September 27, 2006OSAC Strategic Communications Support Services1 NATIONAL AERONAUTICS AND SPACE ADMINISTRATION GEORGE C. MARSHALL SPACE FLIGHT CENTER

September 27, 2006 OSAC Strategic Communications Support Services 1

NATIONAL AERONAUTICS AND SPACE ADMINISTRATION

GEORGE C. MARSHALL SPACE FLIGHT CENTERMARSHALL SPACE FLIGHT CENTER, ALABAMA 35812

Industry Briefing

Office of Strategic Analysis and Communications

Support Services

RFP# NNM06169943J

LOCATION

MSFC, Bldg 4200, Morris Auditorium


Presenters

Welcome Leslie Alexander

Technical Overview Elizabeth Newton, PhD

Procurement Overview Rhoney Triplett

Wrap Up and Tour Leslie Alexander


Welcome

Leslie AlexanderSEC Chairperson


Welcome

Welcome Orientation (fire exits, restrooms, etc.) Purpose of Industry Briefing:

Promote exchange of information Improve understanding of OSAC Strategic Communications

Support Services requirements Highlight key/unique aspects of the Draft RFP Provide an overview of site locations Serve as an aid in preparation of proposals


Briefing Format

Overview of Draft RFP (DRFP)

Site Tour Questions

Offerors may use the index cards provided to notate any questions during the overview

Offerors should PRINT their company name and questions on the index cards and drop them in the locked box at the back of the auditorium at the conclusion of the overview

During the tour, any questions can be written on index cards and placed in the box provided (no questions will be answered during the tour)

After the tour, the Government will answer questions from the briefing and site tour that do not require further research

Questions and answers from the Industry Briefing and Tour, a copy of the Industry Briefing charts, and an Interested Parties List will be posted on the web (NAIS/FedBizOps) as soon as practicable

Questions may also be submitted via e:mail as noted in the DRFP, Section L.11


Source Evaluation Committee

SEC OSAC ADVISORS

• Dom Amatore • Wes Brown• John Dumoulin• June Malone• Sherri Stroud• Dan Woodard

LEGAL ADVISORS

• Christie Dame

• Rosalind Cylar

SOURCE EVALUATION COMMITTEE

• Leslie Alexander, Chairperson• Tiffani Danner, Voting Member • Steve Durham, Voting Member• Patrick Rasco, Voting Member• Rhoney Triplett, Voting Member• Mary Colbert, Recorder

SEC TECHNICAL ADVISORS

• John Grimes, DCAA• Talmage Reynolds, Contractor Labor Relations


Technical Overview

Elizabeth Newton, PhD


Purpose

NASA and the importance of Strategic Communications

MSFC is one of 10 NASA field Centers

This procurement will provide support for OSAC and it’s customers


Background

Two Existing Contracts currently providing portions of work that will be covered by this procurement: NAS8-02047

• CPIF/IDIQ with AI Signal Research (ASRI)• Provides Media, Web Content, Exhibits, Employee Communications, Public Inquiry Responses, External Relations, and Events

NNM04AA56D• FFP/IDIQ with Analytical Services, Inc. (ASI)• Provides Strategic Research and Analysis, Program Planning and Control, Program Stakeholder Integration, Program Communication Integration, and Support for Development and Review of Communications Products


Overview

This effort will not be an “A + B = C” procurement

The new PWS will address existing gaps in Strategic Communications

Synergies are expected to be gained by awarding a single contract

“Communications” vs. “Strategic Communications”

The Government is looking for new and innovative uses of proven industry best practices to fulfill these requirements


Data Collection and Archives

Performance requires a Data Collection System for collection and reference of Strategic Communications information. The system shall be:• Integrated • Electronic• Cross reference capability across PWS sub-elements• Accessible to Government and OSAC support

contractors• Secure

Relational electronic archive of all final products and plans


OSAC Organizational Structure


Work Breakdown Structure

3.0Program Management

1.0Scope

2.0OSAC Mission

4.0Strategic Research &

Analysis

5.0Communication Strategy

Planning & MessageManagement

6.0Communication Services &

Product Development/ Delivery

7.0Indefinite Delivery /Indefinite Quantity

4.1Environmental

Monitoring

4.2Stakeholder Analysis

4.3Audience Research

4.4Measuring Communication

Effectiveness

4.5Benchmarking

5.1Communication Goals &

Strategy

5.2Communication Plans

5.3Key Message Development

5.4Channel Relationship

Development

6.0Center Collateral

Development

6.3Employee

Communications

6.4Public Inquiry

Responses

6.5Media Products

6.6Web ContentManagement

6.7Technical Documents

& Products

6.8Exhibits

6.1Executive

Communications

6.9Events

3.1Contract Management

3.2Property Management

3.3Occupational

Safety and Heath

3.4Work Management

3.5Data Collection

3.6IT Security


Procurement Overview

Rhoney TriplettContract Specialist


Contracting Approach

Contract information

- 100% Small Business Set-aside

- North American Industry Classification Code (NAICS) of 541710, with a company size limit of less than 1,000 employees

- Mission Services portion will provide Strategic Communications support as delineated in PWS 3.0 through 6.0

- IDIQ portion provides flexibility to respond to undefined requirements via Subject Matter Experts (PWS 7.0)


Contracting Approach

Cost-Plus-Incentive Fee (CPIF) contract

Share Ratio: Cost Underruns 80/20; Cost Overruns 70/30

Incentive Fee Structure Cost Incentive Fee = 25%

Performance Incentive Fee = 75%-Quarterly Monitor Survey = 20% -Program Management = 20% -Unique Performance Metrics = 35%

A minimum of 85% must be earned in performance fee pool to be eligible for cost incentive fee

The Government expects that the maximum cost incentive fee will not exceed 150% of the target cost incentive fee


Reference Clause F.3, Place of Performance:

- Work is to be performed on-site at MSFC and at other locations that may be approved in writing by the Contracting Officer

- Work will be performed in office environments, MSFC Model Shop, and at locations across the U.S. (both indoor and outdoor). Additional information on current exhibits, models, and design activities will be provided in the Final RFP.

Place of Performance


Phase-In

Clause F.6, Phase-In and Phase-Out, and Provision L.4, Phase-In, specify phase-in requirements including:

• Data deliverables that will be due during the phase-in period, and

• Qualified and badged staff ready to assume performance

Phase-In will be no longer than 14 work days (3 weeks)

A firm-fixed price purchase order will be issued for Phase-In requirements

During phase-in, the incumbent contractors will continue performance under the current contracts. The successful Offeror will assume full PWS responsibilities at the end of the Phase-In period.


Personal Identity Verification Requirements

Reference Clause G.8, Personal Identity Verification of Contractor Personnel (FAR 52.204-9)

New FAR clause effective January 2006

Contractor shall comply with agency personal identity verification procedures that implement Homeland Security Presidential Directive (HSPD) -12, Office of Management and Budget guidance M-05-24, and Federal Information Processing Standards Publication Number 201

Costs for compliance with HSPD-12 shall be proposed separately as a distinct line item of cost


Personal Identity Verification Requirements

NASA’s personal identity verification procedures are provided in Attachment J-6 of the DRFP.

Related DRD deliverables due during phase-in:• 1140MA-004, Badged Employee and Remote IT User

Listing

• 1140MA-006, Position Risk Designation for Non-NASA Employee Form

• 1140MA-007, Organizational Conflict of Interest (OCI) Avoidance Plan

• 1140SA-001, Final Safety, Health and Environmental Plan


Evaluation Factors include:• Mission Suitability • Cost• Past Performance

Relative Importance of Evaluation Factors:– In accordance with FAR Part 15.101-1, this acquisition

selection will be made using a best value tradeoff analysis.

– All evaluation factors, Mission Suitability, Past Performance, and Cost, are essentially equal to each other,

– Therefore, all evaluation factors other than cost, when combined, are significantly more important than cost.

Evaluation Factors for Award


The Offeror’s cost adequacy, reasonableness and realism will be determined as shown below:

• Mission Services: Each Offeror’s total proposed cost for the base year and each option year

• IDIQ: The Government will derive an evaluated cost for the base year and each option year by applying an SEC predetermined skill mix and allotment of hours to the Offeror’s proposed fully burdened labor rates

For evaluation purposes, the most probable cost will be the total of all Mission services costs and the IDIQ portion cost for the base year and all option years as outlined above.

Cost Evaluation


Cost Evaluation (cont’d)

Both proposed cost and most probable cost will be reported to the Source Selection Authority, along with an assessment of the government’s confidence in the Offeror’s most probable cost.

Phase-In Costs shall be identified separately from the Offeror’s total proposed contract value

A maximum of 200 points may be deducted from an Offeror’s Mission Suitability score depending on the size of the cost adjustment necessary to establish the most probable cost (i.e., difference between proposed cost and most probable cost).


MSE&T

The Government has provided a contract value of $1.5M for Materials, Supplies, Equipment and Travel (MSE&T) as a reimbursable line item

Cost incurred for MSE&T will not be eligible to receive incentive fee

The Offeror shall propose an indirect burden applied to MSE&T


Period of Performance

Contract will include a base year (11.5 months) and four

one-year priced options as follows:

Total potential contract Period of Performance not to

exceed 5 years

Base Period February 15, 2007 – January 31, 2008

Option 1 February 1, 2008 – January 31, 2009





Schedule

Draft RFP Released to Industry September 22, 2006Industry Briefing September 27, 2006Release Final RFP to Industry October 10, 2006Past Performance Volume Due November 6, 2006Remainder of Proposal Volumes Due November 13, 2006Award without Discussions December 15, 2006

(or Competitive Range Determination)Source Selection/Contract Award January 26, 2007

Note: All dates are subject to change and are to be used for planning purposes only. Please note time deadlines for submission of proposals as noted in L.15, Due Date for Receipt of Proposals


An additional synopsis for the Final RFP is not

anticipated.

The solicitation number for the Final RFP will be

NNM06169943R.

A Preproposal Conference after release of the Final RFP

is not planned.

Final RFP


Several RFP areas have been highlighted; however, these areas should not necessarily be interpreted as more or less important than other areas in the RFP.

This information is preliminary and subject to change when the Final RFP is released

Disclaimer/Reminder


Remember to place index cards in box at rear of auditorium

After the briefing, additional questions may be submitted via electronic mail to [email protected] no later than October 1, 2006

As noted previously, Q&As, Industry Briefing charts and Interested Parties List will also be posted on web (NAIS/FedBizOps)

Buses are waiting at the front entrance for the tour, we will load and depart in 10 minutes

We will reassemble in Morris Auditorium at the conclusion of the tour for a short debrief

Wrap Up and Tour