Service Performance Index

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  • 7/30/2019 Service Performance Index

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    1.) For the service considered, the various factors or critical incidents or performance indicators

    that determine the quality of the service are identified.

    - Decided Factors that affect Service Performance.- Variables are fixed from Dimensions.

    2.) The above performance indicators were translated into questions and were rated by theusers of the service on a scale of 1 to 5.

    - Put it in to Questionnaire.3.) Mean values of all dimensions are calculated and relate it to Variable.

    a. Weighted Average calculated.b. Service Performance Score Identified and service performance index Interpreted.

    Questionnaire

    Strongly disagree = 1

    Disagree = 2

    Neither agree nor disagree = 3

    Agree = 4

    Strongly agree = 5

    (Tangibles)

    1. Restaurant has modern-looking equipment.(ambience)2. Workers are neat-appearing.

    (Reliability)

    3. The restaurant performs the service right the first time .(Error free)(Responsiveness)

    4. Employees give prompt service to customers.5. Employees are willing to help customers.

    (Assurance)

    6. Employees are consistently courteous(Individual attention).(Empathy)

    7. Restaurant understands specifics needs of its customers.8. Operating hours are convenient to all customers.

    Convenience sample of 10 Customers.

    Performance Index for Archana Restaurant service at Loyola campus.

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    Data Analysis and Interpretation

    Looking WorkersNeatness

    ErrorFreeService

    Promptservice

    HelpingCustomers

    Workersbehaviour

    Understandingneeds

    OperatingConvenience Total

    Mean 2.9 3.9 4 3.7 3.2 3.5 3.5 2.9

    Weighted

    average(Actual

    Service Level) 0.44 0.20 0.80 0.56 0.16 0.70 0.35 0.29 3.5

    Target Service

    Level 0.75 0.25 1 0.75 0.25 1 0.5 0.5 5

    Service

    Performance

    Gap Score 0.32 0.06 0.20 0.20 0.09 0.30 0.15 0.21

    Methodology

    Mean = Sum of response score / No of Respondents. Weighted Average (Actual Service Level) = Weights allocated * Mean

    - Target service level = Weights allocated * 5 (scale is 1 to 5)

    FactorsLooking

    Workers

    Neatness

    Error Free

    Service

    Prompt

    service

    Helping

    Customers

    Workers

    behaviour

    Understanding

    needs

    Operating

    Convenience

    weights 0.15 0.05 0.20 0.15 0.05 0.20 0.10 0.10

    C1 2 4 4 5 5 5 4 4

    C2 3 4 5 5 3 3 5 3

    C3 2 4 4 4 5 3 2 2

    C4 3 4 5 2 3 5 2 3

    C5 4 3 4 4 2 4 4 4

    C6 3 3 3 4 4 3 3 4

    C7 3 3 3 2 2 2 3 3

    C8 3 4 4 4 2 4 4 1

    C9 3 5 4 4 4 3 5 1

    C10 3 5 4 3 2 3 3 4

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    - Service performance Gap score = (Target Service level Actual service level).

    -Weightage allocated on the basis of dimensions (Each 1/5=0.20).

    Inference

    The survey shows that the overall performance of 3.5 out of 5 which is more than3(average).So the performance is quite satisfactory.

    The major Factors for increase in performance index are workers Behaviour andprompt service to customers.

    The major factors responsible for the fall in service performance are lack of modernlooking equipment and Operating hour of Restaurant.

    The overall quality of the service depends highly on certain key factors having higherweightage. These factors should be improved to improve the performance.

    Weightage score is compared with service performance to identify the Relative scoreof performance gap of each dimension. (Expectation Received = Performance).

    SUBMITTED BY:

    Group-7

    Prathesh Joseph JF11041

    Anish RajaF11009

    Anand AntonyF11007

    Jero JoshuaF11023