Upload
others
View
6
Download
0
Embed Size (px)
Citation preview
Methodology and Overview
2
This presentation is based on a survey conducted by Greenberg Quinlan Rosner Research for Democracy Corps. The survey of 1000 likely 2012 voters (1000 weighted) nationwide was conducted from June 23-27, 2012. In addition, a unique oversample of 200 self-identified Hispanics was conducted from June 25-28, 2012 to allow for an in-depth analysis of this important electoral group. The interviews were conducted in both English and Spanish, depending on the preference of the respondent. Unless otherwise noted, margin of error= +/-3.1 percentage points at 95% confidence.
The Ryan budget – described in Ryan’s actual language – gets barely
majority support
Obama’s lead over Romney doubles (from 3 to 6 points) after Romney endorses Ryan budget and voters hear both sides
The voters respond to 3 big, nearly equal critiques of the Ryan budget:
1. It allows child tax credit to expire for many working families, pushing the families of 2 million children back into poverty
2. It privatizes Medicare, cuts health care spending for seniors and raises their health care bills
3. It cuts education spending by 20 percent, forcing states to cut more teachers
© 2012 Greenberg Quinlan Rosner
The Ryan budget
3
In presidential debate, when Obama frames narrative as damaging the
most vulnerable – produces biggest shift to Obama on the vote
Keep in mind the voters that have held back and that now move:
1. Rising American Electorate (minority, young, and unmarried women): upset with pushing the families of 2 million children back into poverty; Obama vote up from 63 to 65 percent
2. Unmarried women: top concern is pushing the families of 2 million children back into poverty; vote up from 63 to 69 percent (matching 2008)
3. Hispanics: top concern is education cuts
© 2012 Greenberg Quinlan Rosner
The Ryan budget – the most vulnerable
4
The frameworks:
1. Most effective: Obama by 9 -- general/poverty facts (even split)/vulnerable narrative
2. Very effective: Obama by 6 -- mostly budget general (one poverty fact)/vulnerable narrative
3. Very effective: Obama by 5 -- mostly budget general (one poverty fact)/general narrative
4. Least effective: Obama by 3 -- general/poverty facts (even split)/general narrative
© 2012 Greenberg Quinlan Rosner
The Ryan budget – the most vulnerable (cont.)
5
© 2012 Greenberg Quinlan Rosner
Unique experimental design and test
6
This survey utilizes a unique experimental design – with different respondents hearing different information in order to analyze the differences between groups of respondents. After an initial read on the Ryan budget in the Congressman’s own words, half of the respondents receive five facts about general budget cuts in the Ryan plan and one fact about cuts that affected particularly the most vulnerable; the other half received an even split of facts about general budget cuts and cuts affecting the most vulnerable. At the conclusion of the experiment, all respondents are asked a presidential revote question framed as a debate scenario between Barack Obama and Mitt Romney solely on the Ryan budget. Half of respondents hear the set-up to the revote as: • “In his concluding statement, Mitt Romney says that he supports the Ryan budget because it reflects his values. President
Obama says that he opposes the Ryan budget, particularly because of what it would do to the most vulnerable.” Half hear the set-up to the revote without the line about the most vulnerable: • “In his concluding statement, Mitt Romney says that he supports the Ryan budget because it reflects his values. President
Obama says that he opposes the Ryan budget.” This set-up allows us to analyze the effect of Obama framing the choice around the Ryan budget as hitting the most vulnerable.
The experiment
7
Split 1 (250 interviews): VULNERABLE/VULNERABLE
Favor/oppose Ryan plan in his own words
Hear general and vulnerable facts
Attacks by Democrats and Republicans
Obama mentions impact on most vulnerable
Favor/oppose Ryan plan in his own words
Hear general facts
Attacks by Democrats and Republicans
Obama mentions impact on most vulnerable
Favor/oppose Ryan plan in his own words
Hear general and vulnerable facts
Attacks by Democrats and Republicans
Obama DOES NOT mention impact on most vulnerable
Favor/oppose Ryan plan in his own words
Hear general facts
Attacks by Democrats and Republicans
Obama DOES NOT mention impact on most vulnerable
Split 2 (250 interviews): GENERAL/VULNERABLE
Split 3 (250 interviews): VULNERABLE/GENERAL
Split 4 (250 interviews): GENERAL/GENERAL
Revote: Obama vs. Romney Revote: Obama vs. Romney Revote: Obama vs. Romney Revote: Obama vs. Romney
The Ryan budget – in his own words – barely gets
majority support
24
35
25
52
Oppose Support
Earlier this year, Republicans in Congress passed a budget that Mitt Romney and Republicans in the Senate support,
called the Paul Ryan budget, named after the chairman of the House Budget Committee. Let me read you some things
that Republicans who support this budget say it will do and how it will help the country. From what you know, do you
favor or oppose this budget plan?
+17
8
Our plan saves the country from a future of spending and debt by cutting an additional 5.3 trillion dollars over the next ten years, bringing federal spending down to the historic level of 20 percent as a share of the economy, and bringing deficits down by 2015. Our plan fixes the broken tax code by making it simple, fair and competitive, and eliminates special interest loopholes while lowering everyone's rates to promote growth. Our plan repeals the Obama administration's health care reform law and the Wall Street reform law, which cause uncertainty for job-creating businesses. Our plan strengthens Medicaid over the next decade by providing states greater flexibility to determine what is best for the people who live in their communities. Our plan will save Medicare for future generations by making smart reforms, giving future seniors the choice to purchase private plans or traditional Medicare.
Romney’s endorsement of the Ryan budget doesn’t
help him
32
43
25
42
Less likely More likely
Now, I'm now going to read you what Mitt Romney has said about the Ryan budget plan, which he supports. After
hearing this, are you more likely or less likely to vote for Mitt Romney in November?
+1
9
“I'm very supportive of the Ryan budget plan. It's a bold and exciting effort on his part and on the part of the Republicans. I think it's amazing that we have a president who three and a half years in still hasn't put a proposal out that deals with entitlements. This budget deals with entitlement reform, tax policy, and efforts to reign in excessive spending. I applaud it. It's an excellent piece of work and very much needed.”
37
36
35
The plan allows the child tax credit to expire formany working families, pushing the families of 2
million children back into poverty.
The budget privatizes Medicare, massively cutshealth care spending for seniors, and freezes
spending under inflation, which will force seniorsto pay 6 thousand dollars more a year for their
health care.
The plan cuts the federal education budget by 20percent, which would force states to pay more foreducation, cut their budgets significantly, or lay-off
more teachers.
Cuts to Medicare, education and letting the child tax
credit expire are the most concerning to voters
10
Now I am going to read you some things some people say will happen with this budget plan supported by the
Republicans in Congress and Mitt Romney. After I read all of these, please tell me which 2 bother you the most.
Percent saying this bothers them (top 2 concerns combined)
30
29
26
20
The plan gives those making over a million dollarsa year an average tax cut of more than 150,000dollars, while cutting programs that middle and
working class families depend on.
The plan allows the child tax credit to expire formany working families, pushing the families of
more than 10 million children deeper into poverty.
The plan cuts Pell Grant scholarships for 10 millionstudents by more than 1,000 dollars and 2 millionchildren would be dropped from early childhood
education.
The plan cuts over 120 billion dollars fromdomestic food aid programs, including food
stamps.
Other cuts that hit the poor and most vulnerable are
concerning, too
11
Now I am going to read you some things some people say will happen with this budget plan supported by the
Republicans in Congress and Mitt Romney. After I read all of these, please tell me which 2 bother you the most.
Percent saying this bothers them (top 2 concerns combined)
19
17
13
The plan continues all tax cuts for those makingover 250,000 dollars and lowers corporate tax
rates.
The plan rolls back regulations on banks, insurancecompanies, oil companies and polluters and
eliminates critical regulations designed to protectconsumers and workers.
Total federal spending would be cut back to thelowest level since 1950, when Medicare, Medicaid,federal funding for education, highways, and major
federal activities didn't exist.
Last tier of concerns
12
Now I am going to read you some things some people say will happen with this budget plan supported by the
Republicans in Congress and Mitt Romney. After I read all of these, please tell me which 2 bother you the most.
Percent saying this bothers them (top 2 concerns combined)
43
37
37
33
30
The plan cuts the federal education budget by 20 percent,which would force states to pay more for education, cut
their budgets significantly, or lay-off more teachers.
The plan allows the child tax credit to expire for manyworking families, pushing the families of 2 million children
back into poverty.
The plan allows the child tax credit to expire for manyworking families, pushing the families of more than 10
million children deeper into poverty.
The budget privatizes Medicare, massively cuts health carespending for seniors, and freezes spending under inflation,which will force seniors to pay 6 thousand dollars more a
year for their health care.
The plan cuts Pell Grant scholarships for 10 millionstudents by more than 1,000 dollars and 2 million children
would be dropped from early childhood education.
Among Hispanics, education cuts stand out
13
Now I am going to read you some things some people say will happen with this budget plan supported by the
Republicans in Congress and Mitt Romney. After I read all of these, please tell me which 2 bother you the most.
Percent saying this bothers them (top 2 concerns combined)
45
38
37
The plan allows the child tax credit to expire formany working families, pushing the families of
2 million children back into poverty.
The budget privatizes Medicare, massively cutshealth care spending for seniors, and freezes
spending under inflation, which will forceseniors to pay 6 thousand dollars more a year
for their health care.
The plan cuts the federal education budget by20 percent, which would force states to pay
more for education, cut their budgetssignificantly, or lay-off more teachers.
And among the Rising American Electorate, pushing families
with children back into poverty is simply unacceptable
14
Now I am going to read you some things some people say will happen with this budget plan supported by the
Republicans in Congress and Mitt Romney. After I read all of these, please tell me which 2 bother you the most.
Percent saying this bothers them (top 2 concerns combined)
Ryan budget facts: Split A predominantly general
facts; Split B equal general and vulnerable facts
15
The budget privatizes Medicare, massively cuts health care spending for seniors, and freezes spending under inflation, which will force seniors to pay 6 thousand dollars more a
year for their health care.
Split A – 5 general : 1 vulnerable
The plan cuts the federal education budget by 20 percent, which would force states to pay more for education, cut
their budgets significantly, or lay-off more teachers.
The plan continues all tax cuts for those making over 250,000 dollars and lowers corporate tax rates.
The plan rolls back regulations on banks, insurance companies, oil companies and polluters and eliminates critical regulations designed to protect consumers and
workers.
Total federal spending would be cut back to the lowest level since 1950, when Medicare, Medicaid, federal funding for education, highways, and major federal
activities didn't exist.
The plan gives those making over a million dollars a year an average tax cut of more than 150,000 dollars, while
cutting programs that middle and working class families depend on.
The plan allows the child tax credit to expire for many working families, pushing the families of more than 10
million children deeper into poverty.
The plan cuts Pell Grant scholarships for 10 million students by more than 1,000 dollars and 2 million children
would be dropped from early childhood education.
The plan cuts over 120 billion dollars from domestic food aid programs, including food stamps.
The plan allows the child tax credit to expire for many working families, pushing the families of 2 million children
back into poverty.
The budget privatizes Medicare, massively cuts health care spending for seniors, and freezes spending under inflation, which will force seniors to pay 6 thousand dollars more a
year for their health care.
The plan continues all tax cuts for those making over 250,000 dollars and lowers corporate tax rates.
Vulnerable General Split B – 3 general : 3 vulnerable
31
32
34
61
62
62
Very serious doubts Serious doubts
Strongest developed attacks parallel worries about
Ryan budget
(MEDICARE) The budget privatizes Medicare, massively cuts health care spending for seniors, and freezes spending under inflation, which will force seniors to pay 6 thousand dollars more a year for their health care.
(TAX INCREASE) The budget proposed by Republicans in Congress lets tax cuts for low-income Americans expire, giving the families of 18 million children a tax increase of up to 1,400 dollars, while millionaires actually get a tax cut of a quarter million dollars.
(PUSH BACK INTO POVERTY) The budget proposed by Republicans in Congress lets tax cuts for low-income Americans expire, pushing the families of 2 million children back into poverty by giving some a tax increase of up to 1,400 dollars, while millionaires actually get a tax cut of a quarter million dollars.
16
Now I'm going to read you some of the things critics are saying about the Republican budget plan, which Mitt Romney
has supported. After I read each one, please tell me whether this raises very serious doubts, serious doubts, minor
doubts, or no real doubts in your own mind about Mitt Romney.
30
30
31
59
59
59
Very serious doubts Serious doubts
Attacks on Ryan budget’s cuts to education and food stamps
equally strong, and framing the debate as a choice is
strongest driver of the vote
(EDUCATION) The budget proposed by Republicans in Congress slashes education funding by 20 percent, including the biggest-ever cuts to Pell Grants, which provide college aid for low and moderate income students at a time when college costs are through the roof.
(FOOD STAMPS) The budget proposed by Republicans in Congress slashes the average daily food stamp benefit of just four dollars and 47 cents for nearly 50 million Americans, including over 16 million children and 5 million babies and toddlers, who will face the risk of going hungry each day, endangering their health and school readiness.
(CHOICE) The budget proposed by Republicans in Congress gives millionaires a bigger tax cut than George W. Bush gave them, an average tax cut of a quarter million dollars. To pay for tax cuts for those at the very top, their plan has seniors pay thousands more out of pocket and slashes college aid.
17
Now I'm going to read you some of the things critics are saying about the Republican budget plan, which Mitt Romney
has supported. After I read each one, please tell me whether this raises very serious doubts, serious doubts, minor
doubts, or no real doubts in your own mind about Mitt Romney.
21
22
27
51
51
56
Very serious doubts Serious doubts
Republican attacks on Democrats not nearly as
strong
(RESPONSIBLE) The country has not had a budget in over 3 years because Democrats refuse to pass one. Instead they choose to rely on short term spending bills that add to our deficit and create uncertainty. Democrats in the Senate have failed to do their job for over 3 years.
(DECLINE) We offer a serious pro-growth plan to cut our budget but the President and Democrats in Congress propose more job-killing taxes and budget-busting big government spending that punish businesses, cost jobs, and put our economy at risk.
18
Now I'm going to read you some of the things critics are saying about Democrats in Congress, who all voted against
this budget plan. After I read each one, please tell me whether this raises very serious doubts, serious doubts, minor
doubts, or no real doubts in your own mind about Democrats in Congress.
(TAX CODE) The Democrats' tax policies punish families and small businesses. Democrats want to raise taxes, which is the worst thing we can do in this economy. Cutting and simplifying taxes will give families and small businesses more money, but Democrats continue to block our efforts.
49 51 49 46 43 45
Obama Romney Obama Romney Obama Romney
Revote NOT
including vulnerable
Revote including
vulnerable
+8 +4
By focusing on what the Ryan budget does to the most
vulnerable, Obama doubles his margin against Romney
19
Initial Vote
I know it's a long way off, but thinking about the presidential election this November, if the election for president were held today and the candidates were -- Democrat Barack Obama and Republican Mitt Romney, for whom would you vote?
+3
I want you to imagine you are watching one of the presidential debates on the topic of the federal budget. In his concluding statement, Mitt Romney says that he supports the Ryan budget because it reflects his values. President Obama says that he opposes the Ryan budget, particularly because of what it would do to the most vulnerable. Considering these two statements, if the election for president were held today and the candidates were Democrat Barack Obama and Republican Mitt Romney, for whom would you vote?
I want you to imagine you are watching one of the presidential debates on the topic of the federal budget. In his concluding statement, Mitt Romney says that he supports the Ryan budget because it reflects his values. President Obama says that he opposes the Ryan budget. Considering these two statements, if the election for president were held today and the candidates were Democrat Barack Obama and Republican Mitt Romney, for whom would you vote?
52 50 50 49 43 44 47 44
Obama Romney Obama Romney Obama Romney Obama Romney
+9 +6
Hearing about cuts to the most vulnerable and Obama framing
it as the choice puts him in a strong position against Romney
20
Heard even split of facts Heard mostly facts about cuts
in budget in general Heard even split of facts
Heard mostly facts about cuts in budget in general
+3 +5
I want you to imagine you are watching one of the
presidential debates on the topic of the federal budget.
In his concluding statement, Mitt Romney says that he
supports the Ryan budget because it reflects his values.
President Obama says that he opposes the Ryan
budget, particularly because of what it would do to
the most vulnerable. Considering these two
statements, if the election for president were held today
and the candidates were Democrat Barack Obama and
Republican Mitt Romney, for whom would you vote?
I want you to imagine you are watching one of the
presidential debates on the topic of the federal budget.
In his concluding statement, Mitt Romney says that he
supports the Ryan budget because it reflects his values.
President Obama says that he opposes the Ryan
budget. Considering these two statements, if the
election for president were held today and the
candidates were Democrat Barack Obama and
Republican Mitt Romney, for whom would you vote?
46 51
44 40
Obama Romney Obama Romney
+2 +11
Obama can win over independents
21
Net shift: +9
Among independents
I know it's a long way off, but thinking about the
presidential election this November, if the election for
president were held today and the candidates were --
Democrat Barack Obama and Republican Mitt
Romney, for whom would you vote?
I want you to imagine you are watching one of the
presidential debates on the topic of the federal
budget. In his concluding statement, Mitt Romney
says that he supports the Ryan budget because it
reflects his values. President Obama says that he
opposes the Ryan budget, particularly because of
what it would do to the most vulnerable.
Considering these two statements, if the election for
president were held today and the candidates were
Democrat Barack Obama and Republican Mitt
Romney, for whom would you vote?
63 65
32 31
Obama Romney Obama Romney
+31 +34
And increases lead among Rising American
Electorate
22
Net shift: +3
Among Rising American Electorate
I know it's a long way off, but thinking about the
presidential election this November, if the election for
president were held today and the candidates were --
Democrat Barack Obama and Republican Mitt
Romney, for whom would you vote?
I want you to imagine you are watching one of the
presidential debates on the topic of the federal
budget. In his concluding statement, Mitt Romney
says that he supports the Ryan budget because it
reflects his values. President Obama says that he
opposes the Ryan budget, particularly because of
what it would do to the most vulnerable.
Considering these two statements, if the election for
president were held today and the candidates were
Democrat Barack Obama and Republican Mitt
Romney, for whom would you vote?
63 69
32 28
Obama Romney Obama Romney
I know it's a long way off, but thinking about the
presidential election this November, if the election for
president were held today and the candidates were --
Democrat Barack Obama and Republican Mitt
Romney, for whom would you vote?
I want you to imagine you are watching one of the
presidential debates on the topic of the federal
budget. In his concluding statement, Mitt Romney
says that he supports the Ryan budget because it
reflects his values. President Obama says that he
opposes the Ryan budget, particularly because of
what it would do to the most vulnerable.
Considering these two statements, if the election for
president were held today and the candidates were
Democrat Barack Obama and Republican Mitt
Romney, for whom would you vote?
Driven by unmarried women
23
Among unmarried women
+31 +41
Net shift: +10
Focus groups yield strong reaction against Romney
and the Ryan budget cuts to the poor
24
“So you increase the taxes and
then they lose their job, they’ll
never get ahead. They’ll be
digging in the hole further and
further and they can’t get out.”
“It doesn’t seem fair. It doesn’t make any
sense. Yeah, it’s crazy. Because they [the
poor] don’t have any money and then you’re
gonna tax them more. That’s hitting them on
both ends.”
“It’s just wrong, in my opinion. Lower
income Americans, to me, it’s like trying to
squeeze blood from a turnip, is that the
saying? They’re doing what they can,
they’re not gonna make more money. I think
of Robin Hood, where the king is stealing
from the poor to make more money.”
“I feel like what he [Romney] wants
to pass is morally wrong.”
“And it’s not the kids fault that the
families are poor…”
“I feel like he [Romney] doesn’t really
understand poor people.”
*Note: From Democracy Corps focus groups in suburban Columbus, June 4, 2012.
Support for the child tax credit is strong – voters are opposed to letting
it expire, pushing families with children back into poverty
Voters are concerned about the morality of the choices the Ryan budget makes, hitting the most vulnerable, including kids, the hardest when times are tough
Republicans’ arguments that poor people don’t pay taxes or the credit was meant to only be temporary are not as strong as Democrats’ moral arguments
Strong moral argument on food stamps gets your attention
© 2012 Greenberg Quinlan Rosner
The child tax credit
25
30 35
46 50
9 10
13 15
Very warm (75-100) Very cool (0-25)
The child tax credit and working poor start out in a
very favorable light
Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVORABLE
feeling; zero meaning a VERY COLD, UNFAVORABLE feeling; and fifty meaning not particularly warm or cold. You can use any
number from zero to one hundred, the higher the number the more favorable your feelings are toward that person or organization. If
you have no opinion or never heard of that person or organization, please say so.
Mean: 66.1
Net: +35
The child tax credit
Mean: 64.5
Net: +33
The working poor
26
Pushing people back into poverty robs them of the
American dream
27
The best case against allowing the credit to expire articulates that doing so would push the families of 2 million children back into poverty. This argument is more powerful than the argument that it would push the families of 10 million children deeper into poverty. “Pushing families back” suggests that these are aspirational and responsible families who are trying to work hard; pushing them “back” into poverty not only has an impact on these families, but also suggests something dark about Americans’ ability to achieve the American Dream.
37
29
(HALF SAMPLE) The plan allows the child taxcredit to expire for many working families,
pushing the families of 2 million children backinto poverty.
(HALF SAMPLE) The plan allows the child taxcredit to expire for many working families,
pushing the families of more than 10 millionchildren deeper into poverty.
Voters strongly against pushing 2 million people back
into poverty; stronger than 10 million deeper
28
Now I am going to read you some things some people say will happen with this budget plan supported by the
Republicans in Congress and Mitt Romney. After I read all of these, please tell me which 2 bother you the most.
Percent saying this bothers them (top 2 concerns combined)
Reinforced in focus groups: people recoil from pushing the
families of 2 million children back into poverty
29
“People who are on that brink,
they struggle hard and they work
really hard to get out of that mess
and to push them back into it isn’t
fair. Why even work?”
“I hate to see people who have been
struggling to get out of poverty
knocked back down.”
“I just think it’s completely
unacceptable in this country for that
many children to live in poverty.”
*Note: From Democracy Corps focus groups in suburban Columbus, June 4, 2012.
“You don’t want to push them back.
They may be just starting to come
up.”
“It has a ripple effect.”
20
23
24
25
53
55
53
55
Very serious doubts Serious doubts
Over 50 percent register serious doubts about not
extending the child tax credit
We need to extend the child tax credit. If we don't, the families of 2 million children will be pushed back into poverty. That's just wrong and is not what we stand for as Americans.
We need to extend the child tax credit. If we don't, millions of working families with children will see a tax increase of up to 1,400 dollars. That's just wrong and is not what we stand for as Americans.
We need to extend the child tax credit. If we don't, the families of 18 million children will receive a tax increase. That's just wrong and is not what we stand for as Americans.
30
If the Republican budget plan is enacted, many families will lose all or part of their refundable child tax credit, which provides up to a 1,000
dollar tax credit for each child of the working poor, those whose incomes average around 21,000 dollars a year. A family has to be working in
order to receive it. If the value of a family's credit exceeds the amount of tax they owe, they may receive part or all of the difference in the form
of a refund check. Now I'm going to read you some of the things critics are saying about the plan to not extend the child tax credit. After I read
each one, please tell me whether this raises very serious doubts, serious doubts, minor doubts, or no real doubts in your own mind about the
plan to not extend the child tax credit.
We can't balance the budget on the backs of the most vulnerable. The deficit is important, but it is more important to prevent a 20 percent increase in the poverty rate among babies and toddlers.
25
40
31 25 24
36 30
22
Total Hispanics RisingAmericanElectorate
Seniors Total Hispanics RisingAmericanElectorate
Seniors
We need to extend the child tax credit. If we don't, the families of 2 million children will be pushed back into poverty. That's just wrong and is not what we stand for as Americans.
Now I'm going to read you some of the things critics are saying about the plan to not extend the child tax credit. After I read each one,
please tell me whether this raises very serious doubts, serious doubts, minor doubts, or no real doubts in your own mind about the plan to
not extend the child tax credit.
Best child tax credit messages strong with key
groups
55
69 64 62
53
65 62
61
We need to extend the child tax credit. If we don't, millions of working families with children will see a tax increase of up to 1,400 dollars. That's just wrong and is not what we stand for as Americans.
32
35
38
44
58
66
69
71
Very convincing Somewhat convincing
The moral argument to support programs that benefit
the working poor is very strong
(AMERICAN WAY) It is in our DNA as Americans to help the less fortunate and programs like food stamps, Medicaid, unemployment insurance and the child tax credit are good ways to help people fallen on hard times.
(MORAL) We need to be wise about how we spend our money, but it is morally wrong to cut programs like food stamps, that benefit those who are genuinely in need. We simply cannot let people starve.
(KIDS) Programs like food stamps, Medicaid, unemployment insurance and the child tax credit benefit millions of kids, who are poor due to no fault of their own.
32
I'm going to read you some statements that some people may make in favor of programs that benefit the working poor.
After I read each one, please tell me how convincing a reason it is to support programs that benefit the working poor --
is it a very convincing reason, somewhat convincing, just a little convincing, or not at all a convincing reason to support
programs that benefit the working poor.
(CHOICE) We need to reduce our deficits, but if we can afford subsidies for oil companies and massive tax breaks and loopholes for the wealthiest, we can afford to take care of the poorest citizens who need it most.
51
38
50
44
78
69
72
71
Very convincing Somewhat convincing
Hispanics respond powerfully to these messages
(MORAL) We need to be wise about how we spend our money, but it is morally wrong to cut programs like food stamps, that benefit those who are genuinely in need. We simply cannot let people starve.
(KIDS) Programs like food stamps, Medicaid, unemployment insurance and the child tax credit benefit millions of kids, who are poor due to no fault of their own.
33
I'm going to read you some statements that some people may make in favor of programs that benefit the working poor.
After I read each one, please tell me how convincing a reason it is to support programs that benefit the working poor --
is it a very convincing reason, somewhat convincing, just a little convincing, or not at all a convincing reason to support
programs that benefit the working poor.
Total
Hispanics
Total
Hispanics
41 38
47 49
36 32 33
43
Independent Seniors Suburban RisingAmericanElectorate
Independent Seniors Suburban RisingAmericanElectorate
(MORAL) We need to be wise about how we spend our money, but it is morally wrong to cut programs like food stamps, that benefit those who are genuinely in need. We simply cannot let people starve.
(KIDS) Programs like food stamps, Medicaid, unemployment insurance and the child tax credit benefit millions of kids, who are poor due to no fault of their own.
I'm going to read you some statements that some people may make in favor of programs that benefit the working poor. After I read each
one, please tell me how convincing a reason it is to support programs that benefit the working poor -- is it a very convincing reason,
somewhat convincing, just a little convincing, or not at all a convincing reason to support programs that benefit the working poor.
The moral argument and focusing on kids powerful
among other key voters
67 73 73 74
68 66 72 73
28
31
38
44
55
56
69
71
Very convincing Somewhat convincing
Messages in favor of keeping programs that benefit the
working poor, like food stamps, more convincing
(DON’T PAY TAXES) People who receive the refundable tax credit make so little money that they get more back in refunds than they pay in taxes. We shouldn't be giving away money to those who don't pay taxes at all.
(KIDS) Programs like food stamps, Medicaid, unemployment insurance and the child tax credit benefit millions of kids, who are poor due to no fault of their own.
35
How convincing a reason is the following to NOT support programs that benefit the working poor?
(TEMPORARY) Extending food stamps and unemployment benefits were meant to be just a temporary measure in Obama's stimulus program. This can't go on forever. It hasn't worked, it increased our debt burden, and we can't afford more stimulus now.
(MORAL) We need to be wise about how we spend our money, but it is morally wrong to cut programs like food stamps, that benefit those who are genuinely in need. We simply cannot let people starve.
EUROPEAN HEADQUARTERS 405 Carrington House 6 Hertford Street London, UK W1J 7SU T: +44.(0).207.096.5070 F: +44.(0).207.096.5068
WORLD HEADQUARTERS 10 G Street, NE Suite 500 Washington, DC 20002 T: 202.478.8300 F: 202.478.8301
LATIN AMERICAN HEADQUARTERS Cabrera 6060, 7D C1414 BHN Ciudad de Buenos Aires, Argentina T: +54.11.4772.0813
www.greenbergresearch.com | www.gqrr.com