Organizers: Platinum Sponsors: Gold Sponsor: Silver Sponsors:

Supporters:

Media Partners:Official Media Partners:Event Sponsor:

Co-Organizer:

www.sima-asean.com SIMAASEANThailand

THE SOUTHEAST ASIAN AGRI-BUSINESS SHOW

ASEAN

POST SHOW REPORT

Gold Sponsor:

TAIWAN

TAM MA

20168>10September

Hall 5-6&IMPACT LAKESIDEBANGKOK, THAILAND

SIMA ASEAN Thailand 2016

Through joint efforts of both the private and government sectors, SIMA ASEAN Thailand 2016 was successfully held from 8-10 September 2016 at Hall 5-6 of IMPACT Exhibition & Convention Center and IMPACT Lakeside, Bangkok, Thailand.

This is the second consecutive year which SIMA ASEAN Thailand has provided a comprehensive range of innovative agricultural technologies and equipment including inputs, traction, soil working equipment, plant treatment, harvesting, irrigation, storage, breeding equipment and spare parts.

Over an exhibition space of 21,500 sq.m., SIMA ASEAN Thailand 2016 showcased over 300 brands and companies from around the world and provided participants the opportunity to experience the newest products from leading international companies. Over 13,000 visitors from over 40 countries such as Australia, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Myanmar, Netherlands, Philippines, Russia, Singapore, South Korea, Switzerland, Taiwan, Turkey, United Kingdom, USA, Vietnam and many more visited the exhibition over the 3 days. Including 100 VIP Buyers from 12 countries. They attended over 700 business meetings during the event.

SIMA ASEAN Thailand is the key meeting place and platform for local and international entrepreneurs and investors to keep up to date with the latest agricultural information, trends and technological advances. In addition, the informative seminars and conferences featuring expert speakers provided great insight into a variety of key industry topics.

As the perfect platform for Agricultural manufacturers and distributors to exhibit and showcase their latest products and technology, launch new products, expand business opportunities, gain insight into new innovations and network with industry peers, SIMA ASEAN Thailand is must attend trade event.

TAIWAN

TAM MA

Organizers: Co-Organizer:

Supporters:

Media Partners:

Official Media Partner:

Event Sponsor:

Platinum Sponsor:

Silver Sponsors:Gold Sponsor:

Show Partners

SIMA ASEAN Thailand 2016 officially opened on 8th September 2016 at Hall 5-6 of IMPACT Exhibition & Convention Center, Bangkok.

Opening Ceremony

Mrs. Jintana Chaiwannakarn,Vice Minister of the Ministry of Agriculture and Cooperatives

the honorary guest, presided over the opening ceremony and opened the exhibition. “This event has great importance to the agriculture industry because it will encourage farmers to improve their standard of living through education, and bring the newly evolved technology into use in their agri-businesses. Through SIMA ASEAN Thailand 2016, visitors can find all the latest agricultural innovations and technology from around the world as well as meet their knowledge, networking, sourcing and trade needs. Additionally, it will help farmers improve their production ability, as well as standardize their products and improve their produce in order to match international standards.”

Mrs. Valérie Lobry-Granger, General Manager of the Agriculture Equipment, Food, Construction, and Optics (AFCO)

stated “At SIMA ASEAN Thailand, we are focusing on innovation and sustainability which are the key fundamentals to develop agricultural sectors in the region. We need to, not only show new technologies and innovations but also to apply new thinking to build up the new ideas forward for farmers. It is of our great privilege to be able to create such a useful and effective platform that allows agricultural businesses to connect and develop for further trading potential and opportunities in one of the fastest growing regions of the world.”

Mr. Chiruit Isarangkun Na Ayuthaya,Vice President, Thailand Convention and Exhibition Bureau (TCEB)

said “A core part of TCEB’s mission is to support the development of the country’s fast-growing business events industries, and SIMA ASEAN Thailand 2016 is a perfect example of the kind of exciting, large-scale events we are passionate about supporting. TCEB had selected SIMA ASEAN Thailand 2016 as one of the ASEAN Rising Trade Show (ART) campaign in order to drive and elevate the quality of Thai exhibitions, as well as to strengthen the industry as the center of international trade exhibition in the region. Such exhibition would reflect the potential of Thailand in becoming an important hub of agriculture industry in ASEAN.

Key dignitaries present at the Opening Ceremony1. Mrs. Jintana Chaiwannakarn, Vice Minister of the Ministry of Agriculture and Cooperatives2. Mr. Frédéric Martin, Vice President, AXEMA3. Mr. Chiruit Isarangkun Na Ayuthaya, Vice President, Thailand Convention and Exhibition Bureau (TCEB)4. Mrs. Muanfan Roengwiriya, Senior Trade Advisor, Business France – French Trade Commission5. Mrs. Dares Kittiyopas, Director, Information and Communication Technology Center, Department of Agricultural Extension6. Mr. Vincent De Lassagne, Brand Leader New Holland, CNH Industrial 7. Mrs. Arunrassamee Chaipurithanaboon, President, Supertech Bio-Organic Marketing (Thailand) Co., Ltd.8. Mr. Nakhorn Nakhaginda, International Business Development Director, Sakpattanakarnkaset Co., Ltd.9. Mr. Toshiwaki Nagao, President, Yamabiko Corporation

2016 Exhibitor List AAA AGRITEC & AQUACULTURE (THAILAND) CO., LTD.AG GROWTH INTERNATIONAL (AGI)AGRI PLUSAGRICULTURAL AND FOOD MARKETING ASSOCIATION FOR ASIA AGRICULTURE RESEARCH DEVELOPMENT AGENCY (PUBLIC ORG)AGRICULTURE TODAYAGRICULTURE.COM.VNANHUI AN ER DA MACHINERY & ELECTRICAL CO., LTD.ANSUNG INDUSTRIAL CO., LTD.APOLLO TYRES (THAILAND) LIMITEDAPOLLO TYRES (THAILAND) LIMITEDARAG SRAASIA INTER TOOLASIA PALM OILASIAN MARUYAMA (THAILAND) CO., LTD.BANK OF AGRICULTURE AND AGRICULTURAL COOPERATIVESBARBAROS MOTOR MAKINA SANAYI IC VE DIS TIC LTD STIBATRIVINA IMPORT EXPORT TRADING INVESTMENT JSCBCS SPABEIJING SRX ENTERPRISE CO., LTD.BEIJING BOM INTERNATIONAL EXHIBITION CO., LTD.BEJING YIHENGTAI RUBBER TECHNOLOGY CO., LTD.BELLOTA AGRISOLUTIONS SLUBEST TECHNOLOGY THAILAND COMPANY BOSSTAR INTERNATIONAL CO., LTD.BUKWANGSA CO.BULL AGROBUSINESS FRANCEBYOUNG - JUE AGRICULTURAL CO.C.C AUTPART CO., LTD.CARRAROSPRAY BY O.CL.L.CELIKEL TARIM MAKINALARI SANAYI TICCARET LTD STICELIKEL TARIM MAKINALARI TICCARET LTDCHAIYO PIPE AND FITTING CO., LTD.CHAMNIEN SRANAGA FOUNDATIONCHANGCHAI CO., LTD.CHANGSHA TOPPILE MACHINERY TECHNOLOGY CO., LTD.CHANGZHOU BEIANTE POWER MACHINERY CO., LTD.CHANGZHOU DAHUA IMP.AND EXP. (GROUP) CORP., LTD.CHANGZHOU DONGFENG AGRICULTURAL MACHINERY GROUPCHANGZHOU EISHIN MECHANICAL AND ELECTRICAL CO., LTD.CHANGZHOU HAN-SUN MACHINERY CO., LTD.CHANGZHOU TOWNSUNNY IMPLEMENT CO., LTD.CHAVAKIT RUAM YANG CO., LTD.CHIA WANG OIL HYDRAULIC INDUSTRY CO., LTD.CHINA HYDRAULICS PNEUMATICS & SEAL ASSOCIATIONCHJC CHAINCHOKCHAI AGRICULTURAL MACHINERY CO., LTD.CHUANGHUA INTERNATIONAL CLAAS REGIONAL CENTER SOUTH EAST ASIA LTD.CNH INDUSTRIAL SERVICES (THAILAND) LIMITEDCOMLINK ELECTRONIC CO., LTD.CORAM ASIA CO., LTD.CROPTECH ASIADAVEN COMPANY LIMITEDDAYANG GENERAL MACHINERY CO., LTD.DEAWON GSI CO., LTD.DELTEXSCREEN CO., LTD.DEPARTMENT OF AGRICULTUREDEPARTMENT OF AGRICULTURE EXTENSIONDEPARTMENT OF FISHERIESDEPARTMENT OF LIVESTOCK DEVELOPMENTDIGITAL TURBO CO., LTD.DIRECTORADE OF INNOVATION AND BUSINESS INCUBATOR, UNIECO SOLATEC CO., LTD.EMBASSY OF MALAYSIA IN BANGKOKEURO BEST CO., LTD.FARMECH ENTERPRISE CO., LTD.FARMTRAC MALAYSIA SDN.BHNFINOLEX PLASSON INDUSTRIES PVT LTDFORGES DE NIAUXFUJII CORPORATION BILLINGFWUSOW INDUSTRY CO., LTD.GARDSTAR CO. LIMITEDGEN KAI ENTERPRISE CO., LTD.GIANGDONG HELI PLASTICS CO., LTDGOMADHI ENGINEERINGGONGYI HANGYUAN INDUSTRY CO., LTD.GREEN WORLD

GREENGEAR GLOBAL A CAVAGNA GROUP COMPANYGRUPO CHAMARTIN, CHAMSAHANGZHOU XIAOSHAN HONGQI FRICTION MATERIAL CO., LTD.HB PLANT CO., LTD.HEBEI RUNNONG WATER-SAVING TECHNOLOGY CO., LTD. HEBEI TANGSHUN WATER-SAVING EQUIPMENT CO., LTDHENAN ARTS AND CRAFTS HIACE ENGINE CO., LTD.HORTICULTURAL SCIENCE SOCIETY OF THAILANDHOWARD ALATPERTANIAN SDN BHD,HWA KONG TRDG CO (PTE) LTDHYDRO FERT SRIHYDRODYNAMICS CO., LTD.ICC ANTALYAINFOTRADE MEDIA CO., LTD.INTERMAT ASEANINTESO COMPANY LTD, VIETNAMITALIAN TRADE AGENCY (ICE)JCBLJIANGSU CCPIT INTERNATIONAL CONFERENCE & EXHIBITION JIANGSU EMEI POWER MACHINERY CO., LTD.JIANGSU GUONONG PUMP CO., LTD.JIANGSU GUORUI HYDRAULIC MACHINERY CO., LTDJIANGSU JIALIANG MACHINERY CO., LTD.JIANGSU TONGYANG MACHINERY CO., LTDJIANGSU WORLD AGRICULTURAL MACHINERY CO., LTD.JIANGSU WUIDOO POWER TECHNOLOGY CO., LTD.JIANGXI YUANCHENG AUTOMOBILE TECHNOLOGY CO., LTD.JIN JHAN CO., LTD.JINFENG DRYING EQUIPMENT CO., LTD.JYEN HERR ENTERPRISE CO., LTD.KAIPING PROSPER INDUSTRIAL CO., LTD.KAMICOKANOKPRODUCT CO., LTD.KASET FOCUSKASET PHATTANA INDUSTRY CO., LTD.KASET VARIETY KASETKAM THAMMACHARTKASETSART UNIVERSITYKEHAKASETKIRLOSKAR OIL ENGINES LTD.KUBOTA AYUTTHAYA HUA HENG LEE CO., LTD.KULIN FORMOSA TECHNOLOGY CO., LTD.KURARAY ASIA PRACIFIC PTE.LTD.LAIWU JUJI PLASTIC MACHINERY CO., LTD.LEBIO INTERNATIONAL TECHNOLOGY CO., LTD.LEEHWA INDUSTRY CO.LEMEKS DIS TIC LTD STILEMKENLINYI FANGZHENG IMP&EXP CO., LTD.LINYI LVBIAO MACHINERY CO., LTDLIYING MACHINERY CO., LTD.MAI LONG MAIROO MANITOU GROUPMAPHROW THAIPURE CO., LTD.MATSUI WALTERSCHEID LTD.MEDIA TODAY PVT LTD.MEGATEX SEWING MACHINE CO., LTD.MERKEZ ANADOLUMINE CORPORATIONMITARUN INDUSTRY CO., LTD.NAM KYUNG CO., LTD.NANTONG FLW AGRICULTURAL EQUIPMENT CO., LTD.NANTONG GUANGYI MECHANICAL & ELETRICAL CO., LTD.NATRAWEE TECHNOLOGY CO., LTD.NINGJIN HONGLI AGRICULTURAL MACHINERY CO., LTD.OK SEED CO., LTD.ORSI GROUPOTR WHEEL (THAILAND)P.V.T. & T PLAS CO., LTD.PATIPONG AGRICULTURE MACHINEPHILIPPINE EMBASSY PHONG THANH IMPORT EXPORT CORPORATIONPRECISION MACHINE PARTS CO., LTD.PRESS CENTERPROBIOTICS DISTRIBUTION CENTERQINGDAO J&G INTERNATIONAL TRADING CO., LTD.RAKBANKERDRAKKASET

RICE TODAY RIMA S.P.A.RK MEDIA AND COMMUNICATIONSAFE ENGINEERINGSAKPATTANAKARNKASET CO., LTD.SANYO METAL WORKS CO., LTD.SEPPI M.S.P.A.SHANDONG BOSHENG POWER TECHNOLOGY CO., LTD.SHANDONG HUASHENG PESTICIDE MACHINERY CO., LTD.SHANDONG OUTAILONG HEAVY INDUSTRY CO., LTD.SHANDONG SHIFENG (GROUP) CO., LTD.SHANDONG SOURCE MACHINERY CO., LTD.SHANDONG TONGYUN IRRIGATION EQUIPMENT CO., LTD.SHANDONG WUZHENG GROUP CO., LTD.SHANDONG YONGJIA POWER CO., LTD.SHANG GU ENTERPRISE CO., LTD.SHANGHAI RUIYING MACHINERY MANUFACTURE CO., LTD.SHANGHAI RUIZHAN INDUSTRY DEVELOPMENT CO., LTD.SHIN NONG CO., LTD.SHIN-IL TECH CO., LTD.SHIUHJISIGMA 4 - GALLIGNANI - ALFASPEEDSIMA WORLDWIDESITEVISMART FARM (THAILAND) CO., LTD.STARS TECHNOLOGIES INDUSTRIAL LTD.SUCCESS COME LTD.SUGAR ASIASUNCUE COMPANY LTD.SUNGCHANG CO., LTD.SUNPACK MODERN TECHNOLOGY CO., LTD.SUPERTECH BIO-ORGANIC MARKETING (THAILAND) CO., LTD.SUZHOU JINDING MACHINERY MANUFACTURING CO., LTD.SYMLONG BIO-TECH CO., LTD.TAIWAN AGRICULTURAL BIOTECHNOLOGY CO., LTD.TAIZHOU CITY LUQIAO HEFENG SPRAYER FACTORY TAMMATECNIR SRITHAI ITALIAN CHAMBER OF COMMERCE'S MEMBERTHAI LIVESTOCK EQUIPMENT ASSOCIATIONTHAI SOCIETY OF AGRICULTURAL ENGINEERINGTHAILAND AGRICULTURAL MACHINERY ASSOCIATIONTHANH DAT AGRICULTURAL PRODUCT PRODUCTION CO., LTD.THE EMBASSY OF THE REPUBILC OF POLAND IN BANGKOKTHE EMBASSY OF THE SOCIALIST REPLUBIC OF VIETNAMTHE INDONESIA EMBASSYTHE MYANMAR EMBASSYTHE ROYAL EMBASSY OF CAMBODIATHE VAPORNMATIC CO LTD.TIANJIN DAHUA PLASTIC CO., LTD.TIANJIN GREEN SIGHT WATER SAVINGTMECTRANSMISIONES LA MAGDALENATRELLEBORG WHEEL SYSTEMS ITALIA S.P.A.TSP AUTO PARTS CO., LTD.VAVA PACK CO., LTD.VENTURE MORE SDN BHDVIS & SON COMPANY LIMITEDWECANGLOBAL CO., LTD.WISE CENTER PRECISION APPLIANCE CO., LTD.WUXI ASAHI MECHANICAL COMPONENT INDUSTRY LTD.WUXI COFCO ENGINEERING AND TECHNOLOGY CO., LTD.WUXI HANHE AVIATION TECHNOLOGY CO., LTD.YAMABIKO CORPORATIONYANCHENG FOREIGN MACHINERY PARTS CO., LTD.YANCHENG SKAR AUTO PARTS CO., LTD.YANGZHOU JBM VIBRATION MANUFACTURING CO., LTD.YANGZHOU ZHENGDA MACHINERY CO., LTD.YANMAR S.P.CO., LTD.YAYAK (THAILAND) CO., LTD.YENIYURT MAKINA ILETISIMYONT PHOL DEEYUN CHUAN PEANUT HANVESTER MACHINERY CO., LTD.YUZHOU HONGYU MACHINERY MANUFACTURING CO., LTD.ZHEJIANG FUHUA NEW MATERIAL TECHNOLOGY CO., LTD.ZHEJIANG PRECISE DRIVELINE MACHINERY CO., LTD.ZHEJIANG STRONGER HYDRAULIC CO., LTD.ZHENGZHOU WANDGU MACHINERY CO.,LTD.ZHEZHOU DINGSHENG MACHINE MANUFACTURING CO., LTD.

Leading CompaniesThe splendid event succeeded in bringing together industry supporters and competitive well-known companies from a wide range of innovative agricultural technologies and equipment such as inputs, tractions, soil working equipment, plant treatment, harvesting, irrigation, storage, breeding equipment and spare parts. Below are some of leading brands within the industry that participated in the show:

CNH Industrial Services (Thailand) Co., Ltd. CLAAS Regional Center Southeast Asia Ltd. Kubota Ayutthaya (Hua Heng Lee) Co., Ltd. Yanmar S.P. Co., Ltd. Supertech Bio-Organic Marketing (Thailand) Co., Ltd. Sakpattanakarnkaset Co., Ltd. Yamabiko Corporation Chockchai Agricultural Machinery Co., Ltd. Forges de Niaux Chawakit Ruam Yang Co., Ltd. (BKT) Manitou Group Fujii Corporation Jiangsu World Agricultural Machinery Co., Ltd. Yont Phol Dee and many more.

2016 keyexhibitors:

Emerging TechnologiesMore than 300 brands from over 21 countries such as Australia, Cambodia, Canada, China, France, India, Indonesia, Italy, Japan, Malaysia, Myanmar, Philippines, Singapore, South Korea, Spain, Taiwan, Thailand, Turkey, United Kingdom, USA and Vietnam exhibited and showcased new agricultural innovations and technology with an interesting product highlights. Each company showcased its strength in areas of manufacturing, assembling and end products. The show covered a comprehensive range of products to meet all the needs of farm operations and food-processing professionals.

Distinguished DelegatesSIMA ASEAN Thailand 2016 garnered firm support from various government sectors and industry-related associations such as The Federation of Thai Industries (FTI), Thai Machinery Association (TMA), Thailand Convention and Exhibition Bureau (TCEB), Thai Society of Agricultural Engineering (TSAE), Agricultural and Food Marketing Association for Asia and the Pacific (AFMA), Thai Rice Mills Association, Agricultural Mass Media Association of Thailand.The expo also held many intensive seminars, workshops, conferences and technology presentations concurrently. Highlights included ‘The 17th TSAE National Conference and The 9th TSAE International Conference: Beyond Great Agro’ organized by the Thai Society of Agricultural Engineering and the ‘Sustainable Value Chain International Conference’ organized by the Agricultural and Food Marketing Association for Asia and the Pacific (AFMA) and Food and Agriculture Organization of the United Nations (FAO).

Country Visitor DelegationsVisitors from more than 40 countries, all over the world, visited the show. They came from Australia, Bangladesh, Cambodia, Canada, China, Cyprus, Finland, France, Germany, Hong Kong, India, Indonesia, Iraq, Israel, Italy, Japan, Laos, Malaysia, Mozambique, Myanmar, Nepal, Netherlands, Pakistan, Philippines, Reunion, Russia, Saudi Arabia, Singapore, South Korea, Sri Lanka, Sudan, Switzerland, Taiwan, Thailand, Turkey, UAE, United Kingdom, USA, Vietnam and other countries surrounding the region, and comprised of top industry leaders who were looking for opportunities for joint ventures and meeting new suppliers, as well as purchasing agricultural products for their businesses.

Show Promotion Comprehensive Marketing CampaignTo ensure our target audience was aware of SIMA ASEAN Thailand 2016 and its importance, we implemented an integrated marketing plan with both direct marketing campaigns in addition to advertising and promotion. It was promoted extensively through multiple of marketing channels that targeted professional and trade visitors.

Newspapers

Magazines Radio & Television

Industry Forum & Press Conference

Local & International Roadshows

Germany Taiwan China Japan Vietnam Cambodia Myanmar Indonesia Philippines

Khon Kaen Nakorn Ratchasima UdonThani Suphanburi Nakorn Pathom Chiang Mai

more than

100,000e-mails sent

30,000targeted mail

pieces

over

80print adverts

30local & international

media partners

Direct Mailing

www.sima-asean.com SIMA_ASEAN

SIMA ASEAN Thailand

SIMA ASEAN Thailand

SIMA_ASEAN_Thailand

SIMA ASEAN Thailand

SIMAASEANThailand

Key Association & Press Visits

AD Network, Native AD & Social Media

Electronic Direct Mailing & Fax Campaign

กระทรวงเกษตรและสหกรณ เจาภาพรวมจัดงาน SIMA ASEAN Thailand 2016 ตอเน่ือง

เพ่ือยกระดับธุรกิจเกษตรในเอเชียตะวันออกเฉียงใต

แบรนดดัง ตบเทาเขารวมงาน! พบกับแบรนดช้ันนําในแวดวงอุตสาหกรรมการเกษตรอยางครบวงจร

กระทรวงเกษตรและสหกรณ รับเปนเจาภาพรวมจัดงาน SIMA ASEAN Thailand 2016 งานแสดงสินคาและการประชมุนานาชาติเพื่อธุรกิจการเกษตรท่ีใหญท่ีสุดในภูมภิาคอาเซียน รวมกับ บจก. อมิแพ็ค เอ็กซิบิชัน่ แมเนจเมนท, คอมเอ็กซโพเซียม และแอ็คซีมา จากฝร่ังเศส ตอเน่ืองเปนปท่ี 2 ระหวางวันที่ 8 –10 กันยายน 2559 ณ อาคาร 5 – 6 ศูนยแสดงสินคาและการประชุม อิมแพ็ค เมอืงทองธาน ี และรมิทะเลสาบ เมืองทองธาน ีถือเปนกญุแจสําคัญตออุตสาหกรรมเกษตรท้ังในไทย และภูมภิาคอาเซียน การขยายตัวของอุตสาหกรรมเกษตรจะสามารถขับเคล่ือนไปไดดวยการพฒันานวัตกรรม และเทคโนโลยี เพือ่ท่ีจะสงเสริมผลผลิต ลดตนทุน และเพิม่การแขงขันทางการเกษตร

สุดยอดงานเกษตรระดับสากล ผูท่ีสนใจเขารวมแสดงสินคามากกวา 150 บริษัท จาก 15 ประเทศท่ัวโลก ไดแก ฝร่ังเศส อิตาลี เกาหลีใต จีน ไตหวัน และตุรกี เปนตน ซ่ึงผูแสดงสินคาจากประเทศอื่นๆ นอกเหนือจากประเทศไทย คิดเปน 40% ของผูแสดงสินคาท้ังหมด ท่ีจะนําสินคาคุณภาพกวา 300 แบรนด มาจัดแสดง ใหผูเขาชมไดเรียนรูนวัตกรรมใหมๆ และพบกบัเคร่ืองจักรเกษตรจัดหนักจัดเต็ม เปนการตอกย้ําวางาน SIMA ASEAN Thailand 2016 เปนงานเกษตรท่ีมมีาตรฐานระดับนานาชาติอยางแทจริง

ไฮไลทพิเศษสําหรับปน้ี! พื้นท่ีสาธิตเคร่ืองจักร ณ ริมทะเลสาบเมืองทองธานี ท่ีแรกท่ีเดียวในเมืองไทย! บนพื้นท่ีกวา 10,000 ตารางเมตร เพื่อใหกลุมเกษตรกรและนักธุรกิจเกษตร ไดสัมผสัถงึคณุภาพดวยตัวของคุณเอง ไดรับชมการสาธิตเครื่องจักรกลการเกษตร เครื่องมือและอุปกรณตางๆ จากผูแสดงสนิคาช้ันนําท้ังไทยและตางประเทศ

หามพลาด! กับงาน SIMA ASEAN Thailand 2016 งานแสดงสินคาและการประชุมนานาชาติเพือ่ธุรกิจเกษตร ที่ตอบโจทยทกุความตองการของคุณ

ระหวางวันท่ี 8 – 10 กันยายน 2559 ณ อาคาร 5 – 6 ศูนยแสดงสินคาและการประชุม อิมแพ็ค เมืองทองธานี และริมทะเลสาบ เมืองทองธานี

โอกาสสุดทายในการจองพื้นท่ีกับเรา!!! สอบถามรายละเอียดเพิม่เติมไดท่ี คุณทิตา กนิษฐานนท

โทรศัพท: 02-833-5316 โทรสาร: 02-833 5127-9 อีเมล: titak@impact.co.th หรือ ดูขอมูลเพิม่เติมไดท่ี www.sima-asean.com Facebook: www.facebook.com/SIMAASEANThailand

ใบตอบรับ สนใจพืน้ทีห่รือเขาชมงาน กรณุากรอกขอมูลเปนภาษาไทยและสงกลับมาท่ีเบอร 02-833-5127-9 หรืออีเมลมาท่ี titak@impact.co.th ชื่อ:__________________________________________ตําแหนง:___________________มอืถือ: _____________________ บริษัท: ____________________________________________________________________________________________ ท่ีอยู:_______________________________________________________________________________________________ เบอรโทรศัพท:_____________________เบอรโทรสาร:__________________อีเมล: ________________________________

SIMA แบรนดระดับโลก ไดพัฒนางานแสดงสินคา ระดับสากลเพื่ออุตสาหกรรมการเกษตร ขยายฐานการจัดงาน ครอบคลุม 3 ทวีปทุกมุมโลก

SIMA ปารีส ประเทศฝรั่งเศส ทวีปยุโรป SIMA อาเซียน ประเทศไทย ทวีปเอเชีย SIMA ซิปซา ประเทศอัลจีเรีย ทวีปแอฟริกาใต

งาน SIMA ASEAN Thailand 2016 จัดตอเนื่องเปนปท่ี 2 รวบรวมนวัตกรรม เครื่องจักรและอุปกรณดานการเกษตรอยางครบวงจรท่ีสุดในประเทศไทย พบกับเครื่องจักรและผลิตภัณฑท่ีตอบสนองความตองการของมืออาชีพดานการการเกษตร อาทิเชน

รถแทรกเตอร และเครื่องจักรกลการเกษตร ช้ินสวน อะไหล และอุปกรณอิเล็กทรอนิกสภายใน เครื่องจักร และอุปกรณเพื่อการไถพรวน หวาน และ

เพาะปลูก เคมีเกษตร ปุย และยาฆาแมลง

ระบบน้ําเพื่อการเกษตร กระบวนการ และการบรรจุภัณฑอาหาร เครื่องจักร อุปกรณ และเทคโนโลยี เพื่อการ

เพาะพันธุ การปรับปรงุพันธุ และการปศุสัตว เครื่องจักร และอุปกรณสําหรับพื้นท่ีสีเขียว

งาน SIMA ASEAN Thailand 2016 จัดข้ึนระหวางวันท่ี 8 – 10 กันยายน 2559

ณ อาคาร 5 – 6 ศูนยแสดงสินคา และการประชุม อิมแพ็ค เมืองทองธานี มุงยกระดับการเกษตรไทยสูระดับสากล เพื่อการพัฒนาอยางยั่งยืนในอนาคต

สอบถามรายละเอียดเพิ่มเติมไดท่ี คุณทิตา กนิษฐานนท โทรศัพท: 02-833-5316 โทรสาร: 02-833 5127-9 อีเมล: titak@impact.co.th

หรือ ดูขอมูลเพิ่มเติมไดท่ี www.sima-asean.com Facebook: www.facebook.com/SIMAASEANThailand

ใบตอบรับ สนใจจองพ้ืนที ่หรือเขาชมงาน กรุณากรอกขอมูลเปนภาษาไทยและสงกลับมาท่ีเบอร 02-833-5127-9 หรืออีเมลมาท่ี titak@impact.co.th ช่ือ:______________________________________ ตําแหนง:___________________ มือถือ: ______________________ บริษัท: ________________________________________________________________________________________ ท่ีอยู: _________________________________________________________________________________________ เบอรโทรศัพท: _____________________ เบอรโทรสาร:____________________อีเมล:__________________________

ภาคอุตสาหกรรมการเกษตรตื่นตัว!

มุงเนนพัฒนา สงเสริมการใชเครื่องจักรกลการเกษตร เพื่อลดตนทุนและเพิ่มผลผลิต

ภาคการเกษตรของไทยมีบทบาทสําคัญตอการพัฒนาเศรษฐกิจของประเทศ และถือไดวาไทยเปนแหลงผลิตอาหารท่ีสําคญัของโลก ซึ่งปจจุบันไทยกําลังประสบปญหาขาดแคลนแรงงานเกษตรและประชากรภาคเกษตรมีอายุสูงขึ้น รวมถึงประเทศเพื่อนบานในอาเซียนหลายประเทศเนนสงเสริมดานการเกษตรมากกวาอุตสาหกรรม จึงควรสงเสริมประสิทธิภาพการผลิตดวยการใชเครื่องทุนแรงทางการเกษตร โดยถือวาเครื่องจักรกลการเกษตรเปนโครงสรางพื้นฐานทางการเกษตรหนึ่งท่ีสําคัญซึ่งภาครัฐฯและเอกชนเริ่มใหการสนับสนุนอยางตอเนื่อง เพื่อกอใหเกิดประโยชนสูงสุดตอเกษตรกรสวนใหญของประเทศ

SIMA – แบรนดงานแสดงสินคาเพื่ออุตสาหกรรมเกษตร

ท่ีประสบความสําเร็จในระดับนานาชาต ิ

จองพื้นท่ีแสดงสินคากับเราวันน้ี! เพื่อสงเสริมการรับรูแบรนดของทาน เพิ่มยอดขาย และสรางเครือขายกับผูมีอํานาจการซ้ือ

ท่ีงาน SIMA ASEAN Thailand 2016

In total there were 40 web banners on targeted online partner website with a further 200 banners sent to exhibiting companies to help promote their presence at SIMA ASEAN 2016.

Direct MailingDirect MailingOver 30,000 direct mail pieces were sent to an extensive and growing database of previous show participants, regional supporting associations, the global database and other relevant industry lists.

The email marketing was the most comprehensive and effective campaign to date, with more than 100,000 emails sent to the most relevant industry professionals of the industry. Together with more than 30,000 faxes were sent to local farmers.

Show HighlightsExhibition space of 21,500 square meters for both indoor and outdoor area was opened to exhibitors to showcase their latest products, demonstrate new innovation and interact with business clients at their booths.

Exhibitor ParticipationA record number of 237 exhibitors participated in the show, comprising 76 Thai and 161 international companies, with over 300 brands showcased at SIMA ASEAN Thailand 2016. The event attracted participation from well-known and competitive international companies from Australia, Cambodia, Canada, China, France, India, Indonesia, Italy, Japan, Malaysia, Myanmar, Philippines, Singapore, South Korea, Spain, Taiwan, Thailand, Turkey, United Kingdom, USA, Vietnam and more.

Special Government Sectors and Associations Pavilions The show served as an important medium to interact with government sectors and associations. Special booths included the Department of Agricultural Extension, Department of Agriculture, Department of Livestock Development, Department of Fisheries, Thai Machinery Association, Agricultural and Food Marketing Association for Asia and the Pacific (AFMA), Thai Society of Agricultural Engineering (TSAE) and the Thai Livestock Equipment Association (TLEA).

International PavilionsSpecial pavilions were created for exhibiting companies from Italy, Turkey, Korea, India, China, Vietnam and Taiwan which attracted many visitors to discover latest technology and innovation from various leading brands.

Technology PresentationThe latest innovations were presented by our exhibitors where they introduced their range of products adapted to the ASEAN market. In addition, they shared how to choose the right equipment to increase productivity. This provided free learning and upgrading of product knowledge.

Outdoor Demonstration AreaThis new area allowed visitors to analyze the performance and effectiveness of the material and use this knowledge for product purchases in future. It was a real experience to find the best equipment displayed at SIMA ASEAN Thailand 2016.

Business Matching & VIP Buyers ProgramThis key segment served as a B2B platform and international marketplace for manufacturers and

suppliers to connect with targeted key decision makers from the industry.

ABOMAR EQUIPMENT SALES CO., LTD.Mr. Mario Ochon, President/CEO

Outdoor Area

From the success of the previous edition, the Outdoor Area at IMPACT Lakeside was expanded and was a great opportunity for exhibitors to demonstrate and educate the products directly to farmers and real-users.

With 10,000 sq.m. of the Outdoor Exhibition Area and Outdoor Demonstration Area for SIMA ASEAN Thailand 2016, this Outdoor Working Plot Demonstration Area was a unique highlight of the show and consisted of 4 major crops such as rice, cassava, sugar cane and napier grass in a 2,000 sq.m. area. Visitors experienced the live workings of the latest tractors, machinery and equipment by leading exhibitors.

This area is co-located with the Thailand Agriculture Outdoor Festival which presented 3 days of exciting educational and recreational activities along with exciting showcases to celebrate the agriculture industry of ASEAN.

- - - -

Leading Brands at Outdoor Exhibition Area

Live Demonstration Area: CNH Tractor together withChokchai Agricultural Machinery Attachment

Fresh Fruits and Vegetables atThailand Agricultural Outdoor Festival

Thailand Agricultural Outdoor Festival Shopping Area

Live Demonstration Area: ECHO’s Spraying Machinery

The VIP Hosted Buyers Program provided the opportunity for highly eligible buyers from top-level management to meet the exhibitors of their choices, for focused one-on-one meetings. Top-level buyers received special benefits, including complimentary flights, accommodation and many more.

100VIP Buyers

12countries

From

700businessmeetings

Over

VIP Hosted Buyers Program

GOLD STAR MACHINERY CO., LTD.Mr. Andy (Nguyen Trung Anh), Overseas Manager

Great and helpful to me. I hadpotential business in future withsome suppliers for our market

Thank you SIMA ASEAN!It was a very useful and

convenient platform.

ECO-AGRI CO., LTD.Ms. Canady Mao, Operation Manager

Good platform for us to cover our sectors. Participation from all over the world gave us more ideas and opportunity to expand our core businesses.CMP GLOBAL VENTURESMr. Saufi Hezree Mat Safian, CEO

This platform was very useful to match business people who are looking for any specific investment and business partners. Thank you very much for your perfect arrangement. I appreciated it very much.

NATURAL AGRICULTURE VILLAGEMs. Sieng Bun, Owner

We could connected with the right business partners, and generated business opportunities. SIMA ASEAN is a good agricultural exhibition which aims at forging perfect partnerships among exhibitors and buyers.

amongamongamongamongamongamong

VIP Buyer Testimonials

ABOMAR EQUIPMENT SALES CO., LTD.Mr. Mario Ochon, President/CEO

Exhibitor Testimonials

Mr. Benjamin S. Punyaratabandhu BhakdiRegional DirectorCLAAS Regional Center South East Asia Limited

“For us, it's very important to provide the information about our products to our international customers, especially from the Southeast Asia region. For this purpose, we think SIMA ASEAN Thailand 2016 is the good platform to attract international visitors and also gives us the opportunity to present our high technology products in our line-up especially to serve the sugar cane residue management with our big bailer. What we really appreciated for this year, SIMA ASEAN not only have indoor exhibition but also have outdoor exhibition and demonstration area and for this gave us more opportunity to showcase our machinery with the real working environment.”

Mr. Valerio DomeniciMarketing Manager - Southeast Asia & Japan Product Marketing Specialist H&F - APACCNH Industrial Services (Thailand) Limited (Platinum Sponsor)

“SIMA ASEAN is the perfect place to get to know our customers and for our customers to discover our products and the New Holland and Case IH quality. We had an opportunity to launch the TT4.90 tractor at the SIMA ASEAN 2016, extending the successful TT4 Series, which now includes 5 models ranging from 55 to 88 hp. This is why the SIMA ASEAN is an important exhibition for us and it’s the reason we decided to support the show this year as a Platinum Sponsor”

Mr. Julien GrenierCommercial Export/Export Sales Manager FORGES DE NIAUX

“This is the second time exhibiting at SIMA ASEAN as a member of AXEMA. It’s is very good idea to exhibit in Thailand. Thailand is one of the biggest markets in the world and Thailand is also considered as the hub in ASEAN countries and it’s to develop market around the ASEAN that why we decided to be part in SIMA ASEAN Thailand 2016. We could meet a lot of visitors from different countries for this second edition. We can say that more and more visitors from many countries than last year such as South Korea, India, Myanmar, etc.”

Ms. Yuki ShimizuSales Department Machine DivisionFUJII Corporation

“Last year we attended to SIMA ASEAN. We had a good result because we could know many importers and distributors from all over the world not only in Asia but also from Europe. This year is so far so good for exhibiting at SIMA ASEAN Thailand 2016 as we received more visitors at the booth and we are so happy to come joining at SIMA ASEAN Thailand 2016.”

Mr. Nattakit BoonsiriPlanning Section Assistant ManagerYanmar S.P. Co. Ltd.

“We are one of Yanmar group from Japan. We are producing diesel engines including assembled tractor to distributors in Thailand. This year is the first year that we joined SIMA ASEAN that we had opportunities to meet with many customers and they are also our target groups such as groups of farmers, community leaders and real buyers. Many people are interested of our brand. The result exceeded our expectations.”

Exhibitors: Statistics & Analysis

237Exhibiting

Companies

21ExhibitingCountries

8International

Pavilions

23,500Exhibiting Space

SQ.M.

Overall exhibitors classified by country

International 68%Local 32%

How many visitors visited your stand?

1 - 300 person 16%301 - 1000 person 15%1000 - 2000 person 44%2000 - 3000 person 15%over 3000 person 10%

Is this show a valuable tool inreaching your customers?

Yes 95%No 5%

How do you rate the quality of the visitorsat your stand?

Excellent 40%Good 57%Poor 3%

How satisfied were youwith SIMA ASEAN Thailand 2016?

Very satisfied 89%Rather satisfied 9%Rather not satisfied 2%Not satisfied at all 0%

What were your primary reasons for exhibiting?

1%

2%

3%

6%

3%

4%5%

12%

9%

10%

20%

25%

Others

Support Suppliers

Networking

Conduct Market Researh & Surveys

Eduate Customers about Products & Services

Recruit Channel Partners & Sales Agents

Engage High Quality Customers

Enter a New Market & Identify New Customers

Retain Customers & Penetrate Current Accounts

Promote Corporate Image & Build Awareness

Launch & Introduce New Products

Generate Sales Lead

Mr. Andrea Ferraresi, Sales Agent A.M.A. SPA (Italy)

“This is my second time join this event. My type of business is spare part of agricultural machine. The purpose of visiting this event is to find some dealers. This event is very good and I could find something new in this show.”

“SIMA ASEAN is a great show where we met lots of interesting companies & people in agriculture industry.”

Christiandy Bong, Marketing Manager PT. Agrotama Jaya Abadi (Indonesia)

Mr. Lee Wei Kee, Purchasing ManagerEdaran Tenggara Sdn. Bhd. (Malaysia)

“The purpose of visiting this event is to look for the supplier to improve our company to increase distributor products and to improve services. This event is really good as I could see various products from each country such as China, Korea, Turkey, etc. This is very good experience to come toSIMA ASEAN Thailand.”

Soe Lin, ChairmanMyanmar Sugar & Cane Related Products Association (Myanmar)

“Visiting SIMA ASEAN Thailand is very useful to our association. We met and connected with buyers also we had opportunities to discover new technology and innovation for using in our country."

Visitor Testimonials

Mr. Ajay Rathore, Marketing Manager TIGER (India)

“SIMA is very big brand, it's kind of well known. And I have seen so many good brands here like big tractor industries, implements and machineries.Good brands are here at SIMA ASEAN Thailand. It seems Thailand is using good technology. So, if we wish to do business here, definitely the quality is a must.”

Deang KaewmaneeThe Lum Moon Bon Sugarcane Planters Association (Thailand)

“This is the second year attending SIMA ASEAN and this year there were new technologies showcased at the event. We were looking for new tools and technologies, such as planting and harvesting. We also attended the seminars which were very informative and we could meet the industry experts.”

Visitors: Statistics & Analysis

40Visiting Countries

13,000Trade Visitors

International

Local

15%

85%

2016

0 10 20 30 40 50 60 70 80 90 100

Overall visitors classified by main business

Overall visitors classified by products or service’s interest

Overall visitors classified by position Overall visitors classified by purpose of visit

To find new suppliers 17.5% To find new customers 24.14%To meet your regular suppliers 5.76% To meet your regular customers 7.37%To find partners, subcontractors 3.64%

To purchase or to place orders 7.46% To find new products 24.25% To find information about new trends,

market developments 10% To participate in conferences, workshops 10.36% Other 6.99%

Overall visitors classified by purchasing/sourcing budget

Less than 1 Million Baht 36.29%1-5 Million Baht 15.63%5-10 Million Baht 18.56%More than 10 Million Baht 18.49%None 11.04%

Top 10 visiting countries

MALAYSIA

JAPAN CHINA INDIA MYANMAR

VIETNAM

SOUTH KOREA

INDONESIA CAMBODIAPHILIPPINES

Management 29.33%Manufacturing & Production 11.05%Purchasing & Sourcing 5.10%Sales & Distribution 10.89%Marketing, Advertising, PR 5.33%Engineering, Technical 4.51%Research & Development 5.50%Others 28.30%

Overall visitors classified by country

Tractors and Power Equipment 13.07%Tilling, Sowing and Planting 7.88%Harvestry 10.16%Post-Harvestry 10.75%Spare Parts, Accessories and Embedded Electronics 7.18%Processing and Food Packaging 6.96%Import-Export, Trades, Consultants 4.90%Equipment for Tropical and Special Crops 3.96%

Agro Chemical, Fertilizer, Pesticides, Insecticides 4.40%Handling, Transportation, Storage, and Buildings 3.10%Irrigation System 3.37%Pro Equipment for Green Spaces 2.47%Dairy and Milking products 5.59%Government Sectors 5.54%Breeding Equipment 5.61%Others (Please specify) 5.05%

Crop / livestock farmers 68%Distributors & Agents 14%Agricultural and forestry Contractors 4%Traders‐Buyer, Importer‐Exporter 10%Others (researchers, students, agricultural organization, etc.) 16%

Conferences & SeminarsInspiring local and international conferences and seminars were conducted which covered pre-harvest to post-harvest operations, market trends, growth sectors, challenges and opportunities in global agricultural industry, led by international experts, manufacturers and partners.

The 17th TSAE National Conference and the 9th TSAE International Conference "BEYOND GREAT AGRO" by the Thai Society of Agricultural Engineering International Conference on the Sustainable Value Chain by the Agricultural and Food Marketing Association for Asia and the Pacific (AFMA) and Food and Agriculture Organization of the United Nations (FAO)

Thailand Agriculture Direction - under the model "Thailand 4.0" by Agricultural Mass Media Association

Taiwan Agriculture - To Thai Agriculture Model by Chinnaphan Tanaruj, Ph.D. Organized by Kehakaset

The Future Farming Landscape: Sustainability & Balance Adaption, Evolution & Change The new generation of farmers to develop Thai agriculture by Mr. Ennu Suesuwan

Agriculture START UP by Rak Ban Kerdand more...

Assoc. Prof. Ahamed TofaelUniversity of TsukubaJapan

Dr. Katinka WeinbergerOiC of Centre for Sustainable Agricultural Mechanization, UN

Mr. Thirach RungruangkanokkulExecutive DirectorAgriculture and Food Marketing Association for Asia and the Pacific (AFMA)

Mr. Athitsapat Wannasut Smart Farmer of the Year 2015

Mr. Ennu SuesuwanPresident of Chamnien Saranaga Foundation and Former President of the Bank for Agriculture and Agricultural Cooperatives (BAAC)

Mr. Chinaphan TanarujMaejo University

Some of our esteemed speakers include…

Association for Asia and the Pacific Association for Asia and the Pacific Association for Asia and the Pacific Association for Asia and the Pacific

Products on Display

CNH INDUSTRIAL SERVICES (THAILAND)LIMITED

SAKPATTANAKARNKASET CO., LTD.SUPERTECH BIO-ORGANIC MARKETING(THAILAND) CO., LTD.

YAMABIKO CORPORATION (ECHO) CLAAS REGIONAL CENTERSOUTH EAST ASIA LTD.

YANMAR S.P. CO., LTD.

KUBOTA AYUTTHAYA HUA HENGLEE CO., LTD.

MANITOU GROUP FORGES DE NIAUX

CHOCKCHAI AGRICULTURALMACHINERY CO., LTD.

CHAVAKIT RUAM YANG CO., LTD. YONT PHOL DEE

COMEXPOSIUM70, avenue du Général de GaulleF-92058 Paris La DéfenseCedex

AXEMA19 Rue Jacques Bingen75017 Paris - France

IMPACT Exhibition Management Co., Ltd.10th Fl., Bangkok Land Building47/569-576, Popular 3 Road, Banmai Sub-district,Pakkred District, Nonthaburi 11120, THAILAND

07 > 09 SEPTEMBER 2017 www.sima-asean.com10 > 13 OCTOBER 2017

www.sima-sipsa.com

26 FEB. > 02 MARCH 2017 www.simaonline.com

SIMAWorldwide