Serena Ppt

8/16/2019 Serena Ppt

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Serena H


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TABLE OF CONTENTS:

Introduction of SerenaVision & Mission

History of Serena

Serena Hotel Islamabad

Marketing Mix

Segmentation


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CONTINUE….

Targeting

Positioning

Competitors

CSR

Conclusion


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INTRODUCTION OF SEREN

• Serena group as founded in !"#$ under t%e leaders%ip of (etork )e*elopment ut%ority +',-)./ Its 0ner Clara Head1uarters of Serena is in Nairobi, Kena.

• T%e group %as 2ouris%ed for more t%an t%ree & %alf decadescollection of 34 luxury resorts5 safari lodges & %otels %ic% ar

in Ea!" A#ri$a +'enya5 Tan6ania5 Randa5 7ganda5 and Mo6an% Cen"ral an% Sou"& A!ia +Pakistan5 fg%anistan5 and Ta8


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MISSION ' (ISION STATEMENT

90ur Mission is to create outstanding facilities fait%fully re2ectindesigns t%at o:er t%e %ig%est standards of product and ser*ice

pro*ide Management and sta: it% an en*ironment t%at enabledeli*er operating standards beyond t%e le*el of our guests; expe

resulting in satisfactory returns to our stake%olders/9


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PR0P-RTI-S 0, S-R-(


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)RO)ERTIES OF SERENA IN )AKIS

,aisalabad Serene Hotel

>ilgit Serena Hotel

Hun6a ?altit Inn

Islamabad Serena Hotel

@uetta Serena Hotel

Sat Serena Hotel

S%igar ,ort

'%aplu Palace


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S-R-( H0T-IS


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• Serena Islamabad started its operation in *+

• Hotel is situated in Central Islamabad5 !A

kilometres from IS< irport/

•

T%e %otel5 %ic% is built from se*en le*els5 fea range of terraces & pa*ilions/


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MARKETIN- MI

• Product

• Price

• Place

• Promotion


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)RODUCT

• Serena are t%e market leader inexecuti*e tra*el market5 o:ering

business & executi*es suites in

all t%eir city %otels/


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)I(I(>

T%e Serena Hotel Islamabad restaurants endea*or to o:er %onorable guests a memorable experience in *arious distinct dining spat Islamabad Serena Hotel speciali6e in traditional and contemporary preparations5 multiBcuisine5 and a range of specialty menus

• Rakapos%i

• ?aradari +Se


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/EDDIN- SER(ICES

• T%e Islamabad Serena Hotel is one of t%e Pakistan;s most presedding *enues

!/ 0:ering extensi*e grounds

4/ Stand alone social e*ent centre

3/ PoolBside reception area

D/ Complete edding planning ser*ices/


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T0E MAIS0A MIND ,BOD1 ' S)IRIT S

• To enter Mais%a )ay Spa is to step into %ea*en of serenity/ rare space 5 %ere youcan relin1uis% yourself entirely to our professional t%erapists dedicated to your ellB

being/


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-UEST SER(ICES ' FACILITIE

• Complimentary irport transfers

• Multi Cuisine Restaurants

• State of t%e art Spa & Healt% Club

• Salon & ?arber S%op

•


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SERENA 0OLIDA1 OFFERS

• =eekend 0:er +,ri B Sun.

• Sa%ili (ig%t

• Seafood )inner ?arbe1ue

• T%e >reat Morani Safari ir Package

• ET%e >reat -lep%ant TrailsF Safari

• Serena Vacation Package


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)RICE

Delu2e Roo3Billing $urren$ :USD

)KR4+5+

)eluxe Tin Room?illing currency G7S)

P'R4$DA

-xecuti*e Club Room?illing currencyG 7S)

P'R4$D$

-xecuti*e Club Tin Room?illing currency G7S)

P'R44#"$


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)LACE

•Standing at t%e foot of (ort%ern Hills it% magnicent *ie o#Margalla 0ill! ' Ra6al La7e, t%is exceptional %otel is surrou

#our"een a$re! of lands it% beautiful gardens5 yet it is locat

*ery centre of Islamabad5 t%e capital of Pakistan//

• Serena o:ers 849 roo3! & suites5 all it%y air$on%i"ioning

!a"elli"e T(, /iFi ' ;oi$e 3ail.


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)ROMOTION

•=ebsites

• -Bmail

• ?roc%ures

• Conferences

• (espaper


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SE-MENTATION ' TAR-ET

•Corporate clients

• -mbassies

• ,amilies

• =edding J parties

• @uality conscious & -xecuti*e class


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)OSITIONIN-• =it% a strong brand name &

standard of comfort & luxur

Serena is standing at numb

ranking of luxury resorts/


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COM)ETITORS

•

Dire$" Co3


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T0E SERENA -ROU) AND COR)ORASOCIAL RES)ONSIBILIT1

•

Sustaining t%e en*ironment

• Supporting t%e national economy

• Promoting good go*ernance

• =orking it% t%e local community

• Supporting t%e local economy

• Supporting t%e local society


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CONCLUSION

•

Very good %otel

• ,antastic ser*ices

• >reat room

• Popular among business

tra*ellers

• =ell organi6ed

• Traditional arc%itecture


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T0ANK1OU

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Serena Ppt