProgram Ii!es *8@>+UOperaUopera.e8e

Iirefo8N CNUProgram Ii!es *8@>+U"ozi!!a Iirefo8Ufirefo8.e8e

SafariN CNUProgram Ii!es *8@>+USafariUsafari.e8e

ChromeN CNULsersU88888U4ppDataU7oca!U0oog!eUChromeU4pp!icationU

chrome.e8e

Se!ect 'our defau!t browser6s .e8e fi!e) then c!ick Open to continue Iig

?.J.@

Se!ect 'our defau!t browser6s .e8e fi!e) and then c!ick Open to

continue.

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%i&ure 24 +lore Wamserver

4 indows Securit' 4!ert window wi!! open) sa'ing that indows Iirewa!! has

b!ocked some features of the program. Check whether 'ou want to a!!ow 4pache

H((P Server to communicate on a private or pub!ic network) then #; Ao$

A!!.

(he Setup screen wi!! appear ne8t) showing 'ou the status of the insta!!ation process.

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%i&ure 2 %inis"in& 8nstallation

Once the progress bar is comp!ete!' green) the PHP "ai! Parameters screen wi!!

appear. 7eave the S"(P server as oo!t) and change the emai! address to one of

'our choosing. C#; N


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%i&ure 2. 8nstallation Comlete S!reen

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%i&ure 2 0aun!" Wamserver

2ou shou!d see the ampServer icon appear on the right side of 'our taskbar. #f the

icon is green) then ever'thing is working proper!'. #f the icon is orange) then there

are issues with one of the services. #f the icon is red) then both 4pache and "'SG7

services aren6t running. 2ou wi!! need to reso!ve those issues before continuing.

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8.2.1.3 In!tt#on o% Wor+&r!!

Down!oad and save the !atest version of ordPress from the fo!!owing !inkN

httpNFFwordpress.orgF!atest.zip.

ordPress is best too! for create 'our own website and booster website and a!so 'ou

make S%O friend!' website

%i&ure 2 (ownload t"e Word#ress tool

44
http://wordpress.org/latest.ziphttp://wordpress.org/latest.zip


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%i&ure 26 +tra!tin& t"e Word#ress=rar in "tdo!s folder

%8tract the contents of the E#P fi!e ca!!ed Mwordpress.zipM) which wasdown!oaded in

step 9) to the htdocs fo!der within the /FoptF!amppFhdoc+#rtor*. #f E#P fi!e

e8tracted proper!' there shou!d be a new director' ca!!ed MwordpressM within the

UoptU!amppUhtdocs director'.

%i&ure 37 "M*)din for t"e !reation of (atabase

0o to the ;4"PP main page b' opening a web browser and entering the fo!!owing

LR7N httpNFF!oca!hostFdashboardF.

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Se!ect the !ink ca!!ed Mphp"'4dminM on the upper right hand side of 'our screen on

the menu) or b' entering the fo!!owing LR7N httpNFF!oca!hostFphpm'admin

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%i&ure 31 (as"board for oenin& Word#ress

4fter fi!! up this form enter 'our user name and password with correct than after

success fu!!' insta!! the ordPress too!

47


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%i&ure 32 Run and install t"e Word#ress

C!ick and Run the insta!!

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%i&ure 33 Word#ress !onfirmation module

%nter a tit!e for 'our b!og) 'our emai! address and chose a uniue password and

username. 4fter 'ou/re done) c!ick #nsta!! ordPress.

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9.CONCLUSION AND =UTURE WORK

9.1 Con!#on

Search %ngines toda' drive more than @= of #nternet traffic. (hus) if 'our website

is not !isted we!! on search engines for the right ke'words) 'our competitors are

making mone'.

#t is ver' important for a website to have an effective search engine optimization

*S%O+ p!an in order to position the website we!!. e propose uti!izing website page

optimization) re!evant inbound !ink bui!ding) and press re!eases to increase 'our

website search engine visibi!it' and rankings

S%O from 1iz4tomic can he!p 'ou reach a high!' motivated target audience

*proactive audience+ through natura! search engine rankings. 4 proactive audience

increases website conversion rate resu!ting in a positive RO#.

9.2 =tr Wor;

(oda') S%O has emerged as a hot career opportunit' and demand for S%O

professiona!s is growing due to increase in digita! awareness) growing on!ine

competition) increasing internet and mobi!e users in #ndia

4s # said) S%O is not just a career option S%O is a must have ski!! which wi!! he!p

'ou bui!d 'our career in Digita! "arketing. S%O is part of Digita! marketing which is

growing in #ndia rapid!'. 7earning S%O is good start for 'our career if 'ou are

passionate about marketing) websites) writing) b!ogging) ana!'tic and !earning new

ski!!s.

Iuture of S%O is Safe. S%O wi!! remain as popu!ar career option ti!! peop!e wi!! use

search engines to search

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: ANNEURE

:.1 R%rn!

9. 4rtic!eN - www.moz.com ww.wordstream.com) www.wikihow.com

J. (utoria!sN - www.tutoria!spoint.com) www.webconfs.com

:. 2ou tube channe!N - wscubetech.com

:.2 Too n+ Tnoo/* %or Wor+r!!

W!r"r

ampServer insta!!s automatica!!' a!! 'ou need to start deve!oping web app!ications

and is ver' intuitive to use. 2ou wi!! be ab!e to tune 'our server without even touching

the setting fi!es

=nt#on#t#!

ampServer functiona!ities are ver' comp!ete and eas' to use

W#t %t #; on WSr"r #on *o $# , , to

"anage 'our 4pache and "'SG7 services

Switch on!ineFoff!ine *give access to ever'one or on!' !oca!host+

#nsta!! and switch 4pache) "'SG7 and PHP re!eases

"anage 'our servers settings

WORD&RESS =OR SEO =RIRNDL> WEBSITE

ordPress is power fu!! too! for make a website 'ou own create website using

ordPress. ordPress is *C"S+ Content "anagement S'stem power too!s

ordPress is easi!' avai!ab!e on goog!e and pure!' open source too!s and pub!ic

!icence.

ordPress insta!! in 8ammp server or wampp server ordPress is an' insta!! in !oca!

server and create own S%O Iriend!' website.

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:.4 ABOUT COLLEGE

A#

Our spirituous efforts are directed towards !eading our student communit' to such an

acme of technica! e8ce!!ence meeting the reuirements of the industr') the nation and

the g!obe at !arge. Burturing an entire!' different generation of students aiming at

attaining technica! e8pertise and uti!izing the technica! know-how in the service of

mankind is at the root of our efforts. e have the fo!!owing aims before us

(o offer guidance) motivation and inspiration for fu!! growth of hidden

traits

(o impart technica! and need-based education b' conducting e!aborated

training programs.

(o shape and mou!d the persona!it' of future generation

(o construct ferti!e ground for adapting to dire cha!!enges

(o cu!tivate the fee!ing of be!ongingness amongst the faction of engineers

E!t,#!nt

L. V. Pate! Co!!ege of engineering *LVPC%+ situated in 0anpat Vid'anagar campus

was estab!ished in september-9AA? under the aegis of "ehsana District %ducation

Ioundation with a view of educating and training 'oung ta!ented students of 0ujarat

at the fie!d of engineering and techno!og' to meet the needs of industries in 0ujarat

and be'ond for the growth of the industries.

(he Co!!ege is named after Shri Lgarchandbhai Varanasibhai Pate!) a !eading

industria!ist of 0ujarat) for his generous support. #t is a se!f-financed institute

approved b' 4!! #ndia Counci! for (echnica! %ducation *4#C(%+) Bew De!hi) the

0overnment of 0ujarat and now it became the constituent co!!ege of 0anpat

Lniversit'.

(he Co!!ege is spread over J= acres of !and and is a part of 0anpat vid'anagar

Campus. #t has two u!tra-modern bui!dings of architectura! sp!endor measuring >9

s. and J? s.) for housing c!ass rooms) tutoria! rooms) seminar ha!!) offices)

drawing ha!!) workshop) !ibrar') we!! euipped departmenta! !aboratories) severa!

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Computer !abs with internet connectivit' through 9 0bps Iiber !ink) sate!!ite !ink

education center with two-wa' audio and one-wa' video !ink with 0andhinagar etc.

Documents

SEO On Page and Off Page