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Serving the Aquatic Industry for 80+ Years
Serious Fun Product Presentation
Proud History, Exciting Future
2
1930 – 1940’s 1950’s 1960’s 1970’s 1980’s 1990’s 2000’s
S. R. Smith founded in Portland, Oregon by Samuel R. Smith (1932)
First product was Douglas Fir Springboards
S.R. Smith moves to Canby, Oregon to be closer to Douglas Fir and railroads
Sam Smith sells business to Rene DuPont (1960)
A fire destroys the factory but company is back in operation in two weeks (1966)
Acquired Swan Manufacturing - maker of ladders and rails (1981)
Added new product line – pool slides
Portland, Tennessee facility added to better service East Coast of USA
Introduction of rotomolded pool slides (2005)
Acquired RehaMed –pool lifts (2009)
2010’s
Acquired Fiberstars –pool lighting (2013)
Acquired Anti Wave AUS competitive swim equipment (2013)
Acquired IP and assets for Swim Wall and Bulkhead production (2015)
Global Reach
Portland, Tennessee – United States – (East Coast)• Manufacturing and Distribution
Australia/Pacific – S.R. Smith Australia• Manufacturing and Distribution
Belgium, Brussels EU• Warehousing and Distribution
Canby, Oregon - United States – (West Coast)• Headquarters• Manufacturing and Distribution
Pleasanton, California – United States• Lighting
Blue Ocean Opportunity
Successful Businesses in the Pool Industry Ask:
What’s new this season?
How can I make more money without restructuring my business?
Why do people invest in a swimming pool?
What are the benefits of increased pool usage? (Heating, chemicals)
How can I encourage increased outdoor family time?
SR Smith can help your business to…
Create a fifth room, The favourite room in the house
Blue Ocean Strategy asserts that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of
uncontested market space.
Blue Ocean Opportunity
Prevents the end consumer from access to products
Makes the purchasing decision for the customer
Relies heavily on past industry experience
Hesitant to embrace new market opportunities
Largest obstacle to opportunity - Gatekeepers
Residential Equipment Revenue - USA
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Total Business Opportunity - $5.2 Billion
Chemicals Cleaning/Testing Recreational New Equipment Spare Parts Pool Deck Equipment
780 Million
Residential Equipment Revenue - Australia
7
Total Current Business - $926 Million
Chemicals Cleaning/Testing Recreational New Equipment Spare Parts
Residential Equipment Revenue - Australia
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Total Business Opportunity - $1.065 Billion
Chemicals Cleaning/Testing Recreational New Equipment Spare Parts Pool Deck Equipment
160 Million
Deckscaping
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Deck · scap · ingverb. (used with object), deckscaped, deckscaping.
5. to improve the appearance and functionalityof (an area of pool deck space), by utilisation of products such as slides, games, diving boards, rails and accent lighting.
Swimming pools are a fantastic investment for families of all ages. Today’s families “are increasingly aware of the need to
also invest in fun time for the enjoyment of the entire family, and they need affirmation on how a pool and
surrounds can improve quality of life…..
…….It’s this reason alone that it is important to reinforce the value of having a swimming pool, as well as provide ideas for
how pool owners can evolve their pool environmentas their family’s needs change with age………
……….it’s a great time for pool owners to invest in deckscaping by adding a pool slide, basketball or volleyball
game. This will certainly entice them to spend FUN time in the pool with their friends……
…….looking for a different kind of pool atmosphere,
one that improved lighting or custom rails can provide……
……..access to the full range of Diving Boards, Slides, Basketball Hoops, Volleyball Nets, Water Polo Goals, Railings etc…
The time has come to reclaim and enrich the pool and deck space……
Deckscaping
Creating the favourite room in the house
Video
Pool Slides
• Diverse product range
(size, colors, curve options)
• Powerful water delivery systems
• Rotomolded designs for strength
and durability
• UV Protected
• Simple deck mounting
Big RideCyclone
Helix
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heliX™
• 2.2m in height
• Fountain feature at top of
slide
• 113kg weight capacity
• Gray Granite or Sandstone
Turbo Twister
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TurboTwister®
• 2.6m in height
• 124kg weight capacity
• Gray Granite or Sandstone
Typhoon
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Typhoon®
• 2.2m in height
• 124kg weight capacity
• Gray Granite or Sandstone
Cyclone
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Cyclone®
• 1.3m in height
• Compact style ideal for limited
deck space and smaller pool
enthusiasts
• 79kg weight capacity
• Gray Granite or Sandstone
• Available with right flume only
Rogue2
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Rogue2
• 2.4m in height
• Retro look, with modern
flume
• 113kg weight capacity
• Blue or Taupe
Big Ride
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Big Ride
• 1.7m in height
• Available with right or left turn flume
• 113kg weight capacity
• Heavy-duty fiberglass gelcoat
construction for maximum durability
Pool Slide Safety
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S.R.Smith slides are independently tested and verified to U.S. Safety Standards.
Assembly/Installation
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Flume Assembly
• 2 people to assemble
• Check gaskets before joining
• Apply anti seize to SS fittings
• Tighten fittings progressively
Assembly/Installation
21
Deck mounting
• Determine placement according to
installation manual guidelines
• Create pad if needed
• Mark drill points through holes
• Tape drill bit for anchor depth
Assembly/Installation
22
Water Delivery
• Return line - 3 way valve install
• Garden hose attachment
• Water delivery controlled at slide
• Additional fountain on Helix
Pool Games
• Create a healthy recreational environment
for the whole family
• Commercial grade materials for durability
and maximum corrosion resistance
• Simple deck installation
• Easy to remove and store to
create a clear deck area
• Anchors included
Swim N’ Dunk Basketball Games
Swim N’ Dunk Basketball Games
• Multiple Post Options including
Stainless Steel and Vinyl Coated
• Extended reach design to span
overflow grating
• Removable posts with anchors and
covers
Swim N’ Spike Volleyball Game
Swim N’ Spike Volleyball Game
• Removable posts with anchors and
covers
• Stainless steel with vinyl coating for
maximum corrosion resistance
• Commercial quality nets and fittings
• 6.1 Meter net
Anchoring
Universal Anchor
• Suitable for all round post games
• 13cm Core Drill
• Use epoxy mix to secure
• Set in concrete on new pool builds
Diving Boards
• Comprehensive line of
diving boards and platforms
• Multiple lengths and styles
• Designed to perform well in
harsh pool environments
• Slip resistant sand tread for
maximum safety
Odyssey Jump Board
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Odyssey Jump Board
• White or Pewter Gray
• Low-profile fiberglass-back
stand
• 6’ board, provides most
spring
Bombora Diving Board
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Bombora Diving Board
• White or Pewter Gray
• Sleek, modern design
• 6’ board, provides
medium spring
• Non-slip tread
Mondo Diving Platform
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Mondo Diving Platform Mondo Diving Platform
• Grey Granite
• Uniquely shaped, rigid
board
• SureFoot Non-slip tread for
safety
Anchoring
31
Mondo Diving PlatformAnchoring
• Use jig assembly supplied/new concrete pad
• Alternatively if existing concrete is sufficient, use
epoxy kit/threaded rod install
Ladders & Rails
• Comprehensive range of
traditional and unique designs
• MG 316 Stainless Steel
• Flanged and standard models available
• Cover plates included
• High shine finish, post production
polishing
Artisan Series
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• Functional elegance
• Complete line of
ladder and rail options
• High grade 48mm MG 316
Stainless steel
• Cover plates included
Deckscaping Market Potential
35
• Early recognition of the opportunity
is key
• Examples of successful high ticket
residential pool items:
• Robotic cleaners
• Variable speed pumps
• Heat pumps
• Chemical range expansion
• Retailers/Builders that choose to be
early adopters of Deckscaping will be
most successful
Successful Business Takeaways
• A clear message - creating a
backyard oasis
• Prompt, professional information
• Product literature available
• Providing a physical display model
• Videos on rolling loop
• Promotional programs
Market Support Initiatives
• Catalogues
• Brochures
• Posters and POS material
• Multi media
• Digital Marketing
• Trade show support
• Social media
• Drop ship programs
• Display stock programs
• In house graphic design
• Website dealer locator
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Product Support
Product development team
• Product Manager
• Engineering team
• Compliance division
• Category specialists
Access to technical files
• AutoCAD
• Technical drawings
• Installation guidelines
• Data sheets
Videos
• Troubleshooting
• Installation
• Marketing support