September 2007, Bled 1

September 2007, Bled 2

tradition + brand name + know-how + quality

+

European Origin =

EUROPEAN EXCELLENCE

September 2007, Bled 3

- safe working conditions - environmentally friendly production - job security for employees- highly trained staff- R&D (sound research costs, design, patented construction…)- adherence to EU legislation

The benefits of producing Musical Instruments in

Europe

September 2007, Bled 4

1. Final customers - players

2. Distributors, dealers, retailers

Who is reached

September 2007, Bled 5

EEX quarantees

- long term investment- lifetime quarantee- minimum service costs- environmentally friendly product - production process under EU legislation

supervision- protection against forgery

1. Final customers

September 2007, Bled 6

2. Distributors, dealers

Results of a survey carried out in the EU (November 2005)

a) 100% want to sell EEX labeled products

b) 82.7% believe that the final customer will appreciate the trademark EEX

c) 87% believe that the trademark EEX will increase their margin (price, selling power...)

September 2007, Bled 7

Became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16th September 2005 in Paris

The trade mark EUROPEAN EXCELLENCE

September 2007, Bled 8

1. the producer must prove the product is made in the EU (partial and final assembling)

2. the producer must authenticate that 61% of the final product (parts or materials) originated in the EU

3. payment of administrative charges

4. membership to the national and supranational associations in Europe representing the interests of manufacturers or distributors of European musical instruments and appurtenant accessories.

Conditions of certification process EEX 1001 : 2006

September 2007, Bled 9

Certification Authority = Consortium EEX(some members of CAFIM)

Approval Authority = CAFIM

Certification processEEX 1001 : 2006

September 2007, Bled 10

Certificate

The Consortium EEX and CAFIM declare that the company XY has satisfied the conditions of European Excellence according to EEX 1001 : 2006 and its product can be labelad with the EU country of origin

September 2007, Bled 11

• Originality.• Cultural heritage.• An instrument with European sound.• Experience.• Emotion.• Quality.

see the page www.european-excellence.euor www.european-excellence.com

to check your instruments!

What does your customer pay for?

September 2007, Bled 12

EUROPEAN EXCELLENCETM

JUST PERFECT

September 2007, Bled 13

• In future, the certification should be based more on quality standards and shared values rather than production origin.• European Excellence should stand for more than just physical origin of the instruments

- Branding principles - Fair-employment (equal opportunities) standards - Commitment to high knowledge standards - Respect to European heritage

EEX project – possible Outlook.

September 2007, Bled 14

• AMATI-Denak• JA MUSIC• PETROF • STRUNAL • WENZEL MEINL• Zdenek Koutny, Akordeon servis (Delicia)

nearly 100 000 instruments (certificated and delivered to the customer) since January 2007

The Members of EEX Club

September 2007, Bled 15

We do not have to do anything, survival is not compulsory.

W. Edwards Deming