September 25-28, 2018 Gaylord Texan Resort Dallas, Texasthe digital transformation of our business and prepare for significant disruption and innovation in the next 5 years. I was

2018 OFFERINGS

September 25-28, 2018 Gaylord Texan Resort Dallas, Texas

Dear Prospective Sponsor,

Last October, AT&T Business debuted The Summit, our first executive-level customer event. We brought together an incredible mix of quality content, inspiring speakers, an engaging partner showcase, and exciting entertainment.

Building on the momentum and success from our inaugural event, we’re excited to offer the enclosed sponsorship opportunities for The Summit 2018.

Just when organizations have begun to realize the benefits of the cloud, explore new software-defined networking solutions and build big data analytics capabilities, the digital transformation game has changed again – this time at the edge. As new edge capabilities begin to come online, businesses will be able to gain the speed and insights in which to remain competitive – indeed, intelligence at the edge will be the competitive edge. In 2018, The Summit will focus on how customers can further transform by uncovering the smartest ways to move forward with edge solutions – from endpoints and applications to SDN innovation; from infrastructure and architecture to 5G and beyond – all with a focus on cybersecurity.

On behalf of the AT&T team, I hope you’ll join us for The Summit 2018 which promises to be even better than last year! We’ve created a tailored set of opportunities for your review. Thank you in advance for your careful consideration.

We look forward to seeing you in Dallas!

Mo Katibeh Chief Marketing Officer AT&T Business

att.com/thesummit 2

https://thesummit.att.com/

att.com/thesummit 3

The Summit | AT&T Business is a unique experience for our customers and partners. We are bringing together business leaders and top innovators to collaborate, engage and share insights on how to successfully transform businesses to better compete in a fast-paced, interconnected world. This is far from a traditional event. The Summit is an immersive experience designed to harness a community into action. Attendees will have the opportunity to share impactful stories, collaborate and hear from industry thought leaders. All within a creative environment designed to enable collaboration with AT&T and you.

At The Summit, you will not find the standard exhibit floor. Instead “The Innovation Showcase” is about learning, networking and collaborating. Specialized opportunities include, but are not limited to:

Ideation & CollaborationBring ideation and collaboration to the Innovation Showcase where you can engage with industry experts and business leaders attending the conference.

Thought LeadershipPresent your company’s vision,highlight your best customer success stories, or host thoughtful and impactful discussions with thought leaders as part of The Summit conference sessions.

Creating ExperiencesMake your company’s presence memorable with turnkey environmental designs (renderings forthcoming) that provide a home base for customers and prospects to meet with your executives during the conference.

“In all sincerity, that was the BEST summit I’ve ever attended. The content was timely and relevant, the speakers were incredibly knowledgeable and the overall event had such . . . class.”

—Disney

AT&T BUSINESS


2018 EVENT OVERVIEW att.com/thesummit2018 OFFERINGS CONTACTSIGN ME UP 2017 HIGHLIGHTS 4

ATTENDANCE

MEDIA IMPRESSIONS

CONTENT AUDIENCEPROFILE

LIKELY TO RECOMMEND

2,500+Total Attendees

1.6B+Traditional Media

331M+Social Media

5̃00Press Hits

8,000+Social Posts

96%

150+Sessions

225+Speakers

1,500+Customers

41% C-Suite & Senior

Executives

800+Unique

Companies

“I can honestly tell you this was the BEST of the BEST. Best I have been to in at least 5 years. I look forward to next year’s summit. Your content was great. Speakers were great. It was not at an Omni but the venue was great. Entertainment was WORLD CLASS. This exceeded my expectation!!!”

—Omni Hotels

2017 HIGHLIGHTS


mailto:thesummit2018sponsor%40freemanxp.com?subject=We%27re%20interested%20in%20sponsoring%20The%20Summit


SPEAKERSMore than 225 speakers joined The Summit roster in 2017 including:

UNITED STATES

President George W. Bush43rd U.S. President

AT&T

Randall StephensonChairman & CEO

DALLAS MAVERICKS

Mark CubanOwner

CNN

Anderson CooperJournalist and Anchor of CNN’s Anderson Cooper 360°

AT&T

John DonovanCEO, AT&T Communications

Thomas FriedmanAuthor of “Thank You For Being Late”

HEWLETT PACKARD ENTERPRISE

Meg WhitmanChief Executive Officer

AT&T

Thaddeus ArroyoChief Executive Officer, AT&T Business

DELOITTE U.S.

Cathy EngelbertChief Executive Officer

AMERICAN AIRLINES

Doug ParkerChairman and Chief Executive Officer

AT&T

Melissa ArnoldiPresident, Technology and Operations

NORTH ISLAND

Glenn HutchinsCo-founder



2018 EVENT OVERVIEW att.com/thesummit2018 OFFERINGS CONTACTSIGN ME UP 2017 HIGHLIGHTS

®

TM

6

SPONSORSIn 2017, attendees explored and discovered new technologies and solutions from these exhibitors and sponsors:

PREMIUM

PREMIER

PREFERRED EXHIBITOR PLUS EXHIBITOR




ENTERTAINMENTAttendees savored the Welcome Reception; danced with Darius Rucker; and rocked AT&T Stadium with Aerosmith at the Closing Celebration.



2018 EVENT OVERVIEWThe Summit’s central hub is The Innovation

Showcase, a highly immersive exhibit

floor experience, offering attendees an

opportunity to engage with AT&T and our

ecosystem of solution providers through

one-on-one conversations, hands-on

demonstrations, and interactive lab and

theater sessions. More than 100 companies

are expected to participate in the

Innovation Showcase in 2018.

2017 HIGHLIGHTS att.com/thesummit2018 OFFERINGS CONTACTSIGN ME UP 2018 EVENT OVERVIEW 8

“The most valuable experiences were the one-on-one conversations with AT&T and other company leadership. I think this set the AT&T Summit apart from the many other conferences I attend and is attributed to the smaller size of the audience.”

—Toshiba




TOP 5 REASONS TO PARTICIPATE1. Engage with 3000+ high-level decision makers and technologists looking

for insights on how to best transform their business to better compete in a fast-paced, interconnected world.

2. Share your company’s vision and position yourself within a community of technology innovators and decision makers. Our bundled offerings include speaking opportunities and Innovation Showcase lab and theater sessions.

3. Be an integral part of the story through a purposefully designed agenda that allows you to make lasting impressions with business leaders.

4. Expand and nurture your pipeline with immersive lead generation opportunities, including product demonstrations, executive meetings, luncheons, and opportunities to collaborate with key decision makers.

5. Opportunity to network with AT&T leadership and interact with the largest customers of AT&T.

“The speakers re-enforced the sense of urgency to complete the digital transformation of our business and prepare for significant disruption and innovation in the next 5 years. I was also impressed with AT&T’s vision for the software defined network and the promise and potential of 5G.”

—Sykes




24% MANUFACTURING

14% FINANCIAL SERVICES

8% RETAIL

5% HEALTHCARE

4% ENERGY

3% GOVERNMENT

CUSTOMERS BY

VERTICALCUSTOMERS BY

COMPANY SIZEWhile the 2017 audience included 42% general business attendees, 58% of the audience was from the following vertical industries.

(number of employees)

AUDIENCE DEMOGRAPHICSSome key data points from our 2017 event.

16% C-SUITE

25% SENIOR EXECUTIVE

31% DIRECTOR/BUSINESS MANAGER

18% TECHNICAL/OPERATIONS MANAGER

10% OTHER

High Level Attendees: 41% of 2017 attendees were Senior Executive or C-Suite level.

CUSTOMERS BY

JOB CLASSIFICATION

SMALL<10k

MEDIUM10k–50k

LARGE50k+

45%

26%

29%




2018 AGENDAAT-A-GLANCE

Schedule subject to change.

SEPTEMBER 25

Tuesday

SEPTEMBER 26

Wednesday

SEPTEMBER 27

Thursday

SEPTEMBER 28

Friday

AFTERNOONMORNING EVENING

Registration Opens

Breakouts, Labs, Theater Sessions

Innovation Showcase

Afternoon Keynote

Breakouts, Labs, Theater Sessions

Innovation Showcase

Closing Keynote

Opening KeynoteBreakouts, Labs, Theater Sessions

Innovation Showcase

Morning KeynoteBreakouts, Labs, Theater Sessions

Innovation Showcase

BreakfastDepartures

Welcome Reception

Innovation Showcase Opens

Evening Entertainment

Networking Dinner

Concert at Glass Cactus (Onsite)

Closing Celebration & Concert

(AT&T Stadium)“The main speakers were great, not often do I leave one of these (events) and feel like I picked up some real knowledge.”

—Acme Brick



2018 OFFERINGSWe have designed our packages to meet your specific business objectives including thought leadership, education, lead generation, and brand awareness. With a variety of levels to choose from, you can select the best package that meets your needs.

Contact us now to reserve your offering

Space is limited and available on a first-come, first-serve basis. To reserve your preferred offering, click the “SIGN ME UP” link below and you’ll be connected to our event team who will work with you to recommend the perfect package to meet your objectives.

2018 EVENT OVERVIEW2017 HIGHLIGHTS att.com/thesummitCONTACTSIGN ME UP 2018 OFFERINGS 12

Environment Selection Environments will be selected by AT&T. Assignments of locations will be assigned based on timing of signed contract with a first- come, first-serve basis. We encourage you to complete your contracts as soon as possible to ensure placement.

“The motivation and encouragement to transform our business will prove to be the most valuable takeaway from The Summit.”

—Neiman Marcus




Premium Premier Preferred Exhibitor $300,000 $150,000 $90,000 $40,000

Booth DetailsSize [*Design TBD. Ability to select booth location based upon contract sign date.] 30’ Diameter or 30’x30’ 25’ Diameter or 30’x20’ 20’ Diameter or 20’x20’ 15’ Diameter or 20’x10’ Booth Type Turnkey Turnkey Turnkey Turnkey

Lead Scanners 8 6 4 2PassesFull Conference ($2995) 20 10 5 3

Showcase Only ($995) 15 10 5 2

Total (Full/Showcase) 35 20 10 5SessionsBreakout Sessions (40 Minutes) 2 1 1

Labs (30 minutes) 2 Lab Sessions 1 Lab SessionTheaters (30 minutes) 2 Theater Sessions 1 Theater SessionTotal Sessions 6 3 1ExperiencesMeeting Room Private Private

Executive Briefing Center Boardroom Meeting 1 (40 minutes)

Hosted Lunch—Up to 20 attendees 2 Private: (1)Wednesday (1)Thursday 1 (Wednesday or Thursday)

VIP Experience at AT&T Stadium Guided Behind The Scenes Tour of AT&T Stadium, Private Suite (up to 30 guests) DURING concert at

AT&T Stadium (3 suites available)

Guided Behind The Scenes Tour of AT&T Stadium, VIP Seating (up to 10 guests)

DURING concertBrandingLogo on Event Communication X X X X

Mobile App Inclusion X X X X

Logo and Company Description on Website X X X X

Keynote Recognition X X X X

AT&T Stadium Branding (Jumbotron) X X

Digital Wall Ad (1) 30-second (1) 15-second

AR/VR Experience in AR/VR Zone X XKeynote Chair Drop X

Hotel Room Drop XLodging

Reserved Room Block Gaylord Texan Resort Gaylord Texan Resort Off property Off property

AT&T BUSINESS




$300,000

Pre-Event Branding• Logo inclusion in The Summit pre-event emails

• Company name and logo listed on the event website

• Full conference passes—(20)

• Showcase only passes—(15). Showcase only passes include meals and the Closing Customer Celebration at AT&T Stadium. They do NOT include The Glass Cactus concert or any keynote or breakout sessions.

• Company write up on the event website (100 words)

• Company name, logo, and description (100 words) listed on the mobile app for the conference

Onsite Exposure• 30’ diameter or 30’ x 30’ turnkey booth

• Turnkey environmental designs are pending but will include your company branding, monitors, content opportunities, and a lounge/meeting area. Space is approximately 30’ x 30’ and includes hanging sign.

• Innovation Showcase Theater Presentations • (2) 30-minute presentations

• Innovation Showcase Lab sessions • (2) 30-minute sessions

• AR/VR Experience in AR/VR zone

• Private meeting room (1)

• Executive Briefing Center Boardroom Meeting (1) 40-minutes

• Breakout Session presented by your company (we encourage your focus on thought leadership and customer case studies to demonstrate proof of concept) • (2) 40-minute sessions

• (2) Private hosted lunches. AT&T will provide a private room with catering for you and your invited guests (for up to 20 attendees)

• Digital wall ad (1) 30 second

• Keynote recognition

• Keynote chair drop

• Brand recognition on event signage

• Hotel Room Drop

• Guided Behind The Scenes Tour of AT&T Stadium, Private Suite (up to 30 guests) DURING concert at AT&T Stadium (3 suites available)

• AT&T Stadium Branding (Jumbotron)

• Access to a robust lead capture platform including (8) lead capture devices. As part of your package, AT&T makes the following advanced features available as part of your sponsorship package:

− Up to (8) customizable customer profile/qualification questions

− E-Literature delivery of 2 collateral items − Instant or Batch “Thank You” emails to your scanned leads

(includes literature if selected) − Random drawing selector for booth giveaways − Real-Time Executive Dashboard reporting − Real-Time lead downloads from all scanners − Session attendance data from your session(s) merged with

your overall data accessible via a portal

• Reserved room block at Gaylord Texan Resort for up to 20

Post-Event Benefits• Your sessions will be available “on demand” post-event

PREMIUM PACKAGE DETAILS

INNOVATION SHOWCASE LAB SESSIONSYou will have the opportunity to schedule Lab sessions to curate hands-on technical and collaborative experiences focused on emerging, innovative projects.

INNOVATION SHOWCASETHEATER PRESENTATIONSShare in thought leadership by attracting attendees to your theater presentation. Focus on vertical solutions, IoT solutions, case studies or have a panel session that encourages specialized conversations.




Pre-Event Branding• Logo inclusion in The Summit pre-event emails

• Company name and logo listed on the event website

• Full conference passes — (10)

• Showcase only passes — (10). Showcase only passes include meals and the Closing Customer Celebration at AT&T Stadium. They do NOT include The Glass Cactus concert or any keynote or breakout sessions.



Onsite Exposure• 25’ diameter or 30’ x 20’ turnkey booth

• Turnkey environmental designs are pending but will include your company branding, monitors, and content opportunities. Space is approximately 30’ x 20’ and includes hanging sign.

• Innovation Showcase Theater Presentation (1) 30-minute presentation

• Innovation Showcase Lab Session (1) 30-minute session

• Breakout Session presented by your company (we encourage you focus on thought leadership and customer case studies to demonstrate proof of concept) (1) 40-minute session

• Hosted lunch up to 20 attendees. AT&T will provide reserved tables with catering for you and your invited guests (1) Wednesday or Thursday

• Private meeting room (1)

• Digital wall ad (1) 15 second


• AR/VR Experience in AR/VR zone


• AT&T Stadium Branding (Jumbotron)

• Guided Behind The Scenes Tour of AT&T Stadium, VIP seating (up to 10 guests) DURING concert at AT&T Stadium






• Reserved room block at Gaylord Texan Resort for up to 10

PREMIER PACKAGE DETAILS $150,000

INNOVATION SHOWCASE LAB SESSIONYou will have the opportunity to schedule a Lab session to curate hands-on technical and collaborative experiences focused on emerging, innovative projects.

INNOVATION SHOWCASETHEATER PRESENTATIONShare in thought leadership by attracting attendees to your theater presentation. Focus on vertical solutions, IoT solutions, case studies or have a panel session that encourages specialized conversations.




Pre-Event Branding• Company name and logo listed on the event website

• Full conference passes — (5)

• Showcase only passes — (5). Showcase only passes include meals and the Closing Customer Celebration at AT&T Stadium. They do NOT include The Glass Cactus concert or any keynote or breakout sessions.

•



Onsite Exposure• 20’ diameter or 20’x20’ turnkey booth

• Turnkey environmental designs are pending but will include your company branding, monitors, and content opportunities.

• Breakout session presented by your company (we encourage you to focus on thought leadership and customer case studies to demonstrate proof of concept) (1) 40-minute session








• Reserved room block at nearby offsite properties

PREFERRED PACKAGE DETAILS $90,000




EXHIBITOR PACKAGE DETAILS

Pre-Event Branding• Company name and logo listed on the event website

• Full conference passes —(3)

• Showcase only passes—(2). Showcase only passes include meals and the Closing Customer Celebration at AT&T Stadium. They do NOT include The Glass Cactus concert or any keynote or breakout sessions.


Onsite Exposure• 15’ diameter or 20’x10’ turnkey booth

• Turnkey environmental designs are pending but will include your company branding, monitors, and content opportunities.








• Reserved room block at nearby offsite properties

$40,000



2018 EVENT OVERVIEW2017 HIGHLIGHTS att.com/thesummit2018 OFFERINGSSIGN ME UP CONTACT 18

CONTACT US VISIT USFor more information:

Larry Ecklund Business Development Director, Sponsorship

email: [email protected] mobile: +1.415.542.6479

Jennifer Swanson Senior Director, Corporate Sponsorship

email: [email protected] mobile: +1.303.807.2815

att.com/thesummit



mailto:TheSummit2018%40freemanxp.com?subject=I%27m%20interested%20in%20Summit%202018


https://www.corp.att.com/thesummit/

Documents

September 25-28, 2018 Gaylord Texan Resort Dallas, Texasthe digital transformation of our business and prepare for significant disruption and innovation in the next 5 years. I was