Session 1 CISB594 Business Intelligence Introduction

8/10/2019 Session 1 CISB594 Business Intelligence Introduction

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CISB594

Business IntelligenceIntroduction


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What will we look at today

Lecturer

Learning Outcomes

Course Structure

Materials

Reference Texts

Assessments

Expectations

Your first assignment

CISB594 Business Intelligence


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Your Lecturer

Name : Rohaini Ramli

Contact : 603-8921 2020 ext 2343

[email protected] Office : BW-4-C16

CoIT Building

Office Hour : 9am to 5pm (Consultationby appointment only)



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Objectives

At the end of this course, you should be able to:

Explain the concept and the importance of business intelligence incontributing to the delivery of business value and competitiveness

in modern organizations Describe and explain the role of data warehouses in decision

support, explaining the requirement for handling its development,implementation, administration and security issues

Explain the importance of business analytic (BA) and DataVisualization in organizations and describe the tools and themethods used.

Describe data, text and web mining and its objectives and benefitsto organizations

Explain business performance management (BPM) and itsobjectives and benefits to organizations



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Course StructureWEEK Activity

2-3 Introduction to module/lecturer/students

Introduction to Business Intelligence

Changing Business Environments and Computerized Decision Support

A Framework for Business Intelligence

The major theories and characteristics of Business Intelligence

Competitive Intelligence and advantages

Example of successful business intelligence implementation

4-6 Data Warehousing Concept

The Data Warehousing definitions and concepts

Data Warehousing Process Overview

Data Warehousing Architecture

Data Integration and the Extraction, Transformation and Load Processes

(ETL)Data Warehousing Development

Data warehousing development approaches and issues

Real Time Data Ware Housing

Data Warehouse Administration Issues

Data Warehouse Security Issues



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Course StructureWEEK Activity

7-8 Business AnalyticsBusiness Analytics Overview

OLAP

Real Time Business Intelligence

Multidimensionality

Data Visualization

Introduction to Data VisualizationGeographic Information Systems

Business Analytics and the Web

Usage, Benefits and Success of Business Analytics

9-10 Data, Text and Web Mining

Data Mining Concepts and ApplicationsData Mining Techniques and Tools

Data Mining Project Processes

Text Mining

Web Mining



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Course Structure

WEEK Activity

11-13 Business Performance Management

BPM Overview

BPM Planning

BPM Strategy

BPM Monitoring

BPM Methodologies

Performance Management

Architecture and Applications

Performance Dashboards

Business Activity Monitoring

13-14 Revision and Presentation



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Assessments

Assignment I : Individual Assignment

Assignment II : Group Assignment

Mid Term (25%)

Final Exam (50%)


(25%)


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Reference Text



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Materials

All materials and assignment questions are

available at

metalab.uniten.edu.my/~rohaini/CISB594

Business Intelligence



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Context of this module

BI

Work/Industry

Final Year Project

Any Further IS /

Development Work

MIS

SAD

Any System

Development Work



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What is expected of you

Critical reflection

Tertiary education work demands higher level

thinking

Literature & other media review

Multiple inputs - from many disciplines, with

correct referencing (academic writing)

Avoiding plagiarism, take note of citations &

references

Teamworking

Excellence comes from interaction & sharing

Problem Solving

Learning by Doing

You must be able to demonstrate the following :


Individual

assignment

Group

assignment


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What is expected of you

Behavioral Code

Punctuality

Electrical devices/Mobile phonesdo not disrupt the class Adherence to UNITEN rules & regulations

Timely submission of assignments / projects / homework



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Rules and Regulations

Students are advised to attend their class punctually. Anystudent who arrives to the class 30 minutes after the classhad started and without any valid reason, is consideredabsent.

Any student, who left the class after he/she had signed theattendance without valid reason OR without the awarenessof the lecturer, is considered absent.

Signing the attendance on behalf of other students whoare absent from classes - both students are consideredabsent and the College reserves the rights to raise warningletter against both students.



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What support is available for you

Face-to-face Meeting

(through prior appointment)

Emailto lecturers email address

UNITEN metalab

Library Resources

Internet Resources



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Assignment Overview

You are to complete two pieces of course work which is worth25 % of the module overall marks.

One section is to be completed as a piece of cooperative

and collaborative group work (a discussion and recommendation

based on a case study). You need to work in a team of 3-4

members.

Another section will require you to work individually. You

are to produce an academic paper on BusinessIntelligence (research writing on Business Intelligence)



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Marking Scheme & Submission

The following are the individual marks that are to be awarded

to each team member.

This individual referenced research paper is to be submitted

to your lecturer by 5 PM on 20th June 2011.


Individual Assignment Marks 20

Research & ReferencingUse of appropriate andcredible sources to support viewpoints discussed

in the paper

10

Overall understanding of Business Intelligence 5

Documentation format and demonstration of

professionalism in the submission

5


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Academic WritingResearch and Referencing


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KNOWLEDGE

CRITICAL

ANALYSIS

COMMUNICATION

SKILLS

Characteristics of a Graduate


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The Nature Of Higher Education

Learning SkillsNot just taking notes and remembering

Requires independent learning and research

Learning to learn, learning to think, learning toevaluate, apply and find new ways of doing things

Communication Skills

Able to present, able to justify choices and

demonstrate knowledge, able to write Working with others

Group works, project management, time management


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Plagiarism and Referencing

What is plagiarism?

the use of the ideas and/or words of others without due acknowledgement.

copying material from the Internet, library books and the work of otherswithout the use of quotation marks and/or acknowledgement of the source.

summarising or paraphrasing another person's work by simply changing a fewwords without acknowledgement

an assessment offence, and carries major penalties


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Avoiding Plagiarismsome samples of citations

Technology, though useful is never problem free. According to Teicher(1999), notechnology is fail-safe. In addition, Emmans (2000) has

pointed out that students must be made aware of the cyber

responsibilities as the solutions designed to address the problems can

only do so much as nosoftware and no policy can be foolproof.

Reference List at the end of the document

Emmans, C. (2000). Internet Ethics. Technos: Quarterly for Education andTechnology.Volume 9, Number 1. Retrieved May 10, 2003 fromhttp://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc

Teicher, J (1999) An Action Plan For Smart Internet Use. EducationalLeadership. Volume 56 Number 5. Retrieved May 7, 2003 from Buddyhttp://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc

This is your statement

The green texts are your citations to support your statement


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Paraphrasing

Change text into your own words

Must also include citation e.g. as stated by Kotler, 2000

According to Hoyer and MacInnis (2001), satisfied customers form thefoundation of any successful business. They said that customer

satisfaction is critical and it leads to repeat purchase, brand loyalty,

and positive word of mouth.


Hoyer, W. D. & MacInnis, D. J., 2001, Consumer Behaviour. 2nd ed.,

Boston, Houghton Mifflin Company.

Avoiding Plagiarism - paraphrasing


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Avoiding Plagiarismcopying word

for word Copying word for word from a source

Only copy a small amount

Todays companies are finding it increasingly unrewarding to practice

mass marketing or product-variety marketing. Mass markets arebecoming demassified. They are dissolving into hundreds ofmicromarkets characterised by different buyers pursuing differentproducts in different distribution channels and attending to differentcommunication channels

(Kotler, 2000)


Kotler, P., 2000, Marketing Management.10th ed., New Jersey, Prentice-Hall.


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The majority of literatures viewed for this research agree

that the Internet in particular is reputed to be one of the

reasons for social and ethical problems among schools

students. (Affonso, 1999; Davies, 2001; Piercey, 2000).

On the other hand, Rahman (2002), brings up a valid point

by stating that the blame for teenagers social and ethical

misconducts should not be put on the technology alone,other factors like the family background and the children's

upbringing should also be considered.

Avoiding Plagiarism & Demonstrating

Critical Thinking


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Avoiding Plagiarism & Demonstrating

Critical Thinking


Affonso, B (1999). Is the Internet Affecting the Social Skills of Our Children?

Retrieved May 7, 2003 from http://www.sierrasource.com/cep612/internet.html

Davis, R. (1999). Is internet addiction real? Victoria Point Multimedia.Retrieved May 7, 2003 from http://www.victoriapoint.com/

Piercey, D. (2000) Students' psychological well-being and the Internet .WWWise

Retrieved May 7, 2003 http://dtp.epsb.net/projects/wwwise2.htm

Rahman, A. S. (2002) Blaming the Internet Unjustly.Computimes Malaysia, Jan28, 2002. Retrieved May 7, 2003 from http://buddy.lib.unimelb.edu.au/cgi-

bin/buddy/erc


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Questions?

Documents

Session 1 CISB594 Business Intelligence Introduction