Sepeedeh Hashemian Portfolio

Allied-‐THA Marketing

Work samples from my time interning here

Open Road Films’ LOCKOUT

Turner Network Television’s (TNT) DALLAS

LOCKOUT themed scavenger hunt: Planned a scavenger hunt around the downtown Phoenix area, at each stop there was a movie promo giveaway and a clue to the next stop. First duo to find the President’s daughter at the end of the scavenger hunt won Run-of-Engagement passes to see LOCKOUT. Once everyone had made it to the last stop I drew a name for the autographed LOCKOUT poster.

DALLAS screening with Q & A: Helped distribute advanced screening passes to target audience. Attended the screening and helped with set-up. Following the screening there was a Q & A ses-sion with Jesse Metcalfe and Brenda Strong lead by Bender from KISS FM Seattle.

Walt Disney Pictures’ THE ODD LIFE OF TIMOTHY GREEN

Lionsgate’s THE EXPENDABLES 2

Street-teaming at Movies at Marymoor Park: Spoke to families about Disney’s upcoming picture and distributed movie posters and advanced screening passes.

Retail displays:Based on studio target demographic ages contacted retailers that would appeal to that demo-graphic and delivered promotional items that I arranged in a store display.

Blogging for online media

class Beauty blog from a Middle Eastern

perspective: beautyofthedesert.wordpress.com

Writing samples from intermediate reporting class

These writing samples have been published on the Arcadia

News website.

Wright house may get some time

Written by Sepeedeh Hashemian09/20/2012

An historic designation of the David and Gladys Wright house in Arcadia could buy time.

Time, said attorney Grady Gammage Jr. during Monday’s Historic Preservation Commissionmeeting, to find a way to save one of the city’s most significant buildings. Gammage, a formermember of the Historic Preservation Commission, said the building’s significance wasunparalleled.

“On my time on this commission there was no building that came before us that was assignificant as this,” Gammage said. “In your time on this commission there will be no buildingthat will come before that is as significant as this. Clearly this is one of the real treasures of thecity of Phoenix.” Public support of historical designation of the house is key to buying time forthis piece of architecture, he said.

“We need that sort of support to be sure that the city council understands how important this isand that we have the position we need to negotiate about the future of one the most importantstructures in the city of Phoenix,” Gammage said.

Steve Sells and John Hoffman of 8081 Meridian LLC, a real estate development firm that ownsthe property on which the house stands, want to split the lot into two and build a luxury home oneach lot. Monday’s Historic Preservation Commission meeting was the first step in possiblygiving the house an historic designation, which would halt demolition for the time being.

The city’s acting Historic Preservation officer Michelle Dodds said the designation would allowsuch options to be considered as renovation, tax incentives and allow time to find a buyer whowants to keep the house as is.

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Gammage said the process to get the historic preservation designation request to the PhoenixCity Council does not require the owners’ consent because the commission is not permanentlywithholding the owners’ rights to change or tear down the house on 5212 E. Exeter Blvd.

“We are telling them that there is a process by which the needs and desires of the public andthe rights and responsibilities of the individual can be appropriately balanced,” Gammage said.

Monday’s was the first of four meetings to grant historic designation for the house — historicpreservation overlay protects the house for up to one year, while historic landmark designationprotects for up to three years, Dodds said.

Commission members recommended approval for both historic preservation overlay andlandmark designation.

The next step is to take the recommendation to the Camelback East Village PlanningCommittee on Oct. 2 then the Planning Commission on Oct. 9 before any recommendationgoes to Phoenix City Council on Nov. 7, Dodds said.

Frank Lloyd Wright built the house for his son, Gammage said. Grady Gammage MemorialAuditorium in Tempe, also built by Frank Lloyd Wright, is modeled in a similar circular fashion.

Other than Frank Lloyd Wright’s architecture on the Guggenheim Museum in New York, thehouse is the only other ascending spiral building Wright built, Gammage said.

A Frank Lloyd Wright building has not been demolished in 40 years.

Aside from Gammage, 14 other speakers, including Frank Lloyd Wright School of Architectureprofessor Frank Henry, spoke in favor of the historic preservation of the house.

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“It’s more than a house,” Henry said. “It’s a piece of poetry.”

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Wright house clears 2nd hurdle


The Camelback East Village Planning Committee voted 9-5 to approve a historic preservationdesignation for a Frank Lloyd Wright house in Arcadia on Tuesday, provided the city of Phoenixmakes efforts to find a more permanent solution to preserve the building.

The David and Gladys Wright house at 5212 E. Exeter Blvd. is in danger of being demolished.

Tuesday’s was the second of four meetings in a process to grant one of two historicdesignations for the house — historic preservation overlay protects the house for up to oneyear, while historic landmark designation protects for up to three years, said acting historicpreservation officer Michelle Dodds.

The issue comes before the Phoenix City Council Nov. 7 meeting, Dodds said.

Unlike at the Historic Preservation Commission meeting held in September, representation fromthe opposing side was present. Attorney Chris Kramer represented current owners Steve Sellsand John Hoffman of the development firm 8081 Meridian LLC.

Kramer, who has defended the city in similar cases, said this time the city is overstepping itsbounds because there is no owner consent.

“They are doing it at the behest of frankly a lot of well-intentioned people, a lot ofwell-intentioned third-parties … with all the best intentions again, but who have no economicstake in the property,” he said.

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Wright house clears 2nd hurdle


Kramer said it is in the owners’ best financial interest to develop the property where the house islocated.

“Preservation is fine, but don’t do it at my client’s economic risk,” Kramer said.

The Historic Preservation Commission has a policy of seeking owner support prior to continuinga case. This case was brought forth by the Planning Commission, which does not have thesame policy, said Kevin Weight of the Historic Preservation Office’s Planning and DevelopmentServices Department.

“This case is of the highest level of significance. There is only one Frank Lloyd Wright buildingeligible to be a historical landmark in Phoenix,” Weight said.

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Commission votes in favor of Wright designation


The Phoenix Planning Commission voted 7-1 to recommend approval on the historicpreservation designation on the David and Gladys Wright house in Arcadia.

Tuesday’s meeting was the third in a process to grant the house historic landmark designation,which would put a three-year hold on demolition.

The National Park Service said the circular house is one of 56 Wright buildings eligible fornational historic landmark designation, said Kevin Weight of the city’s Historic PreservationOffice. Commission Chairman Thomas Awai said before the vote that commissioners would beconsidering whether the house should be deemed fit for historic preservation overlay, and noton the legal implications of the process.

The Phoenix City Council chambers were filled with people of all ages on Tuesday sharinganecdotes and sentiments about the 1950s-built house. There were 68 public comment cardsturned in, 49 in favor who didn’t wanted to speak, 16 in favor who wanted to speak and 3opposed who wanted to speak.

Preservationist and Realtor of architecturally unique homes Scott Jarson said more than 2,500attendees recently attended a open house at the site on 5212 E. Exeter Blvd. in just two days.

“Great cities cherish their past, and we cannot let Phoenix be remembered as the city that letthis home be demolished,” he said. “So let us instead be celebrated for the community thatsaved it.”

Unlike at the Camelback East Village Planning Committee meeting, where the current ownerswere represented by attorney Chris Kramer, owner Steve Sells spoke on behalf of his business

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Commission votes in favor of Wright designation


partner John Hoffman and himself.

Sells said he was not aware of the home’s significance when he bought it. He said he wasn’ttold about the historic preservation overlay process being filed, and if he had been he wouldn’thave gone through with buying the house.

“If I would have known today the passion that exists in this room, and rightfully so, I certainlywouldn’t have done it and I would have moved on to another deal and done something else,”Sells said.

There have been four offers on the house, but none have been valid, Sells said.

While the majority of the commission voted to recommend approval, commission memberDwight Amery opposed the designation.

“Nothing started on historic preservation until the city had already approved the lot split on thisproperty,” Amery said. “I think now it is up to the new owners to do what they choose, not us.”

Council members Andrea Katsenes and Nicole Davis voted for approval, but had reservations.

“I hope that with the passion we are hearing tonight from all of you and the family that we cancome to a good resolution for our community,” Katsenes said. “It’s with an extreme heavy heartbecause I am really conflicted that I support the landmark designation.”

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Sepeedeh Hashemian Portfolio