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On-Page Optimization.
Header Tags Optimization
Optimize Meta tags and keyword-rich descriptions
Image Optimization
Title tags Optimization
Content Optimization
URLs optimization
Effective utilization of link anchor texts
Social Book marking
PHASE – I
Website Analysis
Competitor Analysis
Keyword Analysis
PHASE – II
On Page Optimization
Meta Tags Optimization
Image Optimization
Content Optimization
(content provided by
client)
Header Tags Optimization
GA Code Integration
GWT submission
PHASE – III
Sitemap Creation
Sitemap Submission
Robots.txt
Configuration
PHASE – IV
OFF Page Optimization
Link Building
Search Engine Optimization
Search engine optimization (SEO) is a set of activities aiming to improve
the visibility of a website in organic search results (also referred to as non-
paid or natural search results) for a specified set of key phrases (search
queries).
Domain Age
Domain age is a key factor when for favourable search engine rankings.
Also, an older domain has already established more reputations than on
newer domain, if the domain is old then it is easier to get back links for
site and get fast indexed by search engines.
Google Analytics
Google Analytics is used to measure the traffic you're getting to your
website. You can check the quality of the traffic and monitor trends etc.
Indexed Pages
How many webpage’s have been included in Google and Yahoo is an
indicator of how visible and important your site is. If you are not
indexed, i.e.: included, you cannot be found either.
Backlinks
Backlinks are incoming links to a website or web page from directory
submission, social bookmarks, etc. In the search engine optimization
(SEO) world, the number of backlinks is one indication of the popularity
or importance of that website or page.
Online Visibility
When we search for a domain name using quotes the results give more
specific picture of the domain names online visibility. (We can get to see
all the websites where our domain name appears)
Meta Tags
Meta-tags are pieces of code (Title, Description & keywords) within your
website that contain information about the page. Title, description and
keyword tags are the most important factors for a websites on-page
optimization.
Canonicalization
Canonicalization is the process of picking the best URL when there are
several choices, and it usually refers to home pages.
Robots txt.
Robots.txt file is a set of instructions that tell search engine robots which
pages of your site to be crawled and indexed and which Web
pages/folders should be ignored.
Sitemap xml.
An XML sitemap is an XML file that lists URLs for a site, along with
additional information about each URL. XML sitemaps give Google and
other search engines important information about your website, including
things such as:
A complete list of all URLs on your site,
How often the pages on your site change.
The date each page was last modified.
The relative importance of pages on your site.
Keywords
In SEO keywords imply to the search queries that users carry out on search
engines. On making a search query, the search engines presents the users
with a result of website with decreasing order of relevance. Keywords
research is important to understand the words or phrases users use to
search for a product. These words can then be utilized to optimize the
website so that it becomes most relevant for the searched word or phrase.
Social Bookmark
Social bookmarking is a way for you to store, tag and share links across
the internet. Social bookmarking has emerged as an effective tool for
providing back links and getting higher traffic, which in turn help in
securing better search engine rankings.
Google Webmaster Tools (GWT)
Google Webmaster Tools provides you with detailed reports about your
web pages' visibility on Google. It helps you see your website the way
Google sees it and allows you to
View which of your pages are included in Google’s index
See any errors encountered while crawling your website
Find search queries that list you site as a result
