SEO TipsTerry Pope

SocialProfileMasters.com

Presented to:

Your OrganizationUpon Request

? The “FaceBook” for Corporate America

How Business & People are Getting Connected

How New Business is Getting Found

How Business is Now Being Done on a Daily Basis

How New Jobs & Talent are Getting Found

Why Predictions Say “Resumes” Will Be Dead in 5 Years

6 Degree of Separation – Now Only 4 or Even 3

Why

Inside

SEO & Keyword DensityScore

(Hidden) Points

Ranking Score

How LinkedIn Determines Who Gets Placed on Page #1 of a Search Results

+

InsideTypical Google Search

?Why

Once Twice

Relevance - Search Algorithms - SEO / Keyword Density

3Times 5

Times

4Times

6 7 8 9 ?

The first thing that happens when someone does a search using

keywords / key phrases

? ?

The (Hidden)Points System

Keyword-Rich Title

Full Summary

Complete Job Listings

Full Job History

Complete All Sections

Connections

Endorsements & Recommendations

Volunteering and Causes

Groups / Companies

Skills - Use All 50

Education – List All College

To Photo or Not to Photo

“Work LinkedIn” (Virtual Cocktail Party)

Activity, Activity, Activity

Branding – Be the GECKO

Show You’re a Human

INSIDE

SEO & Keyword DensityScore

(Hidden) Points

Ranking Score

How LinkedIn Determines Who Gets Placed on Page #1 of a Search Results

+

?WorkingThe Bad News – Losing Points

SEO (Search Engine Optimization)

Your Public Profile Appears on Google/Yahoo/Bing/AOL/DIGG, etc.

Keywords / Key Phrases – Same for SEs

Referral Link SEO (Found Your Public Profile on Web)

External Sources (Websites, Blogs, Forums, Twitter, Google+, etc.)

Back-Links

Public Profile SEO & External Hits

Public Profile SEO & External Hits

Profile SEO & External Hits

To Pay or Not to Pay for

Job Seekers Account (LinkedIn) – 3 Levels

Recruiters Account (LinkedIn) – 3 Levels

Premium Account (LinkedIn) – 3 Levels

Ads / Bidding (LinkedIn)

Ads / Bidding (Google AdWords)

Pay Per Click (PPC)

Daily Max Budget

Tie Your Website to SEO Should Match

Links to LinkedIn “Public” Profiles

Using LinkedIn for Prospecting

Keeping Up With the Technology

Keeping Your Technology Current

Name-Sake Domain Mini-Sites (10 times more traffic)

Personal Website to  Jeff Walker (single page non-responsive design)

Melinda Page (single page non-responsive design)

Peter Pappas (single page responsive design w/Blog)

Patti Connolly (Multi-Page Responsive Design)

Shawn O’Donnell (Multi-Page Responsive Design)

Steve Beckham (Multi-Page Responsive Design)

Santos Berrios (single page responsive design)

Terry PopeSocialProfileMasters.com

•Contact Terry for:

• LinkedIn Profile SEO Maximization Make-Overs• Name-Sake Domain Mini-Sites• LinkedIn Consulting & Training:

Terry@SocialProfileMasters.com(972) 768-8786

SEO Tips