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Michelle Seoane 802 Korner Rock Rd. Kernersville, NC 27284 � [email protected] � (484) 678-2881
Education BS, Business Administration, University of North Carolina at Greensboro, Greensboro, NC, May 2013 Related Coursework Management, Finance, Accounting, Marketing, Supply Chain and Project Management, Entrepreneurship and Economics Academic Projects Marketplace Live Simulation, Principles of Marketing, Spring 2012
Assumed CEO and CFO roles; led fictitious company to profitability; #2 overall global ranking • Examined business demographics, expanded company footprint based on findings • Reduced manufacturing costs while improving overall product quality.
Conducted corporate SWOT analysis, used results to favorably position the company relative to the competition. Glo-Bus Simulation, Business Policy and Strategy (Strategic Management), Spring 2013
• Simulation ran from year 6 to year 15 of production • Exceeded investor expectations in all categories • Increased EPS (557%), ROE (284%) and Net Revenue (257%)
Maintained 3rd place and above in class of 11 groups. Marketing Consultant Project, Entrepreneurial Marketing, Spring 2013
• Completed a marketing plan for a local bakery to help increase market share • Assessed local competition, diagnosed weaknesses, and proposed strategies to make the
business more competitive in the local market • Based on recommendations, owner is investigating a storefront location
Skills and Experience Bob Dunn Hyundai Subaru, BDC Agent and Internet Marketing: 02/17/2014-Present Sold potential customers on purchasing a vehicle over the Internet and phone at Bob Dunn Managed our Auto Trader website to ensure most visibility and clicks on our vehicles Wrote all Auto Trader and website comments to sell more used vehicles online. (14 years in the Food Service Industry) Supervisory Experience Managed and trained employees to ensure customer satisfaction Established relationships with employees and customers to better serve their needs Strengthened bonds between the employees for a better work environment and improved teamwork Operations Handled credit card batches, made deposits, and reconciled cash at end of day Helped plan and promote events in the local community and restaurant to increase business Managed and maintained employee schedule Customer Service Effectively interacted with customers to ensure satisfaction Effectively handled customer complaints to ensure return business Computer Skills Proficient in Microsoft Office Applications (Excel, Word, PowerPoint, Access and Outlook)
References Available on Request