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Service Provider Plans
Dean Bubley
Disruptive Analysis
Main WebRTC strategies for SPs?
Extend on-net services
& IMS / SS7
Faster/ cheaper
Telco-OTT apps
Sell packaged WebRTC
services to subscriber
Enhance developer platform
Strengthen enterprise &
verticals
Copyright Disruptive Analysis Ltd 2014November 2014
Also:
Content / IPTV / CDN
invest / incubate / acquire
Improve own CRM & systems
M2M, devices etc
Policy & innovation…… …..vs. politics
Copyright Disruptive Analysis Ltd 2014November 2014
Strategy
Telco execs & central
labs
In-house apps & content
Marketing / Product
ITCore network
Radio network
Devices
Legal
Tensions
Tensions
Distance
Tensions
Telcos: WebRTC deployments / interest
Copyright Disruptive Analysis Ltd 2014November 2014
NTTTelefonica
Telenor Interoute
One Bridge
Comcast (‘15) Many othersStandards, pilots, prototypes eg PT, DT, AT&T, TI, CU, Orange, SKT
KDDIProvide Chatwork
collaboration tool
on OTT basis
FinNetTV-based
videoconferencing
w/ptnr TellyBean
TelstraGiving away
Chromecasts &
onboarding video
SprintMessagePlus RCS
uses WebRTC
inside iOS app
Speakers
• John Riordan
– OnSIP
• Dean Manzoori
– Masergy
SERVICE PROVIDER
PLANSOnSIPJohn Riordan
WebRTC Conference and Expo
San Jose 2014
INSTAPHONE - HTML5 WEB BROWSER PHONE
Office phone anywhere access
to browser is available
Interoperation with Public
Switch Telephone Network
Interoperation with existing
office phone system
INSTAPHONE FOR SALESFORCE
Caller context displayed
Integrated with Salesforce
No plug-ins
Answers video calls
Answers PSTN calls
INSTACALL – ADD “WEB CALLING” TO SITES
SIP.JS – A JAVASCRIPT SIP LIBRARY FOR WEBRTC
CUSTOM DEVELOPMENT
SIP over WebSocket Secure (WSS)
Open Source
• sipjs.com
• github.com/onsip/sip.js
Browser & Node.js Support
• Chrome, Firefox, Opera, Node.js
Standards Compliant Interoperability
• Asterisk, FreeSWITCH, OverSIP, Kamailio
Supported by OnSIP
Other libraries: sipML5, jsSIP
Unified Communications as a Service
Dean Manzoori
Masergy Communications, Inc.
Disruptive and Innovative Solutions
Unified Communications as a Service (UCaaS)
Business agility hinges on connecting information, people and resources. Whenever. Wherever.
Video
Instant Messaging
Conferencing
Collaboration
Presence
Telephony UnifiedMessaging
Mobility
Business Apps
WebRTC
Scalable Enterprise UCaaS
A Full Stack of Customized Cloud Communications Services
Enterprise Class UC
Call Center
UCaaS Analyst
Call Recording
Communications Enabled Business Process (APIs)
Intelligent SIP Trunking
Hybrid Solutions
Exte
nsi
ble
fu
nct
ion
alit
y
Scalable in sizeMidmarket Multi-Location Enterprise
Telephony
Unified Messaging
Presence
Instant Messaging
Video
Conferencing
Web Collaboration
Mobility
Web RTC
Intelligent SIP Trunking
Transform legacy voice systems into feature-rich UC without eliminating PBX equipment
Globally-available cloud-based
trunks connect legacy voice
hardware to our Hosted UC service
Optimizes business communications
for today and future-proofs for
tomorrow
Lowers overall TCO for business
communications
UCaaS Delivery Model
Masergy Communicator
Desktop Sharing
Instant Message
File Sharing
Voice & Video
Presence
UC Experience limited to Inside Enterprise
EnterpriseBranch Office
Headquarters
Client / Partner / Consultant
Consumer
~50-60%~40-50%
Typical Business Calling Patterns50-60% of calls are “Off-net” calls
WebRTC Extends UC Outside the Enterprise
EnterpriseBranch Office
Headquarters
• HD Voice• HD Video• Messaging• Presence• Content
Consumer
Client / Partner / Consultant
WebHD Voice, HD Video, Messaging,
Presence, Content
• Integrated with Unified Communications solution• Improved Experience with “Off-net” Calls• Disruptive to traditional over the top services
Ubiquitous Video Conference Bridge• Virtual Meeting Rooms
• Accessible from any device, anywhere
SIP Phones (H.264, G.722)
Browser - WebRTC(VP8, OPUS)
Mobile Devices
PSTN - Voice Only
• Content Sharing
WebRTC Click to Connect Service
• “Call Me Now” Widget connects to WRS using WebRTC
• WRS Interworks SIP/WebSockets -> SIP/TCP
• WRS Transcodes OPUS -> G.722/G711 & VP8->H.264
Several Ways to Reach Me
Dean ManzooriVP of Product Management - UCaaS
+1.310.360.2040
http://www.masergy.com/webRTC/dean.manzoori
www.masergy.com
All Identities Reach the Same UC Profile
