Company Introduction

WHO Is Servio?

01 CONTENT OPTIMIZATION

02 DATASERVICES

High Quality High Scale

• Started in 2009 in San Francisco

• Founders instrumental in the growth of Microsoft, Napster, Netscape, Inktomi, Weblogic/BEA, Jive and Cloudmark

• Skilled workforce of over 200,000

Servio Global Operations CenterSan Francisco, California

History

CUSTOMERSKEY

BUSINESS PROCESS ENGINEERING

InternalQualityControl

SophisticatedOutput At

Massive Scale

ComplexWorkflow

Technology

How Servio Works:The best of Human Labor and Industrial Productivity

+ =

Case Studies

Buyers Guides created at scaleData Verification and Corrections

Case Study 1: Content & Data Categorization

Case Study 2: Data verification & enhancementLocate difficult ID information• MPIN: Marketing Partner Identification No.• EAN: European Article Number• UPC: Universal Product Code• MPN: Manufacturer Part Number

Case Studies…cont’d…

Case Study 4: Product Page Optimization at Scale

Create 50,000 Engaging Product Descriptions in 3 monthsHandcrafted Title TagsImprovement in organic product ranking

2,800 articles completed in under 1 monthDomestic US, UK, French & German writers

Case Study 3: English & Non English Content

Content Optimization• Product page • Category landing pages • Buyers guides, learning centers, articles

Data Services • Data categorization & enhancement• Business listing verification & enrichment

Servio Solutions

We enhance the content of your product pages.

This increases your customer satisfaction, conversion rates, and organic search traffic.

Product Page Services

How It Works

We optimize your product page:• Unique, hand-crafted product description with primary

keyword• Keyword Title Tag• Page description (Search Results)• Pictures & Captions• Custom URL• Secondary Keyword

Category Landing Pages

We turn your existing category pages into SEO optimized microsites

This increases your search rank and drives additional high-quality traffic

How it Works

Step 1 – Research– Keyword research; current traffic metrics

Step 2 – Construct– Category page + 5 page microsite & SEO

Step 3 – Enhance– Monthly fresh content & embedded links– Monitor for flaws – Annual rewrite for maximum accuracy and freshness

Before and After

Your Category Page Category Microsite

No. Keyword Pages 1 5

Text Copy Little to None 2000 words

Keyword Optimization Little to None Category keyword plus 5 secondary keywords

Customer Perception Little Value Useful, Expert Information

Data Verification & Enhancement• Verify accuracy & completeness• Correct errors, research & add missing data

Data Categorization• Classify against existing taxonomy• Improve or augment taxonomy

Data Categorization & Enhancement

Next Steps Discussion

“Businesses (are) getting work done at a fraction of the normal cost.”

“One of the 100 Most BrilliantCompanies in the U.S.”

“Fiendishly Clever” “The Power of Many.”--NBC TV

Matthew Mckulsky

matt@serv.io415 512 1590