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Survey Highlights FinScope South Africa 2012

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Survey Highlights

FinScopeSouth Africa 2012

Contents

1

FinMark Trust, FinScope surveys, Survey objectives, Syndicatedapproach

Respondent profile, coverage and methodology, sample andfieldwork validation, Validity of the study, Changes in samplepopulation in 2012, Comparison of AMPS and FinScope sample2012, South Africa content comparison

Introduction and background 1

Sampling and methodology 5

Overall usage of financial products and services, How many peopleare banked?, Tracking the banked market, How is the bankedpopulation dispersed?, Uptake of financial products and services

FinScope South Africa 2012 survey highlights 9

Living conditions in South Africa, LSM breakdown 2012, LSMvariables, Sources of money, Main source of money, Employmentstatus, Household size versus income earners, Housing overview

Understanding people’s lives 16

Banking overview, Introduction of the new SASSA grant system,Statements about banking behaviour, Statements about bankingattitudes and perceptions, Top banking products people have byrace, Transactions conducted by the banked, Mzansi

Banking 24

Remittance sent and received

Sending and receiving money (Remittances) 33

Savings/investments penetration and product mechanisms,Savings mechanisms/products, Savings mechanisms/productspeople have by race, Attitudes towards investments and savings,Profile of people who save, Top reasons for saving, Top reasonsfor not having/using savings products, Top reasons for nothaving/using savings products anymore

Savings and investments 36

Borrowing overview, Claimed borrowing, Borrowing/creditpenetration and product mechanisms, Attitudes towardsborrowing, Explanation of credit terminology at application stage,Credit/loan products people have by race, Top reasons forborrowing, Top reasons for not borrowing, Borrowing needs

Borrowing and loans/credit 40

Insurance overview, Short-term (asset) insurance, Life insurance,Funeral cover

Insurance 44

Access to/usage of communication devices; by age, Cellphoneusage and capabilities, Cellphone and internet banking, Profile ofcellphone banking users, Tracking the online banking market

Technology 58

What is the Access Strand?, Access Strand – South Africa; ByGender, Urban/rural, Source of income, Savings Strand, CreditStrand, Insurance Strand, Landscape of Access

Access Strand 63

FinMark Trust, an independent trust based inJohannesburg, South Africa, was established in 2002,and is funded primarily by UKaid from the Departmentfor International Development (DFID) through itsSouthern Africa office. FinMark Trust’s purpose is‘Making financial markets work for the poor’. This is doneby promoting financial inclusion and regional financialintegration as well as institutional and organisationaldevelopment, in order to increase access to financialservices for the un-served and under-served in Africa. Inorder to achieve this, FinMark Trust commissionsresearch to identify the systemic constraints that preventfinancial markets from reaching out to these consumersand by advocating for change on the basis of researchfindings. FinMark Trust is driven by its purpose to startprocesses of change that ultimately lead to thedevelopment of inclusive financial systems that canbenefit all consumers.

The FinScope survey is a research tool developed byFinMark Trust. It is a nationally representative survey ofhow people source their income, and how they managetheir financial lives. In South Africa, FinScope isconducted annually since 2002. It is used to betterunderstand money matters in South Africa, with anemphasis on the market needs and attitudes to bothinformal and formal financial offerings and usage. In2010, the FinScope SA survey was expanded to includea livelihoods framework which gives further insight intopeople’s lives. To date, FinScope surveys have beenconducted or initiated in 16 countries.

Introduction and background

1

FINMARK TRUST

FINSCOPE SURVEY

To measure and profile the levels of access to financialservices by all adults in South Africa, across incomeranges and other demographics, and making thisinformation available for use by key stakeholders such aspolicy-makers, regulators, and financial serviceproviders.

Information provided by the survey helps extend the reachof financial services in the country, as it provides anunderstanding of the adult population in South Africa interms of:

■ Livelihoods and how they generate their income;■ Their financial needs and/or demands;■ Their financial perceptions, attitudes, and behaviours;■ Their demographic and geographic distribution;■ The obstacles they face and the factors that would

have an influence on their financial situations;■ Current levels of access to, and utilisation of,

financial services and products (formal and/orinformal);

■ The landscape of access (i.e. types of products usedin terms of transactions, savings, credit, insuranceand remittances);

■ Drivers of financial products and service utilisation;■ Barriers to utilisation of, and access to, financial

products and services;■ The size of the market;■ The similarities and differences between different

market segments.

2

SURVEY OBJECTIVES

Since its inception in 2003, the FinScope study in SouthAfrica has followed a syndicate-funded approach,involving by design a range of stakeholders from theprivate and public sectors in the country. The syndicatemembers form an integral part in the FinScopequestionnaire design and offer valuable insight intoconsumer demand behaviour. Syndicate members alsouse the annual FinScope South Africa results to developnew products or processes and to enrich the overallobjective of increasing financial inclusion in South Africathrough a process of cross-learning and sharing ofinformation.

A SYNDICATED APPROACH

3

SOUTH AFRICA 2012 SYNDICATE MEMBERS

4

5

■ Adult population – South African residents 16 yearsand older (minimum age is defined by the age at whichindividuals can enter into a legal financial transactionin their own capacity)

Sampling and methodology

RESPONDENT PROFILE

■ Coverage: nation-wide■ Fieldwork conducted from May to July 2012■ Questionnaire translated into isiXhosa, isiZulu,

Sesotho, Setswana, Sepedi and Afrikaans■ 3 900 interviews conducted by TNS

COVERAGE AND METHODOLOGY

■ Nationally representative sample (weighted/benchmarked to Stats SA 2011 mid-year populationestimates)

■ Sample drawn systematically with ProbabilityProportional to Size (PPS).

■ Enumerator Area (EA) based, 650 EAs and sixinterviews per EA

■ To identify respondents, two further levels ofrandom sampling were applied:

❏ Households were randomly selected within eachsampled EA

❏ Individual respondents were then randomlyselected from a list of all adult members

(16 years and older)in the selected householdusing the Kish grid method

SAMPLE AND FIELDWORK VALIDATION

To ensure the comparability of data, the 2012 FinScopesurvey sample was drawn similar to previous samples(FinScope 2003 to 2011).

Dr. Ariane Neethling: “The 2012 FinScope was designedand drawn as specified by Finmark Trust. The adjustedfactors of the weights in the benchmarking of the weightedFinScope 2012 sample records were within acceptablelimits. No abnormal or unusual skewnesses or otherdeviations were found.”

VALIDITY OF THE STUDY

2012(n=3900)

2011(n=3900)

2010(n=3900)

Race % % %

Black 77 77 77

White 11 11 11

Coloured 10 9 9

Asian 3 3 3

Gender % % %

Male 47 47 48

Female 53 53 52

Age % % %

16 – 17 4 4 5

18 – 29 37 36 37

30 – 44 29 30 35

45 – 59 18 17 11

60+ 12 12 11

LSM % % %

1 – 2 4 2 5

3 – 4 18 15 16

5 – 6 52 49 42

7 – 8 14 19 19

9 – 10 12 15 18

Personal monthly income % % %

Irregular monthly income* n/a 6 11

I receive money, however notmonthly* n/a 2 2

No income 12 10 17

R1 – R999 20 14 16

R1 000 – R2 999 26 23 21

R3 000 – R7 999 10 11 10

R8 000 – R11 999 3 3 3

R12 000 – R24 999 4 3 3

R25 000+ 1 1 1

Refuse/Uncertain/Don’t know 24 27 16

6

CHANGES IN SAMPLE POPULATION IN 2012

*Note: Response excluded from options in 2012*Note: In 2012, new SAARF AMPS algorithm was used.

Changes in sample population due to LSM andincome question changes.

7

COMPARISON OF AMPS AND FINSCOPE SAMPLE 2012

AMPS 2011B16+ data

FinScope16+ data

Total population 34 933 809 33 739 399

Race % %

Black 77 77

White 12 11

Coloured 9 10

Asian 3 3

Gender % %

Male 48 47

Female 52 53

Age % %

16 – 17 5 4

18 – 24 21 23

25 – 34 23 26

35 – 49 25 27

50 – 64 16 14

65+ 8 7

LSM % %

1 – 2 7 4

3 – 4 18 18

5 – 6 40 52

7 – 8 20 16

9 – 10 15 12

Province % %

Eastern Cape 13 13

Free State 6 6

Gauteng 23 24

KwaZulu-Natal 20 21

Limpopo 11 10

Mpumalanga 7 7

Northern Cape 2 2

North West 7 6

Western Cape 10 11

■ The 2012 FinScope and AMPS samples arecomparable.

■ The FinScope 2012 core questions were constructedfrom that of 2012

■ The 2012 FinScope questionnaires remained largelysimilar to that of 2011

■ Additional questions were added in various sectionsand some of the 2011 questions were removed orrevised to allow for market changes

Reading the charts in this booklet

■ In interpreting the data, it is important thatconclusions are not based on analysis done onresponses of few respondents. As an indication ofreliability of the analysis, base sizes have beenincluded for the charts in this booklet as a generalrule

■ A base size of 50 respondents or less is consideredtoo small to read with statistical significance

8

12 11 10 09 08 07 06 05 04 03

Demographics ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

General money matters ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Decision-making ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Money sources ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Money transfers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

General banking ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Credit and loans ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Long-term insurance ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Short-term insurance ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Funeral cover ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Investments and savings ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Stokvels and savings clubs ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Medical ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Retail ✓ ✓ ✓ ✓ ✓

Cellphones ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Housing ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Afrobarometer/poverty measure ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

LSM ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Financial literacy ✓ ✓ ✓ ✓ ✓ ✓

Livelihoods ✓ ✓ ✓

SOUTH AFRICA SURVEY CONTENT COMPARISON

TRACKING THE MARKET

BASE SIZES

9

FinScope South Africa 2012Survey Highlights

■ The overall formal financial inclusion increasedconsiderably from 68% in 2011 to 72% in 2012

■ 67% of South African adults are banked (22 514 009 individuals)■ 70% of adults have/use formal non-banking

products/services (23 491 419 individuals)■ 51% of adults have/use informal mechanism to

manage their finances (17 353 333 individuals)

OVERALL USAGE OF FINANCIAL PRODUCTS

Whilst this brochure reflects on some of the FinScope 2012highlights, a more comprehensive understanding can beobtained by mining the FinScope dataset.

Formally served

Banked

Non-bank formal products

Informal products

Not Served

%

72

67

70

51

19

■ There is a considerable increase in the bankedpopulation from 2011 to 2012

■ The previously banked population has also increased■ About 11.3 million adult South Africans (16+) are

unbanked■ The Black population and young adults between 18

and 29 years still hold the largest opportunities tobecome banked in the future

Banking statusHOW MANY PEOPLE (16+ YEARS) ARE BANKED?

2012 2011 2010

No. of banked adults in SA

No. of previously banked adults in SA

No. of never banked adults in SA

No. of unbanked adults in SA

Total population size

22 514 009

1 627 905

9 597 486

11 225 391

33 739 399

21 184 871

1 412 941

11 141 588

12 554 529

33 739 399

20 959 077

1 416 865

11 065 952

12 482 817

33 441 893

13%

6%

15%

12%

10

■ The banked population has increased considerably at67% since 2011, after remaining stable in 2011 and2010

■ In order to meet the Government-set goal of 70%banked rate by next year, an understanding who theunbanked are and identifying how their needs canbest be addressed is required

TRACKING THE BANKED MARKET

2012 2011 2010 2009 2008 2007(n=3900)

67

54 4 9

28 33 33 31 30 30

7 10

63 63 60 63 60

■ Currently banked■ Previously banked■ Never banked

11

HOW IS THE BANKED/UNBANKED POPULATIONDISPERSED?

Total(n=3900)

Currentlybanked

(n=2830)

Previouslybanked(n=162)

Neverbanked(n=908)

Race % % % %

Black 77 72 80 88

White 11 15 6 2

Coloured 10 10 12 8

Asian 3 3 2 2

Province % % % %

Eastern Cape 13 10 16 19

Free State 6 5 1 8

Gauteng 24 29 35 10

KwaZulu-Natal 21 18 11 28

Limpopo 10 11 11 8

Mpumalanga 7 7 7 8

Northern Cape 2 2 7 4

North West 6 5 7 10

Western Cape 11 13 11 5

Area definition % % % %

Urban formal 55 63 56 36

Urban informal 8 7 12 10

Rural formal 6 5 3 7

Tribal land 31 25 30 47

Gender % % % %

Male 47 46 54 51

Female 53 54 46 49

Monthly household income % % % %

Irregular monthly income n/a n/a n/a n/a

I receive money, however notmonthly n/a n/a n/a n/a

No income 0 0 0 0

R1 – R999 6 4 10 9

R1 000 – R2 999 25 22 33 33

R3 000 – R7 999 19 21 15 14

R8 000 – R16 999 8 11 9 2

R17 000 – R24 999 3 4 0 1

R25 000+ 4 6 0 1

Refused/Uncertain/Don’t know 35 33 33 40

Monthly personal income % % % %

Irregular monthly income n/a n/a n/a n/a

I receive money, however notmonthly n/a n/a n/a n/a

No income 12 6 13 27

R1 – R999 20 15 27 32

R1 000 – R2 999 26 29 32 19

R3 000 – R7 999 10 13 4 0

R8 000 – R16 999 3 5 1 0

R17 000 – R24 999 4 5 0 0

R25 000+ 1 2 0 0

Refused/Uncertain/Don’t know 24 25 23 20

Continued overleaf

12

Total(n=3900)

Currentlybanked

(n=2830)

Previouslybanked(n=162)

Neverbanked(n=908)

Age % % % %

16 – 17 4 1 0 12

18 – 29 37 32 26 51

30 – 44 29 34 34 18

45 – 59 18 20 25 12

60+ 12 13 14 7

Education % % % %

No schooling 2 2 2 4

Primary school 11 9 20 15

Some high school 39 32 59 54

Matric 37 43 19 24

Apprenticeship 2 2 0 0

Diploma 5 8 0 1

University Degree 3 5 0 0

Other 0 0 1 0

Living Standards Measure % % % %

LSM 1 – 2 4 3 5 6

LSM 3 – 4 18 12 23 31

LSM 5 – 6 52 51 57 56

LSM 7 – 8 14 18 10 6

LSM 9 – 10 12 17 5 2

■ Black South Africans, and young adults between 18and 29 years (88% and 51% respectively have neverbeen banked) still hold the largest opportunities tobecome banked in the future

■ A substantial number of people who earn an incomeare not currently banked

■ 2.6 million (23%) South Africans who earn R1 000and above are currently not banked

HOW IS THE BANKED/UNBANKED POPULATIONDISPERSED?

■ There has been a significant increase in the bankedpopulation this year after remaining relatively stablein the last 5 years

■ There has been a significant increase in the bankedpopulation at the bottom of the pyramid (LSM 1 – 2increased from 23% in 2010 to 49% in 2012), whilethose earning between R1 000 to R3 000 increasedfrom 69% to 73% between 2010 and 2012

TRACKING THE BANKED MARKETWHERE IS THE GROWTH?

Bankedin 2012

Bankedin 2011

Bankedin 2010

Race % % %

Black (n=2223) 62 58 57

White (n=757) 93 94 91

Coloured (n=666) 70 65 68

Asian (n=254) 77 74 85

Gender % % %

Male (n=1553) 64 64 63

Female (n=2347) 69 61 62

Area definition % % %

Urban formal (n=2718) 76 73 71

Urban informal (n=276) 59 62 62

Rural formal (n=228) 62 61 47

Tribal land (n=678) 53 43 49

LSM % % %

LSM 1 – 2 (n=97) 49 35 23

LSM 3 – 4 (n=528) 45 40 45

LSM 5 – 6 (n=1758) 65 56 56

LSM 7 – 8 (n=775) 85 80 76

LSM 9 – 10 (n=742) 93 91 90

Personal monthly income % % %

Irregular monthly income n/a 45 44

I receive money, however notmonthly n/a 35 43

No income (n=387) 32 27 27

R1 – R999 (n=655) 49 52 52

R1 000 – R2 999 (n=970) 73 64 69

R3 000 – R7 999 (n=455) 94 95 99

R8 000 – R16 999 (n=173) 99 94 98

R17 000 – R24 999 (n=206) 100 100 100

R25 000+ (n=46*) 100 100 100

Refused/Uncertain/Don’t know(n=1008)

72 67 81

13

* Question changed – similar to 2009** Questionnaire restructured to probe into burial societies and usage of stokvels and saving clubs

Financial services consumption

2012 2011 2010 2009 2008 2007

Financial services consumption 67% 63% 63% 60% 63% 60%

ATM card n/a 52 57 55 58 55

*ATM card/Debit card 61 52 57 55 58 55

Debit/cheque card n/a 37 39 33 27 25

*Savings account 39 n/a n/a n/a n/a n/a

*Transaction account 6 n/a n/a n/a n/a n/a

Savings/transaction account n/a 30 34 36 38 43

Mzansi account 6 10 15 13 11 10

Current/cheque account 9 8 10 9 9 8

Cellphone banking 13 8 12 4 4 4

Deposit account 8 7 6 5 6 5

Credit card 8 6 7 8 9 9

Internet banking 7 6 7 4 4 4

Home loan 6 5 5 5 5 6

Personal loan from a big bank 3 5 5 3 3 4

Bank vehicle finance 4 4 5 4 3 3

Postbank savings/transaction account 2 4 4 3 3 4

Savings book at bank 2 4 4 3 3 3

Overdraft 3 3 3 3 2 2

Personal garage card/petrol card 2 2 2 2 3 2

Money market account n/a 2 2 1 1 1

Call account 1 2 1 1 1 0

Credit and loan products held – formal 25% 24% 24% 24% 16% 26%

Store card or account 18 17 10 19 9 16

Credit card 8 6 7 8 5 9

Home loan 6 5 5 5 5 6

Vehicle finance through bank or dealer 4 4 5 4 3 3

Personal loan from a big bank 3 5 5 3 3 4

Overdraft facility 3 3 3 3 2 2

Personal loan from a smaller bank n/a 1 1 1 1 1

Personal loan from a retail store 1 1 1 3 2 5

Credit and loan products held – informal 15% 15% 12% 14% 13% 8%

Borrowing from a friend or family 12 18 9 12 11 5

Borrowing from a colleague 1 3 n/a n/a n/a n/a

Borrowing from a local spaza 1 2 2 1 1 1

Borrowing from a mashonisa/loan shark 1 1 1 2 1 n/a

Borrowing from a stokvel/umgalelo/savings club 3 1 1 1 1 1

Borrowing from an employer 1 1 1 0 1 1

Borrowing from or arrangement with pawn shop 0 0 0 0 0 n/a

Funeral 43% 38% 46% 40% 43% 46%

**Belong to a burial society 29 12 16 20 25 29

Funeral policy with a bank 8 10 12 12 8 7

Funeral cover through anundertaker/funeral parlour 10 9 10 8 9 9

Funeral policy with an insurancecompany 7 8 12 8 8 8

Funeral cover from a funeral home 4 5 5 5 3 0

Funeral cover from any other provider n/a 5 5 2 3 0

Funeral cover from a shop or store 2 2 3 3 0 0

Funeral cover from current employer orunion 2 2 3 1 1 2

Funeral policy through a cellphonecompany n/a 1 1 0 0 0

14

■ These tables indicate the extent of general uptake offinancial products and services – both formal andinformal

2012 2011 2010 2009 2008 2007

Investment and savings products – formal 13% 17% 17% 11% 10% 11%

Investment/savings policy 4 7 8 5 5 4

Deposit account 8 7 6 5 6 5

Education policy/plan 2 2 4 2 3 3

Savings book at bank 2 4 4 3 3 3

Endowment policy with or withoutdeath/disability cover

1 2 2 3 4 3

Unit trust 1 1 2 1 1 1

Shares on the stock exchange 1 0 1 0 1 1

Cooperative or village bank savings 0 0 0 0 0 1

Investment and savings products – savings club 18% 12% 13% 20% 15% 13%

Keep cash or savings at home 9 10 7 13 8 7

**Stokvel/savings club 12 4 7 8 9 6

Giving money to someone for safe keeping 2 2 1 2 1 1

Long-term insurance products held 17% 19% 26% 15% 14% 10%

Life insurance/life cover 12 14 19 14 12 10

Medical aid/scheme 8 9 14 10 8 9

Insurance that pays your loan orborrowing when you die 1 3 4 6 7 n/a

Accidental death and disability cover n/a 6 8 4 5 n/a

Disability insurance/cover 4 5 5 3 4 4

Personal accident insurance/cover 4 5 5 2 3 n/a

Loss of earnings insurance 2 2 2 3 3 1

Hospital cash plan 2 3 2 2 2 2

Dreaded disease insurance 3 3 2 1 1 1

Professional indemnity cover 0 1 1 0 0 1

Short-term insurance product held 10% 11% 11% 15% 14% 10%

Vehicle insurance 7 7 11 7 7 7

Household content 5 7 9 6 6 5

Insurance on house structure 4 5 7 5 5 3

Cellphone insurance 3 3 5 3 4 2

Insurance for hand tools or agricultureequipment

0 1 1 1 1 0

Investment and savings products 17% 16% 18% 14% 13% 13%

Pension fund 12 11 13 11 9 8

Provident fund 10 9 12 8 6 5

Retirement annuity 9 9 10 7 6 n/a

■ There has been an increase in many banking products,including the following:

❐ ATM/debit card usage has increased from 52% to 61% ❐ Savings account usage has increased from 30% to 39% ❐ Cellphone banking has increased from 8% to 13% ❐ 12% of adults in SA have a SASSA MasterCard ❐ Retail storepoint withdrawals has increased from 7% to

25%■ However, there has been a drop in Mzansi usage■ Usage of formal credit products remained stable at 25%■ Formal savings products have declined considerably, while

saving through stokvels/savings clubs have increased■ Investments in retirement products have increased since

2007 from 13% to 17% in 2012■ The overall claimed formal insurance products has declined –

Life insurance is the most common form of long-termassurance and has decreased since 2011

■ Overall short-term product usage has declined to 10% in2012 – vehicle insurance remained stable at 7% – 1 in 3(33%) individuals from households with a motor car have acar insurance

SUMMARY

15

16

Understanding people’s lives

FinScope uses the so-called Afro-barometer to assesschanges in the living conditions over time. In this regardthe 2012 findings indicate that:■ South Africans find day-to-day living difficult, as many

increasingly lack enough cash and food■ Although there has been some improvement, every

fifth South African has gone without enough food toeat

LIVING CONDITIONS IN SOUTH AFRICA

Felt unsafe from crime in home*

Gone without medicine/treatment

Gone without enough food to eat

Gone without electricity in home

Gone without clean water

Total

Male(n = 1553)

Female(n = 2 357)

Urban formal(n=2718)

Rural formal(n = 228)

Tribal land/UrbanInformal (n = 954)

%

30

2222

26

2023

21

192123

1720

17

40

■ 2012■ 2011■ 2010

■ LSM 1 – 2■ LSM 3 – 4■ LSM 5 – 6■ LSM 7 – 8■ LSM 9 – 10

Percentage of respondents that said ‘often’ or ‘sometimes’to a statement

(n=3900)

LSM BREAKDOWN 2012

* Note: Not asked in 2011

4 18 52 14 12

4 19 52 13 13

3 17 53 15 12

4 52 23 21

8 30 50 11 1

8 35 54 31

17

2012(n=3900)

%

TV set(s) 86

Electric stove 84

Fridge with/without freezer 78

Flush toilet in house/on plot 61

Microwave oven 57

Built-in kitchen sink 46

More than 1 radio excluding car radio 23

Hot running water 31

Washing machine 36

Home theatre system 33

Computer/laptop at home 17

Vacuum cleaner/Floor polisher 15

Home security service 12

Telkom telephone 9

Tumble dryer 9

Deep freezer 25

Water in home/on stand 81

M-Net and/or DStv 31

Dishwashing machine 4

Metropolitan area 47

DVD player 57

House/cluster/townhouse 69

1/more motor vehicles 24

Domestic servant 10

Two cellphones in household 28

Three or more cellphones in household 45

Air Conditioner 6

Live anywhere in GP or WP, non-rural area 41

LSM INPUT VARIABLES

18

SOURCES OF MONEY

(n=3900)2012Total

%

2011Total

%

2010Total

%

2009 Total

%

2008 Total

%

2007 Total

%

Money from others 33 42 38 28 26 21

Money from family 33 39 37 28 26 21

Obtain money from friends 1 1 1 1 n/a n/a

Spousal maintenance n/a 4 3 n/a n/a n/a

Salary/wage from a company 34 39 31 28 31 28

Government grant 29 24 24 25 24 26

*Child grant/foster care 19 12 12 14 14 14

Government old age pension 9 10 8 8 8 9

Disability grant 3 2 2 2 2 3

Unemployment insurance (UIF) 1 1 1 1 0 0

Other types of state grant n/a n/a 2 0 1 1

Informal work 13 13 15 16 16 17

Piece work/job 11 7 6 8 6 6

*Informal sector/self-employed 2 5 5 6 5 6

Salary/wage from an individual n/a 1 4 3 5 6

Income from farming 0 0 n/a n/a n/a n/a

Pension/return 2 3 2 2 2 2

Employer pension 2 2 2 2 2 2

Returns on your investment n/a 1 0 0 1 1

Inheritance n/a 0 0 0 0 n/a

Income from own business 4 5 n/a n/a n/a n/a

Borrowed money 3 n/a n/a n/a n/a n/a

Other 4 3 2 2 2 3

I do not receive money 7 n/a n/a 16 14 15

* Question has been changed – added foster care grant in 2012

MAIN SINGLE SOURCE OF MONEY

49%

34%

31%

11%

4% 7%

■ 49% Wages or a salary male skew

■ 34% Money from others (parents, partners, other family) – under 30 years, female and never banked skew

■ 31% Receive a government grant female skew

■ 11% Piece jobs skewed to previously banked

and less than R1000 personalmonthly income

■ 4% Own business skew to university

■ 7% Do not receive any money

(n=3900)

(n=3900)2012

%2011

%2010

%2009

%

Salary/wages from a company 37 35 31 28

Money from informal work 9 8 12 13

Money from others 30 33 34 36

Government grants 21 21 20 19

Pension/ investment returns 2 2 2 2

Other 2 2 1 2

■ Receiving salary/wage is the biggest source of income inSouth Africa

■ More than every third South African receives money fromothers

■ The number of people receiving Government grants(31%) continues to increase

■ 7% of South Africans do not receive any money – theirexpenses are paid for by family/friends

EMPLOYMENT STATUS

Full time for company/individual

Full time for self/own business

Part-time for company/individual

Part-time for self/own business

Student/learner

Pensioner/retired

Housewife/husband

Other

Unemployed – looking for job

Unemployed – not looking for job

%

19

11

9

6

12

10

4

1

24

4

(n=3900)

45% networking

27% net

28% netunemployed

2012 Average number ofpeople in household

Total 4.1

LSM

1 – 2 3.1

3 – 4 4.0

5 – 6 4.4

7 – 8 4.1

9 – 10 3.3

Geographical type

Urban formal 4.0

Rural formal 4.4

Tribal land 3.5

HOUSEHOLD DENSITY

20

2012 Average number of

income earnerscontributing to

household

Total 1.8

Monthly household income %

R1 – R999 1.2

R1 000 – R2 999 1.7

R3 000 – R7 999 2.0

R8 000 – R11 999 2.0

R12 000 – R24 999 2.1

R25 000 or more 2.0

NUMBER OF PEOPLE CONTRIBUTING TO THEHOUSEHOLD’S INCOME

SUMMARY

■ The number of people claiming to earn a salary/wageas a main source of income has increased from 35%in 2011 to 37% in 2012

■ There has been an increase in the number of peopleclaiming to receive money from Government grantsfrom 24% in 2011 to 29% in 2012

■ Similar to 2011, the average number of people in thehousehold is 4.1

■ The average number of income contributors perhousehold is 1.8 – large families place a heavyburden on the livelihoods of South Africans, especiallywithin the lower income households

■ Lower income households also have fewer incomeearners to support the family. This is especially truewithin tribal land areas where the larger householdsizes are supported by few income earners

21

22

Housing overviewFinscope South Africa provides a picture of the housingstructure in which adults are residing:■ 62% of adults claim to live in a house that they own, while

another 7% of adults currently pay off a home loan orbond – there is a considerable increase in homeownership compared to 2011, where 35% of adultsclaimed to own the house

■ Home ownership is particularly high among people withlow levels of household income, as well as in tribal land/informal urban settlements

■ The incidence of home loan and bond repayments isparticularly high among people with high levels of monthlyhousehold income (42% of people living in householdsearning R25 000 and more are currently paying off ahome loan or bond)

■ 16% stay in or occupy rent free houses, recording afurther decline from 21% in 2011

■ 14% of adults rent the houses/flat that they live in – aslight increase from 13% in 2011

■ Paying off a bond or home loan■ Rents the home■ Neither owns nor pays anything■ Owns the home

■ Paying off a bond or home loan■ Rents the home■ Neither owns nor pays anything■ Owns the home

14

16

62

7

23

5

29

42

R1 – R7999 R8 000 – R24 000 R25 000 or more(n=1680) (n=563) (n=228)

12

17

68

1

25

10

53

12

HOUSEHOLD INCOME

23

5

19

73

2

Urban formal Rural formal Tribal land/Urban(n=2718) (n=228) (n=954)

21

11

56

1116

35

48

1

AREA DEFINITION

■ Paying off a bond or home loan■ Rents the home■ Neither owns nor pays anything■ Owns the home

■ There has been a considerable increase in the bankedpopulation this year after remaining relatively stablein the last years, from 60% in 2009 to 67% in 2012

■ A significant increase in the banked population at thebottom of the pyramid was recorded (LSM 1 – 2increased from 23% in 2011 to 49% in 2012)

■ There has been an increase in banking products,including the following:

❏ Savings account usage has increased from 30%to 39%

❏ Cellphone banking has increased from 8% to11%

■ However, there has been a drop in Mzansi usage ❏ 23% of previous Mzansi users have dropped out

of banking altogether. These are people whoobtain money from family or have a piece job

❏ 49% have up-scaled and 28% have switched toanother entry-level product

Banking

2012 2011 2010 2009 2008 2007(n=3 900)

5

67

28

4

63

33

4

63

33

9

60

31

7

63

30

10

60

30

INTRODUCTION OF THE NEW SASSA GRANT SYSTEM

■ 29% of adults in South Africa receive a form ofGovernment grant – mainly child support/foster caregrant (19%)

■ Introduction of the new SASSA grant systemcontributed to the significant increase in the bankedpopulation, particularly at the bottom of the pyramid

■ As majority of child support recipients are women,financial inclusion improved amongst women

Child support/fostercare grant

Government old-agepension

Government disabilitygrant

Unemploymentinsurance or UIF

%

19

9

3

1

24

You

can

obta

in o

r with

draw

mon

eyfro

m a

sho

p til

l usi

ng y

our S

ASSA

car

d

You

like

SASS

A’S

new

soc

ial g

rant

sys

tem

The

chea

pest

way

to w

ithdr

aw m

oney

is

from

a s

hop

till u

sing

you

r SAS

SA c

ard

Both

the

new

ban

k sy

stem

and

Net

1sy

stem

wer

e ex

plai

ned

to y

ou

Whe

n yo

u re

gist

ered

for t

he n

ewSA

SSA

Mas

terC

ard

acco

unt,

you

wer

e as

ked

whe

ther

you

had

ano

ther

ban

k ac

coun

t to

trans

fer y

our m

oney

to

■ Don’t know■ No■ Yes

■ 12% of adults in SA have a SASSA MasterCard■ 87% of people registered on the new SASSA system

said that they like it■ 83% registered on the new SASSA system agreed

with the statement that the cheapest way towithdraw money from a shop till is using the newSASSA MasterCard

Aware of the new SASSAsocial grant system

(n=1051)

Registered on the new SASSAsocial grant system

(n=784)

74

62

53

90

11

2

87

5

12

83

21

4

75

37

4

59

PERCEPTIONS ABOUT THE NEW SASSA SYSTEM

25

STATEMENTS ABOUT BANKING BEHAVIOUR

Check your bank statements

You prefer to use ATM, debit or bank card to buy things instead

of using cash

As soon as money is deposited into bank account, you take all of it out

%

77

■ 2012 Total agree■ 2012 LSM 1 – 5 agree (n=688)

26

■ 77 % claim that they check their bank statements■ 34 % of people take out all their money as soon as it

is deposited into their bank accounts – theseindividuals are predominantly:

❏ From lower LSM groups ❏ Living in rural areas ❏ Female ❏ Earning an irregular income from piece jobs ❏ Also receiving social grants

64

54

37

34

47

It on

ly m

akes

sen

se to

hav

e a

bank

acc

ount

if yo

u ob

tain

mon

ey re

gula

rly a

nd re

liabl

y

Bank

ing

fees

are

too

expe

nsiv

e

You

do n

ot h

ave

enou

gh m

oney

to

hav

e a

bank

acc

ount

You

find

bank

ing

easy

to u

nder

stan

d

You

pref

er to

dea

l with

peo

ple

rath

er th

an

with

ele

ctro

nic

devi

ces

like

ATM

s

You

are

unsu

re o

f whi

ch b

ank

acco

unt

is th

e be

st o

ne fo

r you

It is

too

com

plic

ated

to o

pen

a ba

nk a

ccou

nt

You

have

hea

rd o

f a v

illag

e or

coo

pera

tive

bank

■ Don’t know■ Completely disagree■ 2■ 3■ 4■ Completely agree

20

16

7

54

47

23

21

9

12

6

30

8

22

15

5

29

21

25

26

13

8

8

20

17

26

15

9

15

18

17

22

15

8

22

16

10

13

17

9

38

129

12

10

13

52

3

STATEMENTS ABOUT BANKING ATTITUDES ANDPERCEPTIONS

27

TOP BANKING PRODUCTS PEOPLE HAVE BY RACE

ATM card

Savings account

Mzansi account

Funeral policy

Black

■ 2012 (n=2223)■ 2011 (n=2369)■ 2010 (n=2462)■ 2009 (n=2213)

■ 2012 (n=757)■ 2011 (n=695)■ 2010 (n=556)■ 2009 (n=672)

■ 2012 (n=666)■ 2011 (n=618)■ 2010 (n=636)■ 2009 (n=741)

■ 2012 (n=254)■ 2011 (n=218)■ 2010 (n=246)■ 2009 (n=274)

White

Coloured

Asian

ATM card

Savings account

Current account

Credit card

ATM card

Savings account

Current account

Funeral policy

ATM card

Savings account

Current account

Credit card

%

%

%

%

5749 5350

36272827

7111716

691111

89757983

58455451

37343944

36282536

63506158

40374746

10091208

06111305

74587252

38427176

22241320

14183117

BANKING TRANSACTIONS CONDUCTED AT LEASTONCE A MONTH BY THE BANKED POPULATION

28

Obta

in c

ash

from

an

ATM

Obta

in c

ash

at s

tore

till

usin

g de

bit o

r ATM

car

d

Do e

lect

roni

c ba

nk tr

ansf

ers

Payi

ng b

ills

thro

ugh

your

ban

k ac

coun

t

Depo

sit c

ash

at a

n AT

M

Use

cellp

hone

ban

king

NOT

SM

S no

tific

atio

ns

Use

inte

rnet

ban

king

Do b

anki

ng w

ith a

per

son

at a

ban

k sh

op in

a s

paza

Use

a ba

nk’s

cas

h lo

an c

entre

88

2516 16 14 11 8 4 1

SUMMARY

■ 47% say having a bank account only makes sense ifmoney is received regularly and reliably

■ 61% own an ATM or debit card ■ 54% banked people prefer using bank cards instead

of cash to buy things■ 30% say that banking fees are too expensive■ 39% claim to have a savings or money market

account ■ 25% banked receive cash at store till using a card

at least once a month ■ 12% say it is too complicated to open a bank account ■ 34% banked people withdraw all their money in one

go ■ 83% registered on new SASSA system agreed with

the statement that the cheapest way to withdrawmoney from a shop till is using the new SASSA

Across people registered on new SASSA system, 87%said they like it.

29

■ The number of Mzansi accounts opened more thandoubled (a 251% increase) between 2005 and 2010

■ However, Mzansi account usage has decreasedsignificantly by 9% points from 2010 to 2012

■ This is driven by 17% of those who claimed that‘Mzansi account no longer suits their needs’ and 13%have changed their Mzansi accounts to another bankaccount, while 0.9 million (3%) adults are lapsedMzansi users

■ In most instances, the Mzansi account offered anopportunity to account holders who have never had abank account in the past

Mzansi

1449363

21998052594917

32082633743054

5081816

NUMBER OF MSANZI ACCOUNTS VERSUS OVERALL USAGE

2005 2006 2007 2008 2009 2010

2005 2006 2007 2008 2009 2010

35

6064

68 6864 64 65

26

10 11 1315

106

Mzansi first bank account opened

Usage

30

Mzansi is the first bank account you have ever opened

You were encouraged to open a Mzansiaccount by staff at the bank or Post Office

You have another bank accountin addition to your Mzansi account

Mzansi no longer suits you

You or your bank changed your Mzansiaccount to another bank account

%656464

130711

0913

56

32

17

EXPERIENCE WITH MZANSI ACCOUNT (AMONG THOSE WHO HAVE OR USED TO HAVE IT))

■ 2012■ 2011■ 2010

■ Mzansi account holders are mainly Black, residing inurban formal areas, with some high school educationor Matric, LSM 4 – 6

31

PROFILE OF MZANSI USERS

Currently banked(n=2830)

Have Mzansi(n=197)

Race % %

Black 72 91

White 15 5

Coloured 10 1

Asian 3 3

Province % %

Eastern Cape 10 13

Free State 5 1

Gauteng 29 20

KwaZulu-Natal 18 20

Limpopo 11 16

Mpumalanga 7 3

Northern Cape 2 1

North West 5 8

Western Cape 13 18

Area definition % %

Urban formal 63 51

Urban informal 7 11

Rural formal 5 4

Tribal land 25 34

Gender % %

Male 46 44

Female 54 56

Age % %

16 – 17 1 1

18 – 29 32 39

30 – 44 34 30

45 – 59 20 21

60+ 13 9

Education % %

No schooling 2 0

Primary school 9 8

Some high school 32 41

Matric 43 41

Apprenticeship 2 2

Diploma 8 3

University Degree 5 5

Other 0 0

LSM % %

LSM 1 – 2 3 1

LSM 3 – 4 12 18

LSM 5 – 6 51 59

LSM 7 – 8 18 14

LSM 9 – 10 17 7

Personal income % %

No income 6 3

R1 – R999 15 19

R1 000 – R2 999 29 38

R3 000 – R7 999 13 8

R8 000 – R11 999 5 4

R12 000 – R24 999 5 1

R25 000+ 2 0

Refused/Uncertain/Don’t know 25 27

Source: F4Read: 72% of banked adults in South Africa are Black.

32

TRANSACTIONS CONDUCTED AT LEAST ONCE AMONTH BY MZANSI HOLDERS

Total banked(n=2671)

Mzansi (n=335)

% %

Obtain cash from an ATM 88 87

Deposit cash at an ATM 25 25

Obtain cash at store till using debit or ATM card

16 22

Paying bills through your bank account 16 10

Use cellphone banking NOT SMSnotifications

11 8

Do electronic bank transfers or EFT or debit order

16 6

Do banking with a person at a bank shop 4 4

Use internet banking 8 3

Use a bank's cash loan centre 1 2

33

■ 18% (6.1 million) of adults either send or receivemoney to/from family members, parents, andchildren

■ Those who send and receive remittances are almostwholly separate groups

■ 10% receive remittances and 9% send remittances■ Sending cash through family and friends is still the

most common channel for both senders andreceivers, followed by the bank/ATM

■ Of those who receive remittances, 4% claim thisoriginates from outside South Africa

Sending and receiving money(Remittances)

2012** 2011 2010

1826 24

Sent/received money

■ 2012■ 2011■ 2010

** Question flow and routing revised in 2012

2012** 2011 2010

82 74 76

Did not send/receive money

34

REMITTANCES SENT

At least once a week

At least once a month

A few times a year

Once a year/less often

Don’t know

1

%

■ 9% send money to people who live outside thehousehold

■ 7% send money to people who live outside SouthAfrica

FREQUENCY OF SENDING MONEY TO PEOPLELIVING OUTSIDE YOUR HOUSEHOLD

87

10

2

Cash with relative or friend

By bank or ATM

Supermarket money transfer

Sent airtime

Internet transfer

Post Office/Money transfer

Cellphone money

Via a paid vehicle

Other

45

%

26

20

1

1

1

1

1

9

CHANNELS USED FOR SENDING MONEY TO PEOPLELIVING OUTSIDE YOUR HOUSEHOLD

35

REMITTANCES RECEIVED

■ 10% receive money from people who live outside thehousehold

■ 4% receive money from people who live outside SouthAfrica

At least once a week

At least once a month

A few times a year

Once a year/less often

9

%

78

12

Cash with relative or friend

By bank or ATM

Supermarket money transfer

Sent airtime

Internet transfer

Post Office/Money transfer

Cellphone money

Via a paid vehicle

Other

52

%

38

11

2

2

1

1

1

3

CHANNELS USED FOR RECEIVING MONEY FROMPEOPLE LIVING OUTSIDE YOUR HOUSEHOLD

FREQUENCY OF RECEIVING MONEY FROM PEOPLELIVING OUTSIDE YOUR HOUSEHOLD

1

SAVINGS MECHANISMS/PRODUCTS

■ 25% (8.3 million) save money on a regular basis,while just above 25% (8.5 million) claim to haveenough money to save after covering all spendingneeds

■ 11 million people (33%) have/use savings products:

❏ 3.7 million save through banks, mainly throughdeposit account (fixed and/or notice accounts)

❏ 5.4 million (a decline from 6.7 million in 2011)save through non-bank institutions (retirementproducts; investment/savings policy)

❏ 3.7 million individuals, up from 2.8 million in2011 use informal mechanisms such as stokvelsand savings clubs to save their money

■ 1 in 11 (3 million) adults keep or save their moneyat home for a specific purpose

■ The overall number of South Africans with savingsproducts declined from 35% in 2010 to 33% in2012 – a significant decline occurred in the formalsavings products

■ Savings behaviour is directly linked to individualincome – those who earn a low income (less thanR3 000 personal monthly ), tend not to save or saveat home or with other people and informally

■ 83% of people do not own a retirement, pension orprovident product – 48% of adults worry that theywon’t have enough money for old age or retirement

■ 58% of adult South Africans claim that it is importantto have money available in case of an emergency.Other reasons people would save for includeproviding for family in the event of death (47%);funeral (41%); old age (37%) and education/schoolfees (34%)

■ 4.5 million adults are no longer saving or havesavings products - about half of those who have/ hadinvestment/savings products state that they are nolonger saving because they cannot afford to save

Savings and investments

36

11

20

8

10

11

16

11

9

Bank savings products

Non-bank savings products

Informal products

Save at home

2012 2011

SAVINGS/INVESTMENT PENETRATION ANDPRODUCT MECHANISMS

2012 2011 2010 2009 2008 2007

Investment and savings products – formal

13% 17% 17% 11% 10% 11%

Investment/savings policy 4 7 8 5 5 4

Deposit account 8 7 6 5 6 5

Education policy/plan 2 2 4 2 3 3

Savings book at bank 2 4 4 3 3 3

Endowment policy with orwithout death/disabilitycover

1 2 2 3 4 3

Unit trust 1 1 2 1 1 1

Shares on the stockexchange

1 0 1 0 1 1

Cooperative or villagebanks savings

0 0 0 0 0 1

Investment and savings products – savings clubs

18% 12% 13% 20% 15% 13%

Keep cash or savings athome

9 10 7 13 8 7

*Stokvel/umgalelo/savingsclub

12 4 7 8 9 6

Giving money to someonefor safe keeping

2 2 1 2 1 1

37

*Questionnaire restructured to probe into usage of stokvels and savings clubs

PROFILE OF PEOPLE WHO SAVE

Total(n=3900)

Formalinvestmentsor retirement

products(n=902)

Stokvel,savings orinvestment

club(n=356)

Save athome/givemoney to

others(n=336)

Race % % % %

Black 77 52 92 71

White 10 9 2 11

Coloured 3 5 0 4

Asian 11 34 6 14

Gender % % % %

Male 47 56 29 46

Female 53 44 71 54

Age % % % %

16 – 17 4 0 0 3

18 – 29 37 18 29 29

30 – 44 29 44 44 35

45 – 59 18 26 20 24

60+ 12 12 7 10

LSM % % % %

LSM 1 – 2 4 1 2 1

LSM 3 – 4 18 3 10 14

LSM 5 – 6 52 27 57 51

LSM 7 – 8 14 28 20 16

LSM 9 – 10 12 41 11 19

Personal income % % % %

No income 12 1 3 4

R1 – R999 20 1 15 14

R1 000 – R2 999 26 8 29 29

R3 000 – R7 999 10 22 17 17

R8 000 – R11 999 3 12 6 5

R12 000 – R24 999 4 16 5 4

R25 000+ 1 5 2 1

Refused/Uncertain/Don’t know

24 34 22 25

38

DRIVERS OF SAVINGS

Cannot afford it anymore

Used the money to pay for something

Now have enough savings

Cut back during recession

Put money into another savings or investment

Policy matured

Other

Don’t know

%

79

26

20

17

16

13

20

16

Available in case of an emergency

To provide for my family upon death

Funeral costs

Retirement or old age

School fees or education

Buy a house or a car

Buy household goods e.g. furniture

Buy clothes

To pay back loans

To pay for a wedding/lobola

%

58

47

41

37

34

26

20

20

17

13

TOP REASONS FOR NOT HAVING/USING SAVINGSPRODUCTS ANYMORE

SUMMARY

■ 25% claim to have enough money to save aftercovering all spending needs

■ 83% people do not own a retirement, pension orprovident product

■ 48% worried that they won’t have enough money forold age or retirement

■ 4 in 5 who cancelled a savings product said theycould no longer afford it– skew 30 – 44 years, loweducation and low income

■ Those who cancelled savings products due torecession skew R8 000+ income

■ Those without savings skew to unbanked and under30 years old

39

40

■ The percentage of adults with credit products (formaland informal) has increased slightly from 28% in2011 to 29% in 2012 (particularly due to anincrease in non-bank formal credit products)

■ However, including borrowing from family and friends,overall borrowing has decreased from 39% in 2011to 35% in 2012 – borrowing from family and friendsaccounted for the increase in last years figures from9% in 2010 to 18% in 2011, and decreased to 12%in 2012

■ Borrowing in 2012 continues to be linked mostly toessential purchases such as food and electricity – ofthose who have borrowed money or taken out a loan,32% said this was for food, which is a significantincrease from 18% in 2010 and 26% in 2011

■ This is even worse for people in low LSM groups asevery second adult in LSM 1 – 5 who borrowedmoney said that this was for food

■ This borrowing behaviour suggests that peoplecontinue to experience financial strain and at timestend to spend more than they have available

■ 5% (1.7 million) of the adult population who wantedto borrow money in the past 12 months prior to theFinScope survey could not obtain it because:

❏ 36% did not receive a salary ❏ 30% did not qualify ❏ 16% had a poor credit record■ 29% of adults in South Africa claim that they

definitely would borrow money to buy or start theirown business

■ 22% of the population would go to a mashonisa as alast resort

Borrowing and loans/credit

CLAIMED BORROWING

Have borrowed in past 12 months

Have taken goods on credit in past 12 months

Owe money and still need to pay it back

I am currently borrowing

Don’t know

None of these

%

13

5

3

3

4

77

41

BORROWING/CREDIT PENETRATION AND PRODUCTMECHANISMS

BORROWING MECHANISMS/PRODUCTS

14

17

7

18

13

20

6

12

Bank products

Non-bank products

Informal products

Borrowed from friends/family

2012 2011

2012 2011 2010 2009 2008 2007

Credit and loan productsheld – formal

25% 24% 24% 24% 16% 26%

Store card or account 18 17 10 19 9 16

Credit card 8 6 7 8 5 9

Home loan 6 5 5 5 5 6

Vehicle finance throughbank or dealer 4 4 5 4 3 3

Personal loan from big bank 3 5 5 3 3 4

Overdraft facility 3 3 3 3 2 2

Personal loan from smallerbank n/a 1 1 1 1 1

Personal loan from a retailstore 1 1 1 3 2 5

Credit and loan productsheld – informal

15% 15% 8% 14% 13% 8%

Borrowing from friends orfamily 12 18 9 12 11 5

Borrowing from colleague 1 3 n/a n/a n/a n/a

Borrowing from local spaza 1 2 2 1 1 1

Borrowing from amashonisa/loan shark 1 1 1 2 1 n/a

Borrowing from a stokvel/umgalelo/savings club 3 1 1 1 1 1

Borrowing from employer 1 1 1 0 1 1

Borrowing from orarrangement with pawn shop 0 0 0 0 0 n/a

42

You

don’

t lik

e to

bor

row

mon

ey in

cas

eyo

u ca

nnot

pay

it b

ack

Havi

ng a

ban

k ac

coun

t mak

es it

easi

er to

obt

ain

a lo

an

You

wou

ld b

e em

barr

asse

d if

you

had

to b

orro

w

You

wou

ld b

orro

w fr

om a

mon

eyle

nder

or m

asho

nisa

if y

ou h

ad n

o ot

her o

ptio

n

■ Don’t know■ No■ Yes

21

3

76

27

27

46

48

9

43

68

10

22

ATTITUDES TOWARDS BORROWING

TOP REASONS FOR BORROWING – WHAT AREPEOPLE BORROWING FOR?

32Food

Bills

Give to family member

Child’s education

House

Medical spending

Clothes

Monthly fees

Own education

Own business

Other

Don’t know

%

■ Borrowing is mostly linked to essential purchasessuch as food and electricity – of those who haveborrowed money or taken out a loan, 32% said thiswas for food

■ This is even worse for people in low LSM groups asevery second adult in LSM 1 – 5 who borrowedmoney said that this was for food

■ 2012 (n=713)■ 2012 LSM 1– 5 (n=225)

501919

6

97

99

71

79

64

67

33

4

1612

4

43

TOP REASONS FOR NOT RECEIVING CREDIT

SUMMARY

Do not receive a salary

Did not qualify for amount asked

Poor credit record

Did not have correct documentation

Have borrowed too much money

Other

Don’t know

%

36

30

16

11

4

11

5

■ 76% don’t like borrowing money ■ 43% embarrassed to borrow ■ 22% would go to a mashonisa as a last resort

Of those who do borrow, ■ 32% claim that this is to buy food – lower income

skew

■ Not applicable■ Would definitely not borrow■ 2■ 3■ 4■ Would definitely borrow

19

16

7

10

19

29

21

18

9

6

19

27

17

14

7

13

22

26

24

18

9

8

16

24

18

16

9

19

19

19

15

16

11

13

28

18

20

23

13

7

21

17

13

16

14

20

28

9

9

15

13

21

35

8

14

19

17

10

34

6

11

14

20

5

44

6

BORROWING NEEDS – WHAT WOULD PEOPLEBORROW FOR?

To s

tart

own

busi

ness

For a

n em

erge

ncy

To b

uy a

hou

se

To p

ay fo

r fam

ily/fr

iend

s fu

nera

l

To p

ay fo

r sch

ool f

ees

To b

uy a

car

To h

elp

anot

her f

amily

mem

ber

To p

ay o

ff de

bt o

r pay

bac

k lo

ans

To p

ay fo

r a w

eddi

ng o

r lob

ola

To b

uy c

loth

es

To b

uy h

ouse

hold

furn

iture

/app

lianc

es

44

InsuranceRISKS FACED: MAIN THREAT TO INCOME

11

%

Death of family member or relative

Someone in householdstopped receiving money

Theft or damage tohouse/household items

More people in householdto feed and shelter

Had to pay money forsomeone in the household

who required medicaltreatment

Other

Nothing

Don’t know

27% received payment from burial society26% did nothing 17% spent or used savings

43% cut spending or adjusted budget35% did nothing 8% spent or used savings

44% did nothing 16% spent or used savings13% cut spending or adjusted budget

37% did nothing 27% cut spending or adjusted budget14% spent or used savings

29% cut spending or adjusted budget27% spent or used savings20% did nothing

6

4

4

2

14

59

4

What did the household experience that affected their spend and how didthey respond?

Household experiences affecting spendTop 3 responses toexperiences affecting spend

■ Of those who experienced a death of a family member orrelative, 27% claimed to have received payment from a burialsociety

■ A death in the family or funeral expenses are seen as the mainthreat to the family income or livelihood

■ Hence, funeral cover is the most popular insurance

45

■ Of those that use insurance products, 52% claimedto have used a broker or financial advisor

BROKER/FINANCIAL ADVISORY

■ Used■ Did not use■ Don’t know

52%43%

5%

2012(n=3900)

2011 (n=3900)

2010(n=3900)

Race % % %

Black (n=2223) 5 3 8

White (n=757) 42 26 25

Coloured (n=666) 20 5 5

Asian (n=254) 5 19 19

Gender

Male (n=1553) 10 6 8

Female (n=2347) 8 5 5

Area definition

Urban formal (n=2718) 15 8 10

Urban informal (n=276) 3 5 3

Rural formal (n=228) 2 10 6

Tribal land (n=678) 2 1 1

LSM

LSM 1 – 2 (n=97) 1 2 0

LSM 3 – 4 (n=528) 1 2 1

LSM 5 – 6 (n=1758) 3 2 2

LSM 7 – 8 (n=7753) 16 11 10

LSM 9 – 10 (n=742) 40 53 53

Personal monthly income

Irregular monthly income n/a 2 2

Receive money, not monthly n/a 0 0

No income (n=387) 1 0 1

R1 – R999 (n=655) 0 1 0

R1 000 – R2 999 (n=970) 2 2 2

R3 000 – R7 999 (n=455) 19 8 27

R8 000 – R11 999 (n=173) 29 23 16

R12 000 – R24 999 (n=206) 51 42 25

R25 000+ (n=46*) 65 55 36

Refuse/Uncertain/Don’t know (n=1008) 13 7 16

PROFILE OF PEOPLE WHO USEBROKERS/FINANCIAL ADVISORS

46

■ 2012 saw a further decline in insurance productpenetration from 19.5% in 2011 to 17% in 2012meaning that 5.7 million adults have at least one ormore insurance products (e.g. life insurance, assetinsurance, health insurance, and/or incomeinsurance)

■ A decline in insurance product penetration can beseen across all the categories, besides incomeinsurance. Income/salary cover increased by 1%point

■ Uptake of insurance is particularly low among peoplein lower LSM groups. Only 3% of people in LSM 1 –5 have insurance product(s) – uptake is driven by lifecover and cellphone insurance

■ Life insurance continues to decline: 12% (4.1 million)of adults in South Africa have some life assurancecovering defined risks, compared to 14% in 2011

■ There is a decline particularly among Asian/ Indianadults, among people residing in rural formal areas,as well as among people in low income groups

■ Monetary reasons (cannot afford/too expensive) isstated as the primary reason for not having lifeinsurance or life cover

■ The need for consumer education is again highlightedsince many have never thought of it, do not want it,do not know enough about it, or do not believe in it

■ 5% of adults currently have household contentsinsurance in their name while another 2% arecovered by someone else

■ Household contents insurance is common amongwomen than men (55% compared to 45%respectively)

INSURANCE PRODUCT USAGE

47

INSURANCE PRODUCT PENETRATION

2012(n=3900)

2011(n=3900)

2010(n=3900)

Insurance penetration 17% 19.5% 25.8%

Life assurance 12% 14% 23%

Life insurance/life cover 12 14 19

Insurance that pays your loan when you die 1 3 4

Physical asset insurance 10% 11% 15%

Vehicle insurance 7 7 11

Household contents insurance 5 7 9

Building insurance 4 5 7

Cellphone insurance 3 2 5

Insurance for hand tools/agriculturalemployment 0 1 1

Health insurance 9% 10% 14%

Medical aid 8 9 14

Dreaded disease insurance 3 2 2

Hospital cash plan 2 2 2

Income insurance 7% 6% 7%

Personal accident insurance or cover 4 4 5

Disability insurance or cover 4 4 5

Loss of earnings (not referring to UIF) 2 2 2

Income/salary cover (pays outif you get retrenched) 2 1 0

Liability/defence insurance 2% 2% 2%

Professional indemnity cover 0 1 1

Legal insurance 1 2 2

48

FORMAL INSURANCE WHAT IS THE TAKE-UP ACROSS GROUPS?

Formalinsurance Asset Health

Lifeinsurance

or lifecover

Loss ofearnings

Funeralexcl.

under-taker

Race % % % % % %

Black (n=2223) 17 4 4 7 2 14

White (n=757) 80 56 45 52 13 56

Coloured (n=666) 92 27 22 35 5 79

Asian (n=254) 10 5 4 5 1 6

Gender % % % % % %

Male (n=1553) 25 11 10 13 3 20

Female (n=2347) 23 8 8 10 3 18

Area definition % % % % % %

Urban formal (n=2718) 36 16 15 19 5 28

Urban informal (n=276) 16 4 2 4 0 14

Rural formal (n=228) 16 0 1 5 0 13

Tribal land (n=678) 8 1 1 2 1 6

LSM % % % % % %

LSM 1 – 2 (n=97) 7 1 0 1 0 7

LSM 3 – 4 (n=528) 7 1 1 0 1 5

LSM 5 – 6 (n=1758) 15 2 2 4 1 12

LSM 7 – 8 (n=7753) 45 16 18 25 4 36

LSM 9 – 10 (n=742) 72 51 43 48 13 51

49

2012 2011 2010

Race % % %

Black (n=2223) 7 8 14

White (n=757) 45 44 48

Coloured (n=666) 11 15 17

Asian (n=254) 17 30 14

Gender % % %

Male (n=1553) 13 16 21

Female (n=2347) 10 11 16

Area definition % % %

Urban formal (n=2718) 19 19 25

Urban informal (n=276) 4 8 14

Rural formal (n=228) 5 14 11

Tribal land (n=678) 2 4 9

LSM % % %

LSM 1 – 2 (n=97) 1 4 5

LSM 3 – 4 (n=528) 0 3 6

LSM 5 – 6 (n=1758) 4 5 8

LSM 7 – 8 (n=7753) 25 20 27

LSM 9 – 10 (n=742) 48 45 48

Personal monthly income % % %

Irregular monthly income n/a 0 5

Receive money, not monthly n/a 4 5

No income (n=387) 1 0 0

R1 – R999 (n=655) 0 2 1

R1 000 – R2 999 (n=970) 4 7 3

R3 000 – R7 999 (n=455) 21 27 64

R8 000 – R11 999 (n=173) 37 56 49

R12 000 – R24 999 (n=206) 62 59 78

R25 000+ (n=46*) 81 89 86

Refuse/Uncertain/Don’t know(n=1008) 18 18 34

TRACKING THE LIFE COVER MARKETWHAT IS THE TAKE-UP ACROSS GROUPS?

50

2012 2011 2010

Race % % %

Black (n=2223) 4 4 8

White (n=757) 49 51 58

Coloured (n=666) 8 12 19

Asian (n=254) 17 25 36

Gender % % %

Male (n=1553) 11 14 17

Female (n=2347) 8 8 13

Area definition % % %

Urban formal (n=2718) 16 17 23

Urban informal (n=276) 4 2 6

Rural formal (n=228) 0 13 10

Tribal land (n=678) 1 2 3

LSM % % %

LSM 1 – 2 (n=97) 1 0 0

LSM 3 – 4 (n=528) 1 1 0

LSM 5 – 6 (n=1758) 2 2 4

LSM 7 – 8 (n=7753) 16 13 20

LSM 9 – 10 (n=742) 51 48 53

Personal monthly income % % %

Irregular monthly income n/a 1 5

Receive money, not monthly n/a 0 2

No income (n=387) 1 0 3

R1 – R999 (n=655) 1 1 1

R1 000 – R2 999 (n=970) 2 3 5

R3 000 – R7 999 (n=455) 13 17 60

R8 000 – R11 999 (n=173) 32 34 30

R12 000 – R24 999 (n=206) 63 70 75

R25 000+ (n=46*) 87 93 86

Refuse/Uncertain/Don’t know(n=1008) 15 16 32

TRACKING THE ASSET INSURANCE MARKET

51

2012 2011 2010

Race % % %

Black (n=2223) 4 4 8

White (n=757) 49 51 58

Coloured (n=666) 8 12 19

Asian (n=254) 17 25 36

Gender % % %

Male (n=1553) 11 14 17

Female (n=2347) 8 8 13

Area definition % % %

Urban formal (n=2718) 16 17 23

Urban informal (n=276) 4 2 6

Rural formal (n=228) 0 13 10

Tribal land (n=678) 1 2 3

LSM % % %

LSM 1 – 2 (n=97) 1 0 0

LSM 3 – 4 (n=528) 1 1 0

LSM 5 – 6 (n=1758) 2 2 4

LSM 7 – 8 (n=7753) 16 13 20

LSM 9 – 10 (n=742) 51 48 53

Personal monthly income % % %

Irregular monthly income n/a 1 5

Receive money, not monthly n/a 0 2

No income (n=387) 1 0 3

R1 – R999 (n=655) 1 1 1

R1 000 – R2 999 (n=970) 2 3 5

R3 000 – R7 999 (n=455) 13 17 60

R8 000 – R11 999 (n=173) 32 34 30

R12 000 – R24 999 (n=206) 63 70 75

R25 000+ (n=46*) 87 93 86

Refuse/Uncertain/Don’t know(n=1008) 15 16 32

TRACKING THE ASSET INSURANCE MARKET

52

REASONS FOR NOT HAVING HOUSEHOLDCONTENTS INSURANCE

Don’t have regular income/job

Do not qualify

Earn too little

Premiums/fees/costs are too high

Value of my things is too low

Don’t want it

Do not need insurance

Excess is too high

Don’t understand how it works

Don’t believe in insurance

Never been told about it

Don’t trust insurance company to pay claims

Cheaper to replace

Not worried bout possessions

Other

22%

■ 2012■ 2011

26

131112

13

107

919

9989

66

44

33

3334

45

25

29

Cannot afford/too expensive

Earn too little/don’t have a job

Prefer to use funeral/burial cover

Never thought about it

Don’t want it

Don’t know enough about products

Don’t believe in life insurance

30

%

■ 2012 (n=3092)■ 2011■ 2010

1914

2837

17

9911

98

889

644

66

4

12

REASONS FOR NOT HAVING LIFE INSURANCE

53

■ The usage of burial societies increased significantlyfrom 12% in 2011 to 28% in 2012. (This is not areal increase but a questionnaire restructuring toprobe into burial societies)

■ However, there has been a further decrease in formalfuneral products with a bank and an insurancecompany

■ The reason for not having funeral cover or belongingto a burial society is increasingly linked to the lack offunds

Funeral cover

■ 2012■ 2012 LSM 1 – 5 (n=1420)■ 2011■ 2010

Funeral cover through an undertaker

Funeral policy with a bank

Funeral policy with insurance company

Funeral cover from a funeral home

Funeral cover from a shop or store

Funeral cover from employer or union

Funeral cover through one’s church

Belong to a burial society*

10

%

8910

83

1012

71

8

51

4

23

2

23

21

2829

1216

5

21

12

REASONS FOR NOT HAVING LIFE INSURANCE

*Note: Questionnaire restructured to probe into burial societies

Formal products

Informal products

54

TOP FUNERAL COVER PEOPLE HAVE BY RACE

Burial society

Undertaker/funeral parlour

Bank

Insurance company

Funeral home

Black

■ 2012■ 2011■ 2010

■ 2012■ 2011■ 2010

■ 2012■ 2011■ 2010

■ 2012■ 2011■ 2010

White

Coloured

Asian

Insurance company

Bank

Funeral home

Undertaker/funeral parlour

Shop or store

Burial society

Insurance company

Undertaker/funeral parlour

Bank

Funeral home

Undertaker/funeral parlour

Burial society

Bank

Insurance company

Funeral home

%

%

%

%

312319

101813

7911

587

274

232624

182014

13911

663

333

30129

101514

91715

61412

474

14710

742

7817

62011

112

55

PROFILE OF FUNERAL COVER

Total2012

(n=3900)

Formal (n=1189)

Burial(n=873)

Race % % %

Black 77 63 85

White 10 12 10

Coloured 3 4 1

Asian 11 21 4

Gender % % %

Male 47 47 39

Female 53 53 61

Age % % %

16 – 17 4 0 1

18 – 29 37 18 22

30 – 44 29 39 35

45 – 59 18 25 22

60+ 12 18 19

LSM % % %

LSM 1 – 2 4 2 4

LSM 3 – 4 18 8 14

LSM 5 – 6 52 42 61

LSM 7 – 8 14 24 15

LSM 9 – 10 12 25 6

Personal income % % %

No income 12 2 3

R1 – R999 20 7 18

R1 000 – R2 999 26 25 37

R3 000 – R7 999 10 18 11

R8 000 – R11 999 3 8 3

R12 000 – R24 999 4 9 3

R25 000+ 1 3 1

Refused/Uncertain/Don’t know 24 27 22

2012 2011 2010

Race % % %

Black (n=2223) 31 14 19

White (n=757) 11 3 1

Coloured (n=666) 30 7 9

Asian (n=254) 7 2 2

Gender % % %

Male (n=1553) 23 9 11

Female (n=2347) 33 15 21

Area definition % % %

Urban formal (n=2718) 25 8 12

Urban informal (n=276) 17 11 22

Rural formal (n=228) 29 11 12

Tribal land (n=678) 36 20 21

LSM % % %

LSM 1 – 2 (n=97) 33 24 26

LSM 3 – 4 (n=528) 22 15 22

LSM 5 – 6 (n=1758) 33 13 15

LSM 7 – 8 (n=7753) 29 12 15

LSM 9 – 10 (n=742) 13 4 9

Personal monthly income % % %

Irregular monthly income n/a 8 9

Receive money, not monthly n/a 4 9

No income (n=387) 8 7 5

R1 – R999 (n=655) 25 11 19

R1 000 – R2 999 (n=970) 40 18 25

R3 000 – R7 999 (n=455) 33 20 15

R8 000 – R11 999 (n=173) 31 14 24

R12 000 – R24 999 (n=206) 23 0 6

R25 000+ (n=46*) 20 9 12

Refuse/Uncertain/Don’t know(n=1008) 27 12 13

TRACKING THE BURIAL SOCIETY MARKET

Source: A12. I1Read: 31% of Black adults in South Africa belong to a burial society.

56

57

Cannot afford this

Family will be looked after

Too poor to pay for funeral cover

Don’t want to think about death

Never thought about funeral cover

Do not need funeral cover

Funeral cover is not important to you

Healthy, so don’t need this insurance

Other

42

%

■ 2012■ 2012 LSM 1 – 5 (n=763)

48

24

19

14

20

1

43

REASONS FOR NOT HAVING FUNERAL COVER

99

97

86

53

SUMMARY

■ 12% have life cover■ 10% have medical cover■ 28% covered by burial society■ 10% have funeral cover through a funeral parlour or

undertaker■ 7% have funeral cover with an insurance company■ 8% have funeral cover with a bank

Reasons for no funeral cover:■ Higher income or education – people say family will

look after funeral■ Low LSM or income group – cannot afford it■ 60 years + – too poor

Reasons for no life insurance:■ Poor people – earn too little■ Older people – prefer funeral or burial cover■ People earning R3 000 – R8 000 – don’t believe in

it/ never thought about it/don’t want it

Reasons for no household contents insurance:■ People earning R3 000+ – premiums/costs/fees are

too high■ 1 in 5 university educated say they don’t want it■ 1 in 5 earning R1 000 to R3 000 say they earn too

little

58

Technology

COMMUNICATION CHANNELS – ACCESS

COMMUNICATION DEVICES WHICH PEOPLE USE

■ Cellphone penetration has increased from 92% in2011 to 93% in 2012

■ Only 87% of adults in 2012 said that they use acellphone while 90% of the 18 – 44 year old agegroup also do

■ Despite access to phones with smart phone features,most adult South Africans are averse to technology –51% claim that using a cellphone for financialactivities is too complicated

■ Cellphone banking remains the biggest opportunityfor creating economic access to South Africans inremote areas and lower income groups

■ Of those banked, 16% (3.6 million) claim to have everused cellphone banking and 7% of adult SouthAfricans claim to have ever used internet banking(remaining high and stable compared to the period2007 – 2009)

● 2012*(n=3900)

● 2011(n=3900)

Internet Email

19

12

12

11

● 2012*(n=3900)

● 2011(n=3900)

● 2010(n=3900)

Cellphone PublicPayphone

Computer/Laptop

87

92

90

32

39

48

16

32

38

COMMUNICATION CHANNELS WHICH PEOPLE USE

59

87

79

90

90

87

72

32

34

36

34

28

18

19

22

22

20

17

07

16

15

14

21

18

08

12

07

12

15

13

16

Cellphone

Public pay phone

Internet

Computer/laptop

Email

%

ACCESS TO CELLPHONE

93 92 90

2012 2011 2010

USAGE OF COMMUNICATION DEVICES ANDCHANNELS BY AGE

■ Total■ 16 – 17 ■ 18 – 29 (n=1138)■ 30 – 44 (n=1204)■ 45 – 59 (n=8)■ 60+ (n=486)

Making and receiving calls

Send or receive SMS

Listen to music

Use Facebook

Use the internet

Download applications or games

Use messaging apps like BBM/WhatsApp

Use MXit

Email

Read internet blogs

Use Twitter

100

%

■ Use of phone■ Don’t use but capable

954

5027

2134

2033

14

1426

1442

1132

730

737

35

CELLPHONE USAGE AND CAPABILITIES

■ 2012■ 2011■ 2010

Cellphone banking

Internet banking

%

7

7

6

13

8

12

CELLPHONE USAGE AND CAPABILITIES

60

PROFILE OF CELLPHONE BANKING USERS

2012 Total

(n=3900)

2012Currentlybanked

(n=2830)

2011Currentlybanked

(n=2671)

2012Cellphonebanking(n=557)

2011Cellphonebanking(n=340)

Race % % % % %

Black 77 72 70 67 60

White 11 15 16 24 27

Coloured 10 10 10 5 8

Asian 3 3 3 3 6

Age % % % % %

16 – 17 4 1 1 0 1

18 – 29 37 32 32 32 15

30 – 44 29 34 35 44 36

45 – 59 18 20 18 19 34

60+ 12 13 13 5 13

LSM % % % % %

LSM 1 – 2 4 3 1 1 0

LSM 3 – 4 18 12 10 6 5

LSM 5 – 6 52 51 43 35 26

LSM 7 – 8 14 18 24 24 47

LSM 9 – 10 12 17 21 34 41

Personal monthly income % % % % %

Irregular monthlyincome

n/a n/a 4 n/a 2

I receive money,however not monthly

n/a n/a 1 n/a 0

No income 12 6 4 2 2

R1 – R999 20 15 12 7 5

R1 000 – R2 999 26 29 24 13 16

R3 000 – R7 999 10 13 16 19 21

R8 000 – R11 999 3 5 4 12 8

R12 000 – R24 999 4 5 4 11 8

R25 000+ 1 2 1 4 1

Refused/Uncertain/Don’t know

24 25 29 33 37

61

62

Banked in2012

CellphoneBanking in 2012

CellphoneBankingin 2011

InternetBanking in 2012

InternetBanking in 2011

Race % % % % %

Black (n=2223) 62 11 6 4 2

White (n=757) 93 28 19 33 32

Coloured (n=666) 70 7 6 2 5

Asian (n=254) 77 15 16 15 17

Gender % % % % %

Male (n=1553) 64 13 10 7 8

Female (n=2347) 69 12 6 7 4

Area definition % % % % %

Urban formal(n=2718)

76 16 11 12 9

Urban informal(n=276)

59 7 5 1 1

Rural formal(n=228)

62 9 7 4 6

Tribal land (n=678)

53 8 3 2 1

Personal monthly income % % % % %

Irregular monthlyincome

n/a n/a 4 n/a 1

Receive money, notmonthly

n/a n/a 0 n/a 0

No income (n=387)

32 2 1 1 0

R1 – R999 (n=655) 49 4 3 1 0

R1 000 – R2 999(n=970)

73 6 6 3 2

R3 000 – R7 999(n=455)

94 24 16 9 9

R8 000 – R11 999(n=173)

99 48 20 22 18

R12 000 – R24 999(n=206)

100 39 22 40 33

R25 000+ (n=46*)

100 44 13 59 76

Refuse/Uncertain/Don’t know(n=1008)

72 18 10 12 10

TRACKING THE ONLINE BANKING MARKET

63

Access StrandWHAT IS THE ACCESS STRAND?

■ The Access Strand focuses on the financial systemin its broadest sense and assumes that all adults ina country will fall into one of three broad segments

■ The segments are differentiated by current productusage indices ranging from people who are formallyincluded (by commercial banks and other formalinstitutions), those who use informal products andmechanisms, and those who use no products orservices to manage their financial lives

■ Overlaps in product usage are taken out in theAccess Strand

The Finscope methodology uses financial product usageto segment the adult population (aged 16 years andolder)

Individuals using “formal” financialproducts supplied by institutionsgoverned by a legal precedent ofany type. This is not exclusiveusage, as these individuals mayalso be using “informal”products.

Individuals using “informal” products – i.e. productswithout recognised legal governance e.g. savings with

an employer or savings group.

Individuals who use no financialproducts – neither “formal” nor

“informal” – to manage theirfinancial lives.

Individuals using traditional financialproducts supplied by commercial

banks.

Individuals usingfinancial products

supplied byformal financial

institutions whichare not

commercialbanks.

Divided into two sub-segments for more accuratecross-country comparisons:

Formally included

Formalbank

Formalother

Informally served

Financiallyexcluded

Formally included

Informally served

Financiallyexcluded

64

2012

Male

64 5 8 23

2011 64 4 4 28

2012 69 7 8 16

2011 61 6 7 26

Female

■ Banked ■ Formally served ■ Informally served ■ Not served

ACCESS STRAND – SOUTH AFRICA

In constructing this strand, the overlaps in financialproduct/services usage are removed, resulting in thefollowing segments:■ Individuals who have/use commercial bank products

(67%) – a significant increase (4% points) comparedto 2011

■ Individuals who have/use formal non-bank products/ services but no commercial banking products (6%)■ Individuals who only rely on informal mechanisms and

no formal products (8%) ■ Financially excluded individuals (19%) who do not use

any financial products (neither formal nor informal)to manage their financial lives

67 1986

63 2755

63 2395

2012

2011

2010

Informally served only (8%)

Financiallyexcluded 19%)

Formally included (73%)

ACCESS STRAND – GENDER

■ Banked ■ Formally served ■ Informally served ■ Not served

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Urban 74 5 6 15

Rural 54 7 12 27

ACCESS STRAND – URBAN/RURAL

■ Banked ■ Formally served ■ Informally served ■ Not served

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

■ Financial inclusion (both informal and formal)increased considerably from 73% in 2011 to 81%in 2012, mainly due to an increase in banking

■ Banking increased considerably from 63% in 2011to 67% in 2012, mainly due to the introduction ofthe new South African Social Security Agency(SASSA) grant system

■ Looking at the gender divide, it is interesting to notethat women are moving faster into the bankingsystem then men, mainly due to the new SASSAgrant system. Thus women are more likely than mento be financially included in 2012 (84% compared to77% respectively)

■ There are also significant differences between ruraland urban levels of financial inclusion – while aboutthree quarters of adults are banked in urban areas,only 54% of adults in rural areas have/usecommercial banking products

■ Income seems to be a significant barrier to financialinclusion, i.e. the uptake of financial products andservices: levels of financial exclusion are the highestamong those without any income (63%), or thosewho receive irregular income, e.g. adults with piecejobs (32%), and those who receive money fromothers (25%)

■ The informal sector plays an important role pushingout the boundaries of financial inclusion, which ismore pronounced in rural areas

65

Work Pension (n=110) 100

Salaries or wages from a job (n=1528) 89 32 5

Money from own business (n=202) 84 66 4

Government grants* (n=1051) 75 95 10

Money from others(n=1183) 56 99 25

Piece jobs (n=314) 50 144 32

Do not receive money(n=186) 18 45 73

ACCESS STRAND – SUMMARY

■ Banked ■ Formally served ■ Informally served ■ Not served

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ACCESS STRAND – SOURCE OF INCOME

■ 11% of adults in South Africa (16 years and older)have/use savings products from a commercial bank(however, they could also have other savings productsbut their defining characteristics are that they dohave access to a bank savings product)

■ 11% have/use savings products from formal non-bank institutions, but do not have savings productsfrom a bank (they could also use informal savingsmechanisms but their defining characteristics arethat they do have access to a formal savings productalthough this is not from a bank)

■ 6% only rely on informal mechanisms such as savingsgroups (they do not have any formal financial savingsproducts)

■ 5% keep all their savings at home, i.e. theseindividuals do not have or use formal or informalsavings products or mechanisms

■ 67% were not saving at the time of the survey,neither at home nor through informal mechanisms orformal financial institutions

66

■ Bank products ■ Formal non-bank products■ Use informal mechanisms■ Savings at home■ Not served

SAVINGS STRAND

11 676 511

11 664 613

10 656 514

2012

2011

2010

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

■ 8% have/use insurance products from a commercialbank (however, they could have other insuranceproducts from insurance companies)

■ 22% have/use insurance products from formal non-bank institutions, but do not have insurance productsfrom a bank

■ 17% only rely on informal mechanisms such as burialsocieties

■ 53% did not have any kind of financial productcovering risk at the time of the survey

■ 13% of adults in South Africa (16 years and older)have/use credit/loan products offered by acommercial bank (however, they could also have othercredit/loan products but their defining characteristicsare that they do have access to a bank credit/loanproduct)

■ 13% have/use credit/loan products from formal non-bank institutions, but do not have credit/loanproducts from a bank (they could also use informalcredit/loan products but their defining characteristicsare that they do have access to a formal credit/loanproduct although this is not from a bank)

■ 3% only rely on informal mechanisms to borrowmoney (they do not have any formal financialloan/credit products)

■ 6% only borrow from family and friends, i.e. theseindividuals do not have/use formal or informal savingsproducts or mechanisms

■ 65% claimed not to borrow at the time of the survey,neither from family nor friends nor from formal norinformal financial institutions

67

■ Bank products ■ Formal non-bank products■ Use informal mechanisms■ Borrowing from friends/family■ Not served

CREDIT STRAND

13 653 613

14 614 1110

13 672 612

2012

2011

2010

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

CREDIT STRAND

8 531722

10 57924

13 501027

2012

2011

2010

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

■ Banked ■ Formally served ■ Informally served ■ Not served

■ The FinScope survey provides a measure andunderstanding of consumer demand with regards tofour categories of financial products, namelytransactions, savings, credit, and insurance products

■ The Landscape of Access serves as an indicator todescribe the following:

❏ Transactions: the proportion of the adultpopulation with a secure mechanism in whichfunds can be deposited, transmitted, andwithdrawn to meet regular transaction needs

❏ Savings: the proportion of the adult populationwith a means of accumulating money, whether ona contractual or discretionary basis

❏ Credit: the proportion of the adult population withfunds/services having been provided in advanceagainst a committed repayment stream

❏ Insurance: the proportion of the adult populationwith products/services covering a defined riskevent in return for a premium (includes life,burial, health, and short-term insurance)

Landscape of Access

75

47

29

100

80

60

40

20

0

28

LANDSCAPE OF ACCESS

68

■ Total (n=3900) ■ LSM 1 – 5 (n=1420)

Tel +27 11 315 9197 Fax +27 86 518 3579www.finmarktrust.org.za

www.finscope.co.za