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Service Design: Transform

› 10 weeks› Full-time

Service Design creates business value by improving the quality, efficiency and profitability of inward and outward facing processes and touchpoints. Through research, planning and structuring, Service Designers aim to enhance the overall experience of a product or service.

As the demand for thoughtfully crafted services and Human-Centred experiences continues to increase, companies are looking to Service Designers to create an innovative and relevant brand experience that helps its people, partners, products, and processes.

Why study Service Design?

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Hello and welcome to Academy Xi! Our mission is to transform the world through education by empowering a community of changemakers with the knowledge and skills to create their own positive waves of change.

Academy Xi is our answer to the insatiable demand for design and technology capabilities across all industries. We run short, practical and industry relevant courses in Human-Centred Design (UX, UI, Graphic and Service Design), Business and Marketing (Agile, Digital Marketing, Product Management and Data Analytics), and New and Emerging Tech (Mixed Reality Design).

Designed and taught by passionate industry experts, our courses empower people and teams with the skills and confidence to stay ahead of the industry curve, build a future-ready career and transform their lives.

Academy Xi: Our story

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LEARN FROM THE BEST

Our full-time course is curated by Service Design practitioners from Sydney, Melbourne and the UK who work with well-known, industry-leading brands. Combining their breadth and depth of industry experience, you’ll learn practical skills to set you up for success and ensure you’re job-ready in ten weeks.

REAL EXPERIENCE, REAL PORTFOLIO, REAL CLIENTS Turn theory into practice and transform your career with real client briefs and collaborative projects. At Academy Xi, you’ll get the unique opportunity to apply Service Design concepts to different commercial, governmental and social industries before you even begin your first day in the field. Get hands-on experience and set your career up for success with our full-time course today.

MEET THE RIGHT PEOPLE

Leverage our industry partners and forge invaluable connections with prospective employers and thought leaders in Human-Centred Design. We’ll put your work in front of the right people to kickstart your future in Service Design and ensure you feel supported by our tight-knit community.

GET HIRED Carve out a successful career in Service Design with ongoing support from the beginning of your course to the moment you get hired. Our full-time program includes readily available career advice, interview training, and portfolio feedback, so you can grow your confidence and set the right foundations for your future.

Our alumni also get exclusive access to our diverse industry connections, internal learning opportunities, networking events, and valuable discounts to keep you ahead of the curve and at the centre of Human-Centred Design.

Why study with us?

This course is covered by our Job Guarantee*. You will receive a job offer within 180 days of active job seeking. Otherwise, we will offer up to $5,000 in training credit to help you get employment. To be eligible, you will need to read and commit to our Outcomes Program Terms and Conditions, and sign the Outcomes Program contract.

More than 90% of active job seekers who take our full-time programs get employment or job offers within 180 days of graduating and participating in the Outcomes Program.

We’ll provide you with:

• Career advice and support• Portfolio, LinkedIn and resume support

Outcomes Program and Job Guarantee*

• Job application guidance and interview practice

• Salary negotiation support• Industry Showcase: Graduate hiring event• Network introductions: if there’s someone

you would like an introduction to, just ask us • Industry events at Academy Xi: Support

with network building

We reserve right to discontinue the Job Guarantee for anyone that has not signed the Outcomes agreement or opted into the program.

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*T&Cs apply

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Live projectsOur ten-week program exposes you to live Service Design projects with real stakeholders and clients. You’ll get the chance to work on three major projects that will provide you with the techniques and experience most relevant to a Service Designer’s working environment. We’ll set up an environment that mirrors most commercial practices to ensure you gain experience across multiple workflows.

Exploring the problem spaceBuilding on your innate empathy, get introduced to Service Design and learn the techniques that help Service Designers explore the problem space. As you conduct internal investigations and move towards planning, facilitating and analysing Service Design research, you’ll get familiar with:

• Client briefs and the design challenge• Planning and conducting Service Design

research with deeper techniques, such as contextual inquiry and service safari

• Understanding the organisation• Service vulnerability• Stakeholder maps• Cause diagrams

Designing for co-creationService Designers can confidently manoeuvre the diverse needs and mindsets of stakeholders and customers. Learn how to shape outcomes that drive the best value for all involved and develop techniques to help reach your desired goal:

• Research analysis and sensemaking• Persona creation

What you’ll learn

• Jobs to be Done framework• Service journey mapping• Collaboration modes• Business Model Canvas revisited

Strategic thinkingAs a Service Designer, aligning the organisation with the customer—or user of a service—is essential. With critical analysis techniques to assess an organisation and its competitive landscape, Service Designers can guide the organisation towards efficiency, and relevancy.

• Revisit the client brief and design challenge

• Wicked problems• External challenges and opportunities• SWOT• Five Forces Model• Business Model Canvas• Blue Ocean Strategy

Creative actionWith an array of complex and daunting possibilities, organisations can no longer afford to be complacent; this is where Creative action is essential in prioritising concepts over completion. Learn how to translate the research and insights, how to ideate, collaborate and visually represent ideas in a rapid, informal way through:

• Service vision• Creative ideation • Concept prioritisation• Concept testing and iteration• Minimum Viable Service (MVS)

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Prototyping servicesFrom simulations of real-world experiences to cognitive walkthroughs, learn how to develop compelling narratives, an essential tenet of the Service Design process:

• Story planning• Storytelling canvas• Journey• Test planning and preparation• Assessing, analysing and addressing

the feedback

Orchestration and deliveryChange management is a valuable skill and discipline but Service Designers are called upon to also support communication and onboarding processes. You’ll learn how to plan, visualise, create, and communicate key organisational deliverables through:

• Facilitation• MVS roadmap planning and management• Service Blueprint• Change management

Your futureStart your future today by exploring the role of a Service Designer across different industries. Regardless of your current context, access support and plan for your future with advice on:

• Career planning• Soft skills• Portfolio creation• Resume writing and LinkedIn• Networking • Job interviews

Course outcomes

• Get hired as a Service Designer or related practitioner

• Work on real projects for real clients to add to your portfolio

• Develop an industry-ready portfolio of three solutions to service challenges

• Understand Service Design principles and methodology

• Apply Service Design methods and tools to solve complex organisational problems across distinct organisational modes

• Gain a holistic, end-to-end understanding of Service Design methodology

• Plan, conduct and analyse stakeholder and customer interviews

• Get a toolkit of techniques to create business value through implementing human-centred practices

• Learn and apply the ‘Jobs to be Done’ framework

• Communicate value of Service Design, relative to other Experience Design disciplines and approaches

• Plan and deliver co-creation sessions

• Develop and deliver rapid service prototypes

• Know how to plan, concept, and create Service Blueprints

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Ready to change the world?Someone must do it, so why not you?

APPLY NOW

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