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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Servicescapes: The Impact of Physical Surroundings on Customers and Employees Bitner, Mary Jo Journal of Marketing; Apr 1992; 56, 2; ABI/INFORM Global pg. 57

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Page 1: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Servicescapes: The Impact of Physical Surroundings on Customers and EmployeesBitner, Mary JoJournal of Marketing; Apr 1992; 56, 2; ABI/INFORM Globalpg. 57

Page 2: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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