Upload
alex-vasquez
View
202
Download
1
Tags:
Embed Size (px)
DESCRIPTION
A basic user overview of SEO and why it's important, minus google authorship. Boo!
Citation preview
Alex Vasquez digisavvy.com | @alexjvasquez
AgendaWhat is SEO and why is it important?
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
AgendaWhat is SEO and why is it important?WordPress + Sweet SEO Plugins
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
AgendaWhat is SEO and why is it important?WordPress + Sweet SEO PluginsYou’ve got tools. Now What?
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
What is SEO?A Marketer’s Definition
Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines — Neil Patel
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
What is SEO?A Technical Fella’s DefinitionSEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines. — Rand Fishkin
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Why it’s important
➡More than 80% of research begins on the internet.
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Why it’s important
➡More than 80% of research begins on the internet.➡Search engines drive the majority of traffic to websites
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Why it’s important
➡More than 80% of research begins on the internet.➡Search engines drive the majority of traffic to websites➡A search engine will not index what it cannot find. How will you get found?
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Why it’s important
➡More than 80% of research begins on the internet.➡Search engines drive the majority of traffic to websites➡A search engine will not index what it cannot find. How will you get found?➡A #1 position in Google’s search results receives 18.2% of click-through traffic.
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Why it’s important
➡More than 80% of research begins on the internet.➡Search engines drive the majority of traffic to websites➡A search engine will not index what it cannot find. How will you get found?➡A #1 position in Google’s search results receives 18.2% of click-through traffic.➡The 2nd position receives 10.1%, the 3rd 7.2%, the 4th 4.8%; all others under 2%
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
SEO Plugins.➡ Free.➡ Full-Featured. Meta Desc. Meta TitlesSitemaps, Template Creation etc.
WordPress SEO by Yoast
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
SEO Plugins.➡ Free.➡ Full-Featured. Meta Desc. Meta TitlesSitemaps, Template Creation etc.
WordPress SEO by Yoast
➡ Free & Premium Versions➡ Helps you automagically createlinks within your own content.
SEO Smartlinks
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
SEO Plugins.➡ Free.➡ Full-Featured. Meta Desc. Meta TitlesSitemaps, Template Creation etc.
WordPress SEO by Yoast
➡ Free & Premium Versions➡ Helps you automagically createlinks within your own content.
SEO Smartlinks
➡ Free.➡ Provides easy management of 301 redirectswhich are SEO friendly
Redirection
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
SEO Plugins.➡ Free.➡ Full-Featured. Meta Desc. Meta TitlesSitemaps, Template Creation etc.
WordPress SEO by Yoast
➡ Free & Premium Versions➡ Helps you automagically createlinks within your own content.
SEO Smartlinks➡ Free➡ Optimizes alt and title attributes for all yourimages for you.
SEO Friendly Images
➡ Free.➡ Provides easy management of 301 redirectswhich are SEO friendly
Redirection
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Honorable MentionAll-in-One-SEOHeadspace 2
SEO Transporter
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
SEO Kitteh Says...
Double the SEO PluginsDoes not Mean Double the
SEO. Just sayin’Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Create Content on a
Topic You Love.
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Here is Me Sucking
➡ 132 Page Views over 30 days!!! Thanks, Mom!
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Here is Me Sucking
➡ 132 Page Views over 30 days!!! Thanks, Mom!➡ 4 Pieces of content for that period
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Here is Me Sucking
➡ 132 Page Views over 30 days!!! Thanks, Mom!➡ 4 Pieces of content for that period➡ Using Joomla
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Now With Less Suckage!
➡ Switched to WordPress
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
Now With Less Suckage!
➡ Switched to WordPress➡ Wrote 18 articles for the month
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
➡ Wrote one or two articles a day, every day for December
Awesome++
Friday, December 21, 12
Alex Vasquez digisavvy.com | @alexjvasquez
➡ Wrote one or two articles a day, every day for December➡ Made sure to Use All in One SEO to optimize new and existing content.
Awesome++
Friday, December 21, 12